What Allied Experiential does

Allied Experiential (DBA Allied Global Marketing) is a private, for-profit experiential marketing agency founded in 1999 and headquartered in Burbank, California, employing between 11 and 50 people. The firm designs and delivers custom brand experiences — physical, digital, and hybrid — for enterprise clients, with a named customer base spanning global entertainment/streaming brands (Netflix, Amazon Studios, Paramount+), beverage/alcohol marketers (Coors, Heineken, Bacardi, Mike's Hard Lemonade), gaming publishers (SEGA, Planet Coaster 2), healthcare/pharma and skincare (Claritin, CeraVe), luxury (Hermes), and sports entertainment (WWE).

The company's offering is structured as a single integrated service rather than discrete products, organized around a five-phase earned-media framework: Strategy (audience and KPI research), Awareness (pre-event engagement), Experience (physical/digital/hybrid execution), Amplification (extending reach to digital audiences), and Measurement (real-time reporting against KPIs). The agency does not disclose a proprietary technology platform; technology is treated as an enabling layer for campaign execution and analytics rather than a core product. The website also references an internal "Labs" capability and a knowledge/blog publishing arm that produces thought leadership across strategy, Cannes experiential marketing, and gaming events.

Commercially, Allied Experiential operates as a B2B professional services agency on a consultative, enterprise-field-sales motion. Revenue is generated through project-based and presumably retainer-style engagements with major global brands, priced on a quote-based, negotiated basis that is not publicly disclosed. The agency emphasizes global delivery ("around the globe, down the road, or on your phone"), direct enterprise relationships, and thought-leadership marketing through its website blog, industry events such as Cannes Lions, and a Threads social presence (@alliedglobalmarketing).

Name

Allied Experiential

Legal name

Allied Global Marketing

Website

https://alliedexperiential.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied Experiential (DBA Allied Global Marketing) is a Burbank-based experiential marketing agency that designs and delivers physical, digital, and hybrid brand experiences for global enterprise clients including Netflix, Amazon Studios, Heineken, and WWE.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential marketing services
• Brand experience design
• Event marketing agency
• Brand activation campaigns
• Integrated marketing services

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: The company generates revenue through professional services engagements, creating, planning, designing and delivering experiential marketing campaigns and brand experiences for enterprise clients. Revenue is derived from project-based and retainer-style engagements serving major global brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Allied Experiential is a full-service experiential marketing agency that creates, plans, designs and delivers brand experiences for major global brands across physical, digital, and hybrid formats. The agency's integrated earned media approach combines strategy, awareness, experience, amplification, and measurement to deliver world-class campaigns spanning entertainment, beverage/alcohol, gaming, healthcare, and luxury sectors.

Product overview

Allied Experiential is a service-based experiential marketing agency offering a single, integrated service offering. The core Experiential Marketing service encompasses five integrated phases: Strategy (audience and performance KPI research), Awareness (driving engagement pre-event), Experience (brand connection at personal level via physical, digital, or hybrid formats), Amplification (extending experiences to digital audiences), and Measurement (real-time reporting and performance optimization). All capabilities are delivered as part of one unified service rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• Real-time reporting and data analysis against established KPIs for performance measurement

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• MKG: Independent experiential marketing agency creating brand experiences and immersive activations for global brands — directly comparable in services, client tier, and creative-led agency model.
• Momentum Worldwide: IPG-owned experiential and brand experience agency serving global consumer brands across categories like beverage, tech, and entertainment — highly comparable client roster and integrated strategy-to-measurement model.
• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs, builds, and activates experiential campaigns for major consumer brands — directly comparable in offering, client base, and delivery model to Allied Experiential.
• Team Epiphany: Cultural marketing and experiential agency that builds brand experiences and cultural activations for major consumer brands — comparable creative-led model serving entertainment, beverage, and lifestyle clients.
• George P. Johnson Experience Marketing: WPP-owned experience marketing agency building large-scale brand experiences, events, and activations for global enterprise clients — directly comparable in physical/digital/hybrid experiential delivery.
• Sparks: Experiential marketing agency delivering brand experiences, pop-ups, and immersive activations for global consumer brands — comparable offering, agency size tier, and creative-led positioning.
• Amplify: Independent brand experience agency combining experiential, digital, and content work for global consumer brands — comparable integrated earned-media approach and similar mid-sized creative agency profile.
• Octagon: IPG-owned experiential and sports/entertainment marketing agency running major brand experiences across entertainment, sports, and consumer categories — strong overlap in entertainment and beverage client work.

Broad incumbents

• Havas Events & Experiences: Global holding-company network with dedicated experiential and events capabilities serving major brands across multiple verticals — broader portfolio but overlapping with Allied Experiential's full-service experiential offering.
• Publicis Live: Publicis Groupe's experiential and live marketing network delivering brand experiences and events for global enterprise clients — comparable full-service experiential capability as part of a wider holding-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliedex

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Experiential