ePaymentAmerica

What ePaymentAmerica does

ePaymentAmerica is a wholesale merchant services provider founded in 2004 and headquartered in Bartlett, Tennessee (Memphis area). The company is privately held and founder-controlled by Christopher S. Reckert, a former MasterCard International and Concord EFS executive, and operates as a "TX Direct Company" with no disclosed institutional capital. It serves SMB and mid-market merchants across the United States and the US Virgin Islands, with primary verticals in retail and restaurants and supplemental verticals in legal (eLaw), factoring and accounts-receivable financing (eFactorPay, IFA preferred vendor), community banking (Agent Bank Program), and a dedicated Latino Merchant Association segment.

The company's technology platform is a cloud-based payment gateway and integrated POS solution built around an "eSuite" of more than 20 branded products. Core processing runs on First Data's payment platform with TransArmor data protection and supports all major card networks plus ACH, EBT, and fleet cards. The platform distributes Clover POS systems (Station, Mini, Go, Flex), Revel iPad POS, a virtual terminal, an eCommerce gateway with shopping cart and recurring billing integration, mobile POS (eApps), PCI/EMV compliance tooling (eSecurity), gift and loyalty (eLoyalty), electronic invoicing (eBilling), merchant cash advances up to $150,000 in 72 hours (eCash Now / eCash Ya, powered by Principis Capital), and a patent-pending social commerce product (Yapyzal) that enables checkout directly inside Facebook. AI/ML usage is limited to 24/7 fraud detection and the Iris CRM analytics layer; no proprietary models are disclosed.

ePaymentAmerica generates revenue through a mix of interchange-plus-plus transaction fees on wholesale card processing, hardware resale margins on Clover and Revel POS equipment, percentage-of-batch repayment economics on merchant cash advances, and recurring fees on eBilling and eLoyalty. Pricing is quote-based with a guaranteed minimum 10% savings over competitors and free next-day funding. Go-to-market combines direct field and inside sales with a multi-channel partner ecosystem: the Agent Bank Program for community banks (with market exclusivity and revenue share), Association Partnership Programs, an Agent Reseller Program with residual compensation, and self-serve website quote requests. Marketing is supported through BBB accreditation, chamber of commerce partnerships (Bartlett, Jackson, Mid-South Latino), and organic social media presence. The company has operated continuously for nearly 20 years without disclosed M&A, institutional funding, or leadership transitions beyond founder oversight.

Name

ePaymentAmerica

Legal name

ePaymentAmerica

Website

https://epaymentamerica.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ePaymentAmerica is a wholesale merchant services provider founded in 2004, offering credit card processing, Clover and Revel POS systems, merchant cash advances, and an integrated eSuite of business solutions to SMBs across retail, restaurant, legal, factoring, and community banking segments nationwide.

Ownership category

akta.pro rank

Product category

Merchant Services / Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Merchant services
• Credit card processing
• Payment processing
• POS systems
• Merchant cash advance

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Card Processing Fees: Transaction-based fees charged to merchants for processing credit and debit card payments. Offers wholesale pricing with transparent, line-by-line billing and guaranteed minimum 10% savings over competitors.
2. POS Equipment Sales: Hardware sales including Clover POS systems, countertop terminals, mobile readers, and wireless solutions. Clover Station available up to $300 off MSRP, Revel POS up to $500 off MSRP.
3. Merchant Cash Advances: Provides working capital to merchants based on future credit card receivables. Repayment as percentage of daily batches. Alternative to traditional bank loans.
4. eBilling & Recurring Billing Services: Electronic invoicing and recurring billing solutions for merchants. Automated billing reminders and payment posting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

ePaymentAmerica is a wholesale merchant services provider that processes credit and debit card payments for SMB and mid-market merchants across the United States, offering interchange-plus wholesale pricing with line-by-line billing transparency and a minimum 10% savings guarantee. The company bundles payment processing with an integrated eSuite of products including Clover and Revel POS hardware, eCommerce gateway, eBilling, eSecurity PCI/EMV compliance, eLoyalty, and merchant cash advances. It also operates vertical solutions (eLaw, eFactorPay, Latino Merchant Association) and channel programs (Agent Bank, Association Partner, Agent Reseller) to serve banks, associations, and resellers.

Product overview

ePaymentAmerica is a wholesale merchant services provider offering a unified platform for payment processing and business solutions. The core offering combines credit card processing with an eSuite of integrated products including Clover POS systems (Station, Mini, Go), Revel iPad POS, eCommerce gateway, eBilling, eSecurity PCI compliance, and merchant cash advances (eCash Now, eCash Ya). The platform extends through specialized solutions for legal (eLaw), factoring (eFactorPay), and Latino merchants (Latino Merchant Association), plus partner programs for banks, associations, and resellers. Additional products include Yapyzal social commerce, eLoyalty gift/loyalty cards, mobile POS (eApps), and data analytics via the Iris CRM. The company provides wholesale pricing, next-day funding, and 24/7 support with full in-house operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Card Processing
• Clover Station
• Clover Mini
• Clover Go
• Revel POS
• eCash Now
• eCommerce Gateway
• eSecurity
• eLaw
• eFactorPay
• Yapyzal
• eApps
• eLoyalty
• eBilling
• Virtual Terminal
• eCash Ya
• Agent Bank Program
• Association Partnerships
• Agent Reseller Program
• Latino Merchant Association
• Bartlett Business Solutions
• eSuite of Business Solutions

Quantifiable outcome

• Minimum 10% savings on credit card processing fees compared to competitors
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Bartlett Area Chamber of CommercecoreStrategic or Co-development PartnerLong-standing partnership providing BACC Affinity Program with special processing rates for members. ePaymentAmerica contributes 20% back to the Chamber for community reinvestment. Supports Dollar for Dollar campaign for Bartlett Education Foundation.
• Community Banks (Agent Bank Program)coreChannel Partner/ Reseller/ DistributorTurnkey merchant service program for community banks and financial institutions. Provides market exclusivity in bank's geographic area with revenue sharing. Hires local account managers and technical support staff in bank's area.
• Industry AssociationsmajorChannel Partner/ Reseller/ DistributorAssociation Partnership Programs offering member benefit programs with exclusive credit/debit card processing rates, product discounts, equipment discounts, and exclusive customer service hotlines. Associations receive affinity programs and revenue generation options.
• Sales Agents and ResellersmajorChannel Partner/ Reseller/ DistributorAgent Reseller Program allowing sales agents and companies to resell merchant services with full training, reseller-branded materials, and agent-based residual income. Also includes referral program for passive leads.
• International Franchise Association (IFA)coreStrategic or Co-development PartnerPreferred vendor of IFA providing credit and debit card processing services for factoring, accounts receivable financing, and purchase order financing industries. Supports multiple bank accounts and users.
• First Data / Clover NetworkcoreTechnology or IntegrationProcess transactions on First Data payment platform. Offer Clover POS systems (Station, Mini, Go, Flex) as integrated point-of-sale solutions. Use TransArmor data protection solution. Clover is owned subsidiary of First Data Corporation.
• Card Networks (Visa, MasterCard, Discover, Amex)coreTechnology or IntegrationProcess all major credit cards including VISA, MasterCard, Discover, American Express, JCB, Diners Club, plus debit cards, PIN debit, pre-paid cards, fuel and fleet, EBT.
• Jackson Chamber of CommerceminorStrategic or Co-development PartnerNew membership providing exclusive discounts for Jackson Chamber members on products and services. Free statement analysis and price quotes for members.
• Mid-South Latino Chamber of CommerceminorStrategic or Co-development PartnerEVP of Operations for Latino Merchant Association serves on board as Secretary for Mid-South Latino Chamber of Commerce.
• Latino Merchant AssociationcoreStrategic or Co-development PartnerEPaymentAmerica brings Latino business owners together providing access to capital and reduced credit card processing costs. Dedicated EVP of Operations and Executive Director serving Latino merchants. ¡eCash Ya! product tailored for Latino community.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• National Processing: SMB-focused payment processor offering wholesale rates, POS solutions, and cash advances. Comparable in target customer (SMB), pricing philosophy (wholesale), and bundled service model.
• Helcim: SMB payment processor with transparent interchange-plus pricing, merchant cash advances, and POS solutions. Highly comparable to ePaymentAmerica's value proposition of cost-plus pricing and bundled merchant services.
• Stax (formerly Fattmerchant): Subscription-based payment processor for SMBs with transparent pricing and integrated POS. Comparable in SMB focus and bundled service offering including cash advance and POS.
• Payment Depot: Wholesale merchant services provider targeting SMBs with transparent interchange-plus pricing. Closely comparable to ePaymentAmerica's wholesale pricing model and SMB/mid-market focus.
• MerchantE: Integrated payment solutions provider for SMB and mid-market merchants, with card-present and online processing. Comparable business model and customer base.
• Payscape Payments: SMB and ISO-focused payment processor offering card processing, POS, and cash advance services. Comparable SMB/ISO focus and bundled product offering.

Broad incumbents

• Square (Block): Dominant SMB payment processor and POS provider. Comparable SMB target market, but operates at massive scale with proprietary rails and software ecosystem.
• Heartland Payment Systems (Global Payments): Large SMB-focused merchant acquirer and POS provider, now part of Global Payments. Comparable target market and product breadth, but at much larger scale.
• Stripe: Major online payment processor serving SMBs through enterprise. Comparable in serving SMB merchants, but with developer-first, online-first positioning versus ePaymentAmerica's retail/restaurant card-present focus.

Others

• Clover Network (Fiserv): POS hardware and software platform owned by Fiserv/First Data, and a direct partner of ePaymentAmerica. Comparable in SMB POS + processing offering, but also functions as upstream platform partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epaymentamerica
• Facebookfacebook.com/epaymentamerica
• LinkedInlinkedin.com/company/epaymentamerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePaymentAmerica