What Touch Worldwide does

Touch Worldwide is a Seattle-headquartered, full-service brand experience agency founded in 1995. The firm designs and produces integrated live, digital, and hybrid brand experiences — including corporate conferences, leadership summits, product launches, shareholder meetings, fundraisers, and employee celebrations — for Fortune 500 and global enterprise clients. Its core service portfolio spans nine disciplines: event strategy, event management and logistics, content strategy, creative development and design, activations and experience design, video production and motion graphics, digital and interactive experiences, presentation and speaker coaching, and event production. There is no proprietary technology platform; the agency relies on third-party AVL vendors and web developers, with technology-enabled features (AR/VR, gamification, AI-driven personalization) embedded within service delivery rather than offered as standalone products.

The agency earns revenue through project-based, custom-priced engagements billed under transparent not-to-exceed bids tied to creative, production, and project management hours — explicitly excluding agency fee retainers and third-party cost markups. The go-to-market is direct enterprise sales driven by portfolio, industry awards (Ex Awards, Event Marketer IT List, Communicator Awards), and referrals. Client tenure is exceptional and is the central commercial asset: 30+ years with Starbucks across multiple program lines, 25+ years with Boeing and Microsoft, and multi-year consecutive engagements with Brooks Running, Diageo, Ubisoft, Stanley 1913, and ADM. The firm has no external funding, no parent company, and is led by founder/principal Brad Mace with a senior team averaging more than a decade of internal tenure. Touch Worldwide is privately held, operating from a single Seattle headquarters, with no subsidiaries, no M&A activity, and no disclosed financial statements.

Name

Touch Worldwide

Legal name

Touch Worldwide

Website

https://touchworldwide.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Touch Worldwide is a Seattle-based, full-service brand experience agency designing and producing live, digital, and hybrid events for Fortune 500 enterprise clients including Starbucks, Microsoft, Boeing, GitHub, Diageo, and Ubisoft, anchored by multi-decade client relationships and transparent project-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brand Experience & Event Production Services: Touch Worldwide generates revenue through providing integrated brand experience and event production services to enterprise clients. Services include event strategy, creative development, content creation, video production, digital/interactive experiences, and full event production. The agency does not charge agency fee retainers and does not make money on third-party cost markups. Instead, they provide transparent not-to-exceed project bids based on creative, production, and project management hours. Revenue is project-based and derived from long-term enterprise client relationships spanning multiple engagements per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Touch Worldwide is a full-service brand experience agency that designs and delivers end-to-end live, digital, and hybrid brand experiences for enterprise clients. The agency integrates nine service disciplines — event strategy, event management and logistics, content strategy, creative design, activations, video production, digital/interactive experiences, presentation coaching, and event production — to help Fortune 500 brands unite teams, inspire audiences, and drive measurable outcomes.

Product overview

Touch Worldwide is a full-service brand experience agency offering a unified portfolio of nine integrated service disciplines: Event Strategy & Brand Experiences, Event Management & Logistics, Content Strategy & Development, Creative Development & Design, Activations & Experience Design, Video Production & Motion Graphics, Digital & Interactive Experiences, Presentation & Speaker Coaching, and Event & Experience Production. The agency has operated for over 30 years serving Fortune 500 clients including Boeing, Microsoft, Starbucks (25+ year partnership), Diageo, Brooks Running, Ubisoft, Alaska Airlines, and ADM. Notable flagship projects include the Starbucks Leadership Experience events hosting 12,000-14,500 attendees, GitHub Revenue Kickoff, Boeing Sustainable Aerospace Forum, Starbucks Coffee Academy (50,000+ online registrants), and Microsoft Global Hackathon (147,000+ participants). The agency's integrated approach combines strategy, creative design, video storytelling, and event production to deliver measurable brand experiences for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Strategy & Brand Experiences Strategic planning services that help enterprise clients understand their audiences and define desired outcomes for events, ensuring attendee journeys align with business goals and brand objectives.
• Event Management & Logistics End-to-end coordination of all event elements including venue selection, registration, catering, transportation, accommodations, and vendor management.
• Content Strategy & Development Development of resonant stories, messaging, and content across event touchpoints including presentation scripts, event signage, attendee communications, and blog content.
• Creative Development & Design Design services transforming spaces through stage design, backdrops, wayfinding, environmental graphics, and cohesive brand identity extension for events.
• Activations & Experience Design Design of immersive attendee experiences incorporating multiple senses, surprise and delight elements, emotional arcs, and measurable behavioral outcomes.
• Video Production & Motion Graphics Full-service video production including stage and broadcast motion graphics, corporate storytelling videos, show openers, recap sizzle videos, brand videos, case studies, and impact stories.
• Digital & Interactive Experiences Technology-powered event experiences including AR/VR applications, gamification, AI-driven personalization, event apps, live polling, and social media aggregation.
• Presentation & Speaker Coaching Executive speaker preparation including content development, storytelling arcs, talking points, breathwork, stage presence, and visual design for keynote presentations.
• Event & Experience Production Technical production services including lighting design, audio/video production, live streaming, stage design, and on-site production management.

Quantifiable outcome

• Grew live online audience from 243,000 (2012) to 4.1 million (2018) for Ubisoft E3 Conference
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered notable and core.

• Seattle Colleges Foundation (SCF)notableStrategic or Co-development Partner · 1 January 2024Touch partnered with the Seattle Colleges Foundation to launch the Creative Catalyst Scholarship Fund in spring 2024, investing over $70K to provide tuition and flexible funds for students in the Seattle Central College Visual Media Program. An additional $50K match is available to grow the fund.
• Financial TimesnotableGTM or Marketing PartnerFinancial Times co-hosted the Boeing Sustainable Aerospace Together Conference with Boeing. Touch supported Boeing in producing this industry leadership event, which brought together leaders from academia, government, technology, finance, and energy to explore sustainable aviation.
• Arizona State University (ASU)coreStrategic or Co-development PartnerArizona State University partnered with Starbucks to deliver the Starbucks College Achievement Plan — a tuition-free online degree program for Starbucks employees. Touch has partnered with Starbucks since 2014 to document graduations and create campaign content supporting the program. Touch also partnered with ASU to bring Coffee Academy tools to life online at starbuckscoffeeacademy.com, with over 50,000 registered users.
• Luly Yang (Designer)notableStrategic or Co-development PartnerLuly Yang, a Seattle designer, partnered with Alaska Airlines to design new uniforms. Touch was engaged by Alaska Airlines to produce the uniform reveal event, working closely with Luly Yang's team to stage a runway fashion show debut at the Alaska Airlines maintenance hangar at SeaTac.
• MCW EventsnotableChannel Partner/ Reseller/ DistributorTouch partnered with MCW Events alongside Touch to produce the GitHub Revenue Kickoff FY26. MCW Events served as a partner event management agency working alongside Touch's strategy, creative, and production team.
• World Wildlife Fund (WWF)notableStrategic or Co-development PartnerTouch collaborated with World Wildlife Fund as part of the Starbucks Greener Apron learning materials development, working alongside Starbucks and Arizona State University to create sustainability-focused educational content.

Scale indicators22 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Large event and exhibition services provider offering event planning, design, and production. Overlaps with Touch on corporate events but operates at larger scale with broader trade show and exhibit services.
• Wasserman: Global sports, music, and entertainment marketing agency with significant experiential and brand experience practice. Comparable on event production and brand activations but with stronger focus on sports and entertainment verticals.
• Freeman: Large event and experiential marketing services company with broader scope including trade shows, exhibits, and event technology. Overlaps with Touch on corporate event production but operates at larger scale with more diversified services.

Direct peers

• MKG: Independent experiential creative agency based in NYC and LA. Closely comparable in offering brand experiences, event strategy, and content production for enterprise and consumer brands.
• Sparks: Experiential marketing agency within Weber Shandwick (Interpublic) network. Directly competes in trade show, event, and brand activation services with similar Fortune 500 client focus.
• Mosaic: Experiential marketing agency specializing in brand experiences, events, and field marketing. Comparable offering to Touch in producing large-scale corporate events and consumer activations.
• Jack Morton Worldwide: Global brand experience agency and part of Interpublic Group. Directly competes with Touch Worldwide in experiential marketing, event production, and brand activations for Fortune 500 clients, with similar end-to-end service offerings.
• Momentum Worldwide: Brand experience agency within the McCann Worldgroup (Interpublic) network. Directly competes in experiential marketing, event production, and brand activation services for global enterprise clients.
• George P. Johnson Experience Marketing: Experiential marketing agency owned by Omnicom. A direct competitor in large-scale brand experiences, trade shows, and corporate events with comparable Fortune 500 client base and global production capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/touch-worldwide
• Instagraminstagram.com/touchworldwide
• Xx.com/touchworldwide
• Facebookfacebook.com/touchworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch Worldwide