ASEM

What ASEM does

ASEM (Asociación de Emprendedores de México) is a non-profit civil association founded in 2015 in Mexico City that operates as the largest private-sector representative body for entrepreneurs in Mexico. The organization represents more than 43,000 individual members (socias y socios) across all 32 Mexican states and serves founders of companies at any stage, from early-stage startups to high-impact businesses, across all sectors. Its core offering consists of a web-based platform organized around six service areas: information, networking, training, advocacy, public policy, and commercial benefits. Digital products include a Webinar Portal, a digital Library of entrepreneurship resources, an Events and Calls platform, a Commercial Portal that functions as a member-to-member marketplace, an Ecosystem Directory, and a planned Financing and Investment resource portal. Proprietary research publications — including the flagship Radiografía del Emprendimiento en México (with a women's-focused Edición Mujeres edition), and the Estudio de Gestión Financiera de las Empresas en México — function as industry benchmarks and policy advocacy tools.

ASEM's revenue model is built on a freemium membership structure (free tier plus paid Socio Pro and Socio Plus tiers, with pricing not publicly disclosed), supplemented by commercial portal activity and corporate sponsorship for events and programs. The organization is funded and amplified through strategic partnerships with major brands and institutions including Meta, WhatsApp, Siigo Aspel, EY, the Friedrich Naumann Foundation, BID Lab, Tecnológico de Monterrey, and UNAM. ASEM drives significant regulatory impact, having secured the Ley de Pronto Pago (45-day maximum payment term for B2B SME transactions) and claiming more than $2,000 million pesos in cumulative savings for entrepreneurs through legislative initiatives. The organization is a founding member of ASELA (Asociación de Emprendedores de Latinoamérica), extending its reach to approximately 200,000 entrepreneurs across 11 Latin American countries. ASEM is governed by an honorary Board of Directors, with Juana Ramírez serving as President and Jorge Corral as Executive Director; the small staff of 1-10 employees supports 20-50 activities per year, including the annual Cumbre Emprendedora summit, the E-100 recognition program, and the Premio Impulso Emprendedor awards.

Name

ASEM

Legal name

Asociación de Emprendedores de México (ASEM)

Website

https://asem.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ASEM is a Mexican non-profit association founded in 2015 that represents 43,000+ entrepreneurs across Mexico through advocacy, training, research, and a tiered membership platform, and co-founded the ASELA network spanning 200,000 entrepreneurs across 11 Latin American countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ASEM generates revenue through tiered membership fees. Free membership provides access to tools and free activities. Paid Socio Pro and Socio Plus memberships unlock exclusive activities, programs, and commercial benefits.
2. Commercial Portal: The Commercial Portal enables member entrepreneurs to promote services, benefits, and discounts to the ASEM community, generating indirect commercial value from membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ASEM is a non-profit membership association that represents entrepreneurs in Mexico, delivering a platform of tools, training, advocacy, research, networking, and commercial benefits to its 43,000+ members. Its core offering consists of tiered memberships (free, Socio Pro, Socio Plus), a Commercial Portal for member-to-member offers, webinars, a digital library, an events program (including the annual Cumbre Emprendedora), research publications (Radiografía del Emprendimiento en México), recognition programs (E-100, Premio Impulso Emprendedor), and policy advocacy driving SME-supportive legislation such as the Ley de Pronto Pago.

Product overview

ASEM (Asociación de Emprendedores de México) is a non-profit association representing entrepreneurs in Mexico, not a traditional product company. Its offering consists of a platform of tools and resources for entrepreneur support organized around six core service areas: information, networking, training, advocacy, public policy, and commercial benefits. The core digital products include a Webinar Portal, Library (resource center), Events Platform, Commercial Portal (marketplace), Ecosystem Directory, and Financing Resources. ASEM also produces proprietary research publications including the Radiografía del Emprendimiento en México (flagship annual study), gender-focused editions, and financial management studies. The association runs recognition programs such as E-100 and the Premio Impulso Emprendedor, hosts the annual Cumbre Emprendedora event, and offers educational programs like Jueves de Finanzas. A tiered membership model (Socio Pro, Socio Plus) provides exclusive access to programs and commercial benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Membresías ASEM (Socio Pro and Socio Plus) Tiered membership program for ASEM offering a free basic tier and paid Socio Pro and Socio Plus tiers that unlock exclusive activities, programs, and commercial benefits for member entrepreneurs in Mexico.
• Portal de Webinars (Webinar Portal) Online portal providing webinars on topics such as sales, finance, accounting, legal matters, and business models, available to ASEM members and the entrepreneurial community.
• Biblioteca (Library) Digital library offering entrepreneurship manuals, model documents, infographics, research publications, and other resources for business development, accessible to ASEM members.
• Portal Comercial (Commercial Portal) Online commercial portal enabling ASEM member entrepreneurs to promote services, benefits, or discounts to the ASEM community and redeem offerings from other member entrepreneurs.
• Eventos y Convocatorias (Events and Call for Proposals) Events and call for proposals platform featuring workshops, conferences, and other ASEM-organized events, plus calls for proposals to support entrepreneur development.
• Radiografía del Emprendimiento en México Annual flagship research study on entrepreneurship creation and development in Mexico, providing data-driven insights on business formation, growth, and challenges faced by entrepreneurs.
• Gestión Financiera de las Empresas en México Annual study on financial management practices among Mexican enterprises, examining tools, processes, strategies, and organizational structures for financial management.
• E-100 Annual recognition program of ASEM that honors 100 entrepreneurs positively impacting society with their businesses, selected through community voting.
• Premio Impulso Emprendedor Annual award from ASEM recognizing individuals or institutions that have contributed to entrepreneurship in Mexico, with categories including Gratitude, Woman Entrepreneur, and Main.
• Cumbre Emprendedora (Emprendedora Summit) Annual entrepreneurial summit organized by ASEM bringing together business leaders, decision-makers, and academics to discuss challenges and opportunities in Mexico's entrepreneurship ecosystem.
• Jueves de Finanzas (Finance Thursdays) Free financial education program developed jointly by ASEM and Siigo Aspel to improve financial management skills for small businesses in Mexico.

Quantifiable outcome

• $2,000 million pesos in cumulative savings for entrepreneurs through legislative initiatives
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• ASELA (Asociación de Emprendedores de Latinoamérica)coreStrategic or Co-development PartnerASEM is a founding member of ASELA, the Latin American Association of Entrepreneurs, which represents approximately 200,000 entrepreneurs across 11 countries: Argentina, Chile, Colombia, Costa Rica, El Salvador, United States (Miami), Guatemala, Honduras, Mexico, Paraguay, and Peru.
• WhatsAppcoreGTM or Marketing PartnerASEM and WhatsApp partnered to help Mexican MIPYMES boost sales during high-demand seasons (including El Buen Fin and the December holiday period) using WhatsApp Business tools including the 'collections' catalog feature. ASEM selected over 50 member companies with active WhatsApp Business accounts to participate, offering free training on WhatsApp Business tools.
• Meta (Facebook)coreGTM or Marketing PartnerMeta and ASEM partnered to launch Meta Boost, an initiative providing free educational content to strengthen business management skills in areas like finance and negotiation. ASEM and Meta also collaborate on events including the annual Cumbre Emprendedora.
• Siigo AspelcoreGTM or Marketing PartnerASEM and Siigo Aspel jointly present 'Jueves de Finanzas' (Finance Thursdays), a free program to improve financial management for MIPYMES. The partnership also includes joint research, notably the 'Estudio de Gestión Financiera y Contable de las Empresas en México 2025' study.
• Friedrich Naumann Foundation (FNF)coreStrategic or Co-development PartnerFNF is a strategic partner supporting ASEM's research on entrepreneurship, including the Radiografía del Emprendimiento en México and the edición Mujeres. FNF also co-organizes events such as the Festival Libre de Ser and provides co-funding for ASEM programs.
• EY (Ernst & Young)majorGTM or Marketing PartnerEY is listed as a strategic partner of ASEM, collaborating on events, research, and entrepreneurship support initiatives. EY professionals participate in ASEM panels and contribute expertise on topics such as business reputation, leadership, and regulatory compliance.
• QuestionProminorStrategic or Co-development PartnerASEM acknowledged QuestionPro for its support of research in entrepreneurship. QuestionPro provides survey and research technology infrastructure supporting ASEM's data collection efforts for its Radiografía del Emprendimiento studies.
• Tecnológico de MonterreymajorStrategic or Co-development PartnerTecnológico de Monterrey is listed as a strategic partner of ASEM. The institution collaborates on research initiatives, including a joint project with FNF to design a public agenda for the promotion of women entrepreneurs.
• WeWorkminorGTM or Marketing PartnerWeWork provided the venue for the E-100 Forum hosted by ASEM in Mexico City, collaborating on the event that brought together two generations of entrepreneurs recognized by ASEM.
• Listo (Listo.mx)minorGTM or Marketing PartnerListo, a financial management software company, co-organized the E-100 Forum with ASEM, contributing expertise on automation and business efficiency topics.
• UNAM (Universidad Nacional Autónoma de México)majorStrategic or Co-development PartnerASEM held its Cumbre Emprendedora 2023 at the UNAM Faculty of Medicine auditorium, strengthening its relationship with Mexico's leading public university for joint events and research.
• Akky (Servicios Digitales para Emprendedores)minorStrategic or Co-development PartnerAkky collaborated with ASEM on the development of the Radiografía del Emprendimiento en México 2021: Edición Mujeres, contributing digital services for entrepreneurs.
• ANDE / Aspen InstituteminorStrategic or Co-development PartnerANDE (Aspen Network of Development Entrepreneurs), part of the Aspen Institute, is listed as a partner, indicating alignment on entrepreneurship development initiatives.
• Grupo SOHINminorGTM or Marketing PartnerGrupo SOHIN is listed as a sponsor of the Cumbre Emprendedora 2023, providing support for ASEM's flagship annual event.
• NuupHealthminorGTM or Marketing PartnerNuupHealth was a sponsor of the Cumbre Emprendedora 2023 and participated as a speaker on topics related to health entrepreneurship and digital transformation.
• Emprendedor.comminorGTM or Marketing PartnerEmprendedor.com is listed as an ally of ASEM, collaborating on the support and visibility of entrepreneurs in Mexico.
• Clean RanksminorGTM or Marketing PartnerClean Ranks is listed as a partner and sponsor of ASEM events and programs.
• MinimalistminorGTM or Marketing PartnerMinimalist is listed as an ally of ASEM, contributing to entrepreneurship support activities.
• TS4 StrategyminorGTM or Marketing PartnerTS4 Strategy is listed as an ally of ASEM, collaborating on entrepreneurship initiatives.
• Apolo 25minorGTM or Marketing PartnerApolo 25 is listed as an ally of ASEM, providing support to entrepreneurs and startups in Mexico's ecosystem.
• Sainz AbogadosminorImplementation/ SI/ Consulting PartnerSainz Abogados is listed as an ally of ASEM and was recognized with the 'Impulso Emprendedor' award in the Gratitude category at the Cumbre Emprendedora 2023 for its contributions to the entrepreneurial ecosystem.
• Nauta (Research)minorStrategic or Co-development PartnerNauta, a Latin American research company, collaborated with ASEM on the development of the Radiografía del Emprendimiento en México 2021: Edición Mujeres, providing research methodology and data analysis.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SCORE: U.S.-based nonprofit association providing volunteer business mentors and resources to entrepreneurs. Similar nonprofit, member-supported, and training-driven model, though U.S.-focused and mentor-centric rather than advocacy-centric.
• ABStartups: Brazilian startup and entrepreneur association representing founders nationally. Comparable mission and community-driven model in the largest Latin American startup ecosystem, although geographically distinct.
• AJE (Asociación de Jóvenes Empresarios de España): Spanish association of young entrepreneurs running a membership-driven, advocacy and event-based model. Geographic peer in Europe with a structurally comparable organization, useful for benchmarking ASEM's potential.

Direct peers

• Endeavor: Global high-impact entrepreneur support organization with strong Mexico presence. Endeavor selects and supports high-impact founders with an advocacy-driven stance, overlapping with ASEM's mission though it is more selective and accelerator-led.
• Startup México: Mexican startup ecosystem builder that runs community programs, events, and corporate partnerships for entrepreneurs. Overlaps with ASEM on community- and events-driven value to the same Mexican entrepreneur constituency.
• ASELA (Asociación de Emprendedores de Latinoamérica): Regional alliance co-founded by ASEM representing ~200,000 entrepreneurs across 11 Latin American countries with the same entrepreneur-advocacy and community-building model. The most natural extension of ASEM beyond Mexico and the closest direct comparable.

Broad incumbents

• COPARMEX: Mexico's largest employer/business association (Confederación Patronal de la República Mexicana). Broader in scope (employers and businesses) than ASEM but represents an overlapping constituency and competes for the same advocacy voice on SME policy.
• CONCAMIN: Confederación de Cámaras Industriales de los Estados Unidos Mexicanos, the confederation of Mexican industrial chambers. Broader industrial focus but overlapping Mexican business-policy advocacy, particularly around SME-related reforms.
• CCE (Consejo Coordinador Empresarial): Top-tier business coordination council in Mexico that lobbies for private-sector interests. Covers larger, established corporations more than early-stage entrepreneurs, but operates in the same policy-advocacy arena and competes for SME-policy influence.
• CANACO Ciudad de México: Mexico City chamber of commerce representing local merchants and SMEs. Overlaps with ASEM's entrepreneur and SME constituency in Mexico's largest market, though its scope is broader (commerce and established SMEs) than founder advocacy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASEM_Socios
• YouTubeyoutube.com/channel/UCv5Gc2WqzUQL4IO3Mhmdfvg
• Facebookfacebook.com/asem.mx
• LinkedInlinkedin.com/company/asem-mx
• Instagraminstagram.com/asem_socios
• TikToktiktok.com/@asem_mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEM