Kemna Auto Group

What Kemna Auto Group does

Kemna Auto Group is a private, family-owned automotive dealership group headquartered in Algona, Iowa. Its primary operating entity, Kemna Chevrolet, is a single-brand GM/Chevrolet franchise located at 617 US-18 A, Algona, IA 50511, with an affiliated GMC-branded store (kemnagmc.com) also operating under the group. The dealership sells 16 Chevrolet nameplates spanning full-size and heavy-duty trucks (Silverado 1500/2500HD/3500HD, Colorado), an expanding EV lineup (Silverado EV, Equinox EV, Blazer EV, Bolt EV), compact and full-size SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), and the Corvette performance range, alongside certified pre-owned and used inventory.

Revenue is generated across five streams: new vehicle sales, pre-owned vehicle sales (including via GM's CarBravo marketplace), a GM Certified Service department with Quick Lane and Mobile Service options, Genuine GM Parts and accessories, and finance & insurance products arranged through GM Financial and local banks/lenders. Supporting services include a Collision and Auto Body Shop with storm-damage repair, AutoSpa detailing packages, and the proprietary 'Kemna Certified Advantage' program. The GTM motion is direct-to-consumer via the physical showroom in Algona plus the dealer website, with a trade area spanning Algona, Fort Dodge, Humboldt, Mason City, and surrounding rural Iowa communities.

The business is a traditional automotive retail operation with no proprietary technology, no app, no API surface, and no disclosed AI/ML capability. The underlying platform is the standard GM-authorized DealerOn website and GM national marketing infrastructure. The group employs 101–250 people, is privately held with no institutional or public shareholders, and shows no disclosed funding, M&A, or revenue data in the source material.

Name

Kemna Auto Group

Legal name

Kemna Chevrolet

Website

https://kemna.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Kemna Auto Group is a private, family-owned GM dealership group operating Kemna Chevrolet in Algona, Iowa, selling new and pre-owned Chevrolet vehicles, certified service, parts, F&I, and collision repair to retail consumers across rural north-central Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

Algona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including trucks, SUVs, electric vehicles, and performance cars. Revenue is generated as a one-time transaction per vehicle.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles under the CarBravo program and general pre-owned inventory. Includes vehicles under $10K and under $20K price tiers.
3. Service and Maintenance: GM Certified Service department providing routine maintenance (oil changes, tire rotations), repairs, collision/body shop, and mobile service. Revenue is generated per service event.
4. Parts and Accessories: Sale of Genuine GM Parts and accessories, with promotional stackable rebates offered periodically.
5. Finance and Insurance Products: Financing arranged through GM Financial and local banks/lenders, with competitive auto loan rates. The finance department generates revenue through financing arrangements and related F&I products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kemna Auto Group operates Kemna Chevrolet, a family-owned Chevrolet dealership in Algona, Iowa that sells new Chevrolet vehicles and pre-owned vehicles, including CarBravo-certified inventory. It also provides auto financing and leasing support, GM Certified Service, parts and accessories, mobile service, Quick Lane maintenance, collision/body repair, and vehicle detailing services.

Product overview

Kemna Auto Group operates a family-owned Chevrolet dealership in Algona, IA, offering a comprehensive automotive retail portfolio. The product lineup spans 16 distinct Chevrolet vehicle models across trucks (Silverado EV, Silverado 1500, Silverado 2500HD, Silverado 3500HD, Colorado), electric vehicles (Silverado EV, Equinox EV, Blazer EV, Bolt EV), SUVs and crossovers (Trax, Trailblazer, Equinox, Blazer, Tahoe, Traverse, Suburban), and performance vehicles (Corvette). Supporting the vehicle sales are GM-branded programs and dealership services including the CarBravo certified pre-owned program, GM Certified Service with Quick Lane and Mobile Service options, Collision & Auto Body Shop services, AutoSpa detailing packages, Finance & Pre-Approval financing tools, GM Rewards loyalty program, and Chevrolet Performance parts. The dealership sells exclusively Chevrolet vehicles — a single-brand franchise model — and does not operate a proprietary software platform beyond its consumer-facing dealership website.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet Silverado EV
• Chevrolet Silverado 1500
• Chevrolet Silverado 2500HD
• Chevrolet Silverado 3500HD
• Chevrolet Colorado
• Chevrolet Bolt EV
• Chevrolet Equinox EV
• Chevrolet Blazer EV
• Chevrolet Trax
• Chevrolet Trailblazer
• Chevrolet Equinox
• Chevrolet Blazer
• Chevrolet Tahoe
• Chevrolet Traverse
• Chevrolet Suburban
• Chevrolet Corvette
• Pre-Owned Vehicles
• CarBravo Certified Pre-Owned Vehicles
• GM Certified Service
• Quick Lane Service
• Mobile Service
• Collision & Auto Body Shop
• AutoSpa Packages
• Finance & Pre-Approval
• Genuine GM Parts and Accessories
• Chevrolet Performance Parts

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CarBravo (GM)coreChannel Partner/ Reseller/ DistributorCarBravo is GM's certified pre-owned vehicle program and online marketplace. Kemna Chevrolet participates in the CarBravo program, listing their certified pre-owned inventory on the platform to reach a wider national audience of used car buyers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest publicly-traded US automotive retailer with hundreds of franchised dealerships across multiple OEM brands, full F&I, service, and parts operations. Comparable as the publicly-traded broad incumbent that defines scale benchmarks for franchised dealership economics across the country.
• Lithia Motors: Publicly-traded multi-brand dealership group with an aggressive acquisition strategy, full F&I, service, and parts operations, and the Driveway digital channel. Comparable as the consolidator setting the trajectory for industry roll-up pressure on smaller groups like Kemna.
• Penske Automotive Group: Publicly-traded multi-brand franchised dealer group spanning premium and volume OEMs, with integrated F&I, service, and parts. Comparable as a large, professionally managed broad incumbent operating similar unit-economic playbook at scale.
• Asbury Automotive Group: Publicly-traded multi-brand dealership group with full-service sales, F&I, service, and parts operations and a recent Larry H. Miller integration. Comparable as a publicly-traded consolidator in the same Midwestern footprint.
• Group 1 Automotive: Publicly-traded multi-brand franchised dealer group with significant US and UK operations across volume and premium brands. Comparable as a publicly-traded broad incumbent with the same unit-economics mix and acquisition appetite for regional groups.
• Sonic Automotive: Publicly-traded multi-brand franchised dealership group that also operates the EchoPark used-vehicle and F&I product (Sonicsync) businesses. Comparable on franchised new-and-used retail plus F&I monetization, with specific overlap on used-vehicle digital initiatives like CarBravo.
• Holman Automotive: Privately held, family-influenced global automotive services group spanning retail dealerships, fleet leasing, parts, and insurance. Comparable as a diversified, family-controlled dealer-services group with overlapping franchised retail and F&I capabilities.

Direct peers

• Ed Morse Automotive Group: Family-rooted, multi-brand regional dealership group based in the Midwest with franchised sales, F&I, service, parts, and body-shop operations. Highly comparable as a privately held, family-style multi-brand dealer group of similar size and operating geometry to Kemna.
• Ken Garff Automotive Group: Privately held, family-owned multi-brand dealership group operating franchises across several US states with full sales, F&I, service, parts, and collision operations. Comparable as a family-owned multi-brand dealer group of comparable size and culture to Kemna Auto Group.
• Suburban Collection: Family-owned, multi-brand franchised dealership group with full F&I, service, and parts operations across the Midwest. Comparable as a privately held, family-controlled multi-OEM dealer group with comparable fixed-ops depth and similar community-oriented operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kemna-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemna Auto Group