What Goodworld does

Goodworld is a Washington, D.C.-based social impact software company founded in 2015 that operates a unified fundraising, workplace giving, volunteering, and CSR/ESG reporting platform. Its distinguishing technology is the #donate hashtag, which the company describes as the only mechanism enabling donors to initiate charitable gifts directly through a Facebook or Twitter post or comment, with payments settled via Stripe Connect and bank authentication handled by Plaid. Beyond #donate, the product suite includes Giving Forms, Campaign Pages, Events, Auctions, Peer-to-Peer fundraising, GiveCards, eCards, Spare Change round-ups, Payroll Giving, Text-to-Give, and an Impact CRM for tracking and reporting. An affiliated 501(c)(3) called Cheerful, Inc. (acquired in February 2020) provides IRS-compliant custody for donated funds.

Goodworld monetizes primarily through transaction-based take rates: 4.8% on #donate plus a 2.2% + $0.30 payment-processor fee, tiered auction buyer's premiums of 2.5%-10%, a 5% admin fee for non-Stripe payouts, and recurring subscription plans whose tier specifics are not publicly disclosed. The company runs a hybrid GTM motion combining consultative enterprise field sales (Fortune 100/500 brands and government entities such as the Mayor's Fund for Los Angeles) with self-serve onboarding for small and mid-sized nonprofits. Named enterprise customers include Mastercard, Citi, Blend, Lyft, and LiveIntent, alongside large nonprofits such as the American Cancer Society, United Way, Global Citizen, and the International Rescue Committee. The Mastercard relationship was reinforced by a $750,000 strategic investment in November 2018.

Goodworld is a privately held Delaware corporation (Goodworld Inc.) with 11-50 employees and ~$3.4MM in cumulative disclosed equity funding from Nyca Partners, Fenway Summer, Camp One Ventures, 1776 Ventures, Icehouse Ventures, and Mastercard. Strategic partnerships extend into Mastercard's City Possible coalition (Los Angeles, Salt Lake City, Providence, Miami) and a Sustainability Partnership with Conservation International and the World Resource Institute targeting 100 million trees by 2025. The company has not disclosed its own revenue; platform throughput is on track for ~$18MM in annual charitable donations facilitated.

Name

Goodworld

Legal name

Goodworld Inc.

Website

https://goodworldnow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodworld operates a unified social impact software platform featuring the proprietary #donate hashtag donation technology, serving nonprofits and Fortune 100/500 enterprises with fundraising, workplace giving, volunteering, and CSR/ESG reporting tools, settled via Stripe Connect.

Ownership category

akta.pro rank

Product category

Social Impact & Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

akta.pro secondary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Social impact software
• Nonprofit fundraising platform
• Corporate giving tools
• Workplace giving solutions
• Charitable donation software

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fees: Goodworld operates as a Stripe Connect platform charging platform fees on transactions processed through the platform. Fees are calculated as a percentage of funds raised.
2. Subscription/Licensing Fees: Subscription-based plans for software licensing as outlined at goodworldnow.com/pricing. Recurring auto-renewal billing for monthly access to licensed product features.
3. #Donate Transaction Fees: For #donate feature: 4.8% platform fee plus 2.2% plus $0.30 per transaction charged by payment processor. Default fees paid by the Organization.
4. Buyer's Premiums (Auctions): Auction buyer's premium ranging from 2.5% to 10% based on final hammer price of auction items. Tiered structure: 10% up to $5K, 7.5% up to $10K, 5% up to $25K, 2.5% at $25K+.
5. Admin Fees: 5% admin fee for organizations not connecting a Stripe account to receive payouts, covering the administration of physical check disbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goodworld operates a social impact software platform that enables charitable giving through its proprietary #donate hashtag technology on Facebook and Twitter, allowing donors to contribute via social posts. The platform provides nonprofits with fundraising tools (giving forms, campaign pages, events, auctions, peer-to-peer) and provides corporations with workplace giving, payroll giving, volunteering, rewards/recognition, and an Impact CRM for CSR/ESG reporting. Payments are processed via Stripe Connect, with Plaid handling bank authentication for ACH transfers.

Product overview

Goodworld is a social impact software platform offering a comprehensive suite of fundraising, volunteering, and employee engagement tools. The platform operates as a unified system comprising core donation features (Giving Forms, Campaign Pages, Events, Auctions, Peer-to-Peer, GiveCards, eCards, Spare Change, Payroll Giving, Text Engagement), integrated with an Impact CRM for tracking and reporting. For companies, solutions include Workplace Giving, Volunteering, and Rewards & Recognition. The #donate technology enables hashtag donations on social media platforms (Facebook, Twitter), representing the company's founding innovation. The platform processes payments through Stripe Connect and integrates with Plaid for bank account authentication. Goodworld serves both nonprofit organizations seeking fundraising tools and companies looking to build purpose-driven cultures through CSR and ESG initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Giving Forms Online donation forms enabling nonprofits to collect contributions through customizable digital forms integrated with the Goodworld platform.
• Campaign Pages Customizable branded campaign pages for fundraising initiatives, enabling organizations to create landing pages that promote causes and collect donations.
• Events Event management and ticketing solution for fundraisers, including virtual events, event pages, and ticket sales integrated with the donation platform.
• Auctions Online charity auction platform enabling organizations to list items/experiences, accept bids, process payments, and donate proceeds to charitable causes, with tiered buyer's premiums from 2.5% to 10%.
• Peer-to-Peer Peer-to-peer fundraising tool that lets supporters create personal fundraising pages to raise money for causes, supporting team competitions and individual campaigns.
• GiveCards Charitable gift cards allowing purchasers to donate to nonprofits while giving recipients the ability to select their own beneficiary charity from Goodworld's network of vetted nonprofits.
• eCards Digital charitable greeting cards that allow users to make donations to nonprofits while sending personalized digital messages to recipients.
• Spare Change Micro-donation feature that rounds up credit or debit card purchases to the nearest dollar and donates the difference to selected charities.
• Payroll Giving Workplace giving solution enabling employees to donate directly from their paycheck to charitable organizations through employer-sponsored programs, with optional donation matching.
• Text Engagement Text-to-donate and engagement feature enabling donors to text a keyword to a short code to make donations or receive information about causes.
• Impact CRM Customer relationship management system for social impact that tracks donations, engagement metrics, and generates CSR/ESG reports for organizations.
• Workplace Giving Comprehensive workplace giving solution including donation matching, payroll giving, team fundraising, and charitable events to engage employees in corporate social responsibility.
• Volunteering Volunteer management platform offering local and online community service opportunities, volunteer hour tracking, and access to volunteer time off (VTO) programs.
• Rewards & Recognition Social impact-based employee rewards and recognition program that incentivizes participation in nonprofit causes through charitable rewards and recognition, including Slack #kudos integration.
• #donate Hashtag Donation Technology Proprietary technology enabling donors to comment or post '#donate' with a dollar amount on Facebook or Twitter to make instant charitable donations directly through social media.

Quantifiable outcome

• Platform on track to process $18MM USD in annual charitable donations
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Mastercard City Possible InitiativeflagshipStrategic or Co-development Partner · 1 January 2020Mastercard's City Possible Initiative partnered with Goodworld to help the Mayor's Fund for Los Angeles launch the Angeleno Card campaign. The initiative creates coalitions of cities for financial inclusion, philanthropy, and technology. Los Angeles was the first city to join, followed by Salt Lake City, Providence, and Miami.
• Accelerator for AmericaflagshipStrategic or Co-development Partner · 1 January 2020Accelerator for America partnered with Goodworld and Mastercard's City Possible initiative to launch emergency relief campaigns including the Angeleno Card and John Legend's Father's Day campaign. They facilitate direct relief to individuals and families experiencing financial hardship.
• Start Small Think BigflagshipStrategic or Co-development Partner · 1 January 2020Start Small Think Big is a nonprofit dedicated to serving under-resourced small businesses led by individuals of color, women, and disadvantaged groups. Citi and Mastercard partnered with Goodworld to support this organization with emergency funds and services during COVID-19, raising over $1M.
• ABCflagshipGTM or Marketing Partner · 1 January 2020ABC partnered with John Legend for 'A Bigger Love Father's Day' special, utilizing Goodworld's Text Engagement feature to enable viewers to donate via text-to-give during the broadcast.
• StripecoreTechnology or IntegrationStripe is Goodworld's payment processing partner. Goodworld operates as a Stripe Connect platform to facilitate charitable donations and payments for events, auctions, and fundraising activities. Stripe handles the actual payment processing while Goodworld manages the platform and fundraising campaigns.
• PlaidcoreTechnology or IntegrationPlaid provides bank account authentication, identity validation, and payment detail and account balance capture services supporting ACH transfers for Goodworld's platform.
• Cheerful, Inc.coreStrategic or Co-development PartnerCheerful, Inc. is an affiliated 501(c)(3) public charity (EIN 81-3470281) that manages donations in special cases. Goodworld's terms state that donations may be managed by Cheerful, Inc., which retains legal control over donated funds to ensure IRS compliance.
• Conservation InternationalcoreStrategic or Co-development PartnerConservation International is a key partner in Goodworld's Sustainability Partnership. A coalition of over 100 companies plants trees through Conservation International and World Resource Institute to combat climate change, with a goal of 100 million trees by 2025.
• World Resource InstitutecoreStrategic or Co-development PartnerWorld Resource Institute partners with Goodworld's Sustainability Partnership for reforestation initiatives. Trees planted through the coalition contribute to climate change mitigation efforts.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevity: Benevity is the dominant enterprise workplace-giving, volunteering, and CSR platform, serving many of the same Fortune 500 customers Goodworld targets. It directly competes on payroll giving, donation matching, volunteer management, and impact reporting — making it the closest head-to-head competitor.
• Network for Good: Network for Good offers fundraising software, donor management, and online giving forms for nonprofits — a direct competitor to Goodworld's Giving Forms, Campaign Pages, and Peer-to-Peer modules, serving the same SMB and mid-market nonprofit customer base.
• Classy: Classy (acquired by GoFundMe) provides online fundraising, peer-to-peer, and event tools for nonprofits — a near-identical product overlap to Goodworld's nonprofit suite. Both target mid-market and large nonprofits with subscription-based fundraising platforms.
• Funraise: Funraise is a nonprofit fundraising platform offering online donation forms, peer-to-peer, events, and CRM — directly comparable to Goodworld's nonprofit product suite and serving overlapping nonprofit customer segments.
• Givebutter: Givebutter provides free/low-cost online fundraising, events, auctions, and peer-to-peer tools to nonprofits — directly comparable to Goodworld's Giving Forms, Events, Auctions, and Peer-to-Peer products, particularly at the small-to-mid nonprofit segment.

Broad incumbents

• Bonterra (formerly CyberGrants): Bonterra owns CyberGrants and other CSR/disbursement platforms, serving large enterprises with corporate giving, grants management, and volunteer programs. It competes with Goodworld's Workplace Giving and Volunteering solutions at the high end of the market.
• Salesforce.org Philanthropy Cloud: Salesforce's Philanthropy Cloud offers enterprise employee-giving, volunteering, and grant-making on the Salesforce platform. It competes with Goodworld's Impact CRM and Workplace Giving modules for Fortune 500 CSR buyers, leveraging Salesforce's installed base.

Emerging players

• Kindsight: Kindsight (formerly iWave) provides fundraising intelligence and donor research tools for nonprofits. It overlaps with Goodworld's Impact CRM on the donor intelligence and analytics use case, though it does not directly compete on donation processing.
• Double the Donation: Double the Donation specializes in corporate matching-gift identification and processing. It overlaps with Goodworld's Payroll Giving/Workplace Giving feature on the matching-gift workflow, but is a focused point solution rather than a full platform.
• Snowball Fundraising: Snowball provides text-to-give, online giving, and event fundraising tools for nonprofits — overlapping with Goodworld's Text Engagement, Events, and Giving Forms products, primarily serving small-to-mid nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/goodworld_me
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/goodworld-inc-
• Instagraminstagram.com/goodworldinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodworld