Schully Strawn & Associates
Schully Strawn & Associates is a Louisiana-based manufacturer's representative for HVAC equipment, founded in 1992, serving contractors and end-users through direct sales relationships with equipment manufacturers. It recently merged with Mid-South Equipment Sales & Service to deliver statewide coverage.
- Company typePrivate
- Founded1992
- HeadquartersMetairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Schully Strawn & Associates does
Schully Strawn & Associates, Inc is a manufacturer's representative firm specializing in heating, ventilation, and air conditioning (HVAC) equipment, founded in 1992 and headquartered in Metairie, Louisiana. The firm operates as a regional intermediary between HVAC equipment manufacturers and downstream customers (contractors, engineers, and end-users), generating revenue through sales commissions and related service arrangements on the equipment lines it represents. Its primary commercial function is extending manufacturer reach into its served territory via direct relationships, technical support, and customer-facing sales coverage. The firm operates under owner-operator leadership, with David F. Strawn as Founder and Vice-President and Barry Schully as President/CEO, both listed as part owners.
The company has recently completed a merger with Mid-South Equipment Sales & Service, with the combined entity operating under the Mid-South Equipment Sales & Service brand. The stated rationale of the combination is to deliver enhanced support and statewide coverage from a single, unified manufacturer's representative platform. Post-merger, the business represents a broader HVAC equipment portfolio across a wider geographic footprint than Schully Strawn historically served on a standalone basis. The firm employs between 11 and 50 people.
No technology stack, proprietary software platform, or digital product offering is disclosed. Pricing, commission structure, manufacturer roster, and customer base are not publicly disclosed. The business model is B2B, transaction-based via manufacturer rep agreements, with no disclosed subscription, SaaS, or other recurring revenue mechanism.
Schully Strawn & Associates firmographics
Firmographics- Name
- Schully Strawn & Associates
- Legal name
- Schully Strawn & Associates, Inc
- Website
- https://schullystrawn.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schully Strawn & Associates is a Louisiana-based manufacturer's representative for HVAC equipment, founded in 1992, serving contractors and end-users through direct sales relationships with equipment manufacturers. It recently merged with Mid-South Equipment Sales & Service to deliver statewide coverage.
- Ownership category
- akta.pro rank
Schully Strawn & Associates industry classification
Industry- Product category
- HVAC Equipment Distribution
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where Schully Strawn & Associates is headquartered
LocationHeadquarters
- HQ city
- Metairie
- HQ country
- United States
- HQ region
- North America
Markets served
Schully Strawn & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Schully Strawn & Associates product offering
Product offeringCore offering
Schully Strawn & Associates, Inc is a manufacturer's representative firm that sells heating, ventilation, and air conditioning (HVAC) equipment on behalf of manufacturers to contractors and commercial customers. The company has merged with Mid-South Equipment Sales & Service to operate as a unified manufacturer representative platform under the Mid-South Equipment Sales & Service brand, providing expanded statewide service coverage and equipment sales support across the region.
Product overview
Schully Strawn & Associates, Inc is a manufacturer representative platform that merged with Mid-South Equipment Sales & Service to form a unified platform operating under the Mid-South Equipment Sales & Service brand. The company provides equipment sales and service support with expanded statewide coverage across a single manufacturer representative platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer Representation Services for HVAC Equipment
Companies that use Schully Strawn & Associates
Customer profileIdeal customer profiles1 record
Schully Strawn & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schully Strawn & Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mid-South Equipment Sales & ServicecoreSchully Strawn & Associates merged with Mid-South Equipment Sales & Service to form a single, unified manufacturer representative platform operating under the Mid-South Equipment Sales & Service brand. This merger combines the capabilities of both companies to deliver enhanced support and statewide coverage to customers.
Recent moves2 records
Expansion highlights3 records
Schully Strawn & Associates competitors and assessment
Company assessmentDirect peers
- Mid-South Equipment Sales & Service: The merger counterparty for Schully Strawn & Associates and the brand under which the combined entity now operates. A manufacturer's representative platform serving HVAC and related equipment customers across the same Louisiana/Mid-South territory.
- The MERIT Group: Independent manufacturer's representative firm focused on HVAC, plumbing, and mechanical equipment across multiple US states. Directly comparable business model (commission-based rep agency representing HVAC OEMs) but at significantly larger multi-state scale.
- R.E. Marhoefer Company: Long-established independent manufacturer's representative agency representing HVAC and hydronic equipment lines to engineers, contractors, and distributors. Closely matches the Schully Strawn model of relationship-based HVAC rep coverage.
- Dynamic Sales: Independent HVAC manufacturer's representative serving multiple US regions with mechanical and HVAC equipment lines. Comparable in business model and channel role as a multi-line HVAC rep agency.
- AirReps: Manufacturer's representative firm specializing in HVAC equipment representation across US territories. Directly comparable independent rep model serving HVAC contractors and engineers.
Broad incumbents
- Johnstone Supply: Large US cooperative distributor of HVAC, refrigeration, and plumbing supplies. Operates broadly in the same channel that Schully Strawn's principals serve, and competes for some of the same HVAC equipment wallet.
- Carrier Enterprise: Wholesale distributor of Carrier HVAC equipment and parts across multiple US regions. A much larger downstream channel buyer of HVAC manufacturer lines that Schully Strawn's principals represent.
- Trane Technologies: Major global HVAC OEM whose products are commonly represented by independent rep firms like Schully Strawn. Relevant as a principal whose rep appointments shape this firm's revenue potential.
- Lennox International: Global HVAC and refrigeration equipment manufacturer whose residential and light commercial lines are typically sold through independent manufacturer rep agencies. Comparable as a likely principal supplier relationship for a rep firm like Schully Strawn.
Regional players
- F.W. Webb Company: Large US distributor of plumbing, heating, HVAC, and industrial supplies with a strong Northeast US footprint. Adjacent channel participant whose HVAC/ heating lines overlap with the categories Schully Strawn represents, though operating in a different US geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Schully Strawn & Associates social profiles
Digital presenceSchully Strawn & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schully Strawn & Associates leadership team
Management profileNumber of profiles
Profiles2 records
Schully Strawn & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schully Strawn & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schully Strawn & Associates
What does Schully Strawn & Associates do?
Schully Strawn & Associates, Inc is a manufacturer's representative firm that sells heating, ventilation, and air conditioning (HVAC) equipment on behalf of manufacturers to contractors and commercial customers. The company has merged with Mid-South Equipment Sales & Service to operate as a unified manufacturer representative platform under the Mid-South Equipment Sales & Service brand, providing expanded statewide service coverage and equipment sales support across the region.
When was Schully Strawn & Associates founded?
Schully Strawn & Associates was founded in 1992. It employs 11 to 50 people.
Where is Schully Strawn & Associates based?
Schully Strawn & Associates is headquartered in Metairie, United States, in the North America region.
Who are Schully Strawn & Associates's main competitors?
Direct peers on record are Mid-South Equipment Sales & Service, The MERIT Group, R.E. Marhoefer Company, Dynamic Sales and AirReps. Broad incumbents are Johnstone Supply, Carrier Enterprise, Trane Technologies and Lennox International. F.W. Webb Company is listed as a regional player.
Does Schully Strawn & Associates have an API?
No public API is recorded for Schully Strawn & Associates.
What industry is Schully Strawn & Associates in?
Schully Strawn & Associates's product category is HVAC Equipment Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMAFALAB, HVAC & Refrigeration Contracting. Its NAICS code is 423710 and its SIC code is 5070.