Triple Bogey Brewing Co.

What Triple Bogey Brewing Co. does

Triple Bogey Brewing Co. is a privately held, family-owned Canadian craft beverage company founded in 2014 by Geoff Tait (previously of Quagmire Golf and an Arnold Palmer licensing partner) and Megan Tait, headquartered in Toronto with brewing operations in London, Ontario. The company's portfolio of 13 SKUs is organized around a golf-themed positioning ("Golf's Premium Beverages" / "Golf's Beer") and spans five product categories: premium lagers (Original Blonde 5% ABV, Ultra Premium Light 3.9%, Amber) brewed with Aurora and Perle hops in a 473ml tall can; RTD vodka cocktails including the Transfusion family (Classic Grape, Cranberry, Orange — vodka + ginger ale + juice at 6% ABV), Signature Cocktails (Water Hazard with electrolytes, Azalea), Half & Half Hard Lemonade & Iced Tea, and Fairway Fizz (4% ABV, zero-sugar); a 0.45% non-alcoholic lager; and the seasonal Hurry Hard Amber Lager for the curling community. Total cumulative production exceeded 5.6 million cans as of mid-2024.

The business model is a hybrid of direct field sales and third-party distribution. Revenue is generated through one-time unit sales across two streams: beverages (canned and kegged, sold into on-premise and off-premise channels) and branded merchandise (apparel, accessories, drinkware sold direct-to-consumer online). Pricing is uniform unit pricing (e.g., a 24-pack of non-alcoholic beer at ~$55 CAD; apparel hoodies at $40, polos at $59), with no disclosed subscription or licensing economics. The company sells into three primary customer segments: golf courses and country clubs as the principal vertical, hospitality venues (bars, restaurants, indoor golf facilities), and retail consumers via LCBO, major grocery banners (Loblaws, Walmart, Sobeys, Longos) and convenience/gas-station chains (Circle K, 7-Eleven, Esso, Shell). Geographic coverage has expanded from Ontario to seven provinces (Ontario, Alberta, Saskatchewan, Manitoba, Nova Scotia, PEI, Newfoundland & Labrador) via regional sales managers in five Ontario territories and three distributor partners — United Craft (Ontario LCBO/grocery), Pure Global Imports (Western Canada), and Tap & Rail (Manitoba). The company is bootstrapped with no disclosed institutional capital, private equity, or venture funding.

Name

Triple Bogey Brewing Co.

Legal name

Triple Bogey Brewing Co.

Website

https://triplebogey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Triple Bogey Brewing Co. is a family-owned Canadian craft beverage company that produces golf-themed premium lagers and ready-to-drink vodka cocktails, selling to over 400 golf courses and 1,000 retail and hospitality locations across seven Canadian provinces.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Craft beer brewing
• Ready-to-drink cocktails
• Premium lagers
• Golf-themed beverages
• Specialty beverage manufacturing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Sales: Sale of canned and kegged beverages including premium lagers, RTD cocktails, and non-alcoholic options through retail, on-premise, and e-commerce channels
2. Merchandise Sales: Branded apparel and accessories sold through online store including hoodies, polos, t-shirts, hats, bar signs, and golf bags

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Triple Bogey Brewing Co. is a Canadian craft beverage company that brews premium lagers and produces ready-to-drink vodka cocktails, all positioned around a golf-themed brand identity. Its portfolio spans core lagers (Original Blonde, Ultra Premium Light, Amber), the Transfusion RTD cocktail line (Classic Grape, Cranberry, Orange), Signature Cocktails (Water Hazard, Azalea), Half & Half Hard Lemonade & Iced Tea, Fairway Fizz, plus a non-alcoholic lager and seasonal Hurry Hard Amber Lager. Products are sold across Canada through golf courses, hospitality venues, LCBO and grocery retail, and a direct-to-consumer e-commerce shop for branded merchandise.

Product overview

Triple Bogey Brewing Co. is a Canadian craft beverage company founded in 2014, headquartered in Toronto with brewing in London, Ontario. The company positions itself as 'Golf's Premium Beverages' offering a portfolio of 13 distinct products across five categories: (1) Premium Lagers including Original Blonde, ULTRA Premium Light, and Amber in 473ml cans; (2) Transfusion Ready-to-Drink cocktails in Classic Grape, Cranberry, and Orange flavors; (3) Signature Cocktails including Water Hazard and Azalea; (4) Specialty drinks like Half & Half Hard Lemonade & Iced Tea and Fairway Fizz; and (5) Non-Alcoholic and seasonal options. Products are sold at over 400 golf courses, 1000+ retail locations, and via e-commerce across Ontario, Western Canada, and Atlantic Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Hurry Hard: Seasonal Amber Lager dedicated to curling enthusiasts. 5% Alc.Vol | 473ml | Aurora & Perle Hops | 20 IBU's | 197 Calories | 15g Carbs. Launched for winter season targeting the curling community.
• Transfusion
• Signature Cocktails
• Fairway Fizz
• Triple Bogey Premium Lagers

Products and services

• Original Blonde Lager Premium blonde lager brewed with Aurora and Perle hops. 5% ABV, 473ml can, 195 calories, 15g carbs, 20 IBUs. The flagship 'Big Boy' can popular on golf courses and increasingly at bars, restaurants, LCBO, and grocery stores.
• ULTRA Premium Light Lager Low-calorie, low-alcohol light lager at 3.9% ABV in a 473ml can, with only 120 calories, 4g carbs, and 5 IBUs. Brewed with Aurora and Perle hops. Smooth, crisp, and refreshing with no bitterness.
• Amber Lager

Quantifiable outcome

• Over 5,600,000 cans sold since 2014
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Cabot Links & Cabot CliffsflagshipChannel Partner/ Reseller/ Distributor · 23 April 2023Premium Cape Breton golf destination serving Triple Bogey Classic Transfusions starting Spring 2023. One of Canada's most acclaimed golf resort properties with World Top 100 courses.
• United CraftcoreChannel Partner/ Reseller/ Distributor · 8 February 2022Specialty distribution partnership with United Craft to support growth in LCBO and Grocery retail channels across Ontario. United Craft leverages established relationships and channel experience to assist Triple Bogey's retail expansion.
• Pure Global ImportscoreChannel Partner/ Reseller/ DistributorWestern Canada distribution partner handling Alberta and Saskatchewan markets. Contact: Scott Roddick, Brian Abra, Kaitlyn Steele.
• Tap & Rail Beverage GroupcoreChannel Partner/ Reseller/ DistributorManitoba distribution partner for Triple Bogey products. Contact: Brendan Pritchard.
• Team Hollie DuncanminorGTM or Marketing PartnerSponsorship of Team Hollie Duncan curling team competing on the World Curling Tour. Rink features skip Hollie Duncan, Megan Balsdon, Rachelle Strybosch, and Tess Bobbie.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sleeman Breweries: One of Canada's largest independent craft brewers with national distribution across provinces. Compares on craft-beer roots, multi-province distribution, and positioning within LCBO and grocery retail alongside Triple Bogey.
• Phillips Brewing & Malting Co. Western Canadian craft brewery with a portfolio of core brews plus seasonal and specialty lines sold across Canada. Comparable as an independent craft brewer building a multi-format beverage business.
• Steam Whistle Brewing: Toronto-headquartered craft brewery with strong on-premise and event-driven distribution. Relevant peer given shared Ontario craft-beer market and similar 'lifestyle brand' approach to consumer engagement.
• Big Rig Brewery: Canadian craft brewer with a focus on approachable, multi-format offerings. Comparable to Triple Bogey as a smaller independent craft brewer operating within LCBO and on-premise channels.
• High Noon (E. & J. Gallo Winery): Vodka-based RTD line that has rapidly scaled in the North American RTD category. Closest direct functional peer to Triple Bogey's Transfusion and Signature Cocktail product family.
• White Claw Hard Seltzer (Mark Anthony Brands): Dominant RTD/seltzer brand in North America. Relevant as the category leader whose shelf-share priorities and marketing spend directly shape the competitive environment Triple Bogey operates within.
• Truly Hard Seltzer (Boston Beer Company): Major RTD/seltzer competitor with broad flavor portfolio and deep retail distribution. Comparable as a competing RTD platform for off-premise and on-premise retailer relationships.
• Collective Arts Brewing: Ontario-based independent craft brewer with strong design-driven branding, limited-edition releases, and national distribution. Comparable on craft-beer specialty positioning, lifestyle-led brand, and presence across LCBO and grocery channels.

Broad incumbents

• Molson Coors Canada: Canada's largest brewer with broad RTD and mainstream beer portfolio. Relevant incumbent peer on retail relationships, LCBO negotiations, and as a potential strategic acquirer of niche craft/RTD brands.
• Labatt Breweries (AB InBev): Major Canadian brewer with national distribution and growing RTD lineup including Bud Light Seltzer and Mike's Hard. Comparable as broad incumbent competing for retailer facings and as a likely acquirer of emerging lifestyle brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/triplebogey
• Facebookfacebook.com/TripleBogeyCo
• LinkedInlinkedin.com/company/triple-bogey-brewing-co./about
• Instagraminstagram.com/triplebogeybrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Bogey Brewing Co.