SSG

Electrical Products Manufacturingssgbd.com

Company typePrivate
Founded1994
HeadquartersDhaka, Bangladesh
Headcount1,001–5,000
GTM typeB2B
OfferingHardware or Manufacturing

SSG firmographics

Firmographics

Name: SSG
Legal name: Super Star Group Limited
Website: https://ssgbd.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

SSG industry classification

Industry

Product category: Electrical Products Manufacturing
NAICS: Electrical Equipment Manufacturing (33531), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Motor and Generator Manufacturing (335312)
SIC: Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)
akta.pro primary industry: Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)
akta.pro secondary industries: Renewable Manufacturing Materials & Subcomponents (Glass, EVA/Backsheet, Composites, Magnets) (EUAMAHAL), Solar Mounting, Racking, Trackers & Structural BOS Manufacturing (EUAMAHAC)

Keywords

LED lighting products
Electrical accessories
Ceiling fans
Electrical cables
Solar energy systems

Where SSG is headquartered

Location

Headquarters

HQ city: Dhaka
HQ country: Bangladesh
HQ region: Asia

Offices1 record

Markets served

SSG business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

LED Lighting Products: Manufacturing and sale of LED bulbs, tube lights, panel lights, and flood lights through multiple brands (Super Star, Orlee, Roots, Blink) to residential and commercial customers
Electrical Accessories: Production and distribution of switches, sockets, circuit breakers, distribution boxes, and other electrical accessories through Super Star Electrical Accessories Ltd
Fans: Manufacturing and sale of ceiling fans, net fans, exhaust fans, table fans, wall fans, and rechargeable fans through Super Star Fan Limited
Electrical Cables: Production of house wiring cables, communication cables, and low voltage cables for residential, commercial, and industrial sectors through Super Star Cables Ltd
Solar Energy Solutions: Solar energy systems and products for underserved and remote communities through Super Star Renewable Energy Ltd
Real Estate: Real estate development through SSG Holdings Ltd, creating quality homes and communities in Bangladesh
Vertical Transportation: Elevator and escalator supply, installation, and maintenance services through Super Star Engineering Ltd
Aquaculture: Sustainable aquaculture farming, processing, and marketing of freshwater fish through SSG Agro Limited

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

SSG product offering

Product offering

Core offering

SSG (Super Star Group Limited) manufactures and distributes a comprehensive range of electrical products in Bangladesh under four brands — Super Star, Orlee, Roots, and Blink — spanning LED lighting (bulbs, tubes, panels, flood lights, down panel LEDs), electrical accessories (switches, sockets, circuit breakers, distribution boxes, energy meters, extension sockets), fans (ceiling, net, stormy, exhaust, table, wall, rechargeable, pedestal), electrical cables (house wiring, communication, low voltage), solar energy systems, and elevator/escalator solutions. The company operates 11 wholly-owned business units including Super Star Electronics Limited, I.R Bulb Company Limited, Super Star Electrical Accessories Ltd., Super Star Fan Limited, Super Star Cables Ltd., Super Star Engineering Ltd., and Super Star Renewable Energy Ltd., reaching customers through a nationwide dealer/distributor network, retail outlets, direct-to-consumer e-commerce (ssgeshop.com), and corporate project sales channels.

Product overview

SSG (Super Star Group) operates a multi-brand, multi-category electrical products portfolio under four consumer brands: Super Star (premium), Orlee (affordable lighting), Roots (lighting and accessories), and Blink (lighting, fans, and accessories). The core Super Star brand encompasses an extensive range of LED lighting products (bulbs, tubes, panel lights, flood lights, track lights, down panel LEDs, wall LEDs, emergency lights), electrical accessories (gang switch sockets in 15+ series, piano switch sockets, circuit breakers including MCB/MCCB/RCBO, distribution boxes, extension sockets, energy meters), and multiple fan types (ceiling, net, stormy, exhaust, table, wall, rechargeable, pedestal). Additionally, the company manufactures electrical cables (house wiring, communication, low voltage) and solar energy solutions. The diversified product portfolio serves residential, commercial, industrial, and agricultural (aquaculture) sectors across Bangladesh.

Differentiator

Problem solved

Functional benefit

Brands

Super Star: Primary brand for lighting and electrical products
Orlee
Roots
Blink

Products and services

LED Lighting Products (LED Bulbs, LED Tubes, Down Panel LEDs, Panel Lights) Energy-efficient LED bulbs, tubes, down panel LEDs, and panel lights available across Super Star, Orlee, Roots, and Blink brands for residential, commercial, and project applications with wide-voltage operation and stable performance.
Electrical Switches and Sockets (Gang Switch Sockets, Piano Switch Sockets) Premium-grade electrical switches and sockets across multiple series (Rose, Lotus, Safe, Gold Ray, Ultimate, Slim, ALPHA, Glamour, KITO, MARBLE, MIRROR, Shuvro, Snow White, Subarno, ULTIMA GOLD) and piano-finish designs conforming to international safety standards for modern homes and commercial interiors.
Circuit Breakers (MCB, MCCB, RCBO, Kawamura MCB) Safety circuit protection devices including Miniature Circuit Breakers (MCB), Moulded Case Circuit Breakers (MCCB), Residual Current Breaker with Overcurrent (RCBO), and Kawamura MCB for overload, short circuit, and earth leakage protection across residential, commercial, and industrial installations.
Distribution Boxes Safe power distribution enclosures available in 1-way, 2-way, 3-way, 4-way, and 6-9 way configurations for organized circuit management in residential, commercial, and industrial settings.
Extension Sockets Multi-outlet power strips featuring virgin polycarbonate body, copper busbar, 11-feet cable, and safety shutters for homes, offices, and shops.
Energy Meters (Sub Meter, Single Phase Meter, Neutral Missing Meter) Digital energy meters for accurate power monitoring and consumption tracking across sub-metering, single-phase, and neutral-missing applications for residential and commercial installations.
Fans (Ceiling, Net, Stormy, Exhaust, Table, Wall, Rechargeable, Pedestal) High-quality cooling fans with quiet operation and durable performance, including ceiling fans, net fans, stormy fans, exhaust fans, table fans, wall fans, rechargeable fans, and pedestal fans manufactured by Super Star Fan Limited and marketed under the Super Star and Blink brands.
Electrical Cables (House Wiring, Communication, Low Voltage) High-quality electrical cables for residential, commercial, and industrial applications including house wiring cables, communication cables, and low voltage cables manufactured by Super Star Cables Ltd.
Solar Energy Solutions (Solar Panels, Off-Grid Fan FT35-Series, SSG-GLSP-03) Solar energy systems and products for homes, businesses, and community projects produced by Super Star Renewable Energy Ltd, meeting ISO, BUET, and IDCOL standards, with the FT35-Series off-grid fan and SSG-GLSP-03 solar panel receiving Global LEAP Awards recognition for international innovation.
Elevator and Escalator Solutions Elevator and escalator supply, installation, testing, commissioning, and maintenance services delivered by Super Star Engineering Ltd's experienced team (15-25 years of expertise) for residential, commercial, and industrial buildings in Bangladesh.

Quantifiable outcome

Products meet top international and local standards including ISO, BUET, and IDCOL certifications
+1 more outcomes

Companies that use SSG

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

SSG technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SSG partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

SSG competitors and assessment

Company assessment

Broad incumbents

Signify (Philips Lighting): Global leader in LED lighting and IoT lighting systems (Philips brand), present across South Asia including Bangladesh. Comparable to SSG's Super Star LED business as a premium-brand benchmark and as a competitor in commercial and project lighting.
Havells India: India's leading electrical equipment conglomerate spanning lighting (Havells, Crabtree), fans, switches, cables, MCBs, and solar. Closest large-cap analog to SSG's diversified electrical products portfolio across similar categories and price tiers.
Crompton Greaves Consumer Electricals: Large-cap Indian player in fans, lighting, pumps, and appliances. Comparable to SSG's fan business (ceiling, table, exhaust, rechargeable) and on lighting products, with a more mature branded distribution footprint.

Direct peers

Orient Electric: CK Birla Group company manufacturing fans, lighting, switches, and home appliances across India and international markets. Directly comparable to SSG on the fan and lighting categories and similar multi-channel distribution model.
Symphony Limited: Leading manufacturer of air coolers and fans in Bangladesh and India, with growing exposure to LED lighting and electrical products. Comparable to SSG on the fan product line and on multi-brand distribution across South Asian markets.
V-Guard Industries: Indian manufacturer of voltage stabilizers, UPS, electrical accessories, fans, and solar products, with strong South India distribution. Comparable to SSG on switches, distribution boxes, and entry into solar energy products with a similar dealer-led model.
Marcel: Bangladesh-based electronics and home appliance manufacturer under Rangs Group, producing TVs, refrigerators, ACs, fans, and LED lighting. Comparable to SSG as a domestic multi-brand electrical/electronics manufacturer operating a parallel nationwide distribution model in Bangladesh.
Polycab India: India's largest cable and wire manufacturer with growing presence in switches, lighting, fans, and solar. Comparable to SSG via the Super Star Cables subsidiary and on the broader electrical-products distribution and brand strategy.
Rangs Electronics: Bangladesh-based electronics and appliance manufacturer (parent of Marcel) producing TVs, refrigerators, fans, and electrical products. Direct Bangladesh-market peer to SSG across overlapping consumer-electrical categories and dealer networks.
Walton Hi-Tech Industries: Bangladesh's largest electronics and home appliances manufacturer, producing LED TVs, refrigerators, ACs, lighting, and electrical accessories. Directly comparable to SSG as a domestic multi-category electrical/electronics manufacturer competing in the same Bangladesh market across overlapping product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

SSG compliance and trust

Trust signal

Compliance2 records

SSG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SSG leadership team

Management profile

Number of profiles

Profiles6 records

SSG subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

SSG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SSG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSG

What does SSG do?

Is SSG a public or private company?

SSG is a private company. It is classified as family owned and is currently operating.

When was SSG founded?

SSG was founded in 1994. It employs 1,001 to 5,000 people.

Where is SSG based?

SSG is headquartered in Dhaka, Bangladesh, in the Asia region.

How does SSG make money?

Eight revenue lines are on record. LED Lighting Products are the primary driver. The others are electrical Accessories, fans, electrical Cables, solar Energy Solutions, real Estate, vertical Transportation and aquaculture.

Who are SSG's main competitors?

Broad incumbents on record are Signify (Philips Lighting), Havells India and Crompton Greaves Consumer Electricals. Direct peers are Orient Electric, Symphony Limited, V-Guard Industries, Marcel, Polycab India, Rangs Electronics and Walton Hi-Tech Industries.

Does SSG have an API?

No public API is recorded for SSG.

What industry is SSG in?

SSG's product category is Electrical Products Manufacturing. Its primary akta.pro industry code is EUAMAHAB, Solar Inverters, Power Optimizers & MLPE Manufacturing, with a secondary code of EUAMAHAL, Renewable Manufacturing Materials & Subcomponents (Glass, EVA/Backsheet, Composites, Magnets). Its NAICS code is 33531 and its SIC code is 3600.