Service America

What Service America does

CertaPro Painters, operating under the corporate entity Certa ProPainters, Ltd., is a North American franchised painting services network founded in 1992 and headquartered (per firmographic routing) in Fort Lauderdale, United States, with field operations spanning the United States and Canada. The company serves two end markets — residential homeowners and commercial property operators, including multi-site national accounts — through a network of over 350 locally owned and operated franchise locations that execute project-based painting jobs under a standardized service framework branded as the Certainty Service System. The core technology is procedural rather than platform-based: standardized communication, check-ins, property-handling protocols, and punctuality commitments, supported by a 2-Year Limited Warranty on most residential projects and EPA RRP certification for lead-safe work.

The revenue architecture combines project-based, one-time service fees collected by individual franchisees with franchisor-level franchise fees, royalties, and brand licensing accruing to the corporate entity. Pricing is quote-based, set through free on-site or virtual estimates; no published rate cards or tiered pricing exist. Distribution relies on a hybrid of self-serve channels (website scheduling, 1-800 phone line) and field/direct sales for both residential estimates and commercial national accounts, with national brand marketing, a content/blog engine, and review accumulation (80,000+ five-star reviews) supporting franchisee-level demand generation.

The product surface is anchored on residential and commercial painting, extended by 15 specialized add-on modules covering brick painting, cabinet refinishing, color consultation, concrete staining and epoxy finishes, crown molding painting, drywall repair, light carpentry, limewashing, deck/fence staining, power washing, stucco and EIFS repair, wallpaper removal, home siding painting, and EPA lead-paint remediation. The franchise system also operates a National Accounts program with dedicated account managers serving multi-property commercial customers, and pursues franchise unit growth via a Veterans recruitment track and dedicated franchise news/podcast content. No AI/ML capabilities, proprietary software platform, app, API, or SDK are disclosed in the source data.

Name

Service America

Legal name

Certa ProPainters, Ltd.

Website

https://serviceamerica.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

CertaPro Painters is a North American franchise network of over 350 locally owned painting businesses, founded in 1992, delivering residential and commercial painting plus specialty surface services to homeowners, property managers, and multi-site commercial accounts under the standardized Certainty Service System.

Ownership category

akta.pro rank

Product category

Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Professional painting services
• Residential painting
• Commercial painting
• Franchise painting network
• Surface preparation services

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Residential Painting Services: One-time project-based revenue from residential painting projects including interior, exterior, and specialty services (cabinet refinishing, brick painting, deck staining, wallpaper removal, drywall repair).
2. Commercial Painting Services: Project-based revenue from commercial painting including office buildings, retail spaces, and multi-property national accounts.
3. Franchise Fees: Revenue from franchising the CertaPro Painters brand to independent business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Service America, operating through the CertaPro Painters brand, provides professional residential and commercial painting services across North America via a franchise network of over 350 locally owned and operated locations. Core offerings include interior and exterior house painting, commercial property painting, and specialty services such as brick painting, cabinet refinishing, drywall repair, power washing, stucco repair, wallpaper removal, and EPA lead-safe certified renovation.

Product overview

CertaPro Painters operates as a franchise network of over 350 locally owned and operated painting businesses across North America. The company's primary offerings center on two core services: Residential Painting Services and Commercial Painting Services. These core services are complemented by 15 specialized add-on modules including Brick Painting, Cabinet Refinishing, Color Consultation, Concrete Staining and Epoxy Finish, Crown Molding Painting, Drywall Repair, Light Carpentry, Limewashing, Painting and Staining (deck/fencing), Power Washing, Stucco Repairs, Wallpaper Removal, Home Siding Painting, and EPA Lead Certified Services. The company positions itself through its Certainty Service System process emphasizing confirmation, check-ins, property respect, and punctuality, and backs most residential projects with a 2-Year Limited Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Certainty Service System®: The company's proprietary service process that ensures consistent quality across all franchise locations, including confirmation, painting services, check-ins, property respect, and punctuality.

Products and services

• Residential Painting Services

Quantifiable outcome

• Over 80,000 five-star painting reviews demonstrating customer satisfaction

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Sherwin-Williams: Sherwin-Williams is the largest US paint manufacturer and a key supplier and partner to CertaPro franchisees. While not a direct service competitor, it shapes the materials economics, color systems, and contractor programs that influence CertaPro's unit-level operating costs.
• Benjamin Moore: Benjamin Moore is a premium paint manufacturer whose products are widely used by professional painting contractors including CertaPro. It is an upstream supplier and brand influencer rather than a direct competitor, but its color/design tools shape end-customer expectations.

Direct peers

• Fresh Coat Painters: Fresh Coat Painters is a residential painting franchise that targets the same homeowner segment as CertaPro. Its franchise model, service offerings, and customer acquisition approach closely mirror CertaPro's positioning.
• 360° Painting: 360° Painting is an interstate painting franchise focused on residential and light commercial projects. It competes with CertaPro on the same homeowner customer and offers similar warranty-backed, standardized painting services.
• Five Star Painting: Five Star Painting is a residential and commercial painting franchise that competes head-to-head with CertaPro in the same geographic markets. Both offer interior and exterior painting, warranty-backed work, and standardized service processes, making it the most directly comparable franchise peer.
• College Pro Painters: College Pro Painters is a residential painting franchise with a long operating history and seasonal student-labor model. It competes for the same residential repaint demand, particularly among younger homeowners and first-time buyers.
• Painter1: Painter1 is a residential painting franchise with a similar nationwide footprint to CertaPro. It serves the same homeowner customer base and competes on quality, warranty, and brand consistency.

Broad incumbents

• Neighborly (formerly Dwyer Group): Neighborly is a large multi-brand franchisor of home services including glass repair, plumbing, electrical, and other trades. It is a broader incumbent that does not include a national painting brand at CertaPro's scale but operates the same multi-unit franchisor playbook across home services.

Emerging players

• Angi (formerly Angie's List): Angi is a leading online marketplace that connects homeowners with local painters and other home service pros. It is not a painting contractor itself but controls a growing share of homeowner lead flow that historically went to branded franchises like CertaPro.
• Mr. Handyman (Neighborly brand): Mr. Handyman is a Neighborly-owned franchise that offers handyman and home repair services, including interior painting and drywall repair. It overlaps with CertaPro on smaller residential paint and repair jobs, particularly in markets where homeowners bundle handyman and painting work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/certapropainters
• LinkedInlinkedin.com/company/service-america-enterprise-inc-
• Instagraminstagram.com/certapro
• Pinterestpinterest.com/certapro
• Xx.com/serviceamerica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service America