What Looney & Associates does

Looney & Associates is a privately held architecture and interior design firm specializing in the hospitality sector. Founded in 1995 by Jim Looney and headquartered in Dallas, Texas, the firm operates three studios in Dallas, Chicago, and Honolulu, serving enterprise hospitality clients across the United States. The company delivers full-service interior design from space planning through FF&E (Furniture, Fixtures & Equipment) specification and installation oversight, with a team that includes registered Architects (AIA/NCARB) and Registered Interior Designers (NCIDQ/LEED AP).

The firm's core offering is comprehensive interior design services for hotels (resort, convention, and urban), restaurants and bars, spas and wellness facilities, private clubs, and a growing set of luxury residential projects. Notable clients include JW Marriott (multiple properties), Omni Hotels, Hyatt Regency, Sheraton, Renaissance, Durango Casino & Resort, Gaylord Pacific Resort & Convention Center, and boutique independents such as 106 Jefferson and The Central Station Memphis. The firm received the LIV Awards designation for 106 Jefferson in the Interior Design Hotel – Midscale & Lifestyle category. Technology consists of standard industry design tools — AutoCAD, Revit, Adobe Creative Suite, SketchUp, Bluebeam, and Rhino — with no proprietary AI or ML capabilities disclosed.

Looney & Associates generates revenue through project-based professional services contracts with hotel owners, operators, and developers. Pricing is custom and quote-driven per project rather than published or subscription-based. The go-to-market is direct enterprise sales via project inquiry forms, referrals, and a formal business development function (Molly McDonald, Director of Business Development). The firm markets through a portfolio website, social media (Facebook, Instagram, Twitter, LinkedIn), an email newsletter, and industry award recognition. The company is structured as Looney and Associates, LLC, a Texas entity, and appears to be wholly founder-owned with no external institutional investment or parent company.

Name

Looney & Associates

Legal name

Looney and Associates, LLC

Website

https://looney-associates.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Looney & Associates is a privately held architecture and interior design firm founded in 1995, operating studios in Dallas, Chicago, and Honolulu to deliver full-service hospitality interior design — including hotels, resorts, restaurants, and spas — for enterprise clients across the United States.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Hospitality interior design
• FF&E specification
• Hotel design services
• Architectural interior design
• Resort and spa design

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Project-based professional services for hospitality interior design including space planning, interior architecture, FF&E (Furniture, Fixtures & Equipment) selection and specification, and installation oversight. Revenue is generated through direct project contracts with hotel owners, operators, and developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Looney & Associates is an architecture and interior design firm providing full-service hospitality interior design, covering space planning, interior architecture, finish material specification, decorative lighting selection, FF&E (Furniture, Fixtures & Equipment) procurement specification, and installation oversight for hotels, resorts, restaurants, spas, clubs, and luxury residential projects. Services are delivered by a team of registered Architects and Interior Designers across studios in Dallas, Chicago, and Honolulu.

Product overview

Looney & Associates is an award-winning Interior Design firm specializing in hospitality projects. The company operates as a single integrated design service rather than a platform with modular products. Its core offering is comprehensive interior design services for the hospitality industry, encompassing hotel design (resort, convention, and urban hotels), restaurant and bar design, spa and wellness design, and social/public space design. Projects span from space planning through installation, with services including FF&E selection, custom furniture design, finish material specification, and project installation oversight. The firm maintains studios in Dallas, Chicago, and Honolulu serving clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services Full-service interior design for the hospitality industry, covering hotels, restaurants, spas, and luxury multi-family residential projects from space planning through FF&E specification and installation oversight. Delivered to hotel owners, operators, developers, and brand operators.
• Hotel Design Interior design services for resort and lifestyle hotels, convention and urban hotels, spanning guest rooms, lobbies, meeting spaces, and amenities. Targeted at hotel owners, operators, and developers.
• Restaurant and Bar Design Interior design for restaurants and bars, including dining rooms, bars, lounges, and bar spaces. Targeted at hospitality operators and restaurateurs.
• Spa and Wellness Design Interior design for spa and wellness facilities, including treatment rooms, relaxation areas, and ancillary spaces. Targeted at resort, hotel, and standalone spa operators.
• Social and Public Space Design Interior design for social and public spaces including private clubs and mixed-use developments. Targeted at club operators and mixed-use property developers.

Named customers26 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, specializing in luxury hotel interiors for flag brands and independents globally. Direct competitor to Looney on Marriott, Hyatt, and similar flag projects.
• Wilson Associates: Wilson Associates is a hospitality interior design firm with a deep portfolio of luxury hotels, resorts, and restaurants worldwide. Competes directly with Looney for premium hospitality interior design engagements.
• Yabu Pushelberg: Yabu Pushelberg is a leading hospitality and lifestyle interior design firm with a strong luxury hotel and resort portfolio. Direct peer on upscale hospitality projects for major flags and boutique brands.
• Stonehill & Taylor: Stonehill & Taylor is an architecture and interior design firm specializing in luxury hotels, resorts, and mixed-use hospitality. Direct competitor offering integrated architectural and interior design services similar to Looney's integrated model.
• Champalimaud Design: Champalimaud Design is a high-end interior design firm with a portfolio of luxury hotels, resorts, and residences. Direct peer for luxury hospitality interior design work.
• AvroKO: AvroKO is a hospitality-focused design firm working across hotels, restaurants, and bars with a strong brand-led interior design approach. Direct competitor in hospitality interiors, particularly in restaurants and lifestyle hotels.
• WATG (Wimberly Allison Tong & Goo): WATG is an integrated architecture and design firm with a substantial hospitality practice covering hotels, resorts, and mixed-use developments. Direct peer offering both architectural and interior design for hospitality clients.
• Studio Munge: Studio Munge is a Toronto-based interior design firm specializing in luxury hotels, restaurants, and residential projects across North America. Direct peer for hospitality interior design of upscale flag and independent hotels.
• The Gettys Group: The Gettys Group is a hospitality design and procurement firm specializing in hotel interior design, FF&E, and brand development. Direct peer for full-service hospitality design including FF&E specification.

Broad incumbents

• HKS, Inc. HKS is a large global architecture firm with a dedicated hospitality practice delivering hotel and resort projects. Broad incumbent competing for larger hospitality architecture programs where Looney may also bid.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/looneydesign
• Facebookfacebook.com/looneyandassociates
• LinkedInlinkedin.com/company/looney-&-associates
• Instagraminstagram.com/looneydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looney & Associates