United Craft

What United Craft does

United Craft is a privately-held Ontario craft beverage producer and online retailer operating from a production facility in Niagara Falls, Ontario. The company manufactures and distributes craft beers, ready-to-drink cocktails, ciders, and spirits, holding both a Federal Excise License for beer and spirit production and Ontario AGCO licenses covering beer manufacturing, spirits manufacturing, and licensed manufacturer representation. Its product portfolio spans multiple beer styles (Yup Pils, Puppers Premium Lager), a deep RTD cocktail lineup across three formats — compact FBOMBZ cans (24x225 mL), mid-size MEGA Moi and Turtle Bay cans (24x473–568 mL), and large MOJO bottles (4x2000 mL) — plus ciders (Eden Grove, Flair Peach Bellini) and spirits (Golden Ball Canadian Whisky, Kick Off Vodka).

The business operates a multi-channel distribution model. The primary channel is a direct-to-consumer e-commerce storefront built on Shopify, fulfilled by third-party delivery partner Cold Haus Direct across Ontario, supplemented by retail placement through the LCBO (Liquor Control Board of Ontario) for select products such as Puppers Premium Lager. Through its United Niagara Beverages joint venture with Niagara Falls Craft Distilling (formed June 2023), United Craft also provides B2B representation, production, packaging, sales, marketing, and warehousing services to other licensed craft manufacturers seeking Ontario market access. Pricing is unit-based with no subscription layer; a $15 first-order discount via promo code FIRSTTIME is used for customer acquisition. Marketing relies on the Shopify storefront, organic social channels (Facebook, Twitter, Pinterest), email newsletter, and a content blog, with brand partnerships (Letterkenny/Shoresy Puppers, Brew Aid charity series with Tomorrow Brew Co.) supporting consumer awareness. The company appears to operate without disclosed institutional investment, and no revenue, headcount, or financial figures are publicly available.

Name

United Craft

Legal name

United Craft

Website

https://unitedcraft.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

United Craft is an Ontario-based craft beverage producer that manufactures and delivers craft beers, RTD cocktails, ciders, and spirits directly to Ontario consumers via its Shopify e-commerce store and the LCBO retail network, also offering production and representation services to other licensed craft manufacturers through its United Niagara Beverages joint venture.

Ownership category

akta.pro rank

Product category

Craft Beverages

NAICS

Beverage Manufacturing (3121), Distilleries (312140), Breweries (31212), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Craft beer production
• Ready-to-drink cocktails
• Craft spirits manufacturing
• Direct-to-consumer beverages
• Beverage distribution services

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Beverage Sales: One-time product sales of craft beers, ready-to-drink cocktails, ciders, and spirits through their e-commerce platform. Products sold in various pack sizes (24-packs, 4-packs, individual bottles) with prices ranging from approximately $50 to over $400 per order.
2. Manufacturing Representation Services: Provides representation services for other licensed manufacturers in Ontario to help drive sales through retail, events, and direct-to-consumer functions. Services include production, packaging, sales, marketing, and warehousing through their United Niagara Beverages joint venture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

United Craft is an Ontario-based craft beverage producer that manufactures and directly sells craft beers, ready-to-drink cocktails, ciders, and spirits to consumers across Ontario through its own Shopify e-commerce store, with delivery handled by third-party logistics partner Cold Haus Direct. The company also distributes select products through LCBO retail stores and provides production, packaging, sales, marketing, and warehousing representation services to other licensed craft beverage manufacturers via its United Niagara Beverages joint venture with Niagara Falls Craft Distilling. Production takes place at a Niagara Falls facility operating under a Federal Excise License and Ontario AGCO Manufacturer's Licenses for beer and spirits.

Product overview

United Craft is an Ontario-based craft beverage company that manufactures and delivers craft beers, ready-to-drink cocktails, ciders, and spirits directly to consumers. The product portfolio includes multiple beer styles (lagers like Yup Pils! and Puppers Premium Lager), ready-to-drink cocktails across three formats: compact FBOMBZ cans (24x225 mL), mid-size MEGA Moi and Turtle Bay cans (24x473-568 mL), and large MOJO bottles (4x2000 mL), plus ciders and spirits such as Golden Ball Canadian Whisky. The company operates through its production facility in Niagara Falls, ON, and a joint venture United Niagara Beverages, holding Federal Excise and Ontario AGCO licenses for beer, spirits production, and retail representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Yup Pils!

Quantifiable outcome

• $10,000 donated to Daily Bread Food Bank through charity partnerships
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Niagara Falls Craft DistillingcoreStrategic or Co-development Partner · 20 June 2023Joint venture partnership creating 'United Niagara Beverages' to accelerate beverage innovation. This partnership blends production, packaging, sales, marketing, and warehousing in an all-in-one solution. United Craft operates this JV with Niagara Falls Craft Distilling for combined beverage manufacturing and distribution capabilities.
• Tomorrow Brew Co.flagshipGTM or Marketing PartnerOngoing charity partnership through the 'Brew Aid' series. Jointly created charitable beers where proceeds support various causes. Past collaborations include 'All You Need Is Love' Lager, 'Make Peace Not War' Lager (Ukrainian relief), 'Home Ice Advantage' (Hockey Helps the Homeless), and Raccoon Lager supporting Daily Bread Food Bank. Raised $10,000 for Daily Bread Food Bank and $3,522 for Animalert.
• Streets of TorontocoreGTM or Marketing PartnerPartnership with Streets of Toronto to support the Daily Bread Food Bank through the Brew Aid Raccoon Lager campaign. Four new raccoon variants released in 2026 to support the charity cause.
• Daily Bread Food BankcoreOthersCharitable recipient of Brew Aid program donations. Received $10,000 donation from United Craft and Tomorrow Brew Co. to support food support programs for those in need.
• AnimalertminorOthersOntario-based animal charity that received $3,522 raised through sales of the Brew Aid Raccoon Lager product.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Steam Whistle Brewing: Toronto-based premium lager producer with Ontario-wide retail and on-premise distribution. Comparable as an Ontario craft beer brand focused on a core lager identity with provincial retail reach.
• Amsterdam Brewery: Toronto-based craft brewery producing multiple lagers, pilsners, and craft styles with broad Ontario retail and on-premise distribution. Comparable Ontario craft beer producer with multi-SKU portfolio and provincial distribution footprint.
• Muskoka Brewery: Ontario craft brewery with multi-format lineup and province-wide LCBO distribution. Comparable Ontario craft beer producer with a broad SKU portfolio and established retail relationships.
• Dillon's Small Batch Distillers: Niagara-region craft distillery producing gin, vodka, and whisky with Ontario retail presence. Comparable Ontario craft distillery with similar geography to United Craft's Niagara Falls production base.
• Collective Arts Brewing: Hamilton, Ontario craft brewery known for an art-driven, multi-format lineup (cans, bottles) with strong LCBO and DTC presence. Directly comparable as an Ontario craft producer with a curated multi-brand portfolio and broad retail distribution.
• Spirit of York Distillery: Toronto-based craft distillery producing vodka, gin, and whisky with Ontario retail and DTC sales. Comparable as an Ontario craft spirits producer with provincial distribution.
• Niagara Falls Craft Distilling: Niagara-based craft distillery and United Craft's joint venture partner in United Niagara Beverages. Directly comparable Ontario craft distiller producing vodka, whisky, and other spirits with shared production infrastructure.
• Brick Brewing Company: Waterloo, Ontario-based brewer producing lagers, ales, and RTD brands with full provincial distribution. Comparable Ontario craft beverage producer operating across multiple brands and formats.

Broad incumbents

• The Beer Store: Ontario's dominant beer retail network operated by major brewers. Comparable as the established incumbent offline beer distribution channel that any Ontario craft producer must access for scaled retail volume.

Regional players

• Niagara Oast House Brewers: Niagara-region craft brewery producing farmhouse ales and lagers with local taproom and regional distribution. Comparable as a Niagara craft beer producer operating in United Craft's home geography.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/share
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Craft