UrbanStone
UrbanStone, a Brickworks Building Products brand, manufactures and distributes engineered and natural stone pavers, limestone blocks, and wall cladding for Australian residential and commercial construction, selling via company-owned WA design centres, trade outlets, resellers, and builder integrations.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What UrbanStone does
UrbanStone is an Australian building materials brand within the Brickworks Building Products group, specialising in engineered and natural stone paving, wall cladding, limestone blocks, and mortars for residential and commercial construction. The product portfolio spans exposed aggregate, granite, concrete, limestone, porcelain, natural stone, pool, and clay pavers in multiple proprietary finishes (shot blast, milled, sawcut, honed, bullnose), with limestone blocks sourced from the Carabooda and Moore River quarries in Western Australia. Manufacturing processes such as shot blasting and milling are positioned as proprietary techniques delivering specific aesthetic and slip-resistance outcomes, complemented by iVisualise, an in-house 3D visualisation tool integrated with major Australian home builders including Masterton Homes and Webb Brown-Neaves.
The company sells through three company-owned Brickworks Design Centres and co-located UrbanStone Trade Centres in Western Australia (Jandakot, Osborne Park, Wangara), supported by an authorised reseller network (Down to Earth, Magic Soils, Baldivis Landscapes) and a New South Wales digital storefront. Pricing operates on a Price on Application (POA) basis with state- and channel-specific fuel surcharges (e.g., NSW at $7.97 per pallet/pack from 8 April 2026), and revenue is generated primarily through unit hardware sales to two end-segments: residential homeowners (driveways, patios, pool areas, facades, landscaping) and commercial builders, developers, and architects seeking bespoke paving specifications. As a brand within Brickworks Limited (ASX-listed), UrbanStone benefits from parent-group distribution, brand, and capital infrastructure while retaining distinct product, marketing, and specification operations.
UrbanStone firmographics
Firmographics- Name
- UrbanStone
- Legal name
- UrbanStone
- Website
- https://urbanstone.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrbanStone, a Brickworks Building Products brand, manufactures and distributes engineered and natural stone pavers, limestone blocks, and wall cladding for Australian residential and commercial construction, selling via company-owned WA design centres, trade outlets, resellers, and builder integrations.
- Ownership category
- akta.pro rank
UrbanStone industry classification
Industry- Product category
- Stone Pavers and Masonry Products
- NAICS
- Dimension Stone Mining and Quarrying (212311), Crushed and Broken Limestone Mining and Quarrying (212312), Stone Mining and Quarrying (21231), Crushed and Broken Granite Mining and Quarrying (212313)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
- akta.pro secondary industries
- Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC), Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)
Keywords
Where UrbanStone is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
UrbanStone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pavers and Stone Sales: Revenue generated from the sale of engineered and natural stone paving products including residential pavers, commercial pavers, limestone blocks, wall cladding, and mortars. Products are sold through company-owned trade centres, design centres, and authorised resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Price on Application (POA) for all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UrbanStone product offering
Product offeringCore offering
UrbanStone manufactures and supplies engineered and natural stone paving products including exposed aggregate, granite, concrete, limestone, porcelain, and natural stone pavers. The company also produces wall cladding, locally sourced limestone blocks from Western Australia's Carabooda and Moore River regions, and mortars for residential and commercial construction applications.
Product overview
UrbanStone is a building materials company specializing in premium stone and paving products for residential and commercial applications. The product portfolio is organized around a unified core offering of engineered and natural stone paving materials, complemented by wall cladding, limestone blocks, and installation accessories. The main product lines include Residential Pavers & Stone (featuring exposed aggregate, granite, concrete, limestone, porcelain, natural stone, pool, and clay pavers in various finishes), Commercial Pavers and Accessories (custom-made for large projects), Limestone Blocks (sourced from Western Australia's Carabooda and Moore River regions), Wall Cladding (stackstone, randomstone, and natural stone), Mortars, Kite Breeze, and Installation Accessories. The company also offers iVisualise, a complimentary virtual design tool for visualizing exterior materials on home designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Pavers & Stone An extensive collection of residential paving products including Exposed Aggregate Pavers, Granite Pavers, Concrete Pavers, Limestone Pavers, Porcelain Pavers, Natural Stone Pavers, Pool Pavers, Clay Pavers, and various finish types (Sawcut, Shotblast, Timber, Milled, Bullnose). Designed for outdoor residential applications such as driveways, patios, pool areas, and outdoor living spaces, targeting homeowners undertaking construction, renovation, or landscaping projects.
- Commercial Pavers and Accessories A bespoke commercial collection crafted for large-scale projects requiring custom specifications, unique sizes, and tailored finishes. Includes Step Treads, Permeable Pavers, Natural Stone Pavers, Tactile Pavers, Cobblestone Pavers, and UrbanStone Pavers. Targets commercial builders, developers, and architects seeking specification-grade commercial paving.
- Limestone Blocks Locally sourced limestone blocks from Western Australia's Carabooda and Moore River regions. Available in Engineered Limestone Blocks, Natural Limestone Blocks, Diamond Cut Limestone Blocks, and Quarry Cut Limestone Blocks in various sizes and formats. Used for landscaping, retaining walls, and structural applications.
- Wall Cladding Natural stone wall cladding collection featuring Stackstone Wall Cladding, Randomstone Wall Cladding, and Natural Stone Wall Cladding. Designed to bring natural stone aesthetics to interior and exterior walls with earthy tones and distinctive textures for residential facades and commercial applications.
- Mortars Mortar products for installation of paving and wall cladding materials, supplied as an accessory to UrbanStone's core paver and cladding lines.
- Kite Breeze A specialised product within the UrbanStone range, part of the broader paving and stone product portfolio.
- Installation Accessories Installation accessories supporting roofing and related applications, complementing the paver and cladding product portfolio.
Companies that use UrbanStone
Customer profileSegments2 records
Ideal customer profiles2 records
UrbanStone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UrbanStone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brickworks Building ProductscoreUrbanStone is a brand within the Brickworks Building Products group of companies, one of the world's largest and most diverse building material manufacturers. This corporate family includes Austral Bricks, Austral Masonry, GB Masonry, Bristile Roofing, Bowral Bricks, Daniel Robertson, Nubrik, and Capital Battens. The parent company is Brickworks Limited.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UrbanStone competitors and assessment
Company assessmentDirect peers
- Austral Masonry: Sister brand within the Brickworks Building Products group, manufacturing concrete masonry, pavers, and retaining wall blocks across Australia. Highly comparable product portfolio, customer base (builders and homeowners), and distribution model, and the most direct peer given shared parent.
- GB Masonry: Another Brickworks group masonry brand offering concrete block, brick, and paver products for residential and commercial applications. Directly comparable in product mix, channel strategy, and customer segments.
- Adbri Masonry: Australian concrete masonry and paver manufacturer serving residential and commercial construction. Direct competitor in concrete pavers, retaining walls, and masonry blocks with national distribution.
- Eco Outdoor: Australian supplier of premium natural stone, porcelain, and concrete pavers and wall cladding for residential and architectural commercial projects. Closely comparable in premium positioning, material mix, and designer/specifier channel.
- Stonebloc: Australian manufacturer of concrete masonry and retaining wall systems, supplying the residential and commercial landscaping market with comparable engineered-stone products.
Broad incumbents
- Boral Limited: One of Australia's largest building materials and construction materials groups, with a broad concrete, masonry, and asphalt product portfolio that overlaps UrbanStone's paver and wall cladding lines as part of a wider offering.
- Hanson Australia: Major Australian producer of aggregates, concrete, and masonry products. Comparable in supplying raw and finished stone/concrete building materials to construction markets, with deeper exposure to aggregates upstream.
- Austral Bricks: Largest brick brand in the Brickworks group and an Australian masonry incumbent. Comparable as a building-materials supplier in the same parent portfolio, though focused on bricks rather than pavers and stone.
- Boral Bricks: Boral's masonry and brick division supplies clay bricks, masonry blocks, and pavers to Australian builders and homeowners, overlapping with UrbanStone's builder and homeowner channels.
- Cemex Australia: Global building materials group with Australian operations in cement, aggregates, ready-mix concrete, and concrete products. Overlaps with UrbanStone as a downstream buyer of aggregates and competitor in concrete paver and masonry categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UrbanStone social profiles
Digital presenceUrbanStone financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanStone leadership team
Management profileNumber of profiles
UrbanStone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanStone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanStone
What does UrbanStone do?
UrbanStone manufactures and supplies engineered and natural stone paving products including exposed aggregate, granite, concrete, limestone, porcelain, and natural stone pavers. The company also produces wall cladding, locally sourced limestone blocks from Western Australia's Carabooda and Moore River regions, and mortars for residential and commercial construction applications.
Is UrbanStone a public or private company?
UrbanStone is a private company. It is classified as corporate owned and is currently operating.
When was UrbanStone founded?
UrbanStone was founded in 1994. It employs 11 to 50 people.
Where is UrbanStone based?
UrbanStone is headquartered in Sydney, Australia, in the Oceania region.
How does UrbanStone make money?
One revenue line is on record: pavers and Stone Sales.
Who are UrbanStone's main competitors?
Direct peers on record are Austral Masonry, GB Masonry, Adbri Masonry, Eco Outdoor and Stonebloc. Broad incumbents are Boral Limited, Hanson Australia, Austral Bricks, Boral Bricks and Cemex Australia.
Does UrbanStone have an API?
No public API is recorded for UrbanStone.
What industry is UrbanStone in?
UrbanStone's product category is Stone Pavers and Masonry Products. Its primary akta.pro industry code is IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone), with a secondary code of IMAKAHAC, Limestone Quarrying (Industrial & Construction Grade). Its NAICS code is 212311 and its SIC code is 3281.