Absolute Bikes
Absolute Bikes is a privately held bicycle retailer founded in 1989, operating two retail stores in Flagstaff and Sedona, Arizona, plus an e-commerce site. It sells mountain, road, gravel, electric, kids', and BMX bikes alongside parts, apparel, rentals, and repair services.
- Company typePrivate
- Founded1989
- HeadquartersFlagstaff, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Absolute Bikes does
Absolute Bikes is a privately held, independent bicycle retailer founded in 1989, operating two physical storefronts in Flagstaff and Sedona, Arizona, alongside an e-commerce website at absolutebikes.net. The company sells a broad bicycle lineup spanning electric, mountain (hardtail, full-suspension, downhill), road, gravel, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX categories, featuring premium brands such as Specialized, Marin, Pivot, Yeti, and Norco, with prices ranging from approximately $250 for children's balance bikes to $11,999 for high-end full-suspension e-MTBs. The product offering is complemented by helmets, apparel, parts and components, and a wide accessory assortment, plus an in-house Absolute Bikes Gear private-label sub-brand for apparel and merchandise.
The business has no proprietary technology stack and operates a standard bike-retail operating model. Revenue is generated through one-time retail sales of bikes, parts, apparel, and accessories; transaction-based bike rentals at both Flagstaff and Sedona locations; and professional services including repair, professional bike fitting, financing plans, and a Kids Bike Trade-Up program that supports multi-year customer retention. Distribution runs through the two brick-and-mortar stores plus the online channel, which supports buy-online-pick-up-in-store (BOPIS) and ships bikes with a $75 destination fee ($95 for e-bikes).
The customer base is B2C and is segmented across six use cases: general recreational cyclists, mountain bikers, road and gravel cyclists, electric bike buyers, children and families, and tourists/visitors to the Flagstaff and Sedona areas. The retailer employs between 11 and 50 staff, has no disclosed ownership, investors, or parent company, and has not disclosed revenue or financial metrics. The company has been operating continuously for over 36 years, serving as a long-tenured local cycling resource in two of northern Arizona's premier riding destinations.
Absolute Bikes firmographics
Firmographics- Name
- Absolute Bikes
- Legal name
- Absolute Bikes
- Website
- https://absolutebikes.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Absolute Bikes is a privately held bicycle retailer founded in 1989, operating two retail stores in Flagstaff and Sedona, Arizona, plus an e-commerce site. It sells mountain, road, gravel, electric, kids', and BMX bikes alongside parts, apparel, rentals, and repair services.
- Ownership category
- akta.pro rank
Absolute Bikes industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Absolute Bikes is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Absolute Bikes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sale of bicycles across multiple categories including mountain, road, electric, gravel, commuter, comfort, cruiser, fitness, hybrid, children's, and BMX bikes. Products range from entry-level to high-end models with prices from approximately $250 to over $10,000.
- Bike Parts and Components: Sale of replacement parts including bar ends, BMX components, bottom brackets, brakes/levers/pads, cables, cassettes/freewheels, chains, cranksets, derailleurs, forks, groups, handlebars, pedals, saddles, shocks, stems, tires/tubes, wheels, and more.
- Accessories: Wide range of cycling accessories including e-bike batteries/kits, body care, child seats, electronics, eyewear, fenders, hydration, lighting, locks/security, nutrition, packs/racks/baskets, pumps, safety gear, tools, trailers, car racks, and gift cards.
- Clothing and Apparel: Sale of cycling clothing including accessories, gloves, helmets, jerseys, outerwear, protective gear, shoes, shorts, socks, and undergarments.
- Bike Rentals: Rental of bicycles to visitors exploring the Flagstaff and Sedona areas. Rentals include helmet, pump, repair kit, spare tube, choice of pedals, and sizing.
- Service and Repair: Professional bike service and repair, bike fitting services to help customers get optimal setup for their riding.
- Financing: Financing options available for customers to purchase bikes through payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids' Bikes |
| Unit Pricing | Pay-as-you-go | Entry-Level Adult Bikes |
| Unit Pricing | Pay-as-you-go | Mid-Range Bikes |
| Unit Pricing | Pay-as-you-go | High-End Mountain and E-Bikes |
| Unit Pricing | Pay-as-you-go | Helmets |
| Transaction based/ take rate | Pay-as-you-go | Bike Rentals |
| Subscription | Monthly | Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Absolute Bikes product offering
Product offeringCore offering
Absolute Bikes is a multi-brand specialty bicycle retailer selling electric, mountain, road, gravel, commuter, hybrid, fitness, comfort, cruiser, kids, and BMX bikes from brands including Specialized, Marin, Pivot, Yeti, and Norco, alongside replacement parts, accessories, and cycling apparel. Beyond product sales, the company offers bicycle rentals, professional repair and tune-up services, custom bike fitting, a kids bike trade-up program, and financing plans, operating from two physical stores in Flagstaff and Sedona, Arizona.
Product overview
Absolute Bikes is a bicycle retail operation founded in 1989, serving the Flagstaff and Sedona, Arizona cycling communities for over 36 years. The company operates as a brick-and-mortar retailer with an e-commerce platform, offering a comprehensive cycling product portfolio organized around several core product categories: Electric Bikes (including Specialized Turbo Vado, Norco Sight VLT, Pivot Shuttle AM), Mountain Bikes (Specialized Rockhopper, Stumpjumper, Pivot Firebird/Switchblade/Trailcat, Yeti, Norco Sight/Optic), Road Bikes (Specialized Allez, Crux, Diverge, Tarmac), Gravel Bikes (Norco Search, Specialized Crux DSW), Commuter/Urban Bikes (Specialized Sirrus X, Roll), Kids' Bikes (Specialized RipRock, Hotwalk), and BMX Bikes (Specialized P.Series). Complementing the bicycle lineup are Helmets (Specialized, Smith Optics, Fox Racing, Giro), Cycling Clothing & Apparel, Bike Parts & Components, and Bike Accessories. The company also generates revenue through service offerings including Bike Rentals at both locations, Bike Service & Repair, Professional Bike Fitting, Financing options, and a Kids Bike Trade-Up program. An in-house Absolute Bikes Gear sub-brand offers branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Absolute Bikes Gear: Private label cycling gear and apparel sold exclusively through Absolute Bikes stores and website.
Products and services
- Electric Bikes Electric-assist bicycles including Specialized Turbo Vado, Norco Sight VLT, Fluid VLT, Pivot Shuttle AM, and other e-bike models for trail, commuter, and mountain use, priced from approximately $3,500 to $11,999.
- Mountain Bikes
- Road Bikes
- Gravel Bikes
- Commuter/Urban Bikes
- Kids' Bikes
- BMX Bikes
- Helmets
- Cycling Clothing & Apparel
- Bike Parts & Components
- Bike Accessories
- Bike Rentals
- Bike Service & Repair
- Bike Fitting
- Financing
- Kids Bike Trade-Up
- Absolute Bikes Gear (Private Label)
Companies that use Absolute Bikes
Customer profileSegments6 records
Ideal customer profiles5 records
Absolute Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Absolute Bikes partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Absolute Bikes competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: National outdoor co-op retailer selling bikes, parts, and apparel alongside broader outdoor gear. Comparable because REI is a scaled omnichannel bike and outdoor retailer serving enthusiast consumers with a mix of premium and entry-level products, just at much greater scale.
- Trek Bicycle: Major bicycle manufacturer with a global network of company-owned retail stores. Comparable because Trek operates physical bike retail storefronts selling premium bikes, parts, accessories, and service — directly competing with independent dealers like Absolute Bikes in the same premium tier.
- Backcountry: Premium online outdoor retailer carrying bikes, cycling apparel, and accessories alongside broader outdoor gear. Comparable because Backcountry serves the same high-end outdoor enthusiast buyer with overlapping premium bike and apparel brands.
- Sun & Ski Sports: Multi-store outdoor retailer selling bikes, cycling gear, and apparel across U.S. regions. Comparable because it competes in the same enthusiast outdoor category with a multi-location physical retail model carrying premium and entry-level bike brands.
Direct peers
- Jenson USA: Online-direct specialty bicycle retailer selling mountain, road, gravel, and e-bikes plus parts, apparel, and accessories. Comparable because Jenson competes for the same enthusiast customer with similar brand mix (Specialized, Norco, etc.) and overlapping omnichannel model, but with stronger online scale.
- Competitive Cyclist: Premium online cycling retailer focused on high-end road, mountain, and gravel bikes and apparel. Comparable because it serves the same premium-bike buyer Absolute Bikes targets, carries many of the same brands (Pivot, Yeti, etc.), and competes for the high-ASP enthusiast transaction.
- Specialized Retail (Specialized Concept Stores): Brand-owned retail concept stores operated by or for Specialized. Comparable because these stores sell Specialized bikes (Absolute Bikes' largest brand partner) along with service and apparel, and represent the brand-direct channel that pressures independent multi-brand dealers.
- Chain Reaction Cycles: Large online bicycle and cycling goods retailer selling bikes, parts, accessories, and apparel globally. Comparable because it competes for the same enthusiast consumer with similar product breadth and undercutting pricing pressure on parts and accessories.
- evo: Omnichannel action sports retailer selling mountain bikes, road bikes, ski, and snowboard gear online and in flagship stores. Comparable because evo combines physical retail experience with strong e-commerce in cycling — directly mirroring Absolute Bikes' omnichannel play but at larger scale.
Regional players
- Nytro Multisport: Specialty multi-sport retailer with deep mountain bike focus in California. Comparable because Nytro operates as an enthusiast bike shop with similar brand mix and service-driven model, though it serves a different geography than Absolute Bikes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Absolute Bikes social profiles
Digital presenceAbsolute Bikes compliance and trust
Trust signalCompliance1 record
Absolute Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute Bikes leadership team
Management profileNumber of profiles
Absolute Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute Bikes
What does Absolute Bikes do?
Absolute Bikes is a multi-brand specialty bicycle retailer selling electric, mountain, road, gravel, commuter, hybrid, fitness, comfort, cruiser, kids, and BMX bikes from brands including Specialized, Marin, Pivot, Yeti, and Norco, alongside replacement parts, accessories, and cycling apparel. Beyond product sales, the company offers bicycle rentals, professional repair and tune-up services, custom bike fitting, a kids bike trade-up program, and financing plans, operating from two physical stores in Flagstaff and Sedona, Arizona.
Is Absolute Bikes a public or private company?
Absolute Bikes is a private company. It is classified as unknown and is currently operating.
When was Absolute Bikes founded?
Absolute Bikes was founded in 1989. It employs 11 to 50 people.
Where is Absolute Bikes based?
Absolute Bikes is headquartered in Flagstaff, United States, in the North America region.
How does Absolute Bikes make money?
Seven revenue lines are on record. Bicycle Sales are the primary driver. The others are bike Parts and Components, accessories, clothing and Apparel, bike Rentals, service and Repair and financing.
Who are Absolute Bikes's main competitors?
Broad incumbents on record are REI Co-op, Trek Bicycle, Backcountry and Sun & Ski Sports. Direct peers are Jenson USA, Competitive Cyclist, Specialized Retail (Specialized Concept Stores), Chain Reaction Cycles and evo. Nytro Multisport is listed as a regional player.
Does Absolute Bikes have an API?
No public API is recorded for Absolute Bikes.
What industry is Absolute Bikes in?
Absolute Bikes's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops.