Think Business Events

What Think Business Events does

Think Business Events is an Australian Professional Conference Organiser (PCO) founded in 2006 by Denise Broeren and Kim Stevenson, delivering full-service conference management for associations, government bodies, academic institutions, and industry leaders. The firm operates from four offices across Melbourne, Sydney, Brisbane, and Adelaide, and has delivered more than 300 conferences across Australia and selectively internationally (including Bangkok and New Zealand). Its customer base is concentrated in healthcare-related professional associations and colleges, with named clients including the World Federation of Occupational Therapists, the Royal Australian and New Zealand College of Ophthalmologists, the Australian and New Zealand Society of Nuclear Medicine, the Australasian College of Dermatologists, English Australia, and the International Orthoptic Congress.

The service portfolio is organised around 12 integrated modules: Strategic Planning, Committee Management, Financial Management, Program Development, Sponsorship & Exhibition, Venue & Supplier Management, Speaker Management, Delegate Services, Social Events, Marketing & Promotion, On-site Delivery, and Virtual & Hybrid Events. Underlying technology is described as "best-in-class" conference management software, with integration into accommodation management via Ozaccom+; no proprietary platform, app, or public API is disclosed. Pricing is bespoke and quote-based, reflecting the project-based professional-services model where each engagement is scoped to the specific conference.

Revenue mechanics are driven by project-based PCO fees from association, government, and academic clients, typically on annual or multi-year recurring event cycles. The firm holds Professional Conference Organisers Association (PCOA) membership with a Continuing Education Credit seal valid to 2028, and maintains partnership logos with ABEA, MCB, and Business Events Sydney. AI usage is limited to internal productivity support (drafting written content and summarising notes), with all output human-reviewed before use. The company is privately held by its co-founders with no disclosed external investors.

Name

Think Business Events

Legal name

Think Business Events Pty Ltd

Website

https://thinkbusinessevents.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Business Events is an Australian Professional Conference Organiser, founded in 2006, delivering full-service conference management for associations, government bodies, and academic institutions across Australia and selectively internationally, with offices in Melbourne, Sydney, Brisbane, and Adelaide.

Ownership category

akta.pro rank

Product category

Professional Conference Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Corporate Meeting & Conference Planning (Internal/External) (THAHACAB), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Onsite Operations & Event Staffing Management (THAHACAL)

Keywords

• Professional conference organiser
• Association conference management
• Government event services
• Sponsorship and exhibition management
• Virtual and hybrid events

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Conference Organisation Services: Full-service conference management for associations, government, and business leaders. Services include strategic planning, committee management, financial management, program development, sponsorship and exhibition management, venue and supplier management, speaker management, delegate services, social events, marketing and promotion, on-site delivery, and virtual/hybrid event support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Think Business Events is a Professional Conference Organiser (PCO) that delivers full-service, end-to-end conference management for associations, government bodies, and industry leaders. Services span strategic planning, committee management, financial management, program development, sponsorship and exhibition management, venue and supplier management, speaker management, delegate services, social events, marketing and promotion, on-site delivery, and virtual/hybrid event support. Engagements are bespoke and quote-based, covering both domestic Australian and international conferences.

Product overview

Think Business Events is a Professional Conference Organiser (PCO) offering a unified service portfolio built around its THINK | BUSINESS | EVENTS framework. The core offering comprises 13 integrated service modules: Strategic Planning, Committee Management, Financial Management, Program Development, Sponsorship & Exhibition, Venue & Supplier Management, Speaker Management, Delegate Services, Social Events, Marketing & Promotion, On-site Delivery, and Virtual & Hybrid Events. These modules work together to deliver complete conference management from strategic design through on-site execution and post-event evaluation, serving associations, government bodies, and industry leaders across Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Conference Organiser (PCO) Services

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Partnerships

One partnership is on record.

• Professional Conference Organisers Association (PCOA)coreOthersPCOA membership demonstrates commitment to professional standards in conference management. Think Business Events displays PCOA member logo and CEC (Continuing Education Credit) seal valid to 2028.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arinex: One of Australia's longest-standing PCOs, delivering association, government and healthcare conferences domestically and internationally — directly comparable in customer base, service scope, and geography to Think Business Events.
• Iceberg Events: Australian-headquartered PCO serving associations, corporations and government clients with full-service conference and event management — overlapping service modules and target customer segments with Think Business Events.
• Consec Conference and Event Management: Australian conference and event management company serving associations and corporations — comparable in mid-tier positioning, service scope, and ANZ focus.
• Conference and Exhibition Organisers Pty Ltd (CEO): Australian PCO specialising in association and scientific conferences — a directly comparable professional conference organiser competing for similar healthcare and academic association work.
• All Occasions Group: Melbourne-based event management company delivering association conferences, corporate events and incentive travel across Australia — a directly comparable mid-tier PCO.

Broad incumbents

• George P. Johnson Experience Marketing: Global experience and event marketing agency that competes for large-scale corporate and association conferences — a broader incumbent that overlaps with TBE on strategic programming and sponsorship delivery.
• BCD Meetings & Events: Large corporate meetings management company with global reach — competes for corporate and association event programs that TBE also serves in Australia and APAC.
• MCI Group: Global meetings, events and association management firm with strong APAC presence across association and corporate clients — a much larger incumbent that competes for the same association-led RFPs as Think Business Events.

Regional players

• Aimee Kimber Events / EventCorp: ANZ-headquartered corporate and association event management group — similar client vertical mix (associations, healthcare, education) but more corporate-event weighted.

Others

• Professional Conference Organisers Association (PCOA): Industry association of which TBE is a member and whose CEC accreditation TBE holds — included as an ecosystem participant shaping industry standards and the buyer shortlist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinkbusinessevents
• Instagraminstagram.com/think_business_events

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Business Events