Squarepay

Direct Debit Payment Processingsquarepay.com.au

Squarepay (Squaresoft Media Pty Ltd) is an Australian API-first payments platform that automates Direct Debit collection across all Australian banks via Direct Entry and NPP rails, serving SMEs, sole traders, and high-volume merchants through tiered subscription, portal, and developer API products.

Company typePrivate
Founded-
HeadquartersSpring Hill, Australia
Headcount1–10
GTM typeB2B
OfferingSoftware

What Squarepay does

Squarepay, operated by Squaresoft Media Pty Ltd (ABN 57 159 307 150), is an Australian payments platform that automates Direct Debit collection for businesses. The platform is built as a RESTful API overlay over Australia's Direct Entry (DE) clearing system, with a single integration accessing all Australian banks, HTTP Basic Authentication, JSON responses, HTTPS-only transport, sandbox simulation, and HMAC-SHA256-signed webhook event delivery for payment, disbursement, PayID, and PAYTO events. It also supports the New Payments Platform (NPP) rails and PayID lifecycle (create, activate, disable, list), automatic NPP/DE rail failover on disbursements, and a Confirmation of Payee (CoP) service with risk scoring for pre-payment account-name verification.

The commercial offer is structured in three monthly subscription tiers — No Commitment ($0/month, $1.32/debit), Plus ($22/month, $1.10/debit) and Premium ($44/month, $0.88/debit) — supplemented by dishonour and one-off customer onboarding fees, with an Enterprise tier for merchants processing more than $100K per month. Distribution is primarily digital and product-led: a developer-facing documentation portal, an online secure client portal for non-developer merchants, and an enquiry-based inside-sales motion only at the enterprise tier. Target customers are Australian SMEs and sole traders seeking to automate recurring payment collection and improve cash flow, with a horizontal segmentation across verticals and no geographic reach outside Australia.

The entity is privately held with no disclosed investors, parent company, funding rounds, management roster, headcount, or revenue figures in the available source material. Operating geography is explicitly restricted to Australia, and no public regulatory actions, acquisitions, or strategic capital events are recorded.

Squarepay firmographics

Firmographics

Name: Squarepay
Legal name: Squaresoft Media Pty Ltd
Website: https://squarepay.com.au
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Squarepay (Squaresoft Media Pty Ltd) is an Australian API-first payments platform that automates Direct Debit collection across all Australian banks via Direct Entry and NPP rails, serving SMEs, sole traders, and high-volume merchants through tiered subscription, portal, and developer API products.
Ownership category
akta.pro rank

Squarepay industry classification

Industry

Product category: Direct Debit Payment Processing
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)
SIC: Finance Services (6199)
akta.pro primary industry: Recurring Billing & AutoPay Management (FSAMAJAE)
akta.pro secondary industries: Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

Direct debit payments
Payment collection API
Recurring billing platform
Australian payments infrastructure
PayID payment processing

Where Squarepay is headquartered

Location

Headquarters

HQ city: Spring Hill
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Squarepay business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

Transaction Processing Fees: Per-transaction fees charged for each direct debit processed. Rates vary by plan tier: $1.32/debit (No Commitment), $1.10/debit (Plus), $0.88/debit (Premium). Fees can be optionally on-charged to customers.
Monthly Subscription: Recurring monthly subscription fees for platform access: $0 (No Commitment), $22 (Plus), $44 (Premium). Enterprise pricing available for businesses processing over $100K/month.
Dishonour Fees: Fees charged when direct debit payments fail: $5.50 (No Commitment), $4.40 (Plus), $3.30 (Premium). Can be on-charged to customers.
Customer Onboarding Fees: One-off fees per new customer setup: $2.20 (No Commitment), $1.10 (Plus), $0.00 (Premium).

Pricing tiers

Model	Billing	Price
Hybrid	Monthly	No Commitment - $0/month with pay-per-use pricing
Subscription	Monthly	Plus - $22/month with reduced per-transaction rates
Subscription	Monthly	Premium - $44/month with lowest per-transaction rates
Transaction based/ take rate	Multi-year contract	Enterprise - Custom pricing for high-volume processors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Squarepay product offering

Product offering

Core offering

Squarepay is an API-first Australian direct debit payment collection platform that lets businesses automate recurring payments from customer bank accounts via Direct Entry, NPP, and PayID rails through a single integration. The offering centers on a RESTful Direct Debit API, a secure self-service portal for payment and customer management, and supporting services such as Confirmation of Payee, disbursements, receivables, and webhook-based real-time event notifications.

Product overview

Squarepay, operated by Squaresoft Media Pty Ltd, is a payment solutions platform providing direct debit payment collection services in Australia. The offering consists of a core Direct Debits product for recurring payment collection, a developer-facing Squarepay API for programmatic integration, and a Secure Portal for managing customer payments. The platform supports both Direct Entry (DE) and New Payments Platform (NPP) rails, includes PayID support for instant payments, and offers webhook-based real-time notifications. Volume-based pricing tiers (No Commitment, Plus, Premium) serve SMEs, sole traders, and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

Direct Debits Core direct debit payment collection service that lets businesses automatically draw recurring payments from customers' Australian bank accounts, providing cash flow management and timely payment collection across Direct Entry and NPP rails.
Squarepay API RESTful API service that lets developers integrate direct debit, PayID, disbursements, Confirmation of Payee, receivables, refunds, and webhook subscriptions into their own applications, with HTTPS-only transport, HMAC-signed webhooks, and a parallel sandbox environment.
Secure Portal Online self-service portal for scheduling and managing customer payments, viewing real-time cash-flow and payment-status reports, and configuring payment notifications without requiring API integration.

Quantifiable outcome

2-day settlement on No Commitment plan

Companies that use Squarepay

Customer profile

Segments4 records

Ideal customer profiles3 records

Squarepay technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Squarepay partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

Squarepay competitors and assessment

Company assessment

Direct peers

EziDebit: Australia-headquartered direct debit and recurring payments specialist serving SMEs and enterprises. Squarepay competes head-on in the same Australian direct debit / recurring billing category with overlapping SME and mid-market customer segments.
Ezypay: Australian recurring payments platform offering direct debit and credit card billing for SMEs and large organizations across Australia and New Zealand. Direct overlap with Squarepay in recurring bank-to-bank collection use cases.
DebitSuccess: Direct debit and recurring billing specialist focused on membership-based and subscription businesses across Australia and New Zealand. Closely comparable to Squarepay in recurring collection from bank accounts via Direct Entry.
Windcave (formerly Payment Express): Trans-Tasman payment gateway offering direct debit, card acquiring, and online payments across Australia and New Zealand. Comparable in providing API-based bank-to-bank recurring payment processing in the same geographies.
Fat Zebra: Australian payment gateway with API-first design supporting direct debit, credit card processing, and recurring payments. Closely matched to Squarepay in API-first Australian payments targeting developers and platform merchants.
Pin Payments: Australian payment gateway with developer-first API supporting direct debit via BECS, card payments, and subscriptions. Similar target customers (SMEs and platforms) and comparable API-led product philosophy to Squarepay.
GoCardless (Australia): UK-headquartered global direct debit specialist with Australian operations providing recurring bank-to-bank collection via BECS. Closely comparable in business model — API-first recurring payments platform targeting SaaS and subscription businesses in Australia.

Broad incumbents

Stripe (Australia): Global payments platform with full Australia presence supporting ACH-equivalent rails (BECS Direct Debit), subscriptions, and recurring billing via APIs. Overlaps with Squarepay in recurring bank-to-bank collection and developer-led onboarding, but offers a much broader product suite.
Adyen (Australia): Global payments platform with direct debit and recurring payment support across Australia. Competes with Squarepay for mid-market and enterprise merchants needing bank-to-bank recurring collection as part of a broader acquiring stack.
PayWay (Westpac): Westpac's merchant payment gateway offering recurring billing and direct debit capabilities in Australia. Comparable incumbent offering competing with Squarepay for SMEs and mid-market merchants needing recurring collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Squarepay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Squarepay leadership team

Management profile

Number of profiles

Profiles1 record

Squarepay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Squarepay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squarepay

What does Squarepay do?

Is Squarepay a public or private company?

Squarepay is a private company. It is classified as unknown and is currently operating.

When was Squarepay founded?

Squarepay was founded in -1. It employs 1 to 10 people.

Where is Squarepay based?

Squarepay is headquartered in Spring Hill, Australia, in the Oceania region.

How does Squarepay make money?

Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are monthly Subscription, dishonour Fees and customer Onboarding Fees.

Who are Squarepay's main competitors?

Direct peers on record are EziDebit, Ezypay, DebitSuccess, Windcave (formerly Payment Express), Fat Zebra, Pin Payments and GoCardless (Australia). Broad incumbents are Stripe (Australia), Adyen (Australia) and PayWay (Westpac).

Does Squarepay have an API?

Yes. Squarepay API is a RESTful overlay service for Direct Debit in Australia (Direct Entry). It allows collecting payments from any bank within Australia with a single integration. The API uses HTTP Basic Authentication (API key as username, blank password), requires HTTPS, and returns structured JSON responses. Supports CORS for client-side web applications. Offers a sandbox environment with test key and live key for development and production. Rate limiting is applied with headers indicating current limits. API version is v1 with live endpoint at https://api.squarepay.com.au/v1 and sandbox at https://api-sandbox.squarepay.com.au/v1. API includes: Customers (CRUD), Payments, Bank Accounts, Confirmation of Payee (CoP), Disbursements, PayID, Receivables, Refunds, Webhook Subscriptions, Webhooks, and Simulation endpoints. Developer documentation is at docs.squarepay.com.au.

What industry is Squarepay in?

Squarepay's product category is Direct Debit Payment Processing. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of FSAKAJAJ, Payment Processing for Collections (Lockbox, ACH, Card, IVR). Its NAICS code is 52232 and its SIC code is 6199.