Bodemer
Groupe Bodemer is a French family-owned automotive distribution and mobility services group operating 38 BodemerAuto dealerships across Brittany and Normandy, distributing Renault, Dacia, Nissan, Alpine, and BYD vehicles, with €1.1 billion in annual revenue.
- Company typePrivate
- Founded1922
- HeadquartersSaint-brieuc, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bodemer does
Groupe Bodemer is a French family-owned automotive distribution and mobility services group headquartered in Saint-Brieuc and founded in 1922 by Pierre and Claude Bodemer, now in its fourth generation of family leadership under President Alain Daher with rotating governance between Manon Daher and Thibaud Carissimo effective June 2025. The group operates a vertically integrated automotive platform centered on 38 BodemerAuto physical dealerships across Brittany, Normandy, and Pays de la Loire, distributing Renault, Dacia, Nissan, Alpine, and BYD vehicles, complemented by the 100%-digital Briocar used-vehicle sales platform. Underpinning the dealership network is industrial-scale infrastructure including the 20,000m² Centre Automobile Logistique at Saint-Caradec (handling 17,500 parts references and 3,000 parcels daily), a second logistics platform at Guilberville, and the 6,000m² Centre Auto de Préparation (CAP) at Bruz, which has reconditioned over 20,000 used vehicles since its 2021 launch.
Bodemer firmographics
Firmographics- Name
- Bodemer
- Legal name
- SAS BODEMER
- Website
- https://bodemer.fr
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Groupe Bodemer is a French family-owned automotive distribution and mobility services group operating 38 BodemerAuto dealerships across Brittany and Normandy, distributing Renault, Dacia, Nissan, Alpine, and BYD vehicles, with €1.1 billion in annual revenue.
- Ownership category
- akta.pro rank
Where Bodemer is headquartered
LocationHeadquarters
- HQ city
- Saint-brieuc
- HQ country
- France
- HQ region
- Europe
Offices14 records
Markets served
Bodemer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Distribution: Sale of new vehicles through BodemerAuto dealerships for Renault, Dacia, Nissan, Alpine brands, plus BYD electric vehicles
- Used Vehicle Sales: Sale of used vehicles through BodemerAuto physical dealerships and Briocar digital platform; vehicle reconditioning through CAP center
- After-Sales Service and Maintenance: Vehicle maintenance, repair, and servicing through dealership workshops; nearly half of workforce dedicated to after-sales
- Auto Parts Distribution: Distribution of replacement parts through Centre Automobile Logistique network serving 800+ clients with daily deliveries
- Vehicle Rental Services: Short and long-term vehicle rental through BLC Automotive and Avis franchise locations
- Roadside Assistance: 24/7 breakdown and towing services through Les Dépanneurs Engagés network across Brittany and Normandy
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
Bodemer product offering
Product offeringCore offering
Groupe Bodemer is a family-owned automotive distribution and mobility services group in Western France. It distributes new and used vehicles from Renault, Dacia, Nissan, Alpine, and BYD through 38 BodemerAuto dealerships and the Briocar online platform, and provides after-sales maintenance, a 20,000m² spare-parts logistics operation, industrial vehicle reconditioning, long-term leasing (BLC Automotive), and 24/7 roadside assistance (Dépanneurs Engagés).
Product overview
Groupe Bodemer operates as an automobile distribution and mobility services group with a multi-brand, multi-activity portfolio. The core business centers on BodemerAuto with 38 vehicle distribution sites selling Renault, Dacia, Nissan, Alpine, and BYD brands. Supporting activities include Briocar (digital used car sales), BLC Automotive (long-term rental), Centre Automobile Logistique (spare parts distribution across two platforms), Centre Auto de Préparation (vehicle reconditioning), Dépanneurs Engagés (breakdown services), and professional fleet services. The group also operates Avis franchises and Mobilize Share car sharing. This platform-plus-services model enables the group to serve the complete vehicle lifecycle from new sales through aftermarket services and mobility solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- BodemerAuto Main automobile distribution brand of Groupe Bodemer operating 38 concessions across Brittany and Normandy; distributes new vehicles (Renault, Dacia, Nissan, Alpine, BYD) and used vehicles with full after-sales support, financing, and trade-in services.
- Briocar 100% digital used-vehicle sales platform enabling online purchase of second-hand cars with trade-in, financing, and nationwide home delivery for individual consumers across France.
- BLC Automotive (Business Lease Consulting) Long-term vehicle rental (LLD) brand for artisans, merchants, and liberal professionals, offering flexible leasing solutions and personalised advisory through national agencies.
- Centre Auto de Préparation (CAP) Industrialized used-vehicle reconditioning facility at Bruz handling all-makes used vehicles from the group's concessions and preparing new BYD vehicles; has reconditioned 20,000+ vehicles since 2021.
- Centre Automobile Logistique Spare-parts distribution platform with two facilities (Saint-Caradec in Brittany and Guilberville in Normandy); 20,000m2 centre, 17,500 auto-parts references, 3,000 parcels processed daily, 20,000 tyres handled per month; serves 800+ independent garages and repair shops.
- Dépanneurs Engagés 24/7 breakdown and towing service operating across Brittany and Normandy, with a 30-minute intervention guarantee for individual and business customers.
- Electrik Automobile (BYD Distribution) Subsidiary created for exclusive BYD electric, hybrid, and hydrogen vehicle distribution in the Grand Ouest; operates 11 BYD points of sale across Brittany, Normandy, and Pays de la Loire, targeting 3,500 registrations by end-2026.
- Professional Fleet and B2B Services Professional services and fleet management solutions serving over 3,600 professional clients for company vehicle and utility purchases through BodemerAuto concessions and BLC Automotive.
- After-Sales Service and Maintenance Vehicle maintenance, repair and servicing through BodemerAuto dealership workshops, with nearly half of the group's workforce dedicated to after-sales operations.
- Avis Franchise Car Rental Avis car rental franchise operated by the group at multiple locations including Guingamp, providing short and long-term rental fleet services.
Quantifiable outcome
- 43,000 vehicles sold annually
- +5 more outcomes
Companies that use Bodemer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bodemer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bodemer partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered secondary, core and minor.
- Institut LemonniersecondaryTraining partnership for Bac Pro Carrosserie-Peinture apprenticeship; class of 10 students from September 2025 with goal of hiring 5 graduates in Bodemer concessions
- AlpinecoreExclusive Alpine distribution including dedicated showroom in Rennes; one of top Alpine dealers in France
- Renault Group (Renault, Dacia brands)corePrimary brand partnership for vehicle distribution; BodemerAuto is largest Renault Group single-brand distributor in Western France with 38 dealership sites across Brittany and Normandy
- BYD (Build Your Dreams)coreExclusive electric vehicle brand partnership; Bodemer operates 11 BYD points of sale through Electrik Automobile subsidiary as of 2026, targeting 3,500 registrations
- NissancoreVehicle distribution partnership for Nissan brand through BodemerAuto dealership network
- AvissecondaryCar rental franchise partnership providing vehicle rental services to customers; includes locations like Guingamp
- MotriosecondaryMulti-brand garage network partnership for independent repair shops; Bodemer organizes regional Motrio conventions in Brittany and Normandy
- TotalEnergiessecondaryPartnership for Nano compact charging station deployment; first Nano station in Brittany installed at Saint-Alban BodemerAuto location
- Mobilize (Renault Group)secondaryMobilize Share car-sharing service offered through BodemerAuto dealerships
- French Army/MilitarysecondaryPartnership to help military personnel transition to civilian careers in automotive sector through specialized training programs
- Damien SeguinminorHandisport sailor sponsorship reflecting company values; supports supplier and employee engagement through inspirational partnership
- CARSAT BretagneminorWorkplace safety and health insurance fund collaboration for employee safety improvements, ergonomics, and accident prevention
Scale indicators14 records
Recent moves12 records
Expansion highlights6 records
Bodemer competitors and assessment
Company assessmentDirect peers
- Renault Retail Group: The captive dealership arm of Renault Group itself, operating a multi-country network of Renault, Dacia, Alpine, and Nissan franchises. Direct competitor to BodemerAuto in the French Renault distribution market and the most obvious reference point for OEM-dealer economics.
- Emil Frey Group: Switzerland-headquartered pan-European automotive retail group operating hundreds of multi-brand dealerships and parts distribution centers. Closest international analog to Bodemer's combination of multi-brand dealerships, parts logistics, and used-car reconditioning.
- Maurin Group: French family-owned multi-brand automotive dealer group (Renault, Dacia, Peugeot, Citroën, etc.) headquartered in the South of France. Closely comparable in business model (multi-brand franchise dealer with parts and services) to a France-based private competitor of similar mid-large scale.
- Mary Automobiles: Independent French multi-brand automotive dealer group with regional concentration in Northwestern France (Normandy, Brittany), directly overlapping Bodemer's Grand Ouest footprint. The most geographically relevant domestic peer for competitive benchmarking.
- Louyet Group: Belgian family-owned automotive retail group distributing multiple brands (including Renault Group) with integrated after-sales, parts, and mobility services. Comparable in profile to Bodemer: multi-brand, family-owned, mid-size European dealer with parts/logistics infrastructure.
- Alliance Automotive Group: Major European multi-brand automotive parts distributor with strong footprint in France and the UK. Closest pure-play analogue to Bodemer's Centre Automobile Logistique, validating the strategic logic of scaling independent parts distribution to 800+ garage clients.
Broad incumbents
- D'Ieteren: Belgian-listed mobility group combining automotive retail (D'Ieteren Automotive) with vehicle leasing, refurbishment, and parts distribution. Comparable to Bodemer's diversified mobility services model at materially larger scale.
- Inchcape plc: London-listed global automotive distributor and retailer across more than 40 markets, with growing emphasis on distribution agreements with EV/Chinese OEMs. A relevant international comparator for Bodemer's BYD partnership model and multi-brand retail playbook.
- Pendragon plc: UK-listed automotive retailer with multi-brand franchise operations and used-car platforms (including Car Store). Relevant public-market reference for evaluating European dealer economics, capital allocation, and digital used-car strategy (Briocar analogue).
Others
- BYD Europe: European distribution arm of Bodemer's key EV OEM partner. Comparable as the upstream franchise partner whose product strategy directly determines Electrik Automobile's volume and margin trajectory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bodemer social profiles
Digital presenceBodemer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodemer leadership team
Management profileNumber of profiles
Profiles6 records
Bodemer subsidiaries and ownership
Company hierarchySubsidiaries9 records
Bodemer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodemer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodemer
What does Bodemer do?
Groupe Bodemer is a family-owned automotive distribution and mobility services group in Western France. It distributes new and used vehicles from Renault, Dacia, Nissan, Alpine, and BYD through 38 BodemerAuto dealerships and the Briocar online platform, and provides after-sales maintenance, a 20,000m² spare-parts logistics operation, industrial vehicle reconditioning, long-term leasing (BLC Automotive), and 24/7 roadside assistance (Dépanneurs Engagés).
Is Bodemer a public or private company?
Bodemer is a private company. It is classified as family owned and is currently operating.
When was Bodemer founded?
Bodemer was founded in 1922. It employs 1,001 to 5,000 people.
Where is Bodemer based?
Bodemer is headquartered in Saint-brieuc, France, in the Europe region.
How does Bodemer make money?
Six revenue lines are on record. New Vehicle Distribution is the primary driver. The others are used Vehicle Sales, after-Sales Service and Maintenance, auto Parts Distribution, vehicle Rental Services and roadside Assistance.
Who are Bodemer's main competitors?
Direct peers on record are Renault Retail Group, Emil Frey Group, Maurin Group, Mary Automobiles, Louyet Group and Alliance Automotive Group. Broad incumbents are D'Ieteren, Inchcape plc and Pendragon plc. BYD Europe is listed as an others.
Does Bodemer have an API?
No public API is recorded for Bodemer.