Rubik Marketing

What Rubik Marketing does

Rubik Marketing is an integrated experiential marketing agency founded in 2008 and headquartered in New York City, providing end-to-end design and production of branded experiences for global enterprises. The firm operates as a one-stop Business Strategy, Design, and Production group, with service modules spanning concept development, custom fabrication, event production and design, brand ambassador staffing, multi-market mobile tours, VR and RFID technology integration, 360 social media campaigns, press and red carpet coordination, post-event reporting and analytics, conference production, and large-scale art installations. Core deliverables include museums, exhibits, immersive experiences, pop-ups, and experiential activations delivered for marquee entertainment and media clients including Disney, HBO, Universal Pictures, 20th Century Fox, Paramount, Sony Pictures, Food Network Magazine, HGTV Magazine, Cosmopolitan, Arrow Electronics, and the Museum of Broadway.

The agency's revenue model is professional services, project-based and quote-driven, with no publicly disclosed pricing. Customer concentration skews to enterprise entertainment and media buyers; Rubik also serves consumer brands (Murad, B&G Foods/Green Giant, Headspace), tourism boards (Hangzhou Tourism), publishers, and nonprofit clients. Geographic execution is US-Nationwide across at least 14 markets (NY, LA, SF, Chicago, Las Vegas, Dallas, Philadelphia, Phoenix, Atlanta, Miami, DC, NJ, PA, FL, CA) with selective Canadian engagements (Toronto, Whistler). Marketing and distribution are direct-to-client via enterprise relationships, supplemented by earned media coverage (Playbill, NPR, Broadway.com, bizbash, Chief Marketer, Reuters) and industry awards, including a 2018 Clio Entertainment Bronze for the Deadpool 2 "Believe In Your Selfie Museum" activation and recurring inclusion in bizbash and Chief Marketer Top 100 Agency lists.

Ownership is founder-led and privately held, with no disclosed external investment, parent entity, or holding structure. Leadership is concentrated in Creative Director and Executive Producer Diane Nicoletti. The agency has no subsidiaries, no disclosed M&A activity, no certifications, and no patent or trademark portfolio; integration and data relationships are not disclosed. Operational status is active, with case studies spanning at least a decade of large-scale experiential work and recent marquee wins in the museum-experience vertical.

Name

Rubik Marketing

Legal name

Rubik Marketing

Website

https://rubikmarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubik Marketing is a New York-based experiential marketing agency founded in 2008 that designs and produces branded experiences including museums, exhibits, pop-ups, mobile tours, and corporate events for entertainment studios and consumer brands.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Experiential marketing services
• Brand activation agency
• Event production services
• Immersive marketing campaigns
• Live event marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: Project-based professional services for creating branded experiences including museums, exhibits, pop-ups, and experiential activations. Services include concept development, fabrication, event production, design, staffing, and analytics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rubik Marketing is a one-stop Business Strategy, Design & Production agency that creates experiential marketing campaigns — including museums, exhibits, pop-ups, mobile tours, art installations, VR experiences, and trade show activations — for global entertainment, media, consumer, and tourism brands. Services span concept development, custom fabrication, event production, staffing, technology integration, press coordination, social media campaigns, and analytics.

Product overview

Rubik Marketing is a one-stop Business Strategy, Design & Production group that creates world-class experiential marketing and branded experiences for global brands. Their core offering is experiential marketing services encompassing concept development, fabrication, event production, brand ambassador staffing, mobile tours, VR/technology integration, press coordination, and social media campaigns. The company specializes in museums, exhibits, pop-ups, and experiential activations, working with entertainment industry clients including Disney, HBO, Universal Pictures, Sony Pictures, and 20th Century Fox, as well as brands like Food Network, HGTV, and Headspace.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services Full-service experiential marketing agency offering end-to-end campaign delivery for global brands, encompassing concept development, fabrication, event production, brand ambassador staffing, mobile tours, VR/technology integration, press coordination, social media campaigns, and analytics. Built for enterprise entertainment, media, consumer brand, and tourism clients requiring museums, exhibits, pop-ups, trade show activations, and multi-market tours.

Quantifiable outcome

• 21.6 Million media impressions for Maze Runner/Spartan Race campaign
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Feeding AmericaminorStrategic or Co-development PartnerPartnership for Cloudy With a Chance of Meatballs 2 Foodimiobile Tour where thousands of fans received food truck experiences and the campaign highlighted healthy eating through partnership with Feeding America charity.
• OrtegaminorGTM or Marketing PartnerFood truck tour sponsorship for Cloudy With a Chance of Meatballs 2 campaign where Ortega was integrated as a brand sponsor.
• Reebok Spartan RaceminorGTM or Marketing PartnerSponsorship activation partnership for The Maze Runner home entertainment release where Team Gladers competed in the Reebok Spartan Race Malibu Sprint.
• Reyka VodkaminorGTM or Marketing PartnerBar sponsorship for The Strain Lunar Eclipse Party event in New York City.
• Montelobos MezcalminorGTM or Marketing PartnerBar sponsorship for The Strain Lunar Eclipse Party event in New York City.
• Challenged Athletes FoundationminorStrategic or Co-development PartnerCharity partnership where Fox donated $1 for each photo shared over social media from the Maze Runner Spartan Race event.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency under IPG that builds experiential campaigns for major brands. Directly comparable to Rubik's full-service experiential model, but operating at much larger scale with deeper international infrastructure.
• George P. Johnson Experience Marketing: Large-scale experiential agency specializing in events, exhibits, and brand experiences for enterprise clients. Overlaps with Rubik in trade show activations, pop-ups, and multi-market campaign execution, particularly for technology and consumer brands.
• Wasserman: Large sports, music, and entertainment marketing agency with an experiential practice. Comparable to Rubik in entertainment-client experiential work, but at much larger scale with broader service portfolio.

Direct peers

• Sparks: Experiential marketing agency that designs and produces live brand experiences, pop-ups, and immersive activations. Closely comparable to Rubik in scope (concept-to-execution experiential), client base (entertainment and consumer brands), and technology-driven installations.
• MKG: Creative experience agency producing brand activations, pop-ups, and immersive events for consumer and entertainment clients. Closely comparable in size and capability mix to Rubik, with similar entertainment and lifestyle client focus.
• MAS Event Design: Boutique experiential agency producing events, brand activations, and design-driven experiences for media, entertainment, and lifestyle clients. Direct peer in scope and project types, particularly mobile tours and high-profile media events.
• Allied Experiential: Mid-sized experiential marketing agency designing and producing events, activations, and brand experiences for enterprise clients. Overlaps with Rubik across entertainment, consumer brands, and media clients.

Emerging players

• Bounce Marketing: Experiential agency producing brand activations, sampling programs, and mobile tours for consumer brands. Comparable to Rubik's mobile tour and consumer brand activation work, though typically at smaller scale.
• Cogswell Entertainment Marketing: Entertainment-focused marketing agency producing experiential activations and promotional events for film studios and networks. Direct overlap with Rubik's film/TV promotional activation work, particularly on theatrical releases.

Regional players

• Patron Technology: Technology and services provider for live events with deep relationships in the Broadway and entertainment ecosystem. Comparable to Rubik's Museum of Broadway and Disney on Broadway work, with an adjacent tech-enabled angle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rubik.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubik Marketing