Starring Jane
Starring Jane is a Gent-based Belgian digital agency with ~30 staff that builds custom websites, member/customer portals, and web applications for federations, healthcare organizations, and construction enterprises across the Benelux region, operating on a project-based and recurring managed-services model.
- Company typePrivate
- Founded2012
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Starring Jane does
Starring Jane BVBA is a Belgian digital agency headquartered in Gent, operating since 2012 (with public-facing references tracing to 1993) with a team of approximately 30 developers, designers, digital marketers, and support staff. The company specializes in custom web development for federations, umbrella organizations, member associations, healthcare providers, and construction/real-estate enterprises in the Benelux region. Its core offering spans custom corporate and federation websites, member/customer portals, web applications, and integrations, built across multiple technology platforms including Umbraco (.NET), WordPress, Statamic, Laravel (PHP), Vue.js, and custom .NET. Notable client-specific platforms include MyTraxio (Traxio mobility federation), MyMederi (Mederi healthcare providers), and the DELA 'Mijn Herinnering aan Jou' grief-support application, the latter winning two FeWeb Excellence Awards in 2019.
The firm operates a hybrid revenue model combining project-based time-and-materials development (with 40% upfront deposits and electronic quarter-hour time tracking) and recurring managed-services agreements with a minimum 12-month term at €500/month, alongside annual hosting, domain, and maintenance subscriptions. Pricing is indicative rather than fixed, with annual indexation. Go-to-market is sales-led and relationship-driven, leveraging a portfolio of named enterprise and government accounts (Gezinsbond, Subaru, DELA, Mederi, VBO-FEB, Brandweer Zone Antwerpen, Woonhaven Antwerpen), referral channels via partner agencies such as Digiraf and Digipolis, and a Digital Acceleration Day workshop used as a top-of-funnel engagement tool eligible for Belgian KMO-portefeuille subsidies.
Starring Jane is privately held and self-funded, with no external venture or private-equity investment, no subsidiaries, and no disclosed revenue. The company has invested in an integration stack spanning Azure, Salesforce Pardot, Teamleader, Microsoft Dynamics, Kentico, CV Warehouse, and Verifieer, positioning itself as a systems-integrator between CMS, CRM, ERP, and vertical SaaS tools. Its strategic posture is that of a stable, profitable regional specialist compounding through vertical depth, multi-vendor integration expertise, and wallet-share expansion within existing accounts rather than through rapid scaling or platform-software monetization.
Starring Jane firmographics
Firmographics- Name
- Starring Jane
- Legal name
- Starring Jane BVBA
- Website
- https://starringjane.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starring Jane is a Gent-based Belgian digital agency with ~30 staff that builds custom websites, member/customer portals, and web applications for federations, healthcare organizations, and construction enterprises across the Benelux region, operating on a project-based and recurring managed-services model.
- Ownership category
- akta.pro rank
Starring Jane industry classification
Industry- Product category
- Custom Web Development Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Starring Jane is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Starring Jane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Project-based Development: Custom web development projects billed on time & material basis. Projects include corporate websites, web applications, member portals, and platform development. Pricing is estimated and invoiced with 40% startup cost required upfront.
- Management Agreements: Recurring management agreements with minimum 12-month terms and minimum €500/month billing. Includes hosting, maintenance, content updates, and ongoing support services.
- Subscriptions and Hosting: Recurring subscriptions for hosting, housing, domain names, content management systems, hour packages, and maintenance services with annual renewal terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Project-based development with time & material billing |
| Subscription | Monthly | Management agreements for ongoing support |
| Subscription | Annual | Hosting and subscription services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Starring Jane product offering
Product offeringCore offering
Starring Jane is a Belgian digital agency that builds custom websites, web applications, and member/customer portals on Umbraco, WordPress, Statamic, Laravel, Vue.js, and .NET platforms for federations, healthcare organizations, and mid-market B2B enterprises. The company delivers end-to-end digital solutions from strategy workshops (Digital Acceleration Day) through custom platform development, integration with CRM/ERP systems, and ongoing managed support via subscription agreements.
Product overview
Starring Jane is a Belgian digital agency offering custom web development services primarily for membership organizations, federations, and mid-sized B2B enterprises. Its core offering spans multiple technology platforms — Umbraco (.NET CMS), WordPress (PHP CMS), Statamic (flat-file CMS), Laravel (PHP framework), Vue.js (JavaScript framework), and custom .NET development — organized around a platform-plus-strategy model. The service portfolio centers on corporate/federation websites built on CMS platforms (Umbraco, WordPress, Statamic), custom web applications (Laravel/.NET, often with Vue.js front-ends), and specialized member/customer portals. Add-on services include integration and synchronization with ERP/CRM systems (Salesforce, Microsoft Dynamics, Teamleader, AFAS, Exact Online, SAP), Single Sign-On (SSO) implementation, content marketing, and the Digital Acceleration Day strategy workshop. The KMO-portefeuille subsidy program is leveraged for advisory and strategy engagements. Notable client-specific platforms delivered include MyTraxio (member portal for Traxio), MyMederi (member portal for Mederi), and the DELA 'Mijn Herinnering Aan Jou' web application. The company operates on a time & materials pricing model with a minimum 12-month managed services contract.
Differentiator
Problem solved
Functional benefit
Products and services
- Umbraco Website Development Custom corporate and federation websites built on the Umbraco CMS (.NET-based), featuring modular content components, multi-site management from a single login, and flexible design customization, offered with hosting and ongoing support for mid-market and enterprise organizations.
- WordPress Website Development Custom websites built on WordPress using the Gutenberg block editor, including SEO optimization via Yoast, multilingual support, plugin-based extensions, and open-source deployment with no licensing fees, targeted at Belgian organizations.
- Laravel Web Application Development Custom complex web applications built on the Laravel PHP MVC framework for APIs and back-ends powering dynamic single-page experiences, often paired with Vue.js front-ends, for organizations requiring security, routing, ORM, and scalability.
- Custom .NET Development Fully custom application development built from scratch in .NET without a CMS base, used for projects where content does not need to be managed, offering complete control over functionality with a stable long-term solution.
- Statamic CMS Development Websites built on Statamic, a flat-file CMS known for speed, security, and creative freedom, requiring no database, resulting in fast load times and fewer vulnerabilities, with a user-friendly editor for in-house content management.
- Customer/Member Portal Development Custom-built secured online portals providing 24/7 access to documents, dashboards, reports, event calendars, and self-service features, with integration into ERP systems (Exact, AFAS, Dynamics/Navision, Infor), CRM, and Single Sign-On for unified user access across federations and member organizations.
- Progressive Web App (PWA) Development Development of progressive web apps that run in a browser without installation but can also be downloaded and work offline, offering an app-like experience across all devices and operating systems with a single codebase as a cost-effective alternative to native mobile apps.
- Integration and Synchronization Services Connecting and automating data exchange between business applications (CMS, CRM, ERP, e-commerce platforms, marketing tools) to eliminate manual data entry and centralize information flow, with experience across AFAS, Exact Online, SAP, Navision, Teamleader, nopCommerce, Akeneo PIM, and Magento 2.
- Single Sign-On (SSO) Implementation Implementation of centralized authentication allowing users to log in once and access multiple applications, reducing password management burden, minimizing phishing risks, centralizing user access management, and applicable for both employees and customers/members.
- Content Marketing Services Strategy and execution of content marketing including blog posts, video, email, and social media, focused on building authority and organic reach by addressing topics relevant to the target audience, combined with SEO optimization for search engine visibility.
- Digital Acceleration Day Workshop
Quantifiable outcome
- Conversions tripled in first 6 months after website launch
- +3 more outcomes
Companies that use Starring Jane
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Starring Jane technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Starring Jane partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Studio MonkminorIllustrators who created the artwork and characters (Leon and Marie) for the DELA 'Mijn herinnering aan jou' application. Studio Monk provided child-friendly illustrations that gave the grief support app its visual identity.
- DigirafcoreDigital agency that strengthens social profit organizations and their people digitally. Digiraf provided strategic preparation and workshops for the Gezinsbond project, helping define requirements and technical analysis.
- DigipoliscoreDigital transformation partner for the Brandw8 platform developed for Brandweer Zone Antwerpen. Digipolis collaborated on the interactive fire prevention education platform.
- TeamleadercoreCRM integration partner for customer data synchronization. Starring Jane has strong knowledge in Teamleader API development and has been recognized by Teamleader as an ideal partner for custom integrations.
- AzurecoreCloud platform used for continuous integration and deployment via Azure DevOps, and Azure blob storage for media management. Core infrastructure partner for hosting and deployment.
- Salesforce (Pardot)coreB2B marketing automation platform integrated with customer websites for lead management and automated follow-up workflows.
- KenticocoreHeadless CMS platform with marketing automation capabilities used for healthcare and enterprise client projects requiring advanced content management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Starring Jane competitors and assessment
Company assessmentDirect peers
- Ixor: Belgian digital agency of comparable size providing custom web development, CMS implementations, and digital platforms for B2B clients; competes head-to-head for mid-market enterprise web projects in Flanders.
- Bagaar: Belgian digital product studio building custom web platforms, apps, and digital experiences for enterprise clients; directly comparable in service mix and mid-market enterprise focus.
- The Reference: Belgian full-service digital agency focused on CMS-driven websites and digital platforms for mid-market and enterprise clients; overlaps directly in CMS-led custom development.
- Level27: Belgian custom web development agency building digital platforms, portals, and bespoke applications; similar size, technology stack breadth, and mid-market enterprise focus.
- Made with Love: Belgian digital studio offering custom web and product development for B2B clients; comparable in scale and custom-development, web-platform orientation.
- Lemento: Belgian web development and digital agency building custom websites and online platforms for B2B organizations; similar service mix and SMB-to-mid-market focus.
- Netlogik: Belgian digital agency focused on custom web development, CMS implementations, and digital platforms for organizations; comparable size, technology stack, and B2B client base.
Broad incumbents
- Emakina: Larger Belgian-headquartered digital agency offering full-service digital strategy, web development, and marketing; competes in the same enterprise web project space but at greater scale and broader geographic reach.
- Intracto: Belgian digital agency group offering websites, e-commerce, and marketing technology services for mid-market and enterprise clients; broader portfolio but overlaps in custom web development and CMS-led projects.
Regional players
- Humanoids: Dutch digital agency delivering custom web platforms, CMS implementations, and digital strategy; comparable service offering but primarily serving clients in the Netherlands rather than Belgium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Starring Jane social profiles
Digital presenceStarring Jane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starring Jane leadership team
Management profileNumber of profiles
Profiles8 records
Starring Jane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starring Jane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starring Jane
What does Starring Jane do?
Starring Jane is a Belgian digital agency that builds custom websites, web applications, and member/customer portals on Umbraco, WordPress, Statamic, Laravel, Vue.js, and .NET platforms for federations, healthcare organizations, and mid-market B2B enterprises. The company delivers end-to-end digital solutions from strategy workshops (Digital Acceleration Day) through custom platform development, integration with CRM/ERP systems, and ongoing managed support via subscription agreements.
Is Starring Jane a public or private company?
Starring Jane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Starring Jane founded?
Starring Jane was founded in 2012. It employs 11 to 50 people.
Where is Starring Jane based?
Starring Jane is headquartered in Gent, Belgium, in the Europe region.
How does Starring Jane make money?
Three revenue lines are on record. Project-based Development is the primary driver. The others are management Agreements and subscriptions and Hosting.
Who are Starring Jane's main competitors?
Direct peers on record are Ixor, Bagaar, The Reference, Level27, Made with Love, Lemento and Netlogik. Broad incumbents are Emakina and Intracto. Humanoids is listed as a regional player.
Does Starring Jane have an API?
No public API is recorded for Starring Jane.
What industry is Starring Jane in?
Starring Jane's product category is Custom Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541810 and its SIC code is 7311.