GOC

What GOC does

GOC (Stichting GOC) is a Dutch non-profit training and consulting foundation, founded in 1925 and headquartered in Veenendaal, that serves companies in the Dutch graphic media, cartonage, sign, and digital printing industries. It delivers vocational education, operator certifications, Lean training, leadership development, and organizational consulting, with publicly disclosed course fees ranging from €380 for short workshops to €6,950 for a 14-month MBO BBL Grafisch Operator program, supplemented by subsidies routed through A&O Fonds Grafimediabranche and RVO. Delivery is multi-channel — in-company training (e.g., for Smurfit Westrock, Mondi Heerlen, IG Design Group), public courses, BBL apprenticeships, multi-company consortia, and hybrid company academies — with sales driven by account managers and sector-specific advisors.

The organization operates with a deliberately small team of approximately 13 colleagues, down from nearly 80 two decades ago, reflecting both internal consolidation and the contraction of its addressable sector from roughly 40,000 to 18,000 workers. Its underlying 'technology' is its curriculum and instructor bench: experienced industry practitioners delivering accredited MBO programs and Lean Belt certifications. There is no proprietary software platform, app, or API; the digital footprint is a content-led website (goc.nl), newsletter, and social channels used for top-of-funnel demand generation.

Commercially, GOC has been repositioning in 2025–2026: a leadership transition from Aad Vollebregt to Coen van den Akker on January 1, 2026; relocation to Breukelen in February 2026 to share a 'Grafisch Huis' with KVGO, Dienstencentrum, and A&O Fonds Grafimediabranche; a new Professional Leadership program co-developed with Orange8; and an AI-literacy workshop ('Slim werken met AI') added to the catalog. Its first observable cross-border delivery was a diploma ceremony at Smurfit Westrock Van Mierlo in Turnhout, Belgium in May 2026.

Name

GOC

Legal name

Stichting GOC

Website

https://goc.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

GOC is a Dutch non-profit foundation, founded in 1925, that delivers vocational training, operator certifications, Lean programs, and organizational consulting to companies in the Dutch graphic media, cartonage, sign, and digital printing industries.

Ownership category

akta.pro rank

Product category

Vocational training and consulting for graphic media

NAICS

Technical and Trade Schools (6115)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Industry-Specific Technical & Certification Prep (e.g., Construction, Manufacturing, Energy) (EDAGANAN)

akta.pro secondary industries

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH)

Keywords

• Vocational training services
• Graphic media training
• Packaging industry education
• Lean certification programs
• Workplace learning apprenticeships

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Education Services: GOC generates revenue through providing vocational training programs, workshops, and courses for the graphic media and packaging industry. Revenue comes from course fees charged to companies for their employees' participation, including public courses, in-company training, and BBL (apprenticeship) programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

GOC delivers sector-specific vocational training, workshops, and consulting to Dutch graphic media, cartonage, sign, and digital printing companies. Its portfolio spans MBO BBL operator qualifications, Lean Yellow and Green Belt certifications, leadership and coaching workshops, and organizational development advisory for employers in the printing and packaging industry.

Product overview

GOC is een expertisecentrum voor bedrijven in de grafimedia, kartonnage, sign en digitale druk. Het aanbod bestaat uit drie kernproducten: (1) Opleidingen – branche-erkende trainingen en workshops voor vakontwikkeling in druktechnieken, nabewerking, procesoptimalisatie en management, waaronder Lean Yellow/Green Belt-programma's en MBO BBL-opleidingen; (2) Duurzame Inzetbaarheid – maatwerkprogramma's voor vitaliteit, preventie en begeleiding; en (3) Organisatieontwikkeling – advisering voor toekomstbestendige organisatieontwikkeling. Daarnaast biedt GOC gespecialiseerde workshops zoals Competentiemanagement, Leidinggevende als Coach, en Leren Leren, alsook incompany trainingstrajecten op maat voor specifieke klanten.

Differentiator

Problem solved

Functional benefit

Products and services

• Opleidingen (Training & Education) Industry-recognised vocational training, courses, and workshops covering printing techniques, finishing, process optimization, and management for the Dutch graphic media and packaging industry. Includes MBO BBL programmes, customised training, and in-company programmes for skills development of new and existing employees.
• Duurzame Inzetbaarheid (Sustainable Employability) Customised programmes that keep employees healthy, motivated, and skilled, covering vitality, work enjoyment, prevention of overburden, and support for supervisors. Targeted at organisations, supervisors, and employees in the Dutch graphic media sector.
• Organisatieontwikkeling (Organizational Development) Professional advisory services for entrepreneurs, HR managers, and employees to make organisations future-proof, including business advisory, recruitment/selection support, and outplacement/career guidance for the Dutch graphic media and packaging industry.
• LCS Lean Green Belt Seven-day Green Belt programme for professionals in the graphic media industry who seek deeper mastery of Lean principles. Walks through the DMAIC process and leads to the internationally recognised Lean Green Belt certificate. Priced at €2,800 (excl. VAT) including lesson costs, literature & materials, online learning environment, and catering.
• Lean Yellow Belt Two-day training in the basic principles of Lean for professionals in the graphic industry who want to integrate continuous improvement into their daily work. Priced at €980 (excl. VAT).
• MBO Opleiding Grafisch Operator (BBL) 14-month BBL apprenticeship (1 day per week school, 4 days workplace practice) for graphic operators at MBO level 2, with a continuous learning pathway from rapid deployment to deeper specialization. Priced at €6,950 (excl. VAT) with subsidies available through A&O Fonds (€2,500 per participant) and RVO (up to €2,700).
• Workshop Succesvol Omgaan met Competenties Three-hour workshop for HR professionals and managers on competency management, making competencies visible, and steering on development. Priced at €695 (excl. VAT).
• Workshop de Leidinggevende als Coach Two workshops (Begeleiden and Coachen) for managers to further develop their skills in guiding and coaching employees. Priced at €380 (excl. VAT) per workshop.
• Workshop Leren Leren Workshop on effective and goal-oriented development, raising awareness of learning processes, and the importance of learning for employees and organisations. Priced at €1,350 (excl. VAT).
• Machine Operator Rotatie Flexodrukken (Incompany) Practice-oriented in-company training for Fardem Packaging employees to optimally operate and adjust flexo printing machines, delivered to 16 employees in two groups.
• Professioneel Leiderschap (with Orange8) Training programme for graphic entrepreneurs starting in 2026, organized jointly with Orange8, focused on stronger leadership, creating more calm, and improving team performance. First cohort begins February 27, 2026 in Breukelen.

Quantifiable outcome

• Companies report improved employee retention and engagement through investment in development programs
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Indruk.numinorOthers · 1 February 2026GOC is a partner of Indruk.nu, an organization related to the graphic media sector in the Netherlands.
• Grafisch Huis Breukelen (KVGO, Dienstencentrum, A&O Fonds Grafimediabranche)coreStrategic or Co-development Partner · 1 February 2026GOC is moving to Breukelen in February 2026 to share space with KVGO, Dienstencentrum, and A&O Fonds Grafimediabranche in the 'Grafisch Huis'. This collaboration represents a strategic move for sector organizations to better serve the industry through combined expertise and resources while maintaining individual identities.
• Orange8flagshipStrategic or Co-development Partner · 1 February 2026Starting in 2026, GOC and Orange8 are collaborating on a Professional Leadership training program for graphic entrepreneurs. The program begins February 27 in Breukelen and focuses on stronger leadership, creating more calm, and improving team performance.
• A&O Fonds GrafimediabranchecoreStrategic or Co-development PartnerGOC works closely with A&O Fonds Grafimediabranche on subsidy programs for training, including the Vitaliteitsroute and Create Your Future programs. The fund provides financial support for companies investing in sustainable employability and training for their employees.
• Alfa-collega HoogeveenminorImplementation/ SI/ Consulting PartnerPartnership enabling IG Design Group employees to obtain nationally recognized MBO-3 diplomas through GOC's flexo training combined with theoretical education from Alfa-collega.
• Royal Jongbloed, Graphic Packaging, De Vries Drukkerij, Van Eems, VOB Hardenberg (Noord-Nederland consortium)minorChannel Partner/ Reseller/ DistributorFive Northern Netherlands printing companies collaborate on joint training programs facilitated by GOC. Companies take turns hosting training sessions, allowing employees to learn from different work environments and techniques.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grafisch Lyceum Amsterdam: Dutch MBO vocational school specializing in graphic design, media, and printing trades. Directly comparable as it trains the same operator/technical talent pool that GOC upskills through BBL and corporate programs.
• SintLucas: Dutch MBO school for creative industries and media production, including print-related disciplines. Overlaps with GOC in producing vocationally certified operators and designers for the Dutch print/packaging ecosystem.
• Mediacollege Amsterdam: Dutch MBO institution focused on media, broadcasting, and creative production training. Comparable as a sector-adjacent vocational educator serving Dutch creative/media employers with MBO credentials.
• Summa College: Large Dutch MBO institution with multiple campuses including media and technology programs relevant to printing and packaging. Competes for both BBL learners and corporate training contracts in the same regional labor markets as GOC.

Broad incumbents

• NCOI Opleidingen: One of the largest Dutch providers of corporate vocational training and degree programs. Overlaps with GOC in Lean Six Sigma, operator upskilling, and B2B training delivery, but at much broader scale and across all industries.
• NHA Opleidingen: Established Dutch distance-learning and vocational training institution. Comparable as a Dutch training provider competing for corporate training budgets, though less specialized in industrial operator skills than GOC.
• LOI: Major Dutch vocational and corporate training provider with broad catalog across technical, business, and operator skills. Compares to GOC as a Dutch competitor for corporate and individual vocational training demand.
• GoodHabitz: Dutch-founded B2B online learning content library used by many Dutch employers, including those in industrial sectors. Overlaps with GOC's recurring 'Duurzame Inzetbaarheid' content delivery but at much broader scale and SaaS-style.
• Heidelberger Druckmaschinen (Heidelberg Academy): Major German printing press OEM that operates training and certification academies for operators of its equipment. Comparable to GOC's in-company operator training as a competing source of certified printing expertise for Dutch print shops.

Others

• Springest: Dutch training comparison and procurement platform. Indirectly relevant as a distribution channel/marketplace where corporate buyers discover and purchase training — including from GOC's competitor providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GOC_Veenendaal
• YouTubeyoutube.com/user/gocveenendaal
• Facebookfacebook.com/GOC.creatieveindustrie
• LinkedInlinkedin.com/company/goc
• Instagraminstagram.com/goc_veenendaal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOC