Squarepay

What Squarepay does

Squarepay, operated by Squaresoft Media Pty Ltd (ABN 57 159 307 150), is an Australian payments platform that automates Direct Debit collection for businesses. The platform is built as a RESTful API overlay over Australia's Direct Entry (DE) clearing system, with a single integration accessing all Australian banks, HTTP Basic Authentication, JSON responses, HTTPS-only transport, sandbox simulation, and HMAC-SHA256-signed webhook event delivery for payment, disbursement, PayID, and PAYTO events. It also supports the New Payments Platform (NPP) rails and PayID lifecycle (create, activate, disable, list), automatic NPP/DE rail failover on disbursements, and a Confirmation of Payee (CoP) service with risk scoring for pre-payment account-name verification.

The commercial offer is structured in three monthly subscription tiers — No Commitment ($0/month, $1.32/debit), Plus ($22/month, $1.10/debit) and Premium ($44/month, $0.88/debit) — supplemented by dishonour and one-off customer onboarding fees, with an Enterprise tier for merchants processing more than $100K per month. Distribution is primarily digital and product-led: a developer-facing documentation portal, an online secure client portal for non-developer merchants, and an enquiry-based inside-sales motion only at the enterprise tier. Target customers are Australian SMEs and sole traders seeking to automate recurring payment collection and improve cash flow, with a horizontal segmentation across verticals and no geographic reach outside Australia.

The entity is privately held with no disclosed investors, parent company, funding rounds, management roster, headcount, or revenue figures in the available source material. Operating geography is explicitly restricted to Australia, and no public regulatory actions, acquisitions, or strategic capital events are recorded.

Name

Squarepay

Legal name

Squaresoft Media Pty Ltd

Website

https://squarepay.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Squarepay (Squaresoft Media Pty Ltd) is an Australian API-first payments platform that automates Direct Debit collection across all Australian banks via Direct Entry and NPP rails, serving SMEs, sole traders, and high-volume merchants through tiered subscription, portal, and developer API products.

Ownership category

akta.pro rank

Product category

Direct Debit Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Recurring Billing & AutoPay Management (FSAMAJAE)

akta.pro secondary industries

Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Direct debit payments
• Payment collection API
• Recurring billing platform
• Australian payments infrastructure
• PayID payment processing

Headquarters

HQ city

Spring Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Processing Fees: Per-transaction fees charged for each direct debit processed. Rates vary by plan tier: $1.32/debit (No Commitment), $1.10/debit (Plus), $0.88/debit (Premium). Fees can be optionally on-charged to customers.
2. Monthly Subscription: Recurring monthly subscription fees for platform access: $0 (No Commitment), $22 (Plus), $44 (Premium). Enterprise pricing available for businesses processing over $100K/month.
3. Dishonour Fees: Fees charged when direct debit payments fail: $5.50 (No Commitment), $4.40 (Plus), $3.30 (Premium). Can be on-charged to customers.
4. Customer Onboarding Fees: One-off fees per new customer setup: $2.20 (No Commitment), $1.10 (Plus), $0.00 (Premium).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Squarepay is an API-first Australian direct debit payment collection platform that lets businesses automate recurring payments from customer bank accounts via Direct Entry, NPP, and PayID rails through a single integration. The offering centers on a RESTful Direct Debit API, a secure self-service portal for payment and customer management, and supporting services such as Confirmation of Payee, disbursements, receivables, and webhook-based real-time event notifications.

Product overview

Squarepay, operated by Squaresoft Media Pty Ltd, is a payment solutions platform providing direct debit payment collection services in Australia. The offering consists of a core Direct Debits product for recurring payment collection, a developer-facing Squarepay API for programmatic integration, and a Secure Portal for managing customer payments. The platform supports both Direct Entry (DE) and New Payments Platform (NPP) rails, includes PayID support for instant payments, and offers webhook-based real-time notifications. Volume-based pricing tiers (No Commitment, Plus, Premium) serve SMEs, sole traders, and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Debits Core direct debit payment collection service that lets businesses automatically draw recurring payments from customers' Australian bank accounts, providing cash flow management and timely payment collection across Direct Entry and NPP rails.
• Squarepay API RESTful API service that lets developers integrate direct debit, PayID, disbursements, Confirmation of Payee, receivables, refunds, and webhook subscriptions into their own applications, with HTTPS-only transport, HMAC-signed webhooks, and a parallel sandbox environment.
• Secure Portal Online self-service portal for scheduling and managing customer payments, viewing real-time cash-flow and payment-status reports, and configuring payment notifications without requiring API integration.

Quantifiable outcome

• 2-day settlement on No Commitment plan

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• EziDebit: Australia-headquartered direct debit and recurring payments specialist serving SMEs and enterprises. Squarepay competes head-on in the same Australian direct debit / recurring billing category with overlapping SME and mid-market customer segments.
• Ezypay: Australian recurring payments platform offering direct debit and credit card billing for SMEs and large organizations across Australia and New Zealand. Direct overlap with Squarepay in recurring bank-to-bank collection use cases.
• DebitSuccess: Direct debit and recurring billing specialist focused on membership-based and subscription businesses across Australia and New Zealand. Closely comparable to Squarepay in recurring collection from bank accounts via Direct Entry.
• Windcave (formerly Payment Express): Trans-Tasman payment gateway offering direct debit, card acquiring, and online payments across Australia and New Zealand. Comparable in providing API-based bank-to-bank recurring payment processing in the same geographies.
• Fat Zebra: Australian payment gateway with API-first design supporting direct debit, credit card processing, and recurring payments. Closely matched to Squarepay in API-first Australian payments targeting developers and platform merchants.
• Pin Payments: Australian payment gateway with developer-first API supporting direct debit via BECS, card payments, and subscriptions. Similar target customers (SMEs and platforms) and comparable API-led product philosophy to Squarepay.
• GoCardless (Australia): UK-headquartered global direct debit specialist with Australian operations providing recurring bank-to-bank collection via BECS. Closely comparable in business model — API-first recurring payments platform targeting SaaS and subscription businesses in Australia.

Broad incumbents

• Stripe (Australia): Global payments platform with full Australia presence supporting ACH-equivalent rails (BECS Direct Debit), subscriptions, and recurring billing via APIs. Overlaps with Squarepay in recurring bank-to-bank collection and developer-led onboarding, but offers a much broader product suite.
• Adyen (Australia): Global payments platform with direct debit and recurring payment support across Australia. Competes with Squarepay for mid-market and enterprise merchants needing bank-to-bank recurring collection as part of a broader acquiring stack.
• PayWay (Westpac): Westpac's merchant payment gateway offering recurring billing and direct debit capabilities in Australia. Comparable incumbent offering competing with Squarepay for SMEs and mid-market merchants needing recurring collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/squarepay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squarepay