What Van der Ven Dental does

Van der Ven Dental (legal entity: van der Ven-Dental GmbH & Co. KG) is a family-owned German dental depot founded in 1907 and now in its fourth generation of family ownership, led since March 2026 by managing shareholders Veith Gärtner and Lars Gärtner. The company supplies dental practices, dental laboratories, and dental trade partners in Germany with consumables, practice and laboratory equipment, intraoral scanners, CAD/CAM and 3D printing solutions, and hygiene products, alongside its own private-label brands Omnident and smartdent. Its operations are anchored by the Ratingen headquarters — described as the largest dental depot in Germany by area, with approximately 1,000 m² of permanent exhibition space — complemented by a second depot in Bad Salzuflen (East Westphalia-Lippe) and a recently opened Bielefeld warehouse for national fulfillment.

The company's core commercial platform is the VShop B2B e-commerce system, supported by a browser-based proprietary device-management tool (van der Ven Gerätemanager) and a partnership-driven digital workflow demonstration facility (the DS Core Center, operated with Dentsply Sirona). Revenue is generated across five streams: transactional product sales through the VShop (including own-brand and third-party brands such as Dentsply Sirona, Ivoclar, Solventum); technical service and support contracts (covering repair, maintenance, validation, and recall management, with 32,000 service deployments and 300+ treatment unit/OPG installations annually); training and events via the van der Ven Akademie (CME-accredited and IHK-certified courses); consulting in product selection, hygiene, practice marketing, tax/legal/financing (via partners GEFA Bank and apoBank); and practice establishment services including the Praxisbörse marketplace, DENT-CAREER job network, and room planning/architecture. Distribution combines a field sales force of regional Fachberater, two physical depot/showroom locations, the VShop e-commerce platform, and on-site technical service covering primarily the Rhineland-Ruhr and East Westphalia-Lippe regions, with national delivery from the Bielefeld warehouse.

Name

Van der Ven Dental

Legal name

van der Ven-Dental GmbH & Co. KG

Website

https://vanderven.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

Van der Ven Dental is a family-owned German dental depot (founded 1907, fourth generation) supplying dental practices, laboratories, and trade partners with consumables, equipment, technical service, training, consulting, and practice establishment services from depots in Ratingen and Bad Salzuflen.

Ownership category

akta.pro rank

Product category

Dental Depot / Dental Equipment Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Dental depot supplies
• Dental equipment distribution
• Dental technical service
• Dental practice consulting
• Dental training academy

Headquarters

HQ city

Ratingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. VShop Product Sales: Van der Ven operates a comprehensive B2B e-commerce platform (VShop) selling consumables, practice equipment, dental instruments, CAD/CAM solutions, intraoral scanners, treatment units, and hygiene products to dental practices, laboratories, and trade partners in Germany. Products include own brands (Omnident, smartdent) and branded products from manufacturers such as Dentsply Sirona, Ivoclar, Solventum, van Laack, Natch, and Orthobasics. Pricing includes both unit prices and wholesale/list pricing (UVP). The shop is accessible exclusively to trade customers in Germany.
2. Technical Service & Support Contracts: Revenue is generated from repair services (including fixed-price handpiece and contra-angle repair with a 3-day turnaround via Schnelle-Hilfe-Koffer courier), on-site device repair, remote diagnostics, maintenance, validation of hygiene equipment, and recall/inspection management. Support contracts offer monthly, quarterly, or annual billing and include scheduled maintenance and device inspections. The company also offers a paid inventory service at €499 plus VAT.
3. Training, Events & Academy: The van der Ven Akademie generates revenue from paid training courses and events. Training topics include CEREC integration, DS Core workflows, periodontology, direct layering techniques, intraoral radiography positioning, bleaching workshops, prophylaxis management (IHK-certified), anxiety patient management, practice marketing, tax and law, and hygiene. Training prices range from free (e.g., CEREC event) to €2,149 per person for the IHK-certified prophylaxis manager course. CME credits are offered. Some events such as the autumn sale and Oktoberfest are free entry.
4. Consulting Services: Van der Ven provides consulting services in product selection (herstellerunabhängige Beratung), hygiene management, practice marketing, tax and legal matters (via network partners), factoring and financing (via GEFA Bank and Deutsche Apotheker und Ärztebank), and billing services. Services are delivered through a network of external experts in cooperation with van der Ven advisors.
5. Practice Establishment & Space Planning: Van der Ven generates revenue through room planning and interior architecture services for dental and medical practices, including feasibility analysis, architectural design, specialist planning (plumbing, electrical), regulatory approvals, and project management from concept to turnkey completion. Additionally, the Praxisbörse (practice marketplace) supports practice takeovers and new establishments, and DENT-CAREER provides a job network for young dentists.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Van der Ven Dental is a B2B dental depot supplying dental practices, dental laboratories, and trade partners in Germany with dental consumables, practice and laboratory equipment (including intraoral scanners, CAD/CAM, 3D printing, treatment units, hygiene products), and its own private-label brands (Omnident, smartdent). Beyond product supply, the company delivers technical service (repair, maintenance, validation, recall management), advisory and consulting services, practice establishment and succession support, room planning and interior architecture, and a training academy offering IHK-certified and CME-accredited courses. Distribution runs through the VShop e-commerce platform, two large physical depots in Ratingen and Bad Salzuflen, a field sales force, and on-site technical teams.

Product overview

Van der Ven Dental operates as a full-service dental depot serving dental practices and dental laboratories across North Rhine-Westphalia, Germany, from its locations in Ratingen and Bad Salzuflen. The core commercial platform is the VShop e-commerce system, through which customers order consumables, practice and lab equipment, intraoral scanners, and CAD/CAM and 3D printing solutions. Van der Ven enhances its transactional offering with a suite of service divisions: the Technischer Service (technical service covering repair, maintenance, validation, and recall management), the Akademie (training and CME-accredited education), Beratung (product, hygiene, marketing, legal/finance, and billing advisory), Niederlassung (practice establishment, takeover, and succession consulting via the Praxisbörse marketplace), and Raumplanung (architecture, interior design, and technical planning). Its own proprietary tools include the van der Ven Gerätemanager — a browser-based device management portal — and the private-label Omnident and smartdent product lines. Van der Ven also serves as a local host for Dentsply Sirona's DS Core platform, operating a dedicated DS Core Center at its Ratingen site where customers can experience the platform's intraoral scanning, imaging, CAD/CAM, and 3D printing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• VShop Van der Ven's B2B e-commerce platform serving dental practices, dental laboratories, and trade partners in Germany with consumables, practice and laboratory equipment, intraoral scanners, CAD/CAM and 3D printing solutions, and the company's own Omnident and smartdent private-label brands.
• van der Ven Gerätemanager (Device Manager) A browser-based, no-install device management tool available 24/7 that gives dental practices a complete overview of their equipment inventory, maintenance schedules, inspections, service contracts, and document archive; supports fault reporting and maintenance/validation appointment booking with auto-onboarding of devices bought through van der Ven.
• Technischer Service (Technical Service) Technical service offering for dental practices covering on-site and courier pickup repair (handpiece/contra-angle repair with 3-day turnaround via Schnelle-Hilfe-Koffer), preventive maintenance, hygiene device validation, recall/inspection management, and remote diagnostics via TeamViewer.
• van der Ven Akademie Training and continuing education arm of van der Ven offering workshops, certification courses (including IHK-certified prophylaxis manager at €2,149 per person), CME-accredited clinical and practice management events, and online training, delivered at the Ratingen and Bad Salzuflen depots and on-site at customer practices.
• Beratung (Advisory Services) Advisory services for dental practices and laboratories covering manufacturer-independent product consulting, digital workflow advice (Digital Excellence team), hygiene management, practice marketing, tax and legal matters (via partner firms such as Herschbach & Wischmann and Dr. Karl-Heinz Schnieder), factoring and financing (via GEFA Bank and Deutsche Apotheker und Ärztebank), and billing services (via MEDI.ZAHN).
• Niederlassung (Practice Establishment) Practice establishment and succession consulting covering location analysis, the Praxisbörse marketplace for practice takeovers and new establishments across NRW, new practice setup, takeover support, and the DENT-CAREER job network connecting young dentists with practices.
• Raumplanung (Room Planning & Interior Architecture) Architecture, interior design, and technical specialist planning service for dental and medical practices, covering feasibility studies, space layout, electrical and sanitary planning, regulatory approvals, and full project management from concept to turnkey handover.
• Praxisbörse (Practice Marketplace) Online marketplace for dental practice spaces and properties, helping buyers find practice spaces for takeover, new establishment, or expansion across various locations in North Rhine-Westphalia.
• Support-Verträge (Support Contracts) Annual or recurring support contracts that include scheduled maintenance, device inspections, flexible billing options (monthly, quarterly, or annual), and recall management — designed to reduce equipment downtime and ensure regulatory compliance for dental practice equipment.
• Omnident (private label) Van der Ven's own private-label product line of dental consumables and small equipment targeted at modern dental practices, sold through the VShop and physical depots alongside selected branded products.
• smartdent (private label) Van der Ven's own private-label product line targeting modern dental practice requirements, sold alongside Omnident and selected branded products through the VShop and depots.
• DS Core Center (Dentsply Sirona demonstration and training) Demonstration and training hub at the Ratingen depot for Dentsply Sirona's DS Core cloud-based platform, where customers can experience intraoral scanning (Primescan), DVT imaging, CAD/CAM milling, Primeprint 3D printing, and treatment units through live workflow demonstrations.

Quantifiable outcome

• 3,500 guests hosted at events per year
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Dentsply SironacoreTechnology or IntegrationVan der Ven operates a DS Core Center at its Ratingen depot in partnership with Dentsply Sirona. The center showcases the full DS Core digital workflow including Primescan intraoral scanners, DVT imaging systems, CAD/CAM milling and 3D printing (Primeprint), and integrated treatment units. Van der Ven serves as a demonstration and training hub for Dentsply Sirona products in NRW. Customers can book individual appointments or attend group training events (e.g., CEREC integration with DS Core) at the center. The partnership also includes the DS Core Care service program backed by Dentsply Sirona.
• millhouse GmbHsupportingStrategic or Co-development PartnerVan der Ven refers customers to millhouse GmbH as an external milling center for dental prosthetics, supporting practice labs with planning certainty and flexible capacity expansion. The partnership is mentioned in the context of in-office dental laboratories (Praxislabore) and CAD/CAM workflows.
• OrthobasicsminorChannel Partner/ Reseller/ DistributorOrthobasics is now an official van der Ven partner, supplying high-quality functional orthodontic products through van der Ven's distribution network to dental practices in Germany.
• VE-K (VE-K GmbH & Co. KG)minorOthersVE-K is shown as a partner with a logo on van der Ven's partner page. No further details on the nature of the partnership are available in the source.
• SchmachtenbergshofminorOthersSchmachtenbergshof is shown as a partner with a logo on van der Ven's partner page. No further details on the nature of the partnership are available in the source.
• Dental UnionminorOthersDental Union is shown as a partner with a logo on van der Ven's partner page. No further details on the nature of the partnership are available in the source.
• Herschbach & Wischmann (Steuerberatungsgesellschaft)supportingImplementation/ SI/ Consulting PartnerTax advisory firm Herschbach & Wischmann, founded by Dirk Herschbach, serves as a top reference speaker for van der Ven's Akademie, providing tax training courses for dental professionals. Dirk Herschbach is described as van der Ven's expert for tax-related topics.
• MEDI.ZAHN (Melanie Diwisch)supportingImplementation/ SI/ Consulting PartnerMEDI.ZAHN, led by practice manager Melanie Diwisch, provides complete billing services (Abrechnungsservice) for dental practices and laboratories in partnership with van der Ven. The firm is promoted as van der Ven's expert for dental billing, including complex cases.
• Dr. Karl-Heinz Schnieder (Dentalrecht)supportingImplementation/ SI/ Consulting PartnerDr. Karl-Heinz Schnieder, a Rechtsanwalt (attorney) with decades of experience in the dental health market, provides legal consulting for dental practices, labs, and industry on dental law matters. He is a reference expert for van der Ven's consulting services in the area of law.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pluradent AG & Co. KG: One of Germany's largest dental depot groups with a similar full-service model (supply, service, training, practice consulting). Closest direct competitor given comparable services and footprint across multiple German regions.
• Dental Bauer GmbH & Co. KG: German dental depot with a comparable multi-channel model (depot, e-commerce, technical service, training). Direct peer operating with similar customer segments (dental practices and laboratories) in Germany.
• NWD Nordwest Dental GmbH & Co. KG: Leading German dental depot and member of the Henry Schein network, providing depot supply, technical service, and practice consulting. Direct peer given parallel product/service portfolio and German footprint.
• DAMPSOFT GmbH (Zahnarzthaus): German dental-focused software, consulting and practice solutions provider that overlaps with Van der Ven's consulting and practice establishment offerings, particularly on the digital workflow and practice management side.
• American Dental Systems GmbH: German dental equipment and consumables distributor with curated brand partnerships and technical service. Direct peer in CAD/CAM, intraoral scanning, and chair-and-unit supply to German practices.
• KOENO (Koenig & Co. GmbH): German dental depot focused on premium supply and technical service to dental practices. Comparable regional service density and equipment integration focus, particularly in western Germany.

Broad incumbents

• Henry Schein, Inc. Global leader in dental and medical supply distribution with multiple German depot and digital platforms. Comparable business model (B2B dental/medical supply, technology, practice solutions) but at much larger scale and broader portfolio.

Others

• Dentsply Sirona Inc. Van der Ven's strategic manufacturing partner for the DS Core Center and Dentsply Sirona product lines. Comparable as the upstream provider of the equipment and software Van der Ven sells, services, and trains on.
• Ivoclar Vivadent AG: Major dental materials and equipment manufacturer distributed by Van der Ven. Thematically comparable as a key product partner whose CAD/CAM and prosthetic materials flow through Van der Ven's catalogue and lab offering.

Emerging players

• 3Shape A/S: Intraoral scanning and CAD/CAM software vendor whose TRIOS products compete with Dentsply Sirona's Primescan/CEREC workflow that Van der Ven demonstrates at its DS Core Center. Adjacent competitive relevance for digital workflow positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanderVenDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Ven Dental