ASI Controls
ASI Controls is a privately held US manufacturer, founded in 1986, of BACnet-based digital controllers, building automation software, and Niagara-powered supervisory systems sold to system integrators, OEM partners, and building owners worldwide.
- Company typePrivate
- Founded1986
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASI Controls does
ASI Controls, founded in 1986, is a privately held US manufacturer of digital control systems for building automation, HVAC, and energy management. The company designs and sells programmable BACnet building controllers (ASIC/3 series, 15–40 I/O points), pre-programmed unitary controllers for VAV and packaged HVAC equipment (ASIC/1 series), JASIC Open Systems supervisory controllers powered by the Tridium Niagara Framework, and a portfolio of front-end software including IntelliFront, WebLink, Visual Expert, JASIC Web Supervisor, and Orion Server. Its technology stack emphasizes multi-protocol interoperability (BACnet, Modbus, LON, oBIX, OPC, OpenADR) and a stated commitment to backwards compatibility with products shipped since 1992, underpinned by an industry-leading five-year warranty.
The company's business model combines hardware sales (controllers, networking equipment, I/O expanders) with software licensing (front-end and configuration tools) and ancillary professional services such as energy audits and certified training programs. Revenue flows through three primary channels: a global network of authorized value-added resellers and system integrators, OEM partnerships where ASI controllers are embedded into equipment such as chillers and rooftop units (e.g., Belimo-actuated VAV controllers), and direct sales plus an online storefront at store.asicontrols.com. End customers span commercial buildings, shopping malls, hospitals, educational campuses, cultural institutions, and light-industrial facilities worldwide, served through both the US headquarters in Pleasanton, California and a wholly-owned subsidiary, ASI Controls Shanghai Ltd., in China.
ASI Controls is family-led, with Francis Chapman as CEO, Jack Floyd as President, and Mike Fong as COO (a 20-year veteran), and operates without external institutional funding. Notable strategic anchors include the JASIC Open Systems architecture, BTL B-BC and B-ASC certifications on key controllers, partnerships with Tridium (Niagara) and J2 Innovations (IntelliFront framework), and a 2019 joint venture with Smart Controls. The company competes against larger building automation incumbents by emphasizing durability, open-protocol interoperability, backwards compatibility, and a five-year warranty rather than aggressive technology-led pricing.
ASI Controls firmographics
Firmographics- Name
- ASI Controls
- Legal name
- ASI Controls Inc.
- Website
- https://asicontrols.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASI Controls is a privately held US manufacturer, founded in 1986, of BACnet-based digital controllers, building automation software, and Niagara-powered supervisory systems sold to system integrators, OEM partners, and building owners worldwide.
- Ownership category
- akta.pro rank
ASI Controls industry classification
Industry- Product category
- Building Automation Controls
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD)
- akta.pro secondary industries
- Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)
Keywords
Where ASI Controls is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ASI Controls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of digital controllers, programmable controls, unitary controls, networking equipment, and accessories including BACnet controllers, VAV controllers, and I/O expanders.
- Software Licensing: Licensing of front-end software including IntelliFront (BACnet front end), WebLink (legacy front end software), Visual Expert (configuration software), JASIC Web Supervisor, and IntelliTASC automation module.
- Professional Services: Energy audits, training classes (Essential Training, Advanced Training, certification labs), and technical support services. Training includes both in-person classes and online WebEx sessions.
- OEM Products: Controllers sold to OEM manufacturers who incorporate them into their equipment such as chillers, refrigeration cases, packaged HVAC equipment, and air handling equipment.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ASI Controls product offering
Product offeringCore offering
ASI Controls designs and manufactures programmable BACnet and VAV building automation controllers (ASIC/3 and ASIC/1 families), wireless modules, and front-end supervisory software (JASIC Web Supervisor, ASI Visual Expert, ASI Orion Server) used by HVAC system integrators, OEM partners, and building owners to monitor, control, and optimize HVAC, lighting, and energy management. The company also supplies graphical programming tools, touchscreen HMIs, and Niagara integration modules for open-protocol BAS deployments.
Product overview
ASI Controls is a building automation systems manufacturer providing a comprehensive portfolio of hardware controllers and software solutions for digital control of HVAC and energy management systems. The product portfolio centers on three series of controllers: ASIC/3 programmable BACnet building controllers (models 9540, 9520, 9500, 6115) offering 15-40 I/O points with Ethernet, USB, and RS-485 connectivity; ASIC/1 pre-programmed unitary controllers (models 6100, 8100) for VAV and packaged equipment; and BACnet Smart Stats for terminal units. Supporting hardware includes USB I/O expanders, EtherLink serial-to-Ethernet routers, and IntelliFi wireless modules. Front-end software spans multiple tiers: ASI WebLink and BAS Appliance for graphical monitoring and control; JASIC-8000 and JASIC Web Supervisor powered by Tridium Niagara 4 Framework for open-systems interoperability; IntelliFront as a next-generation BACnet front end; Visual Expert for graphical controller configuration; Orion Server for status monitoring; and LinkOPC Server for OPC integration. The architecture emphasizes backward compatibility (products released today compatible with units since 1992), multi-protocol support (BACnet, LON, Modbus, oBIX, OPC), and a five-year warranty on controllers and core accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- ASIC/3-9540 Programmable Controller Programmable BACnet controller for commercial HVAC, lighting, and energy management applications; the flagship ASIC/3 model used by system integrators and OEM partners in larger BAS deployments.
- ASIC/3-9520 Programmable Controller Programmable BACnet controller in the ASIC/3 family used in building automation applications where moderate I/O counts are needed.
- ASIC/3-9500 Programmable Controller Programmable BACnet controller in the ASIC/3 family used for smaller commercial BAS applications.
- ASIC/1-6115 Programmable Controller Programmable BACnet controller in the ASIC/1 family positioned for unitary equipment and terminal-unit control.
- ASIC/1-6115-VAV Controller VAV-specific BACnet controller for variable air volume terminal control applications.
- ASIC/1-6115-VAV-ETH Controller Ethernet-enabled VAV controller that combines BACnet VAV control with IP-networked connectivity for modern BAS networks.
- ASIC/1-6100 Unitary Controller Pre-programmed unitary BACnet controller tailored for HVAC OEM partners to embed in unitary equipment.
- ASIC/1-6100-MB Modbus Unitary Controller Pre-programmed Modbus unitary controller for HVAC OEMs that need Modbus-protocol factory control.
- ASIC/1-8100 Unitary Controller Pre-programmed unitary controller in the ASIC/1 family for OEM product integration.
- BACnet Smart Stat BACnet-compliant wall-mounted smart thermostat that integrates with ASIC/3 and ASIC/1 systems for room-level HVAC control in commercial spaces.
- IntelliFi Wireless Module Wireless networking module that enables Wi-Fi connectivity between ASI controllers and BAS networks, simplifying retrofit installations.
- ASI EtherLink/3 Ethernet-to-BACnet gateway that bridges legacy ASIC/3 controller networks onto IP-based building networks.
- JASIC-8000 Programmable controller in ASI's JASIC-based hardware line built on the company's open JASIC architecture.
- JASIC Web Supervisor Web-based front-end supervisory software for monitoring and controlling ASI building automation systems via standard browsers.
- ASI WebLink Web-based BAS front-end providing browser access to ASI's building automation systems for integrators and building owners.
- ASI Visual Expert Graphical BAS programming and configuration tool used by system integrators to design, commission, and maintain ASI controller applications.
- ASI IntelliFront Web-based BAS front-end interface that provides operators with dashboards, alarms, and control for ASI building automation systems.
- BAS Appliance Web Server Embedded web-server hardware appliance that hosts BAS front-end services on ASI control networks.
- ASI Orion Server Central supervisory server platform supporting enterprise-scale BAS deployments for managing multiple ASI controller networks.
- ASI Monitor Operator-facing monitoring tool for ASI control systems providing live status, alarms, and trend views of the BAS.
- ASI LinkOPC Server OPC server that exposes ASI controller data to third-party building management and analytics tools via the OPC standard.
- ASI IntelliTASC Niagara Module Niagara Framework integration module that allows ASI controllers to interoperate with Tridium Niagara-based BAS platforms used across the industry.
- ASI Systems DAK Touchscreen HMI Touchscreen human-machine interface panel used as a local operator display for ASI building automation systems.
- MicroSINC Portable System Interface Portable commissioning and diagnostic interface used by integrators to configure and troubleshoot ASI controller installations in the field.
- JASIC Technical Training Paid technical training program that certifies system integrators and OEM engineers on ASI's JASIC programming environment and hardware.
Quantifiable outcome
- Reduced energy costs through VFD optimization - running fans/pumps at 90% speed uses 27% less energy; at 80% speed uses about half the energy than at full speed
- +2 more outcomes
Companies that use ASI Controls
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ASI Controls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
ASI Controls partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- J2 InnovationscoreJ2 Innovations is the OEM provider for the framework that ASI Controls IntelliFront front end software is built on. J2 operates as a wholly owned subsidiary of Siemens following acquisition, with no changes in leadership and continued OEM partnership with ASI Controls. They continue development of the framework that makes IntelliFront work.
- BACnet InternationalminorASI Controls received BTL B-BC certification through BACnet International for its ASIC/3-9000 series and ASIC/3-6115 controllers, and BTL-ASC listings for ASIC/1-6100 family.
- Tridium (Niagara Framework)coreASI Controls JASIC Open Systems line is powered by the Tridium Niagara Framework (NiagaraAX and Niagara 4). This partnership enables ASI to offer interoperability options including BACnet, LON, Modbus, and oBIX protocols through the Niagara Framework, providing open systems integration solutions for building automation components.
- PC AutomationminorPC Automation is a system integrator who partnered with ASI Controls to provide customized HVAC and energy management solutions for the R.W. Norton Art Gallery. Led by Ken Cooksey, Controls Division Manager, they installed and programmed ASI climate and energy management systems.
- ActiveLogixminorDistribution partnership with ActiveLogix for expanded market reach in certain regions.
- PointGuard AnalyticsminorPartnership to bring advanced BMS intelligence to buildings through PointGuard Analytics integration with ASI Controls systems.
- Smart ControlsminorJoint venture with Smart Controls as announced in company blog.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ASI Controls competitors and assessment
Company assessmentBroad incumbents
- Siemens Smart Infrastructure: Siemens offers Desigo CC, APOGEE, and a full portfolio of BACnet controllers and building automation software, competing as a broad incumbent in the commercial and institutional BAS market where ASI operates.
- Johnson Controls: Johnson Controls provides Metasys, Facility Explorer, and a comprehensive BAS portfolio including controllers, software, and services. It is a broad incumbent competitor across nearly every segment where ASI sells.
- Honeywell Building Technologies: Honeywell owns Tridium (Niagara) and competes with ASI through Niagara-based Niagara controllers, ComfortPoint, and enterprise-scale BAS offerings. It is the broad incumbent that sets the interoperability standards ASI builds on.
Direct peers
- Delta Controls: Delta Controls designs and manufactures BACnet building automation controllers, VAV controllers, and enteliWEB software, serving commercial buildings globally through a similar system integrator channel.
- Distech Controls: Distech Controls (an Acuity Brands company) provides BACnet controllers, EC-Net multi-protocol supervisors, and smart-building software targeting the same mid-to-upper mid-market BAS customer base as ASI Controls.
- Tridium: Tridium develops the Niagara Framework that powers ASI's JASIC supervisory controllers and IntelliFront. It is a direct technology platform peer and the foundational interoperability layer for both companies' BAS offerings.
- KMC Controls: KMC Controls is a mid-market BAS manufacturer selling BACnet controllers, VAV controllers, and front-end software with a similar channel-led, integrator-focused model targeting the same building owner and OEM customer base.
- Automated Logic: Automated Logic (a Carrier company) provides BACnet controllers, WebCTRL front-end software, and integrated building automation solutions competing directly with ASI in commercial and institutional buildings.
- Alerton: Alerton (a Honeywell business) offers BACtalk BAS controllers, VAV and unitary equipment controllers, and VisualLogic front-end software targeting the same mid-market integrator channel as ASI Controls.
- Reliable Controls: Reliable Controls manufactures BACnet building controllers, unitary controllers, and MACH-Series software for the mid-market BAS segment, competing head-to-head with ASI through system integrators on price and reliability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ASI Controls social profiles
Digital presenceASI Controls compliance and trust
Trust signalCompliance4 records
ASI Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASI Controls leadership team
Management profileNumber of profiles
Profiles14 records
ASI Controls subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASI Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASI Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASI Controls
What does ASI Controls do?
ASI Controls designs and manufactures programmable BACnet and VAV building automation controllers (ASIC/3 and ASIC/1 families), wireless modules, and front-end supervisory software (JASIC Web Supervisor, ASI Visual Expert, ASI Orion Server) used by HVAC system integrators, OEM partners, and building owners to monitor, control, and optimize HVAC, lighting, and energy management. The company also supplies graphical programming tools, touchscreen HMIs, and Niagara integration modules for open-protocol BAS deployments.
Is ASI Controls a public or private company?
ASI Controls is a private company. It is classified as family owned and is currently operating.
When was ASI Controls founded?
ASI Controls was founded in 1986. It employs 11 to 50 people.
Where is ASI Controls based?
ASI Controls is headquartered in San Ramon, United States, in the North America region.
How does ASI Controls make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing, professional Services and OEM Products.
Who are ASI Controls's main competitors?
Broad incumbents on record are Siemens Smart Infrastructure, Johnson Controls and Honeywell Building Technologies. Direct peers are Delta Controls, Distech Controls, Tridium, KMC Controls, Automated Logic, Alerton and Reliable Controls.
Does ASI Controls have an API?
No public API is recorded for ASI Controls.
What industry is ASI Controls in?
ASI Controls's product category is Building Automation Controls. Its primary akta.pro industry code is IMAIABAD, Building Automation & Controls (BAS/BMS, HVAC Controls), with a secondary code of IMADANAH, Controls, Thermostats, Sensors & Building Automation (HVAC Controls). Its NAICS code is 334512 and its SIC code is 3822.