GoCrisis
GoCrisis is a private global crisis management services firm providing end-to-end organizational resilience services — preparedness planning, training, response activation, and recovery — to FTSE 100 companies and large enterprises, with aviation as the lead vertical and a global network of 1,200+ responders.
- Company typePrivate
- Founded2014
- HeadquartersNewbury, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GoCrisis does
GoCrisis is a private global crisis management services firm founded in 2014 and headquartered in Newbury, United Kingdom, with a primary legal entity incorporated as GoCrisis Management Pty Limited in Western Australia, Australia. The company delivers end-to-end organizational resilience services spanning risk audits, safety management systems, crisis preparedness planning, training, response activation, and recovery. Its clientele consists of FTSE 100 companies and other large enterprises across multiple regulated verticals, with aviation (business and commercial) as the lead focus, alongside energy and natural resources, manufacturing, hospitality, education, maritime, rail and road, consumer and retail, business, and government.
The core technology offering is Contingency360, a packaged ERP-style solution for business and private aviation that integrates real-time aircraft monitoring with emergency response management, crisis training, and family assistance coordination, delivered through a strategic partnership with MedAire. Beyond Contingency360, the company operates a rapidly activatable multi-channel Contact Centre (calls, social media, email), a specialized Media Call Centre, Family Assistance Centre (FAC) management aligned to industry regulations and U.S. legislative standards, and a global responder network of 1,200+ trained crisis professionals across the UK, Europe, the US, China, India, the Middle East, South Africa, and Australia.
GoCrisis generates revenue through managed services (retainers, crisis activation fees) and professional services (consultancy, training, exercises), delivered via direct enterprise sales with a consultative approach. Distribution is supported by six regional offices — Ascot (UK and EU HQ), Fort Lauderdale (Americas HQ), Perth (Oceania HQ), Beijing, Schiphol, and Dubai (MENA HQ) — and strategic partnerships with IATA, NBAA (via MedAire), UKAEPG, AERO, and ARFF. The company is led by CEO Elmarie Marais and EVP Americas Barbara Webster, operates with no disclosed external funding, and is founder/management-owned.
GoCrisis firmographics
Firmographics- Name
- GoCrisis
- Legal name
- GoCrisis Management Pty Limited
- Website
- https://gocrisis.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoCrisis is a private global crisis management services firm providing end-to-end organizational resilience services — preparedness planning, training, response activation, and recovery — to FTSE 100 companies and large enterprises, with aviation as the lead vertical and a global network of 1,200+ responders.
- Ownership category
- akta.pro rank
GoCrisis industry classification
Industry- Product category
- Crisis Management Services
- NAICS
- Emergency and Other Relief Services (62423)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)
- akta.pro secondary industries
- Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB), Emergency Response, Spill Prevention & Crisis Preparedness (BPAHAJAM)
Keywords
Where GoCrisis is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
GoCrisis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Crisis Management Professional Services: GoCrisis provides end-to-end organizational resilience services including crisis preparedness planning, training, response and recovery. Services are delivered through a combination of retainer agreements, crisis activation fees, and ongoing consultancy engagements.
- Training and Exercises: Preparing executives and teams to respond according to best practice principles and industry regulations in crisis management. Provided as professional services engagements.
- Consultancy Services: Risk assessments, crisis response planning, business continuity, and crisis communications plan development offered as consulting engagements.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
GoCrisis product offering
Product offeringCore offering
GoCrisis is a global crisis management services firm delivering end-to-end organizational resilience across risk audits, safety management systems, crisis preparedness planning, response, and recovery. Core offerings include crisis communications, humanitarian and family assistance, disaster assistance, training and exercises, consultancy, and rapid-activation contact centre support for enterprise clients in regulated industries, with a specialized aviation ERP product (Contingency360).
Product overview
GoCrisis is a global crisis management services company providing end-to-end organisational resilience services spanning risk audits, safety management systems, planning, training, crisis response, and recovery. The company operates as a services firm rather than a software product, offering a portfolio of interconnected consulting and response services. The core service offerings include Contact Centre (rapid activation call/social media/email support), Humanitarian Assistance (family and survivor care including mental health and logistical support), Crisis Communications (media management and spokesperson support), Disaster Assistance (search, recovery, and repatriation), Training and Exercises (executive and team preparedness programmes), and Consultancy (risk assessments and crisis planning). Contingency360 represents the company's dedicated product for the business aviation sector, combining monitoring, response, training, and family assistance into a unified ERP solution. GoCrisis's services are delivered through a global network of over 1,200 trained responders located across the United Kingdom, Europe, United States, China, India, Middle East, South Africa, and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Contingency360: Comprehensive ERP solution for business and private aviation, delivering end-to-end crisis management from monitoring to recovery.
Products and services
- Contact Centre A rapidly activatable contact centre providing inbound and outbound call handling, social media response, and email support during incidents. Staffed with trained agents who deliver approved messaging and maintain data management with continuous reporting and intelligence tracking. Designed for organizations needing rapid multi-channel communications during a crisis.
- Humanitarian Assistance Comprehensive family and survivor assistance services including establishment of family assistance centres, cultural accommodation, mental health support, logistical coordination, hospital liaison, and long-term support services for people affected by crisis incidents.
- Crisis Communications Expert crisis communications support including media management, spokesperson guidance, message development, FAQ preparation, media release adaptation, media monitoring, and media call centre services for organizations managing crisis situations.
- Disaster Assistance Search and recovery operations, identification and repatriation services for those who have lost their lives and their belongings following disasters. Provided to organizations needing specialist response to fatal incidents.
- Training and Exercises Crisis management training programmes preparing executives and teams to respond according to best practice principles and industry regulations. Provided as professional services engagements for enterprise clients.
- Consultancy Professional advisory services covering risk assessments, crisis response planning, business continuity, and crisis communications plan development offered as consulting engagements for enterprise clients.
- Contingency360 A comprehensive enterprise resource planning (ERP) solution for business and private aviation, delivering end-to-end crisis management from monitoring to recovery. Integrates real-time aircraft monitoring, emergency response management, crisis training, and family assistance capabilities for aviation operators.
Quantifiable outcome
- Global responder network covering UK, Europe, US, China, India, Middle East, South Africa, Australia and beyond
- +1 more outcomes
Companies that use GoCrisis
Customer profileNamed customers6 records
Segments11 records
Ideal customer profiles3 records
GoCrisis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoCrisis partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MedAirecoreMedAire has integrated GoCrisis capabilities into its Contingency 360 crisis response service for business aviation. This partnership combines GoCrisis crisis management expertise with MedAire's real-time aircraft monitoring and emergency response management, crisis training, and family assistance services.
- IATAcoreGoCrisis maintains an IATA partnership and displays the IATA logo on its website, indicating alignment with international aviation standards and best practices in emergency response.
- NBAAcoreGoCrisis partner MedAire became an affinity partner of NBAA (National Business Aviation Association), offering members 10% savings on mental health support services.
- MLCminorPartner logo displayed on GoCrisis website - partnership details not fully specified in available content.
- UKAEPG (UK Airline Emergency Planning Group)minorPartner logo displayed on GoCrisis website - partnership details not fully specified in available content.
- AERO (Aviation Emergency Response Organization)minorPartner logo displayed on GoCrisis website - partnership details not fully specified in available content.
- ARFF (Aircraft Rescue and Fire Fighting Working Group)minorPartner logo displayed on GoCrisis website - partnership details not fully specified in available content.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GoCrisis competitors and assessment
Company assessmentDirect peers
- Crisis24 (GardaWorld): Global crisis management, intelligence and security services firm with retained executive protection, travel risk, mass notification and response capabilities that directly overlap GoCrisis's preparedness, response and family assistance offering.
- International SOS: Worldwide medical and security assistance company operating 24/7 assistance centres, evacuation and crisis response for multinationals — comparable to GoCrisis's contact centre activation and humanitarian/family assistance services.
- MedAire: Aviation-focused medical and safety assistance provider; GoCrisis's Contingency360 partner. Operates in the same aviation crisis response niche and serves overlapping business and commercial aviation customers.
- Control Risks: Specialist risk consultancy delivering crisis response, incident management, business continuity and resilience advisory globally — GoCrisis's closest direct competitor in enterprise crisis advisory.
- S-RM: Global corporate intelligence and crisis management consultancy providing crisis response, security consulting and training — directly comparable in service mix and target client profile.
Broad incumbents
- FTI Consulting: Global advisory firm with a dedicated Strategic Communications segment offering crisis communications, reputation protection and response services — overlapping with GoCrisis's communications and advisory practice from a much larger base.
- Kroll: Risk solutions and investigations firm with cyber, incident response and security consulting offerings; comparable to GoCrisis in crisis readiness and corporate security advisory for FTSE-grade clients.
- BCW (Burson Cohn & Wolfe): Large global communications agency whose crisis and issues management practice competes for the same crisis communications retainer work GoCrisis provides.
- Deloitte Advisory (Crisis & Resilience): Big Four advisory practice offering enterprise-wide crisis management, business continuity and resilience consulting, often bundling into broader risk mandates — competing primarily at the larger FTSE/multi-national end of the market.
Regional players
- SOS International: European-headquartered security, crisis management and emergency response provider with comparable travel risk, evacuation and crisis advisory offerings, focused on the European/Nordic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GoCrisis social profiles
Digital presenceGoCrisis financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCrisis leadership team
Management profileNumber of profiles
Profiles2 records
GoCrisis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCrisis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCrisis
What does GoCrisis do?
GoCrisis is a global crisis management services firm delivering end-to-end organizational resilience across risk audits, safety management systems, crisis preparedness planning, response, and recovery. Core offerings include crisis communications, humanitarian and family assistance, disaster assistance, training and exercises, consultancy, and rapid-activation contact centre support for enterprise clients in regulated industries, with a specialized aviation ERP product (Contingency360).
Is GoCrisis a public or private company?
GoCrisis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCrisis founded?
GoCrisis was founded in 2014. It employs 101 to 250 people.
Where is GoCrisis based?
GoCrisis is headquartered in Newbury, United Kingdom, in the Europe region.
How does GoCrisis make money?
Three revenue lines are on record. Crisis Management Professional Services are the primary driver. The others are training and Exercises and consultancy Services.
Who are GoCrisis's main competitors?
Direct peers on record are Crisis24 (GardaWorld), International SOS, MedAire, Control Risks and S-RM. Broad incumbents are FTI Consulting, Kroll, BCW (Burson Cohn & Wolfe) and Deloitte Advisory (Crisis & Resilience). SOS International is listed as a regional player.
Does GoCrisis have an API?
No public API is recorded for GoCrisis.
What industry is GoCrisis in?
GoCrisis's product category is Crisis Management Services. Its primary akta.pro industry code is BPAKADAI, Business Continuity, Crisis Management & Resilience Planning, with a secondary code of HLAJAGAB, Disaster Response Coordination & Incident Command (EOC/ICS). Its NAICS code is 62423 and its SIC code is 8090.