Bullish Studio
Bullish Studio is a New York-based digital content and advertising studio that produces video, podcasts, and paid media campaigns targeting high-earning investor audiences for fintech brands, asset managers, public companies, and publishers, distributed across YouTube, Snapchat, Spotify, and social platforms.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bullish Studio does
Bullish Studio is a New York-based digital content and advertising studio that specializes in reaching high-earning investor audiences on behalf of fintech brands, asset managers, public companies, and publishers. Founded in 2020 and operating as Bullish LLC with 11-50 employees across offices in Brooklyn (61 Greenpoint Ave) and New York (12-16 Vestry Street), the company runs a hybrid services-and-content business built around three service pillars—digital advertising (paid digital, social, and offline campaigns), fundraising and investor relations (including RegA/RegCF offerings, shareholder identification, outreach, and rewards), and content production (in-house video, Snapchat Discover shows, and syndication partnerships)—plus a portfolio of owned media properties including Voices of Wall Street, This Week In Money, Dumb Money, Scamdalous, Investing for Profit and Joy, and Bullish Laughs.
The underlying platform is a multi-channel content syndication infrastructure that distributes video, podcasts, and social content across YouTube, Snapchat Discover, Spotify, Apple Podcasts, Twitter Spaces, and newsletters, with claimed reach of 1B+ monthly content views and an 'Investor Audience Network' covering 50M+ retail, family office, and institutional investors (170M retail / 29M accredited / 150K institutional / 15K RIAs per Statistica 2023). The studio combines this distribution footprint with domain-specific regulatory expertise in SEC, FINRA, and FTC financial advertising guidelines and a FinTwit-rooted creator network of 20+ partners including Howard Lindzon (Social Leverage), Annie Rauwerda (Depths of Wikipedia), and Glauber Contessoto (Dogecoin Millionaire).
The business model is predominantly professional services—quote-based, customized campaign retainers—with ancillary revenue from creator monetization partnerships and emerging lines in merchandise (Bullish Studio Store), premium content licensing (Bullish Laughs), and community tools (Dumb Money Discord bot with 38K members). Named enterprise clients include Robinhood, Ledger, Franklin Templeton, Fundrise, Republic, Sony Pictures, LionTree, Tuttle Capital Management, Brave, and Social Leverage; startup clients include Beehiiv, RallyRd, Alongside, and Sandhill Markets. Documented client outcomes include a 100% CAC reduction for a fintech brand, $100K+ in course sales for Beehiiv's Email NewsletterXP Course, 400K+ views and 33,000+ watch hours for the Social Leverage series, and 250K+ Twitter impressions for Rhone's editorial collaboration. The company operates without disclosed external funding.
Bullish Studio firmographics
Firmographics- Name
- Bullish Studio
- Legal name
- Bullish LLC
- Website
- https://bullishstudio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bullish Studio is a New York-based digital content and advertising studio that produces video, podcasts, and paid media campaigns targeting high-earning investor audiences for fintech brands, asset managers, public companies, and publishers, distributed across YouTube, Snapchat, Spotify, and social platforms.
- Ownership category
- akta.pro rank
Bullish Studio industry classification
Industry- Product category
- Financial Media & Advertising Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Bullish Studio is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bullish Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising Services: Paid advertising campaigns (digital, social, offline) targeting high-earning investor audiences for fintech brands, asset managers, and B2B financial companies
- Fundraising & Investor Relations: Full-service investor relations including shareholder identification, outreach, and rewards programs for public companies, RegA and RegCF offerings
- Content Production: In-house video production, Snapchat Discover shows, and video syndication partnerships for brands and publishers
- Creator Partnership Management: Monetization partnerships with finance influencers (FinTwit creators) to create sponsored content and grow brand presence
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Bullish Studio product offering
Product offeringCore offering
Bullish Studio is a full-service content and advertising studio that produces video/podcast IP (e.g., Voices of Wall Street, This Week In Money, Dumb Money, Scamdalous, Investing for Profit and Joy) and packages it with paid digital advertising, investor relations, social content creation, and creator monetization services for brands and publishers seeking to reach high-earning investor audiences. Its offerings span new user growth campaigns, crowdfunding and shareholder relations support (RegA/RegCF), in-house video production, Snapchat Discover shows, video syndication partnerships, and creator partnership management.
Product overview
Bullish Studio is a full-service content and advertising studio specializing in reaching high-earning investor audiences. The company operates a platform-plus-services model, offering multiple named video/podcast series (Voices of Wall Street, This Week In Money, Dumb Money, Scamdalous, Investing For Profit and Joy) alongside service offerings including digital advertising, fundraising & investor relations, content production, new user growth, social content creation, and monetization services. The portfolio also includes sub-products like the Dumb Money Discord bot and Bullish Studio Store. The company positions itself as a growth partner for brands and publishers in the finance/investing vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- Voices of Wall Street Interview series on market-moving stock news, industry trends, and insights from Wall Street and business leaders; hosted by Dion Rabouin and featuring executives such as the Zillow President, FuboTV CEO, and Fisker CEO. Targeted at investor and finance audiences.
- This Week In Money Weekly video show about money, business, and culture co-hosted by Bullish Studio CEO Brian Hanly and Mark Moran (CEO of Equity Animal); rapid-fire weekly recap of popular finance news for the Bullish investor audience.
- Dumb Money YouTube video series featuring three full-time investor friends sharing experiences in early-stage startups, stock market, real estate, and restaurant investments; no courses or software sold. Targeted at retail investor and finance-curious audiences.
- Scamdalous TikTok video series hosted by Serena Shahidi (@glamdemon2004) covering high-profile fraud, swindler, and scam stories across 30+ episodes covering figures from Al Capone to Martha Stewart to Bernie Madoff. Targeted at young finance-curious and true-crime audiences on social.
- Investing For Profit and Joy Original video series hosted by Howard Lindzon (Social Capital GP, StockTwits co-founder) featuring interviews with game-changing founders, investors, and venture capitalists on markets, fintech, and trends; notable guests include Chamath Palihapitiya, Todd Harrison, Josh Luber, and Rob Petrozzo. Targeted at accredited investor and venture audiences.
- Digital Advertising Services Paid digital, social, and offline advertising services for brands targeting high-earning investor audiences, including business and investing email newsletters, Twitter Spaces sponsorships, and social creator campaigns.
- Fundraising & Investor Relations Services Full-service investor relations including shareholder identification and outreach plus shareholder rewards; supports capital raising for public companies and Regulation A and Regulation CF offerings.
- Content Production Services In-house video production, Snapchat Discover shows, and video syndication partnerships for brands and publishers across YouTube, Snapchat Discover, podcasts, and social platforms.
- Dumb Money Discord Bot Free Discord bot for the Dumb Money community that surfaces new investment opportunities using crowd-sourced data from 38,000 community members; serves as a research tool for social-arb investing.
- Bullish Studio Store E-commerce store for Bullish Studio merchandise and apparel, with orders processed through third-party partners for inventory, fulfillment, and payment management.
Quantifiable outcome
- 100% CAC reduction for a fintech brand
- +3 more outcomes
Companies that use Bullish Studio
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Bullish Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Bullish Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sony PicturescoreBullish Studio partnered with Sony Pictures to produce content for the 'Dumb Money' movie, creating social content and video series around the GameStop/WallStreetBets story.
- Social LeveragecoreBullish Studio develops and produces video content including 'Investing for Profit and Joy' and 'Panic with Friends' podcasts for Howard Lindzon's Social Leverage. Produced 22 videos with 400K+ views.
- LionTreecoreLionTree engaged Bullish Studio's production and publishing team to produce, publish and grow premium content highlighting its leadership position across specialized industries.
- RhoneminorBullish Studio partnered athletic apparel brand Rhone with Ramp Capital LLC to produce a clothing line and editorial series, including 12 articles on Rhone's blog.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bullish Studio competitors and assessment
Company assessmentBroad incumbents
- MNTN: MNTN is a connected-TV and digital advertising platform for brands, comparable to Bullish Studio's paid-advertising arm but focused on performance CTV and serving a broader brand base beyond finance.
- Seeking Alpha: Seeking Alpha is an investment-research and financial content platform reaching retail investors, overlapping with Bullish Studio's high-earning investor audience but operating as a much larger subscription and contributor platform.
- Impact: Impact is a partner and affiliate marketing platform connecting brands with creators and publishers, similar to Bullish Studio's creator-monetization layer but operating as broader partnership-management software.
Emerging players
- Finimize: Finimize is a finance news and education app and newsletter targeting retail investors, comparable to Bullish Studio's investor-audience content but more consumer-app and education-oriented.
Others
- HubSpot Media: HubSpot acquired The Hustle and now operates a business-media and creator-network business adjacent to Bullish Studio's newsletter and brand-partnership model, representing both a potential acquirer and an adjacent operator.
Direct peers
- Brafton: Brafton is a content marketing agency producing articles, video, and social content for brands, sharing Bullish Studio's services-based model of producing and distributing branded content at scale.
- Morning Brew: Morning Brew built a business-and-finance media empire from a newsletter, distributing across podcasts, video, and events — a closely analogous trajectory to Bullish Studio's newsletter-plus-multi-show model targeting investor audiences.
- Jellysmack: Jellysmack is a creator-content studio that produces, edits, and multi-platform distributes videos for digital creators, mirroring Bullish Studio's content production plus multi-channel syndication model for the finance vertical.
- The Hustle: The Hustle is a business newsletter and media brand covering startups, finance, and trends, with content syndication and brand partnerships — directly comparable to Bullish Studio's owned content properties and brand partnership model.
- Stocktwits: Stocktwits is the social platform at the center of the FinTwit community, the same audience ecosystem Bullish Studio activates for its creator partnerships and fintech brand campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bullish Studio social profiles
Digital presenceBullish Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullish Studio leadership team
Management profileNumber of profiles
Profiles1 record
Bullish Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullish Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullish Studio
What does Bullish Studio do?
Bullish Studio is a full-service content and advertising studio that produces video/podcast IP (e.g., Voices of Wall Street, This Week In Money, Dumb Money, Scamdalous, Investing for Profit and Joy) and packages it with paid digital advertising, investor relations, social content creation, and creator monetization services for brands and publishers seeking to reach high-earning investor audiences. Its offerings span new user growth campaigns, crowdfunding and shareholder relations support (RegA/RegCF), in-house video production, Snapchat Discover shows, video syndication partnerships, and creator partnership management.
Is Bullish Studio a public or private company?
Bullish Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bullish Studio founded?
Bullish Studio was founded in 2020. It employs 11 to 50 people.
Where is Bullish Studio based?
Bullish Studio is headquartered in Brooklyn, United States, in the North America region.
How does Bullish Studio make money?
Four revenue lines are on record. Digital Advertising Services are the primary driver. The others are fundraising & Investor Relations, content Production and creator Partnership Management.
Who are Bullish Studio's main competitors?
Broad incumbents on record are MNTN, Seeking Alpha and Impact. Finimize is listed as an emerging player. HubSpot Media is listed as an others. Direct peers are Brafton, Morning Brew, Jellysmack, The Hustle and Stocktwits.
Does Bullish Studio have an API?
No public API is recorded for Bullish Studio.
What industry is Bullish Studio in?
Bullish Studio's product category is Financial Media & Advertising Services. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 541830 and its SIC code is 7310.