ServiceMaster Restore
ServiceMaster Restore is a 1952-founded disaster restoration franchise brand with ~2,000 locations worldwide, providing 24/7 water, fire, mold, and storm damage restoration plus reconstruction to residential and commercial property owners via insurance and direct channels.
- Company typePrivate
- Founded1952
- HeadquartersLumberton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ServiceMaster Restore does
ServiceMaster Restore is a disaster restoration franchise brand founded in 1952 and operated under ServiceMaster Global Holdings, Inc. (NYSE: SERV). The brand runs an approximately 2,000-location franchise network worldwide that delivers 24/7/365 emergency restoration for water, fire and smoke, mold, storm, and odor damage to residential and commercial property owners. Service offerings span mitigation through full reconstruction, supported by IICRC-certified technicians, a 20,000-square-foot centralized training facility, and 3D Matterport imaging for damage documentation supplied to insurance carriers.
The business model is asset-light and franchise-driven. New franchisees make an initial investment of $266,600-$442,890, generating upfront franchise fees, while ongoing royalties and marketing fund contributions scale with franchisee revenue. Top-performing franchisees gross $2.5 million-$7.5 million annually, with at least one operator reaching a $25 million valuation. Go-to-market combines direct service requests (phone, website), insurance carrier referrals, and an enterprise commercial channel anchored by the SRM designation for large-loss projects. The brand targets residential homeowners and commercial property owners as its primary segments, with insurance carriers functioning as the principal referral channel rather than direct enterprise customers.
ServiceMaster Restore is in an active expansion phase. The brand opened 17 new franchise locations and signed 11 new deals through June 2025 (including eight expansions by existing owners), and has announced plans to add 52 new locations in 2026. Strategic capital is flowing in via Hidden River Strategic Capital's January 2025 platform investment in Restoration Alliance (a leading franchisee), positioning that operator for national roll-up. The brand also deepened its We Serve: Veterans community initiative, having raised more than $500,000 for Hire Heroes USA since 2023 and earning 2025 Partner of the Year. Underlying market size is reported at over $210 billion annually, and the brand has approximately 65 years of operating history plus a Canada presence recognized in the 2025 Elite Franchise Top 100 Canada ranking.
ServiceMaster Restore firmographics
Firmographics- Name
- ServiceMaster Restore
- Legal name
- ServiceMaster Restore
- Website
- https://servicemasterbyers.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ServiceMaster Restore is a 1952-founded disaster restoration franchise brand with ~2,000 locations worldwide, providing 24/7 water, fire, mold, and storm damage restoration plus reconstruction to residential and commercial property owners via insurance and direct channels.
- Ownership category
- akta.pro rank
ServiceMaster Restore industry classification
Industry- Product category
- Disaster Restoration Services
- NAICS
- Remediation Services (56291)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Disaster Recovery & Restoration General Contracting (IMAFAAAJ)
- akta.pro secondary industries
- Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)
Keywords
Where ServiceMaster Restore is headquartered
LocationHeadquarters
- HQ city
- Lumberton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ServiceMaster Restore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Franchise Fees and Royalties: ServiceMaster Restore operates as a franchise model. Initial franchise investment ranges from $266,600 to $442,890. Franchisees pay ongoing royalties and generate revenue through service delivery to customers.
- Disaster Restoration Services: One-time service revenue from restoration services including water damage, fire damage, mold remediation, storm damage, and reconstruction. Services are typically billed per job based on scope of work, often coordinated with insurance claims.
- Franchisee Revenue: Individual franchisees generate revenue through service delivery. Top-performing franchisees average $2.5 million to $7.5 million in gross sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Initial Investment |
| Other | Pay-as-you-go | Residential and Commercial Restoration Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ServiceMaster Restore product offering
Product offeringCore offering
ServiceMaster Restore is a disaster restoration franchise brand providing water damage mitigation, fire and smoke restoration, mold inspection and remediation, storm damage restoration, odor removal, and full reconstruction services for residential and commercial properties. Services are delivered 24/7/365 through approximately 2,000 independently owned franchise locations, supported by IICRC-certified technicians and 3D Matterport imaging technology for precise damage documentation and insurance claim support.
Product overview
ServiceMaster Restore is a disaster restoration franchise system offering a unified portfolio of restoration services for both commercial and residential clients. The core offering consists of specialized mitigation and recovery services organized around key damage categories: Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Inspection and Remediation, Storm/Disaster Damage Restoration, Odor Damage Removal, Specialty Services (board-up, reconstruction, packout), Ancillary Services (temporary site support), Pre-Loss Planning (commercial risk assessment), Carpet Cleaning, and Managed Repair/Construction Services. The company operates approximately 2,000 locations worldwide and provides 24/7/365 emergency response with over 65 years of industry experience since 1952.
Differentiator
Problem solved
Functional benefit
Brands
- We Serve: Veterans: A veterans support initiative through which ServiceMaster Restore raises funds for Hire Heroes USA, having raised over $500,000 since 2023 and earning 2025 Partner of the Year recognition.
Products and services
- Water Damage Restoration Water damage restoration and mitigation service for residential and commercial properties, including rapid extraction, drying, moisture control, and structural repair to limit further damage and support a safe recovery.
- Fire & Smoke Damage Restoration Fire and smoke restoration service for residential and commercial properties, including soot removal, odor control, cleanup, and structural repair to stabilize and restore affected spaces.
- Mold Inspection and Remediation Mold inspection and remediation service for residential and commercial properties to identify growth, contain and remove contamination, and address moisture conditions to reduce the risk of return.
- Storm/Disaster Damage Restoration Storm damage restoration service for residential and commercial properties impacted by wind, flooding, and severe weather, focused on securing property and restoring safe conditions.
- Odor Damage Removal Professional deodorization service to remove smoke, moisture, and other persistent odors using proven treatment methods for residential and commercial properties.
- Specialty Services Additional recovery services for residential and commercial properties, including board-up, reconstruction, packout, and specialized cleaning to support restoration from initial response to final stages.
- Ancillary Services Commercial facility services to enhance recovery with temporary solutions including portable lighting, restrooms, power, HVAC, fencing, dumpsters, and other site support offerings.
- Pre-Loss Planning Commercial planning service including risk assessment, response coordination, and documentation to proactively support faster recovery after a disaster event for businesses and commercial property owners.
- Commercial Carpet Cleaning Commercial carpet cleaning service after water, fire, and other disaster events using professional restoration equipment and advanced methods to remove moisture, debris, and odor while supporting fast, safe return to normal operations.
- Managed Repair (Construction Services) Construction services to rebuild and restore damaged residential and commercial properties, coordinate repairs, and support a smooth recovery from mitigation through final restoration.
- ServiceMaster Restore Franchise Opportunity Franchise business opportunity for entrepreneurs and existing franchise owners to operate ServiceMaster Restore disaster restoration services under the brand, with initial investment ranging from $266,600 to $442,890 covering franchise rights, training, equipment, and initial setup costs. Top performers average $2.5M-$7.5M in gross sales.
Companies that use ServiceMaster Restore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
ServiceMaster Restore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ServiceMaster Restore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hire Heroes USAcoreServiceMaster Restore partners with Hire Heroes USA through its We Serve: Veterans initiative. The company has raised over $500,000 for the nonprofit since 2023, including a national golf tournament generating more than $180,000. ServiceMaster Restore earned recognition as the nonprofit's 2025 Partner of the Year.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
ServiceMaster Restore competitors and assessment
Company assessmentDirect peers
- Servpro: Servpro is the largest direct competitor to ServiceMaster Restore, operating a franchise-based disaster restoration network of approximately 2,000+ locations offering the same core water, fire, and mold restoration services to residential and commercial customers via insurance referrals.
- Paul Davis Restoration: Paul Davis operates a franchise-based network of restoration offices across North America offering residential and commercial water, fire, mold, and storm damage restoration services — directly comparable to ServiceMaster Restore in business model, services, and customer base.
- PuroClean: PuroClean is a franchise-based property damage restoration company serving residential and commercial customers with water, fire, smoke, mold, and biohazard remediation — overlapping materially with ServiceMaster Restore's core service lines.
- Rainbow International Restoration: Rainbow International operates a franchise restoration network within the Neighborly brand family, providing water, fire, and mold restoration services to residential and commercial customers through insurance and direct channels — a direct franchise-system peer.
- AdvantaClean: AdvantaClean is a franchise-based franchise system specializing in mold remediation, water damage restoration, and indoor air quality services, serving both residential and light commercial customers — a more focused but materially overlapping competitor.
- 911 Restoration: 911 Restoration operates a franchise network providing water, fire, mold, and sewage damage restoration to residential and commercial customers, with comparable insurance-referral go-to-market motion and similar unit-level economics.
- COIT Cleaning & Restoration Services: COIT offers franchise-based disaster restoration and specialty cleaning services (water, fire, smoke, mold) across North America, with both residential and commercial customers — directly comparable in service mix, though smaller in franchise footprint.
- Duraclean International: Duraclean is a long-standing franchise-based restoration and cleaning services network covering water, fire, smoke, mold, and contents restoration — overlapping with ServiceMaster Restore's offerings and customer segments.
Broad incumbents
- BELFOR Property Restoration: BELFOR is the world's largest disaster recovery and property restoration company, operating company-owned (not franchised) branches globally. It competes directly with ServiceMaster Restore on large commercial and industrial restoration projects and represents the upper end of the same market.
Regional players
- Mister Kleen: Mister Kleen is a Mid-Atlantic-based commercial janitorial and disaster restoration services provider, partially overlapping with ServiceMaster Restore's commercial restoration segment on the East Coast of the United States.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ServiceMaster Restore social profiles
Digital presenceServiceMaster Restore compliance and trust
Trust signalCompliance1 record
ServiceMaster Restore financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceMaster Restore leadership team
Management profileNumber of profiles
ServiceMaster Restore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceMaster Restore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceMaster Restore
What does ServiceMaster Restore do?
ServiceMaster Restore is a disaster restoration franchise brand providing water damage mitigation, fire and smoke restoration, mold inspection and remediation, storm damage restoration, odor removal, and full reconstruction services for residential and commercial properties. Services are delivered 24/7/365 through approximately 2,000 independently owned franchise locations, supported by IICRC-certified technicians and 3D Matterport imaging technology for precise damage documentation and insurance claim support.
Is ServiceMaster Restore a public or private company?
ServiceMaster Restore is a private company. It is classified as corporate owned and is currently operating.
When was ServiceMaster Restore founded?
ServiceMaster Restore was founded in 1952. It employs 11 to 50 people.
Where is ServiceMaster Restore based?
ServiceMaster Restore is headquartered in Lumberton, United States, in the North America region.
How does ServiceMaster Restore make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are disaster Restoration Services and franchisee Revenue.
Who are ServiceMaster Restore's main competitors?
Direct peers on record are Servpro, Paul Davis Restoration, PuroClean, Rainbow International Restoration, AdvantaClean, 911 Restoration, COIT Cleaning & Restoration Services and Duraclean International. BELFOR Property Restoration is listed as a broad incumbent. Mister Kleen is listed as a regional player.
Does ServiceMaster Restore have an API?
No public API is recorded for ServiceMaster Restore.
What industry is ServiceMaster Restore in?
ServiceMaster Restore's product category is Disaster Restoration Services. Its primary akta.pro industry code is IMAFAAAJ, Disaster Recovery & Restoration General Contracting, with a secondary code of HSAPAOAA, Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction). Its NAICS code is 56291 and its SIC code is 7600.