What OrangeDoor does

OrangeDoor is a UK-based B2B events and experiential agency founded in 2000 by Elizabeth Heron, operating from Bromley with a second south London presence. The firm delivers end-to-end event solutions across six service pillars: event management, exhibition management (including modular and sustainable stand design/build), creative and content production, live event production, event technology, and event strategy and measurement. Its customer base is concentrated in enterprise B2B segments, with named clients including ServiceNow, Dell Technologies, Personio, Tractable, HireVue, DTCC, KX, Aqua, and GoHenry, spanning technology, HR technology, financial services, and education verticals. The business is differentiated by sustainability credentials (B Corp certified in 2022, EcoVadis certified, committed to Net Zero by 2040), a women-led leadership team, 25 years of operating history, and 2,500+ events delivered globally.

The company's technology stack is service-delivery rather than product-led: custom registration websites, mobile event applications, virtual event platforms, real-time reporting dashboards, and AI/AR/VR solutions are integrated into client engagements rather than sold as standalone products. OrangeDoor operates a project-based, quote-priced professional services model with no publicly disclosed pricing; revenues are recognised per event or exhibition engagement, and the firm has historically relied on a core full-time team supplemented by 30-35 freelance producers to scale capacity.

In December 2025 OrangeDoor completed a strategic merger with Denver-headquartered Unbridled, becoming OrangeDoor, an Unbridled company. The combined entity operates 350+ staff across UK and five US offices (Denver, Boston, San Diego, Grand Rapids, St. Louis), with stated expansion plans into the Middle East and Asia. Post-merger, the firm has adopted Unbridled's 20/20/60 profit-sharing model (20% to charity, 20% retained, 60% to shareholders) and integrated US healthcare sector expertise into the combined platform. The firm is privately held, with no public funding rounds or external investment disclosed, and remains led by founder and CEO Elizabeth Heron alongside Managing Director Andrew Winterburn.

Name

OrangeDoor

Legal name

Heron Anstead Media Global Limited

Website

https://weareorangedoor.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

OrangeDoor is a UK-based B2B events and experiential agency providing end-to-end event management, exhibition design, creative production, and event technology services to enterprise clients. Following a December 2025 merger, it operates as OrangeDoor, an Unbridled company.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B event management
• Exhibition design services
• Brand experience agency
• Corporate event production
• Event technology services

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Services - Event Management: End-to-end event management services including strategic event design, programme planning, supplier sourcing, budget control, logistics, travel, registration, food and beverage, gifting, and on-site delivery. Revenue is project-based, typically one-time per event engagement.
2. Exhibition Management and Stand Design/Build: Comprehensive exhibition management including stand design, build, modular and sustainable solutions, logistics, creative activations, and post-show dismantle. Revenue generated per exhibition project.
3. Creative and Content Services: Brand and logo development, story crafting, copywriting, event communication, print collateral, signage, video production, motion graphics, and presentation design delivered as integrated service packages.
4. Live Event Production: Technical production including AV equipment, stage design, virtual and hybrid production, experiential activations, broadcast delivery, and talent sourcing for live events.
5. Event Technology Services: Technology integration services including custom registration websites, mobile applications, attendee engagement tools, virtual event platforms, and AI/AR/VR solutions.
6. Event Strategy and Measurement: Strategic consulting including portfolio planning, audience journey mapping, content alignment, ESG and DEI integration, KPI definition, analytics, ROI reporting, and continuous improvement planning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OrangeDoor is a B2B events and experiential agency that designs, plans, and delivers end-to-end corporate events, exhibitions, brand experiences, virtual/hybrid events, and integrated marketing content for enterprise clients across technology, financial services, and HR technology sectors. Services span event strategy and measurement, creative and content production, live event production, exhibition stand design and build, and event technology integration including custom registration, mobile apps, and AI/AR/VR experiences.

Product overview

OrangeDoor is an award-winning B2B events and experiential agency offering six integrated service pillars: Event Management, Exhibition Management, Creative & Content, Live Event Production, Event Tech, and Event Strategy & Measurement. These services work together to deliver end-to-end event solutions from concept to completion, combining creativity, technology, and strategic insight for global events, exhibitions, and brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services End-to-end event management covering strategic event design, programme planning, supplier sourcing, budget control, logistics, travel, registration, food and beverage, gifting, and on-site delivery for enterprise B2B clients.
• Exhibition Management Services Comprehensive exhibition management including stand design and build, modular and sustainable stand solutions, logistics, on-site coordination, creative activations, sponsorship management, and post-show dismantle.
• Creative & Content Services Creative and content production including brand and logo development, story crafting, copywriting, event communication, print and collateral design, signage, video production, motion graphics, and presentation design.
• Live Event Production Services Live event production including event and show production management, virtual event production, stage design, technical direction, AV equipment management, experiential activations, broadcast delivery, and talent sourcing.
• Event Tech Services Technology solutions for events including custom registration websites, mobile event applications, attendee engagement technology, on-site registration and tracking, virtual event platforms, and AI/AR/VR solutions.
• Event Strategy & Measurement Services Strategic event planning and measurement including portfolio planning, audience profiling and journey mapping, content alignment, ESG and DEI integration, KPI definition, data capture and analytics, real-time reporting dashboards, post-event evaluation, and ROI reporting.

Quantifiable outcome

• 270% of sales pipeline target achieved for Tractable
• +10 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• UnbridledcoreStrategic or Co-development Partner · 15 December 2025Strategic merger between OrangeDoor and Unbridled, two award-winning leaders in global events, exhibitions, and live experiences. The merger unites shared values, complementary strengths, and a bold vision for clients and teams. OrangeDoor becomes OrangeDoor, an Unbridled company, while maintaining its brand identity. Unbridled brings extensive stateside production expertise, healthcare sector experience, and a philanthropic 20/20/60 business model. The combined entity operates across UK and North America with expansion plans into Middle East and Asia.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Unbridled: Denver-based global events, exhibitions, and live experiences agency that merged with OrangeDoor in December 2025. Operates as the combined entity's parent and direct peer in B2B experiential services.
• George P. Johnson Experience Marketing: One of the world's largest independent brand experience agencies, delivering events, exhibitions, and experiential programs for global enterprise brands in technology and other verticals.
• Jack Morton Worldwide: Global brand experience agency with deep technology and B2B client base, offering strategy, creative, and event production services that directly overlap OrangeDoor's service pillars.
• Sparks: Experiential marketing agency and Freeman company that designs and delivers trade shows, exhibits, and brand activations for enterprise B2B clients globally.
• emc3: UK-headquartered B2B events agency delivering live, virtual, and hybrid events with a strong technology-vertical client roster, directly comparable in size and customer mix to OrangeDoor.

Broad incumbents

• Freeman: Largest brand experience company worldwide, providing integrated events, exhibits, and digital experience services across a far broader portfolio than OrangeDoor-Unbridled.
• MCH Group: Swiss-listed live marketing and exhibitions group operating major venues and event services across Europe, Asia, and the Middle East with overlapping B2B exhibition capabilities.
• GL Events: French-listed global events industry operator providing venue management, exhibition services, and event production to enterprise and institutional clients worldwide.

Emerging players

• Bizzabo: Event experience operating system offering registration, virtual event, and analytics software to enterprise event teams, partially overlapping OrangeDoor's proprietary event technology services.
• Hubilo: Event and webinar platform with hybrid event, attendee engagement, and analytics capabilities targeting enterprise B2B marketers, adjacent to OrangeDoor's technology-enabled event delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weareorangedoor
• LinkedInlinkedin.com/company/orangedoor
• Instagraminstagram.com/weareorangedoor
• Xx.com/weareorangedoor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrangeDoor