Name

Union Park Automotive Group

Legal name

Union Park Auto Group

Website

https://unionpark.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new and certified pre-owned vehicles from BMW, Buick, GMC, Honda, and Volvo brands. The dealership offers both new and used inventory with various models and trim levels.
2. Financing Services: Auto loan assistance and financing options for vehicle purchases, including help finding lowest interest rates with small down payments. Offers both finance and lease options.
3. Service and Parts: GM-certified service center with genuine parts and accessories. Service departments for BMW, GM, Honda, and Volvo vehicles. Also offers auto spa and collision center services.
4. Trade-In Purchases: The dealership buys customer vehicles at competitive prices as trade-ins toward new vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Union Park Automotive Group is a multi-franchise automotive dealership group that sells new and certified pre-owned vehicles from five brands (BMW, Buick, GMC, Honda, Volvo) at physical showroom locations in Wilmington, Delaware. The group also delivers financing and leasing assistance, GM-certified and OEM-certified vehicle service and parts, collision repair through its Collision Center, and detailing through its Auto Spa, serving as a one-stop regional destination for vehicle purchase and ownership.

Product overview

Union Park Auto Group is a multi-brand automotive dealership platform operating as five distinct dealership brands (BMW, Buick/GMC, Honda, and Volvo) plus ancillary services. The core offering consists of new and certified pre-owned vehicle sales across five major automotive brands. Ancillary services include an Auto Spa for vehicle detailing, a Collision Center for accident repair, Service & Parts departments for vehicle maintenance, an online Trade-In Appraisal tool for vehicle valuation, and Financing & Leasing options for purchase support. The product portfolio is organized as brand-specific sales operations unified under the Union Park Auto Group corporate identity, with shared services and each brand maintaining its own dedicated website and service center.

Differentiator

Problem solved

Functional benefit

Brands

• Union Park BMW: BMW dealership offering new and certified pre-owned BMW vehicles, service, and parts
• Union Park Buick GMC
• Union Park Honda
• Union Park Volvo
• Union Park Auto Spa
• Union Park Collision Center

Products and services

• BMW Vehicle Sales Sale of new and certified pre-owned BMW vehicles (sedans, SUVs, and performance models such as the 3 Series, 5 Series, X3, X5, and M models) to individual buyers in the Wilmington, Delaware area via the Union Park BMW dealership.
• Buick Vehicle Sales Sale of new and certified pre-owned Buick vehicles (Encore GX, Envision, Enclave, and Envista models) to individual buyers through the Union Park Buick GMC dealership.
• GMC Vehicle Sales Sale of new and certified pre-owned GMC trucks and SUVs (Sierra, Yukon, Acadia, Terrain, and Canyon) to individual buyers through the Union Park Buick GMC dealership.
• Honda Vehicle Sales Sale of new and certified pre-owned Honda vehicles (Civic, Accord, CR-V, Pilot, Odyssey, and Ridgeline) to individual buyers at the Union Park Honda dealership.
• Volvo Vehicle Sales Sale of new and certified pre-owned Volvo vehicles (XC90, XC60, XC40, and electric EX30 and EX90) to individual buyers at the Union Park Volvo dealership.
• Financing and Leasing Vehicle financing and leasing assistance for new and used vehicle purchases, including secure online pre-approval applications, auto loan assistance to find low interest rates with small down payments, and competitive buyout prices for trade-in vehicles, targeted at individual buyers in the Wilmington, Delaware region.
• Service and Parts Maintenance and repair services across all five brands (BMW, GM, Honda, Volvo) at service centers co-located with each dealership, including oil changes, tire rotations, brake service, and OEM parts replacement, with online service appointment scheduling.
• Auto Spa Vehicle detailing and appearance care services, including car wash, interior cleaning, and cosmetic enhancement, delivered at the Union Park Auto Spa location at 1824 W. 11th St., Wilmington, for individual vehicle owners.
• Collision Center Automotive collision repair services for vehicles of all makes, utilizing genuine OEM parts and certified technicians to restore vehicles after accidents, available to individual vehicle owners in the Wilmington region.
• Trade-In Appraisal Online tool enabling customers to estimate the value of their current vehicle by entering details such as year, make, model, mileage, and condition to receive a trade-in quote from Union Park Auto Group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• BMWcoreOthersAuthorized BMW dealership operating as Union Park BMW at 1900 Pennsylvania Avenue, Wilmington, DE. Offers new and certified pre-owned BMW vehicles, service center, and genuine BMW parts. Part of the multi-brand Union Park Auto Group.
• HondacoreOthersAuthorized Honda dealership at 1704 Pennsylvania Avenue, Wilmington, DE. Provides new and used Honda vehicles, Honda service center, and Honda parts. One of the founding brands of Union Park Auto Group.
• VolvocoreOthersAuthorized Volvo dealership at 1800 Pennsylvania Avenue, Wilmington, DE. Offers new Volvo vehicles, Volvo service department, and genuine Volvo parts. Part of the Union Park Auto Group portfolio.
• BuickcoreOthersAuthorized Buick dealership at 1722 Pennsylvania Avenue, Wilmington, DE. Offers new Buick vehicles, service, and parts. Combined with GMC under Union Park Buick GMC.
• GMCcoreOthersAuthorized GMC dealership at 1722 Pennsylvania Avenue, Wilmington, DE. GM-certified service center with genuine GM parts and accessories. Combined with Buick under Union Park Buick GMC.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Group 1 Automotive: Group 1 Automotive operates ~200 franchised dealerships representing over 30 brands across the US and UK, offering new and used vehicle sales, financing, service, and parts — a multi-brand, full-service dealership group structurally identical to Union Park, just at a larger scale.
• Penske Automotive Group: Penske Automotive Group operates a global portfolio of franchised automotive and commercial truck dealerships, with a premium-brand mix that overlaps with Union Park's BMW and Volvo representation, plus comprehensive service and F&I operations.
• Ken Garff Automotive Group: Ken Garff is a privately held, family-owned multi-brand dealership group operating across the western and central US with new and used vehicle sales, financing, and full-service operations — a comparable private multi-brand dealership operator at a larger regional scale.
• Sonic Automotive: Sonic Automotive is a US franchised auto retailer with both physical dealership locations and EchoPark used-vehicle stores, offering multi-brand new and used vehicle sales, finance, and service — a directly comparable multi-brand dealership operator at larger scale.
• AutoNation: AutoNation is the largest publicly traded automotive retailer in the US, operating hundreds of franchised dealerships across multiple brands with full-service sales, finance, service, and parts operations — directly comparable multi-brand full-service dealership model, but at vastly greater national scale.
• Lithia Motors: Lithia Motors (Driveway) is one of the largest US franchised auto retailer groups, operating hundreds of rooftops across the US and UK with a multi-brand, full-service model including used vehicles, financing, and fixed-ops — directly analogous dealership platform but at consolidated national scale.
• Asbury Automotive Group: Asbury Automotive Group operates over 150 franchised dealerships across 17 US states, with a multi-brand retail platform including new and used vehicles, finance, service, and parts — comparable regional-to-national dealership model with similar brand mix and lifecycle services.

Direct peers

• Priority Automotive: Priority Automotive operates multi-brand franchised dealerships in the Mid-Atlantic region, with a similar horizontal brand-mix strategy and full-service sales/finance/service model that overlaps Union Park's competitive footprint in the Wilmington/Delaware market.
• Hertrich Family of Automobile Dealerships: Hertrich is a family-owned multi-franchise dealership group headquartered on the Delmarva Peninsula (eastern MD/DE/VA), with a multi-brand full-service dealership model that overlaps Union Park's BMW/Honda/GM representation and operates in the same Mid-Atlantic trade area.

Regional players

• i.g. Burton Automotive Group: i.g. Burton is a regional multi-franchise dealership group based in the Delmarva/Mid-Atlantic region, with BMW, Honda, GM, and other brand representation plus service and parts — a closely comparable regional multi-brand competitor in the same geographic area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnionParkAutoGroup
• LinkedInlinkedin.com/company/union-park-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Park Automotive Group