What Sam Moon Group does

Sam Moon Group is a privately held, family-owned commercial real estate enterprise headquartered in Plano, Texas, founded in 1984 by David and In Sun Moon originally as Sam Moon Trading Co., a wholesaler and retailer of women's accessories and handbags. The company has since expanded into a diversified real estate platform that develops, owns, and operates retail superstores (5 Sam Moon Trading Co. locations), shopping centers (4 Sam Moon Centers ranging from 38,000 to 168,000 square feet), hospitality assets (5 branded hotels totaling 1,152 rooms under Marriott and Hyatt flags including JW Marriott Dallas, Hyatt Regency Frisco, Renaissance Plano, Hyatt Place Alliance, and Hyatt House Metropark), a mixed-use development (70-acre Metropark Square in Shenandoah), a daily-fee golf club (Coyote Ridge in Carrollton), and a 307-unit Class A multifamily project (The Residences at Metropark) currently under construction.

The company's business model is vertically integrated real estate ownership: it identifies submarkets where it wants to expand retail presence (Dallas-Fort Worth Metroplex and North Houston), then develops adjacent commercial and hospitality assets. Revenue is generated through direct retail sales at Sam Moon Trading Co. stores (wholesale pricing model), hotel room rentals and food & beverage under third-party brand licenses (Hyatt, Marriott), rental income from shopping center and mixed-use tenants, and green fees and events at Coyote Ridge Golf Club. The portfolio is operated primarily by family members David Moon (Chairman), Samuel Moon (President), and Daniel Moon (VP/General Counsel), supported by a small corporate team including a VP of Finance, an accountant/IR contact, and a marketing manager.

The customer base spans individual retail consumers in Texas, business and leisure travelers using the hotel portfolio, retail tenants including national brands such as Dave & Buster's, AMC Theatres, Ashley Furniture, and Five Guys, golfers and event planners at Coyote Ridge, and prospective luxury apartment renters at the upcoming Metropark residences. The company is entirely family-owned with no disclosed external institutional capital, funding all development through internal balance sheet. Geographic operations are concentrated in the Dallas-Fort Worth Metroplex (Plano, Frisco, Dallas, Fort Worth, Carrollton, Arlington) and the North Houston submarket (Shenandoah/The Woodlands).

Name

Sam Moon Group

Legal name

Sam Moon Group

Website

https://sammoongroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Sam Moon Group is a privately held, family-owned Texas real estate enterprise that develops, owns, and operates retail superstores, branded hotels, shopping centers, a mixed-use development, a golf club, and a new Class A multifamily project, concentrated in the Dallas-Fort Worth Metroplex and North Houston.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Real Estate Development: Development of Class A hotels, shopping centers, mixed-use developments, and multifamily residential projects generating returns through property appreciation, rental income, and asset management.
2. Retail Operations - Sam Moon Trading Co. Retail superstore operations selling women's accessories and handbags at wholesale prices. Founded 1984, expanded to 5 locations across Dallas/Fort Worth Metroplex and Houston area. Revenue generated through direct retail sales.
3. Hospitality Operations: Hotel ownership and operations including JW Marriott Dallas (267 rooms), Renaissance Dallas at Plano (304 rooms), Hyatt Regency Frisco (303 rooms), Hyatt Place Alliance (130 rooms), and Hyatt House Metropark (148 rooms). Revenue from room rentals, food and beverage, and events.
4. Golf Club Operations - Coyote Ridge Golf Club: Daily fee public golf destination with 18-hole Par 72 course, 26,000 sq ft clubhouse, Grill 19 restaurant, and event spaces accommodating up to 300 guests. Revenue from green fees, golf shop, food and beverage, and event bookings.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

Sam Moon Group develops, owns, and operates a diversified portfolio of Texas real estate assets. Its core operations include direct retail of women's accessories and handbags through five Sam Moon Trading Co. wholesale superstores, ownership of five branded hotels with more than 1,150 rooms operated under Marriott and Hyatt licenses, ownership and leasing of Sam Moon Centers shopping plazas, the 70-acre Metropark Square mixed-use development in Shenandoah, the Class A Residences at Metropark multifamily community, and Coyote Ridge Golf Club with its Grill 19 restaurant and event venue.

Product overview

Sam Moon Group is a privately held family enterprise that has evolved from a single retail store into a diversified real estate development company. The company's portfolio consists of distinct product lines: (1) Sam Moon Trading Co. - a retail superstore for women's accessories and handbags with multiple Texas locations; (2) Sam Moon Centers - shopping plazas ranging from 38,000 to 168,000 square feet in Dallas, Frisco, Fort Worth, and The Woodlands; (3) Coyote Ridge Golf Club - an award-winning golf course and special events venue in Carrollton, TX; (4) Metropark Square - a 70-acre mixed-use development near Houston featuring retail, restaurants, entertainment, and hospitality; (5) The Residences at Metropark - a 307-unit Class A multifamily community under construction; and (6) a portfolio of five branded hotels totaling over 1,150 rooms including JW Marriott Dallas Arts District (267 rooms), Hyatt Regency Frisco-Dallas (303 rooms), Renaissance Dallas at Plano Legacy West (304 rooms), Metropark Hyatt House (148 rooms), and Hyatt Place Alliance (130 rooms). The company operates primarily in the Dallas-Fort Worth Metroplex and greater Houston areas of Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Grill 19: Restaurant at Coyote Ridge Golf Club serving breakfast, lunch and dinner with views of the golf course.

Products and services

• Sam Moon Trading Co. Mixed-merchandise retail superstore chain founded in 1984, specializing in women's accessories and handbags and selling to retail customers at wholesale prices. Operates five locations in the Dallas-Fort Worth Metroplex and the Houston area (Dallas, Frisco, The Woodlands/Shenandoah, Fort Worth, and Arlington).
• JW Marriott Dallas Arts District 267-room JW Marriott luxury hotel developed and owned by Sam Moon Group under a Marriott brand license in downtown Dallas Arts District, with rooftop pool deck and bar, lobby bar, three-meal restaurant, club lounge, grand ballroom, and meeting spaces for business and leisure travelers.
• Hyatt Regency Frisco-Dallas 303-room Hyatt Regency luxury hotel developed and owned by Sam Moon Group under a Hyatt brand license, attached to Stonebriar Centre mall in Frisco, TX, with a 35,000-square-foot conference center, grand and junior ballrooms, fitness center, outdoor pool with cabanas, full-service restaurant, and lobby bar.
• Renaissance Dallas at Plano Legacy West 304-room Renaissance by Marriott hotel developed and owned by Sam Moon Group under a Marriott brand license at Legacy West in Plano, TX, with a third-floor amenity deck including swimming pool, private cabanas, bar, water feature, fire pit, outdoor event space, and five on-site dining options.
• Metropark Hyatt House 148-room extended-stay Hyatt House hotel developed and owned by Sam Moon Group under a Hyatt brand license at Metropark Square in Shenandoah, TX, featuring residentially inspired studios, one- and two-bedroom kitchen suites and den guestrooms, indoor and outdoor social spaces, H BAR lounge, and meeting rooms.
• Hyatt Place Alliance 130-room Hyatt Place select-service hotel developed and owned by Sam Moon Group under a Hyatt brand license near Alliance Town Center in Fort Worth, TX, with casual open lobby design, free Wi-Fi, 24-hour food offerings, and a 24-hour fitness center.
• Metropark Square 70-acre luxury mixed-use development in Shenandoah, TX, comprising approximately 175,000 square feet of retail, restaurant, entertainment, residential, and hospitality space anchored by Dave & Buster's, AMC Theatres, and the Metropark Hyatt House hotel, with leasing to retail and entertainment tenants.
• Sam Moon Centers Shopping plaza properties developed by Sam Moon Group ranging from 38,000 to 168,000 square feet, located in Dallas, Frisco, Fort Worth, and The Woodlands, with retail, food, and service tenants including Urban Air, Five Guys, Ashley Furniture, Firehouse Subs, Hand & Stone, and Sola Salon, plus the Sam Moon Trading Co. stores.
• Coyote Ridge Golf Club Daily-fee public 18-hole Par 72 golf course in Carrollton, TX with a 26,000-square-foot clubhouse, golf shop, Grill 19 restaurant serving breakfast, lunch, and dinner with course views, and event spaces accommodating up to 300 guests for weddings, corporate outings, and special events.
• The Residences at Metropark Class A multifamily community under development in Shenandoah, TX, with 307 units of one-, two-, and three-bedroom apartments, a fitness center, swimming pool, indoor and outdoor community spaces, and ground-level retail integrated with the Metropark Square mixed-use development.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Looney & AssociatesminorImplementation/ SI/ Consulting Partner · 1 January 2020Interior design firm for JW Marriott Dallas, developing renderings and interior design plans for the 267-room luxury hotel in Dallas Arts District.
• Hyatt Hotels CorporationcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Brand licensing partnership for Hyatt Place Fort Worth/Alliance Town Center (130 rooms, opened 2021) and Hyatt House Metropark Square (148 rooms, opened May 2021). Sam Moon Group develops and owns properties under Hyatt brand licenses.
• Hyatt Hotels CorporationcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Brand licensing partnership for Hyatt Regency Frisco-Dallas (303 rooms, opened June 2020). 18-story luxury hotel attached to Stonebriar Centre mall.
• Marriott InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Brand licensing partnership for JW Marriott Dallas Arts District (267 rooms, opened July 2023) and Renaissance Dallas at Plano Legacy West (304 rooms, opened 2017). Sam Moon Group develops and owns properties under Marriott brand licenses.
• AMC TheatrescoreChannel Partner/ Reseller/ Distributor · 1 January 2019Anchor tenant at Metropark Square mixed-use development in Shenandoah, TX. AMC operates a 41,500 square foot theater at the development.
• Dave & Buster'scoreChannel Partner/ Reseller/ Distributor · 1 January 2019Anchor entertainment tenant at Metropark Square. Dave & Buster's operates a 40,000 square foot entertainment venue featuring arcade games, food, and drinks.
• NewQuest PropertiesminorChannel Partner/ Reseller/ Distributor · 1 January 2019Leasing broker for Metropark Square development. Representatives Rebecca Le and Grace La handle commercial leasing for the mixed-use property.
• City of FriscocoreStrategic or Co-development Partner · 9 May 2018Public-private partnership between Sam Moon Group and the City of Frisco for the development of Hyatt Regency Frisco at Stonebriar Centre. The partnership aimed to reinvest in and enhance Stonebriar Centre, considered Frisco's first economic engine. Sam Moon Group broke ground on the project in May 2018.
• Brasfield & GorrieminorImplementation/ SI/ Consulting Partner · 1 January 2018Construction contractor for Hyatt Regency Frisco-Dallas hotel development. Brasfield & Gorrie served as the general contractor for the 18-story, 303-room hotel project.
• HKS, Inc.minorImplementation/ SI/ Consulting Partner · 1 January 2018Architectural firm for Hyatt Regency Frisco-Dallas hotel. HKS, Inc. designed the 18-story, 303-room luxury hotel attached to Stonebriar Centre.
• Looney & AssociatesminorImplementation/ SI/ Consulting Partner · 1 January 2018Interior design firm for Hyatt Regency Frisco and JW Marriott Dallas projects. Managed interior design for luxury hotel properties.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sammoongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam Moon Group