The Boyens Group
The Boyens Group is a Nashville-based, founder-led sales training and consulting firm that delivers custom workshops, leadership development, coaching, and keynote speaking built around its trademarked Productive Selling Zone® methodology, serving sales professionals, sales leaders, business owners, and franchise systems across the United States.
- Company typePrivate
- Founded2000
- HeadquartersNolensville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Boyens Group does
The Boyens Group is a privately held, Nashville-area sales training and consulting firm founded around 1998-2000 by John Boyens after a 22-year career as a senior executive at Fortune 1000 companies. The firm delivers custom-designed training programs, consulting engagements, one-on-one coaching, and keynote speaking to sales professionals, sales leaders, business owners, and franchise systems across the United States. Its core methodology, the trademarked Productive Selling Zone® framework, is a 5-step consultative sales and sales management process covering lead generation, pre-call planning, needs assessment, capability linking, and cost-justified negotiation/closing, supported by additional proprietary tools including the Individual Success Formula, GAP Analysis, SNAP Shot, and an RFP Triage Checklist.
The firm's commercial offering spans three core service lines — sales training, leadership development, and social media training — delivered through on-site workshops, multi-year consulting engagements, executive coaching, and keynote speeches, augmented by authored books (Real World Strategies that Work; Creating a Productive Selling Zone®; Sell Bigger Deals Faster), audio CD programs, and an online Community Learning platform. Revenue is generated through quote-based, project-priced professional services with multi-year contracts at the enterprise end of the book. Distribution combines direct sales and referral-driven enterprise engagement with a US-based Associate network for local delivery, alongside thought-leadership content published through Forbes.com and the company blog to generate top-of-funnel demand. The customer base is diversified across franchise systems, automotive/tire, healthcare technology, data services, banking, and SMB clients, with named logos including FASTSIGNS, Bridgestone Americas, Experian, Lawn Doctor, Wireless Zone, Wiland, and McKesson RelayHealth/Verisys.
The Boyens Group firmographics
Firmographics- Name
- The Boyens Group
- Legal name
- Boyens Group
- Website
- https://boyens.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Boyens Group is a Nashville-based, founder-led sales training and consulting firm that delivers custom workshops, leadership development, coaching, and keynote speaking built around its trademarked Productive Selling Zone® methodology, serving sales professionals, sales leaders, business owners, and franchise systems across the United States.
- Ownership category
- akta.pro rank
The Boyens Group industry classification
Industry- Product category
- Sales Training and Consulting
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Sales Onboarding & Ramp Programs (EDABABAA), Prospecting & Lead Generation (SDR/BDR) (EDABABAB)
Keywords
Where The Boyens Group is headquartered
LocationHeadquarters
- HQ city
- Nolensville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Boyens Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services: Custom-designed training programs, consulting engagements, coaching sessions, and keynote speaking engagements. Services are tailored to each client's specific needs, markets served, and budgets. Revenue is generated through project-based fees for workshops, ongoing consulting retainers, and per-engagement speaking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom-designed programs based on client needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Boyens Group product offering
Product offeringCore offering
The Boyens Group is a sales training and consulting firm that delivers custom-designed training, consulting, coaching, and keynote speaking engagements for sales leaders, salespeople, and business owners. Programs are tailored to each client's specific needs, markets, and budgets, anchored in the proprietary Productive Selling Zone® 5-step consultative sales methodology. Services cover sales productivity, leadership development, and social media strategy, supported by authored books, audio CD programs, and an online Community Learning platform.
Product overview
The Boyens Group is a sales training and consulting firm offering a comprehensive portfolio of products and services. Their core methodology centers on the Productive Selling Zone® — a 5-step consultative sales and sales management process. This is supported by authored books ('Real World Strategies that Work', 'Creating a Productive Selling Zone®', 'Sell Bigger Deals Faster') and 15 audio CD programs covering topics like 'Techniques of World Class Sellers' and 'Proven Prospecting Techniques'. The Community Learning platform provides on-demand access to expert John Boyens, peer collaboration with SMEs, and a library of sales tools/templates. Specialized tools include the RFP Triage Checklist, GAP Analysis Tool, Individual Success Formula, and SNAP Shot coaching tool. The company also delivers customized Sales Training Programs, Leadership Development Programs, and Social Media Training services.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Training Programs Customized sales training programs for salespeople covering pre-call planning, needs assessment, decision maker identification, objection handling, negotiation, closing, and upselling/cross-selling techniques. Designed for new and experienced salespeople and tailored to client needs and budgets.
- Leadership Development Programs Programs focused on hiring and onboarding quality sales talent, coaching accountability, team motivation, sales process establishment, and reducing turnover. Designed for sales managers, VPs of Sales, and executives responsible for leading sales teams.
- Social Media Training Training on leveraging social media (LinkedIn, Twitter) for brand building, lead generation, prospecting, and establishing thought leadership. Targeted at sales professionals and business owners looking to leverage digital channels for business development.
- Community Learning Online learning community offering direct access to expert John Boyens, peer collaboration with industry subject matter experts, a library of sales tools and templates, and on-demand learning accessible across devices.
- Real World Strategies that Work (book) Book authored by John Boyens sharing sales and sales leadership strategies, distributed as a standalone published product.
- Creating a Productive Selling Zone® (book) Book authored by John Boyens detailing the Productive Selling Zone® methodology for creating productive sales environments.
- Sell Bigger Deals Faster (book) Book authored by John Boyens focused on strategies and techniques for selling bigger deals faster.
- Audio CD Programs A collection of 15 audio CDs covering sales topics including 'Techniques of World Class Sellers', 'Proven Prospecting Techniques', and 'Outsmart Your Competition', distributed as standalone audio learning products.
- 1-on-1 Coaching Individual coaching engagements for sales leaders and executives seeking personalized development, delivered by John Boyens and the firm's Associate Network.
- Keynote Speaking Keynote speeches and presentations delivered by John Boyens at corporate events, conventions, and industry conferences worldwide, including Vistage Speaker engagements.
Quantifiable outcome
- FASTSIGNS International tripled average order size in 18 months and grew Outside Sales Reps from 12 to 400+ system-wide
- +4 more outcomes
Companies that use The Boyens Group
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
The Boyens Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Boyens Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Jones College of Business at Middle Tennessee State University (MTSU)coreJohn Boyens serves as Executive-in-Residence at MTSU's Jones College of Business, providing professional development presentations, curriculum advice, and educational programs for graduate business students. The partnership includes delivering customized seminars and mentoring future business leaders.
- Stanton Chase InternationalminorExecutive search firm partnership for recruiting and talent acquisition support. Part of the community and networking ecosystem.
- RJ YoungminorRegional office equipment dealer specializing in document management solutions. Community partner supporting local business community.
- United WayminorCommunity partnership through volunteerism and donations. The Boyens Group leverages contacts, expertise, and resources to help improve lives in the Nashville community.
- Operation Stand Down TennesseeminorPartnership providing educational programs for homeless and jobless veterans, including resume writing and job placement assistance.
- National Association of Sales Professionals (NASP)minorLocal Nashville chapter membership supporting sales professionals in the community.
- Entrepreneur CenterminorPartnership supporting startup and early-stage revenue companies to shorten their ramp time to success through education and mentorship.
- Launch TennesseeminorPartnership supporting startup and early-stage companies with mentorship and growth resources.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Boyens Group competitors and assessment
Company assessmentDirect peers
- Sandler Training: Global sales training franchise operating a similar consultative sales methodology and certified trainer network. Directly competes for the same enterprise and sales leader audiences with structured, multi-module training programs.
- RAIN Group: Sales training and consulting firm offering custom sales training, coaching, and research-driven sales effectiveness programs. Overlaps heavily on consultative selling, sales leadership development, and enterprise workshops.
- Richardson Sales Performance: Sales training and performance improvement company delivering customized training, consulting, and coaching to enterprise sales organizations. Competes head-to-head for Fortune 1000 training mandates and multi-year engagements.
- Winning by Design: B2B sales training and enablement firm offering the Blueprint Framework, training academies, and certification programs for sales leaders. Targets similar SaaS and B2B sales organizations with structured, methodology-driven programs.
- Sales Gravy: Sales training and recruiting company founded by a recognized sales author, providing training, coaching, and certification for B2B sales professionals and leaders. Closely matches Boyens' SMB-to-mid-market sales training positioning.
- Mercuri International: Global sales training and consulting firm with a long-standing methodology for B2B sales performance, leadership, and customer engagement. Competes for the same multi-year, multi-site enterprise training contracts.
Broad incumbents
- Dale Carnegie Training: Long-established global training organization covering sales, leadership, and professional development through a licensed franchise network. A larger incumbent whose sales curriculum overlaps with Boyens' offerings but spans a much broader course catalog.
- Korn Ferry (Sales Consulting): Large organizational consulting firm whose sales transformation practice delivers enterprise sales training, coaching, and talent solutions. Wider portfolio but directly overlaps on large-customer sales effectiveness mandates.
Emerging players
- Heinz Marketing: B2B sales and marketing consultancy providing sales playbook development, training, and managed services to mid-market technology and services firms. Smaller, more specialized overlap with Boyens' mid-market training engagements.
Others
- Vistage: Peer-advisory and executive coaching organization that connects CEOs and business owners in small groups. Already mentioned as a partner channel for Boyens keynotes; serves overlapping SMB and mid-market leadership audiences through a different delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Boyens Group social profiles
Digital presenceThe Boyens Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Boyens Group leadership team
Management profileNumber of profiles
Profiles1 record
The Boyens Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Boyens Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Boyens Group
What does The Boyens Group do?
The Boyens Group is a sales training and consulting firm that delivers custom-designed training, consulting, coaching, and keynote speaking engagements for sales leaders, salespeople, and business owners. Programs are tailored to each client's specific needs, markets, and budgets, anchored in the proprietary Productive Selling Zone® 5-step consultative sales methodology. Services cover sales productivity, leadership development, and social media strategy, supported by authored books, audio CD programs, and an online Community Learning platform.
Is The Boyens Group a public or private company?
The Boyens Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Boyens Group founded?
The Boyens Group was founded in 2000. It employs 1 to 10 people.
Where is The Boyens Group based?
The Boyens Group is headquartered in Nolensville, United States, in the North America region.
How does The Boyens Group make money?
One revenue line is on record: professional Services.
Who are The Boyens Group's main competitors?
Direct peers on record are Sandler Training, RAIN Group, Richardson Sales Performance, Winning by Design, Sales Gravy and Mercuri International. Broad incumbents are Dale Carnegie Training and Korn Ferry (Sales Consulting). Heinz Marketing is listed as an emerging player. Vistage is listed as an others.
Does The Boyens Group have an API?
No public API is recorded for The Boyens Group.
What industry is The Boyens Group in?
The Boyens Group's product category is Sales Training and Consulting. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 61143 and its SIC code is 8200.