Heartlinks

What Heartlinks does

Heartlinks ABA (legal name Heartlinks), headquartered in Lakewood, New Jersey, is a private multi-state provider of in-home applied behavior analysis (ABA) therapy for children and young adults aged 0-21 diagnosed with autism spectrum disorder. The company's core service is naturalistic-teaching ABA therapy delivered one-on-one in the child's home environment by registered behavior technicians (RBTs) under the supervision of Board Certified Behavior Analysts (BCBAs). Its service portfolio comprises two core products (In-Home ABA Therapy and Community-Based ABA Therapy) supported by behavior management, communication skills development, social skills training, comprehensive assessment, parent training, BCBA supervision, and insurance coordination components. The company distinguishes itself from competing ABA providers on three axes: naturalistic teaching rather than table-based protocols; a holistic, whole-child assessment that coordinates with the broader medical team; and a no-waitlist policy across all locations.

Heartlinks operates as a direct-to-consumer healthcare services business with a payor-reimbursed revenue model. Services are billed through insurance, and the company is in-network with 15+ payors including Blue Cross Blue Shield, multiple Medicaid managed care plans (MHS, Hoosier, Connect, Healthy Blue, WellCare, Carolina Complete Health), Optum, Magellan, Amerihealth, Vaya Health, Alliance, Ambetter Partners, and Medcost. Distribution is regional-direct: services are delivered where the family lives rather than in clinics, and intake is driven by a website eligibility form, phone numbers per state, and payor referral pathways. Marketing is content-led via an 80+ article educational blog covering ABA techniques, autism symptoms, and parenting guidance, with a stated under-two-business-hours inquiry response commitment.

The company reports 51-100 employees and operates six offices across five US states: Lakewood, NJ (headquarters); Atlanta, GA; Indianapolis, IN; Charlotte and Raleigh, NC; and Silver Spring, MD. Founded year, ownership, and revenue are not disclosed. No funding rounds, M&A activity, regulatory actions, or patents are recorded in the available data. Competitive position rests on clinical talent (BCBA-supervised programs with cited 20+ years of team experience), payor breadth, the no-waitlist operational policy, and regional office density across Mid-Atlantic, Southeast, and Midwest markets.

Name

Heartlinks

Legal name

Heartlinks

Website

https://heartlinksaba.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Heartlinks ABA provides in-home applied behavior analysis therapy for autistic children aged 0-21 across five US states, delivered by RBTs under BCBA supervision using naturalistic teaching, and reimbursed through 15+ insurance payors including Medicaid and Blue Cross.

Ownership category

akta.pro rank

Product category

Autism Therapy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Autism (ASD) Support Childcare (HSAAAIAA)

Keywords

• Applied behavior analysis
• Autism therapy services
• In-home ABA therapy
• Behavioral health services
• Special needs care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ABA Therapy Services - Insurance Reimbursed: In-home ABA therapy services for autistic children, with billing handled through insurance coordination. Heartlinks accepts multiple insurance providers including Blue Cross, Medicaid, and various private insurers. The company manages all insurance-related paperwork, verifying coverage status and informing families of additional costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heartlinks delivers in-home and community-based Applied Behavior Analysis (ABA) therapy for children and young adults ages 0–21 diagnosed with autism spectrum disorder. Services are delivered by Registered Behavior Technicians (RBTs) under the supervision of Board Certified Behavior Analysts (BCBAs) using a naturalistic teaching approach that embeds learning in the child's preferred activities and natural environments. The company handles insurance coordination, verification, and billing across multiple major insurers, and operates across five U.S. states with a no-waitlist policy.

Product overview

Heartlinks ABA provides in-home applied behavior analysis therapy services for autistic children aged 0-21. The core offerings consist of In-Home ABA Therapy and Community-Based ABA Therapy, supported by behavior management, communication skills development, and social skills training components. Services include comprehensive assessment, BCBA supervision, RBT-delivered one-on-one therapy, parent training, and insurance management. The company operates across multiple U.S. states (New Jersey, Georgia, Indiana, North Carolina, Maryland) with a no-waitlist policy and accepts multiple insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home ABA Therapy Primary core service delivering Applied Behavior Analysis therapy in the child's home environment for individuals aged 0–21 with an ASD diagnosis. Uses naturalistic teaching methods to build real-life skills in familiar, comfortable settings. Delivered by RBTs under BCBA supervision with flexible scheduling and no minimum hours.
• Community-Based ABA Therapy ABA therapy services delivered in real community settings such as playgrounds, grocery stores, and classrooms. Designed to help children generalize the skills learned in therapy sessions to real-world environments and public situations.
• Behavior Management Services Therapeutic support focused on understanding and preventing challenging behaviors, managing triggers, replacing inappropriate behaviors, and learning appropriate social behavior in public places for autistic children.
• Communication Skills Development ABA therapy services targeting increased verbal skills, expressing wants and needs, and expanding understanding of non-verbal cues for autistic children.
• Comprehensive Assessment Holistic evaluation providing Registered Behavior Technicians a full appreciation of the child's challenging behaviors, full history, and complete medical context to design personalized, whole-child intervention programs. Coordinates with the child's entire medical team.
• BCBA Supervision Services Board Certified Behavior Analyst oversight of therapy services including individualized treatment plan development, staff training, data analysis, and parental support. All Heartlinks programs are developed and overseen by licensed BCBAs.
• Insurance Management Services Coordination with insurance providers to verify coverage status, manage billing, and inform families of any additional costs for ABA therapy services. Heartlinks accepts multiple insurance providers including Blue Cross, Medicaid, WellCare, Optum, Amerihealth, Healthy Blue, Magellan, and numerous managed care organizations.
• RBT (Registered Behavior Technician) Services One-on-one in-home ABA therapy sessions provided by trained Registered Behavior Technicians for children with autism. Implements BCBA-designed programs in the child's natural environment.
• Social Skills Training Programs teaching children age-appropriate social skills including social behavior in group settings, independent self-care routines, and hygiene skills.
• Parent Training and Involvement Program Program welcoming parent observation and active participation in therapy sessions, providing education on ABA techniques and home implementation strategies to support continued progress outside formal sessions.
• CEU Training Programs Continuing education and professional development opportunities for Board Certified Behavior Analysts, including free Continuing Education Units (CEUs) and ongoing training.

Quantifiable outcome

• Children learn real-world skills applicable at home, school, and community settings
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopebridge Autism Therapy Centers: Multi-state PE-backed ABA therapy provider offering in-home and center-based ABA for autistic children. Directly comparable in service model, age range, and payor-mix focus.
• BlueSprig Pediatrics: One of the largest US ABA therapy platforms, operating across many states with center-based and in-home services. Closest scaled comparable to Heartlinks' clinical and payor-driven model.
• Centria Healthcare: National ABA and behavioral health provider serving children with autism in home and clinic settings. Comparable in target population, insurance reimbursement model, and multi-state footprint.
• Autism Learning Partners: ABA therapy provider offering in-home, center-based, and school-based services to children with autism across multiple US states. Directly comparable in clinical model and payor mix.
• Lighthouse Autism Center: ABA therapy provider operating across the Midwest/Southeast US, overlapping with several Heartlinks states (IN, NC). Comparable in age range, clinical model, and payor-mix focus.
• Proud Moments ABA: Multi-state ABA therapy provider with in-home and center-based delivery for children with ASD. Comparable service model and payor relationships.
• Kadiant: Regional ABA provider in the Northeast/Midwest delivering in-home ABA therapy for autistic children. Comparable in service delivery model and clinical approach.
• Accel Therapies: Multi-state ABA provider offering center-based and home-based services. Comparable in clinical model and target demographic of children with autism.

Broad incumbents

• Center for Autism and Related Disorders (CARD): One of the largest US ABA providers with national footprint and broad service lines including diagnostics and therapy. Comparable as scaled incumbent but with deeper resources than Heartlinks.

Emerging players

• Therapy and Beyond: Multi-state ABA and behavioral health provider with center-based delivery. Comparable in clinical model and target demographic; less direct overlap since primarily center-based rather than in-home.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartlinks-aba
• Xx.com/HeartlinksABA
• Facebookfacebook.com/100084693547361

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartlinks