ServiceMaster Restore

What ServiceMaster Restore does

ServiceMaster Restore is a disaster restoration franchise brand founded in 1952 and operated under ServiceMaster Global Holdings, Inc. (NYSE: SERV). The brand runs an approximately 2,000-location franchise network worldwide that delivers 24/7/365 emergency restoration for water, fire and smoke, mold, storm, and odor damage to residential and commercial property owners. Service offerings span mitigation through full reconstruction, supported by IICRC-certified technicians, a 20,000-square-foot centralized training facility, and 3D Matterport imaging for damage documentation supplied to insurance carriers.

The business model is asset-light and franchise-driven. New franchisees make an initial investment of $266,600-$442,890, generating upfront franchise fees, while ongoing royalties and marketing fund contributions scale with franchisee revenue. Top-performing franchisees gross $2.5 million-$7.5 million annually, with at least one operator reaching a $25 million valuation. Go-to-market combines direct service requests (phone, website), insurance carrier referrals, and an enterprise commercial channel anchored by the SRM designation for large-loss projects. The brand targets residential homeowners and commercial property owners as its primary segments, with insurance carriers functioning as the principal referral channel rather than direct enterprise customers.

ServiceMaster Restore is in an active expansion phase. The brand opened 17 new franchise locations and signed 11 new deals through June 2025 (including eight expansions by existing owners), and has announced plans to add 52 new locations in 2026. Strategic capital is flowing in via Hidden River Strategic Capital's January 2025 platform investment in Restoration Alliance (a leading franchisee), positioning that operator for national roll-up. The brand also deepened its We Serve: Veterans community initiative, having raised more than $500,000 for Hire Heroes USA since 2023 and earning 2025 Partner of the Year. Underlying market size is reported at over $210 billion annually, and the brand has approximately 65 years of operating history plus a Canada presence recognized in the 2025 Elite Franchise Top 100 Canada ranking.

Name

ServiceMaster Restore

Legal name

ServiceMaster Restore

Website

https://servicemasterbyers.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceMaster Restore is a 1952-founded disaster restoration franchise brand with ~2,000 locations worldwide, providing 24/7 water, fire, mold, and storm damage restoration plus reconstruction to residential and commercial property owners via insurance and direct channels.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Commercial property restoration

Headquarters

HQ city

Lumberton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees and Royalties: ServiceMaster Restore operates as a franchise model. Initial franchise investment ranges from $266,600 to $442,890. Franchisees pay ongoing royalties and generate revenue through service delivery to customers.
2. Disaster Restoration Services: One-time service revenue from restoration services including water damage, fire damage, mold remediation, storm damage, and reconstruction. Services are typically billed per job based on scope of work, often coordinated with insurance claims.
3. Franchisee Revenue: Individual franchisees generate revenue through service delivery. Top-performing franchisees average $2.5 million to $7.5 million in gross sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ServiceMaster Restore is a disaster restoration franchise brand providing water damage mitigation, fire and smoke restoration, mold inspection and remediation, storm damage restoration, odor removal, and full reconstruction services for residential and commercial properties. Services are delivered 24/7/365 through approximately 2,000 independently owned franchise locations, supported by IICRC-certified technicians and 3D Matterport imaging technology for precise damage documentation and insurance claim support.

Product overview

ServiceMaster Restore is a disaster restoration franchise system offering a unified portfolio of restoration services for both commercial and residential clients. The core offering consists of specialized mitigation and recovery services organized around key damage categories: Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Inspection and Remediation, Storm/Disaster Damage Restoration, Odor Damage Removal, Specialty Services (board-up, reconstruction, packout), Ancillary Services (temporary site support), Pre-Loss Planning (commercial risk assessment), Carpet Cleaning, and Managed Repair/Construction Services. The company operates approximately 2,000 locations worldwide and provides 24/7/365 emergency response with over 65 years of industry experience since 1952.

Differentiator

Problem solved

Functional benefit

Brands

• We Serve: Veterans: A veterans support initiative through which ServiceMaster Restore raises funds for Hire Heroes USA, having raised over $500,000 since 2023 and earning 2025 Partner of the Year recognition.

Products and services

• Water Damage Restoration Water damage restoration and mitigation service for residential and commercial properties, including rapid extraction, drying, moisture control, and structural repair to limit further damage and support a safe recovery.
• Fire & Smoke Damage Restoration Fire and smoke restoration service for residential and commercial properties, including soot removal, odor control, cleanup, and structural repair to stabilize and restore affected spaces.
• Mold Inspection and Remediation Mold inspection and remediation service for residential and commercial properties to identify growth, contain and remove contamination, and address moisture conditions to reduce the risk of return.
• Storm/Disaster Damage Restoration Storm damage restoration service for residential and commercial properties impacted by wind, flooding, and severe weather, focused on securing property and restoring safe conditions.
• Odor Damage Removal Professional deodorization service to remove smoke, moisture, and other persistent odors using proven treatment methods for residential and commercial properties.
• Specialty Services Additional recovery services for residential and commercial properties, including board-up, reconstruction, packout, and specialized cleaning to support restoration from initial response to final stages.
• Ancillary Services Commercial facility services to enhance recovery with temporary solutions including portable lighting, restrooms, power, HVAC, fencing, dumpsters, and other site support offerings.
• Pre-Loss Planning Commercial planning service including risk assessment, response coordination, and documentation to proactively support faster recovery after a disaster event for businesses and commercial property owners.
• Commercial Carpet Cleaning Commercial carpet cleaning service after water, fire, and other disaster events using professional restoration equipment and advanced methods to remove moisture, debris, and odor while supporting fast, safe return to normal operations.
• Managed Repair (Construction Services) Construction services to rebuild and restore damaged residential and commercial properties, coordinate repairs, and support a smooth recovery from mitigation through final restoration.
• ServiceMaster Restore Franchise Opportunity Franchise business opportunity for entrepreneurs and existing franchise owners to operate ServiceMaster Restore disaster restoration services under the brand, with initial investment ranging from $266,600 to $442,890 covering franchise rights, training, equipment, and initial setup costs. Top performers average $2.5M-$7.5M in gross sales.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hire Heroes USAcoreStrategic or Co-development Partner · 14 July 2025ServiceMaster Restore partners with Hire Heroes USA through its We Serve: Veterans initiative. The company has raised over $500,000 for the nonprofit since 2023, including a national golf tournament generating more than $180,000. ServiceMaster Restore earned recognition as the nonprofit's 2025 Partner of the Year.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Servpro: Servpro is the largest direct competitor to ServiceMaster Restore, operating a franchise-based disaster restoration network of approximately 2,000+ locations offering the same core water, fire, and mold restoration services to residential and commercial customers via insurance referrals.
• Paul Davis Restoration: Paul Davis operates a franchise-based network of restoration offices across North America offering residential and commercial water, fire, mold, and storm damage restoration services — directly comparable to ServiceMaster Restore in business model, services, and customer base.
• PuroClean: PuroClean is a franchise-based property damage restoration company serving residential and commercial customers with water, fire, smoke, mold, and biohazard remediation — overlapping materially with ServiceMaster Restore's core service lines.
• Rainbow International Restoration: Rainbow International operates a franchise restoration network within the Neighborly brand family, providing water, fire, and mold restoration services to residential and commercial customers through insurance and direct channels — a direct franchise-system peer.
• AdvantaClean: AdvantaClean is a franchise-based franchise system specializing in mold remediation, water damage restoration, and indoor air quality services, serving both residential and light commercial customers — a more focused but materially overlapping competitor.
• 911 Restoration: 911 Restoration operates a franchise network providing water, fire, mold, and sewage damage restoration to residential and commercial customers, with comparable insurance-referral go-to-market motion and similar unit-level economics.
• COIT Cleaning & Restoration Services: COIT offers franchise-based disaster restoration and specialty cleaning services (water, fire, smoke, mold) across North America, with both residential and commercial customers — directly comparable in service mix, though smaller in franchise footprint.
• Duraclean International: Duraclean is a long-standing franchise-based restoration and cleaning services network covering water, fire, smoke, mold, and contents restoration — overlapping with ServiceMaster Restore's offerings and customer segments.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the world's largest disaster recovery and property restoration company, operating company-owned (not franchised) branches globally. It competes directly with ServiceMaster Restore on large commercial and industrial restoration projects and represents the upper end of the same market.

Regional players

• Mister Kleen: Mister Kleen is a Mid-Atlantic-based commercial janitorial and disaster restoration services provider, partially overlapping with ServiceMaster Restore's commercial restoration segment on the East Coast of the United States.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• Facebookfacebook.com/100067568402769
• LinkedInlinkedin.com/company/servicemaster-restore-by-ers-inc
• Instagraminstagram.com/servicemasterrestoreofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster Restore