Faurie
Faurie is a privately held French multi-brand automotive dealership group founded in 1927, operating 60 concessions across six regions with 1,600 employees. It distributes 20 marques including Renault, Dacia, Audi, MG Motor and commercial vehicles, plus financing, maintenance, rental, and EV charging services in southwest France.
- Company typePrivate
- Founded1927
- HeadquartersBrive-la-gaillarde, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Faurie does
Faurie, legally 'Groupe Faurie', is a privately held French multi-brand automotive dealership group founded in 1927 and headquartered in Brive-la-Gaillarde in southwest France. The company operates a network of approximately 60 concessions (40 automobile-specific) across six French regions — Nouvelle Aquitaine, Occitanie, Auvergne-Rhône-Alpes, Île de France, Centre-Val De Loire, and Bourgogne-Franche-Comté — and employs roughly 1,600 collaborateurs. It is an authorized dealer for 19–20 marques spanning mass-market (Renault, Dacia, Opel, Suzuki), premium (Audi, Cupra), VW Group (Volkswagen, Seat, Skoda), Chinese entrants (MG Motor, Omoda & Jaecoo), Alpine, Mobilize, and commercial-vehicle brands (Renault Trucks, Iveco Bus, Piaggio Commercial, Ligier, Châtenet, Kleuster).
The company runs a dealership-management platform that exposes a 2,000+ vehicle inventory (new and used) with online browsing, comparison tools, online reservation, monthly financing calculators, and service appointment booking; transactions ultimately close in physical showrooms. The technology stack is conventional automotive retail tooling with no proprietary AI components disclosed. A 72-point quality-control inspection process is applied to used vehicles, and the SPOTICAR PREMIUM 12 extended-warranty program underpins the certified pre-owned offering.
Faurie generates revenue across six streams: new and used vehicle sales (transactional), aftermarket maintenance and repair (recurring service), vehicle financing (transaction-fee / commission), trade-in and buyback (transaction-fee), short- and long-term rental (subscription), and EV charging-station hardware sales with electromobility consulting (hardware + services). Customers include individual consumers, families, and small/mid-market business fleet buyers; the customer base is highly distributed across individuals and small buyers rather than concentrated in large enterprise accounts. Revenue is not publicly disclosed, and the company has no parent, no subsidiaries, no disclosed M&A activity, no funding rounds, and no leadership changes in the input data.
Faurie firmographics
Firmographics- Name
- Faurie
- Legal name
- Groupe Faurie
- Website
- https://faurie.fr
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Faurie is a privately held French multi-brand automotive dealership group founded in 1927, operating 60 concessions across six regions with 1,600 employees. It distributes 20 marques including Renault, Dacia, Audi, MG Motor and commercial vehicles, plus financing, maintenance, rental, and EV charging services in southwest France.
- Ownership category
- akta.pro rank
Where Faurie is headquartered
LocationHeadquarters
- HQ city
- Brive-la-gaillarde
- HQ country
- France
- HQ region
- Europe
Offices14 records
Markets served
Faurie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New and Used): Sale of new and pre-owned vehicles across multiple brands including Renault, Dacia, Opel, Volkswagen, Audi, Seat, Skoda, Cupra, Suzuki, MG Motor, and others. Both new vehicle sales and used vehicle sales from their 2000+ vehicle inventory.
- Vehicle Maintenance and Repair Services: Aftermarket services including routine maintenance, diagnostic and repair, tire services, braking, windshield repair, and bodywork services across all their dealership locations.
- Vehicle Financing: Financing solutions offered to customers for vehicle purchases, with monthly payment options displayed on vehicle listings.
- Vehicle Trade-in/Reprise: Vehicle trade-in and buyback services where customers can sell or trade their existing vehicles.
- Vehicle Rental: Short and long-term vehicle rental services offered as part of their service portfolio.
- Electric Vehicle Charging Solutions: Sale and installation of charging stations for electric and hybrid vehicles, as well as electromobility consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Used vehicle pricing with financing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Faurie product offering
Product offeringCore offering
Faurie operates a multi-brand automotive dealership network across southwest France, distributing new and used vehicles from 19-20 brands including Renault, Dacia, Opel, Volkswagen, Audi, SEAT, Cupra, Skoda, MG Motor, Suzuki, Omoda & Jaecoo, and Alpine. The company provides an integrated automotive ecosystem encompassing vehicle sales, financing, trade-in services, after-sales maintenance and repair, vehicle rental, and electric vehicle charging solutions through 60 physical concessions.
Product overview
Faurie is a multi-brand automotive dealership network operating in southwest France, distributing and servicing vehicles across 20+ brands including Renault, Dacia, Alpine, Volkswagen, Audi, SEAT, Cupra, Skoda, Opel, MG Motor, Suzuki, and Omoda & Jaecoo. The company offers a comprehensive automotive ecosystem comprising new and used vehicle sales, vehicle financing, trade-in services, maintenance and repair workshops, vehicle rental, and electric vehicle charging solutions. The network operates through 40+ concessions across 60 locations with a team of 1,600 employees serving customers in Nouvelle Aquitaine, Auvergne-Rhône-Alpes, Occitanie, Île de France, Centre-Val De Loire, and Bourgogne regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Brand New Vehicle Sales
Quantifiable outcome
- 72-point quality control inspection on all vehicles before sale
- +1 more outcomes
Companies that use Faurie
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Faurie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Faurie partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- RenaultcoreAuthorized dealer for Renault vehicles including new models (Clio, Captur, Arkana, Austral, Symbioz, Megane E-Tech, Zoe, Kangoo, Trafic, Master), electric vehicles (Renault 5 E-Tech, Twingo Electric), and the Alpine performance brand.
- DaciacoreAuthorized dealer for Dacia vehicles including Sandero, Duster, Jogger, Spring (electric), and Bigster models. Dacia is positioned as an affordable, value-oriented brand within the Renault Group.
- OpelcoreAuthorized dealer for Opel vehicles including Corsa, Mokka, Astra, Crossland, Grandland, Combo, and Vivaro. Opel is the German automotive brand under Stellantis.
- VolkswagencoreAuthorized dealer for Volkswagen vehicles including Volkswagen passenger cars and Volkswagen Commercial Vehicles (utilitaires).
- AudimajorAuthorized dealer for Audi premium vehicles including Q3, A4, and other models in the Audi lineup.
- MG MotormajorAuthorized dealer for MG Motor vehicles, the Chinese-owned British brand offering electric and hybrid vehicles at competitive prices.
- Seat/CupramajorAuthorized dealer for Seat and Cupra vehicles including Ibiza, Arona, Ateca, Leon, and Terramar. Cupra is the performance-oriented sub-brand of Seat.
- SkodamajorAuthorized dealer for Skoda vehicles, the Czech automotive brand under Volkswagen Group known for practical and affordable vehicles.
- SuzukimajorAuthorized dealer for Suzuki vehicles including S-Cross, Vitara, and other models in the Suzuki lineup.
- Omoda & JaecoominorAuthorized dealer for Omoda & Jaecoo vehicles, the new Chinese automotive brands distributed in France.
- Renault TrucksmajorAuthorized dealer for Renault Trucks commercial vehicles, part of the Volvo Group, serving the heavy truck segment.
- Iveco BusminorAuthorized dealer for Iveco Bus vehicles, the bus and coach brand under Iveco Group.
- LigierminorAuthorized dealer for Ligier vehicles, French manufacturer of microcars and light utility vehicles.
- ChâtenetminorAuthorized dealer for Châtenet vehicles, French manufacturer of quadricycles and light vehicles without a license.
- Piaggio CommercialminorAuthorized dealer for Piaggio commercial vehicles including light commercial vehicles and utility transport solutions.
- KleusterminorAuthorized dealer for Kleuster vehicles, a brand specializing in electric urban mobility solutions.
- MobilizeminorAuthorized dealer for Mobilize vehicles and mobility services, the new brand from Renault Group focused on new mobility solutions.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Faurie competitors and assessment
Company assessmentDirect peers
- Groupe Chopard: Leading French multi-brand automotive dealer group distributing Stellantis brands (Peugeot, Citroën, DS, Fiat, Alfa Romeo, Jeep) plus Volkswagen Group and others across France. Closely comparable to Faurie in business model as a multi-brand, multi-region authorized dealer with new vehicle sales, used vehicles, and aftermarket services.
- Groupe GCA: One of France's largest multi-brand automotive distribution groups with 200+ dealerships across Toyota, Lexus, Kia, Hyundai, Mitsubishi, Suzuki, and others. Comparable to Faurie as a multi-brand French dealer group combining OEM partnerships, new/used sales, and aftermarket services.
- Bodemer: Western France multi-brand automotive distributor for Renault, Dacia, Nissan, and other brands. Highly comparable to Faurie due to overlapping Renault Group franchise footprint, similar regional dealership structure, and identical revenue mix of new car sales, used vehicles, and aftersales.
- Groupe Parot: French multi-brand automotive dealer group distributing Ford, BMW, MINI, Volvo, Land Rover, and others across 50+ locations. Comparable to Faurie as a multi-brand dealer with similar geographic spread, mixed mass-market and premium brand portfolio, and integrated service operations.
- Groupe Bernard: Multi-brand automotive distribution group based in eastern France representing Toyota, Lexus, BMW, MINI, Volkswagen, Audi, and others. Direct competitor to Faurie in the French multi-brand dealership space with comparable revenue streams across new vehicles, used cars, financing, and aftermarket services.
- Groupe Delourmel: French multi-brand automotive dealer with Renault, Dacia, Nissan, and Alpine franchises. Comparable to Faurie due to nearly identical Renault Group brand portfolio, similar multi-region concession structure, and full-service dealership model.
- Groupe Jean Rouyer: French multi-brand automotive dealer group distributing Renault, Dacia, Alpine, and other brands across central and western France. Direct peer to Faurie with substantial brand portfolio overlap, comparable dealership footprint, and similar multi-region service operations.
- Groupe Hess: French multi-brand automotive dealer group representing Renault, Dacia, Nissan, and other brands. Comparable to Faurie in business model as a regional multi-brand dealer combining new car sales, used vehicles, financing, and aftersales across multiple French territories.
- Groupe Lamirault: French automotive distribution group operating multi-brand dealerships in western France. Comparable to Faurie in scale, multi-brand franchise structure, and integrated service business model.
Broad incumbents
- Hendrick Automotive Group: Largest privately-held automotive dealer group in the United States with 140+ dealerships across multiple brands. Comparable to Faurie as a large multi-brand, multi-region dealer group but operating at significantly greater scale and geographic scope, providing a broad incumbent benchmark for dealership economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Faurie social profiles
Digital presenceFaurie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faurie leadership team
Management profileNumber of profiles
Faurie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faurie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faurie
What does Faurie do?
Faurie operates a multi-brand automotive dealership network across southwest France, distributing new and used vehicles from 19-20 brands including Renault, Dacia, Opel, Volkswagen, Audi, SEAT, Cupra, Skoda, MG Motor, Suzuki, Omoda & Jaecoo, and Alpine. The company provides an integrated automotive ecosystem encompassing vehicle sales, financing, trade-in services, after-sales maintenance and repair, vehicle rental, and electric vehicle charging solutions through 60 physical concessions.
Is Faurie a public or private company?
Faurie is a private company. It is classified as unknown and is currently operating.
When was Faurie founded?
Faurie was founded in 1927. It employs 101 to 250 people.
Where is Faurie based?
Faurie is headquartered in Brive-la-gaillarde, France, in the Europe region.
How does Faurie make money?
Six revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are vehicle Maintenance and Repair Services, vehicle Financing, vehicle Trade-in/Reprise, vehicle Rental and electric Vehicle Charging Solutions.
Who are Faurie's main competitors?
Direct peers on record are Groupe Chopard, Groupe GCA, Bodemer, Groupe Parot, Groupe Bernard, Groupe Delourmel, Groupe Jean Rouyer, Groupe Hess and Groupe Lamirault. Hendrick Automotive Group is listed as a broad incumbent.
Does Faurie have an API?
No public API is recorded for Faurie.