NAMI Racine County

What NAMI Racine County does

NAMI Racine County is a 501(c)(3) nonprofit mental health organization founded in 1979 and headquartered at 4701 Washington Ave, Suite 255, Racine, Wisconsin. It operates as a local affiliate of the National Alliance on Mental Illness (NAMI), the nation's largest grassroots mental health organization with over 600 state and local affiliates, and of NAMI Wisconsin. Its mission is to provide advocacy, education, support, and public awareness for individuals and families affected by mental illness across Racine County, where approximately 40,000 residents live with mental illness.

The organization delivers a portfolio of free programs organized into four lines: NAMI Signature Programs (Family-to-Family, Ending the Silence, Hearts + Minds, Smarts), peer-led Support Groups (general, family, veteran-specific at Veterans Outreach of Wisconsin, Teen Talk in Racine and Burlington, Survivors of Suicide, Infertility/Infant Loss), Community Trainings (40-hour Crisis Intervention Partner training for law enforcement and nursing panels at Gateway Technical College and Carthage College), and advocacy/awareness programming including the Compassionate Conversations podcast (in its third season in 2025), Night Out for NAMI annual fundraiser, Go Green Monday, Mental Health Awareness Month, and Wellness Wednesdays. There is no proprietary technology platform; service delivery is human-led and in-person, supplemented by digital channels (website, email newsletter, social media, podcast).

NAMI Racine County generates revenue through individual donations, annual memberships (which include the quarterly 'Voice' newsletter), fundraising events, and grants from foundations including Racine Community Foundation, United Way of Racine County (including Equity Innovation Fund support for the podcast), Andis Foundation, NAMI National, and NAMI Wisconsin. All programs are provided at no cost to participants. The organization operates with a small staff led by Executive Director Bridget Munson, supported by an Outreach Coordinator and Advocacy Manager, and relies on volunteer facilitators for support groups. Its geographic scope is limited to Racine County, Wisconsin.

Name

NAMI Racine County

Legal name

NAMI Racine County

Website

https://namiracinecounty.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Racine County is a 501(c)(3) nonprofit mental health organization serving Racine County, Wisconsin. It delivers free peer support groups, NAMI signature education programs, community trainings, and advocacy initiatives for individuals and families affected by mental illness.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy and Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health support
• Peer support groups
• Mental health education
• Mental health advocacy
• Community mental health services

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations from supporters and community members who contribute to support the organization's mission of providing free mental health programs and services.
2. Membership Fees: Annual membership provides access to quarterly newsletter 'Voice' and supports advocacy efforts.
3. Fundraising Events: Annual Night Out for NAMI fundraiser aiming to raise $50,000 for programs and services. Event includes sponsorships, ticket sales, and in-kind donations.
4. Corporate and Foundation Grants: Support from major funders including Racine Community Foundation, United Way of Racine County, Andis Foundation, and NAMI National and NAMI Wisconsin.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

NAMI Racine County provides free mental health advocacy, education, support, and public awareness programs to individuals and families affected by mental illness in Racine County, Wisconsin. Its offerings include NAMI Signature Programs (Family-to-Family, Ending the Silence, Hearts + Minds, Smarts), peer-led support groups for various populations, community trainings such as Crisis Intervention Partner (CIP) training and Nursing Panels, and the Compassionate Conversations podcast. As a local affiliate of the National Alliance on Mental Illness (NAMI), the organization delivers these services at no cost to participants through community venues, its Racine office, and partner locations.

Product overview

NAMI Racine County is a nonprofit mental health organization offering a portfolio of community-based programs and services centered on advocacy, education, and support for individuals and families affected by mental illness. The core offerings include NAMI Signature Programs (Family-to-Family, Ending the Silence, Hearts + Minds, Smarts), various peer-led and population-specific Support Groups (Peer Support, Family Support, Veterans, Teen Talk, Survivors of Suicide, Infertility/Infant Loss), Community Trainings (Crisis Intervention Partner training, Nursing Panels), the Compassionate Conversations Podcast, and awareness events (Wellness Wednesdays, Night Out for NAMI, Go Green Monday, Mental Health Awareness Month). All programs are provided at no cost to participants.

Differentiator

Problem solved

Functional benefit

Products and services

• NAMI Family-to-Family
• NAMI Ending the Silence
• NAMI Hearts + Minds
• NAMI Smarts
• Peer Support Group
• Family Support Group
• Veterans Group at VOW Racine
• Teen Talk
• Survivors of Suicide Support Group
• Infertility and Infant Loss Support Group
• Crisis Intervention Partner (CIP) Training
• Nursing Panels
• Compassionate Conversations Podcast

Quantifiable outcome

• All programs provided at no cost to participants
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Alliance on Mental Illness (NAMI)coreStrategic or Co-development PartnerNAMI Racine County is a local affiliate of NAMI National, the nation's largest grassroots mental health organization with over 600 state and local affiliates. Benefits include access to national programs, resources, brand recognition, and advocacy coordination.
• NAMI WisconsincoreStrategic or Co-development PartnerState-level NAMI affiliate providing coordination, resources, and advocacy for Wisconsin NAMI affiliates including Racine County.
• Veterans Outreach of WisconsincoreStrategic or Co-development PartnerPartner hosting weekly Veterans Group support meetings at 1624 Yout Street, Racine. NAMI collaborates on veteran mental health programming and podcast episodes.
• Gateway Technical CollegecoreStrategic or Co-development PartnerEducational partner for nursing student panels where people with lived experience of mental illness share their stories to build empathy and compassion in future healthcare providers.
• Carthage CollegecoreStrategic or Co-development PartnerEducational partner for nursing student panels where people with lived experience of mental illness share their stories to build empathy and compassion in future healthcare providers.
• Racine Friendship ClubhousecoreStrategic or Co-development PartnerPartner organization for people with mental illness. Collaborate on events including Go Green Monday and annual membership picnic. Featured in Compassionate Conversations podcast.
• Racine County Behavioral Health ServicescoreStrategic or Co-development PartnerCounty government partner providing mental health services. NAMI collaborates on advocacy and hosts podcast episodes about county mental health services.
• LGBT Center of SE WisconsincoreStrategic or Co-development PartnerPartner for LGBTQ+ mental health resources and programming. Collaborated on podcast episodes about LGBTQ+ mental health and suicide prevention. Shared social media content.
• Racine Unified School DistrictcoreStrategic or Co-development PartnerEducational partner for NAMI Ending the Silence presentations in schools. Collaboration on Video Production Workshop podcast about high school mental health.
• Racine Collaborative on Children's Mental HealthminorStrategic or Co-development PartnerPartner for children's mental health initiatives. Featured in podcast episode about children's mental health awareness.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mental Health America: One of the nation's oldest community-based mental health nonprofits with a national network of affiliates (similar to NAMI), focused on advocacy, education, and support. Highly comparable mission and affiliate-driven operating model.
• American Foundation for Suicide Prevention (AFSP): National nonprofit with a network of local chapters focused on suicide prevention, awareness, survivor support, and advocacy — directly comparable to NAMI Racine County's Survivors of Suicide support group and community education mission.
• Active Minds: Nonprofit focused on youth and young adult mental health education, peer-to-peer support, and school-based programs. Comparable to NAMI Racine County's Teen Talk groups and Ending the Silence school presentations.
• The Trevor Project: Nonprofit providing crisis intervention and mental health support specifically for LGBTQ+ youth, with peer-led engagement and advocacy. Overlaps with NAMI Racine County's LGBTQIA+ segment support and youth programming.
• Bring Change to Mind: Mental health nonprofit built around lived-experience storytelling and stigma reduction, leveraging youth ambassadors and high-profile advocacy — closely paralleling NAMI Racine County's lived-experience peer panels and awareness campaigns.
• JED Foundation: Nonprofit protecting emotional health and preventing suicide among teens and young adults, with school and college partnerships. Comparable in its education-and-advocacy model and youth mental health focus.
• NAMI Wisconsin: State-level NAMI affiliate providing coordination, resources, and advocacy for Wisconsin NAMI affiliates including Racine County. Operates the same affiliate model at one level up.

Broad incumbents

• National Alliance on Mental Illness (NAMI National): The national parent organization of which NAMI Racine County is a local affiliate. Operates the same signature programs (Family-to-Family, Ending the Silence, etc.) at national scale, providing the umbrella under which the subject affiliate operates.

Emerging players

• Crisis Text Line: Nonprofit providing free 24/7 mental health crisis support via text. Less geographic than NAMI Racine County, but a meaningful peer in the nonprofit mental health support space and a potential competitor for donor mindshare.

Regional players

• Racine Friendship Clubhouse: Local Racine-based peer organization for people with mental illness and a direct partner of NAMI Racine County. Comparable in serving the same population with peer-led programming and co-hosting community events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NAMIRacine
• Facebookfacebook.com/NAMIRacineCounty
• LinkedInlinkedin.com/company/nami-racine-county
• Instagraminstagram.com/namicommunicate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Racine County