Moxy Monitor
Moxy Monitor is a Hutchinson, Minnesota-based developer of a portable, wearable near-infrared spectroscopy (NIRS) sensor that measures muscle oxygen saturation in real time, selling directly to elite and amateur endurance athletes, more than 40 research institutions, and educational programs worldwide.
- Company typePrivate
- Founded2012
- HeadquartersHutchinson, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Moxy Monitor does
Moxy Monitor, operated by Fortiori Design LLC and based in Hutchinson, Minnesota, develops and sells a portable, wearable near-infrared spectroscopy (NIRS) device that continuously measures muscle oxygen saturation (SmO2) and total hemoglobin (THb) in muscle tissue during exercise. Founded in 2012, the company serves three primary customer segments: elite and amateur endurance athletes seeking real-time training intensity control, more than 40 universities and research institutions requiring validated, field-deployable muscle oxygenation instrumentation, and educational institutions integrating the sensor into exercise physiology curricula. Its core hardware is the Moxy Sensor, a sealed, water-resistant, sub-40-gram device with ANT+ and Bluetooth Low Energy connectivity, internal data storage exceeding 6 hours, and Qi wireless charging, with a patented motion-insensitive algorithm that enables use during vigorous activity. The product ecosystem is modular: 1-Sensor ($879) and 3-Sensor ($2,637) bundles form the hardware spine, complemented by the Moxy Portal mobile and web app, PerfPro studio software, Garmin and Wahoo device integration, the Moxy Settings App, Moxy Scholar research database, and Q36.5-manufactured apparel with integrated sensor attachments.
The company generates revenue primarily through one-time hardware sales, with additional software licenses, accessories, and a 10-day rental trial ($79). Distribution is predominantly direct-to-consumer e-commerce from moxymonitor.com, supplemented by a 60+ partner Certified Training Center network that provides assessments, coaching, and hands-on demos globally. The company employs 1-10 people, has raised no external capital, and is founder-owned; it relies on a partner-led channel strategy and deep integration with the Garmin, TrainingPeaks, PerfPro, ADInstruments, COSMED, VO2 Master, and CORTEX software ecosystems rather than on a large internal sales organization. Brand credibility is reinforced by endorsements from Olympic and World Champion athletes including Kristian Blummenfelt and Gustav Iden, and by a portfolio of more than 40 peer-reviewed publications validating the sensor's measurement accuracy.
Moxy Monitor firmographics
Firmographics- Name
- Moxy Monitor
- Legal name
- Fortiori Design LLC
- Website
- https://moxymonitor.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moxy Monitor is a Hutchinson, Minnesota-based developer of a portable, wearable near-infrared spectroscopy (NIRS) sensor that measures muscle oxygen saturation in real time, selling directly to elite and amateur endurance athletes, more than 40 research institutions, and educational programs worldwide.
- Ownership category
- akta.pro rank
Moxy Monitor industry classification
Industry- Product category
- Muscle Oxygen Monitors
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
- akta.pro secondary industry
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
Keywords
Where Moxy Monitor is headquartered
LocationHeadquarters
- HQ city
- Hutchinson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moxy Monitor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sensor Sales: One-time hardware sales of Moxy sensor bundles (1-sensor at $879, 3-sensor at $2,637) as the primary revenue stream. Sensors are sold with accessories and attachments.
- Software and Data Display Products: Sales of live data display software and hardware including Moxy Portal app ($199), PerfPro Studio ($175), Garmin devices, ADInstruments Connection Kit ($299), and ANT to Serial Converter ($149).
- Clothing and Accessories: Sales of sensor attachment clothing (compression shorts, cycling bibs, running shorts, triceps sleeves) and consumable accessories (adhesive attachments, light shield tape, vetrap).
- Rental Program: 10-day sensor rental program at $79 for US customers, allowing trial before purchase with rental fee credited toward eventual purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Moxy 1-Sensor Bundle - Single sensor for individual athletes or single-site research |
| One time/ perpetual license | Pay-as-you-go | Moxy 3-Sensor Bundle - Three sensors for training centers or multi-site research |
| Usage-based | Pay-as-you-go | Moxy Rental - 10-day sensor rental for US customers |
| One time/ perpetual license | Pay-as-you-go | Moxy Portal App - Mobile data display for iOS/Android |
| One time/ perpetual license | Pay-as-you-go | PerfPro Software Package - PC training studio software |
| One time/ perpetual license | Pay-as-you-go | ADInstruments Connection Kit - Lab integration hardware |
| One time/ perpetual license | Pay-as-you-go | ANT to Serial Converter - Developer/hardware integration |
| One time/ perpetual license | Pay-as-you-go | Garmin Watch or Bike Computer - Compatible sports devices |
| Unit Pricing | Pay-as-you-go | Accessories - Consumable sensor attachments and supplies |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Moxy Monitor product offering
Product offeringCore offering
Moxy Monitor designs, manufactures, and sells a wearable near-infrared spectroscopy (NIRS) sensor that measures real-time muscle oxygen saturation (SmO2) during exercise and physical activity. The company offers the sensor in 1-sensor and 3-sensor bundles, alongside companion software (Moxy Portal mobile app, PerfPro software), connectivity accessories, and a rental program, serving elite athletes, coaches, sports physiologists, research institutions, and educational programs.
Product overview
Moxy Monitor is a precision muscle oxygen monitoring technology company offering a modular product ecosystem centered on its proprietary NIRS (near-infrared spectroscopy) Moxy Sensor. The core offering consists of Moxy Sensor bundles (1-Sensor and 3-Sensor configurations) that measure muscle oxygen saturation (SmO2) and total hemoglobin (THb) in real-time during athletic performance. These sensors integrate with multiple data display platforms including the Moxy Portal mobile app, PerfPro Software, and Garmin/Wahoo devices via ANT+ and BLE wireless protocols. The product line extends to dedicated clothing (compression shorts, running shorts, cycling bibs, triceps sleeve) with integrated sensor attachments, consumable accessories (adhesive attachments, light shield tape, replacement light shields), and connectivity hardware (ANT+ dongle, USB extension cable, ANT to Serial Converter, ADInstruments Connection Kit). Supporting the hardware ecosystem are software and education offerings: Moxy Portal for live data viewing and cloud analysis, Moxy Settings App for sensor configuration, Moxy Scholar for AI-powered peer-reviewed research discovery, and Moxy Academy for online courses on muscle oxygen physiology and training integration. A Certified Training Center program provides certification and business support for partner facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Moxy Portal: Mobile app, cloud database, and analysis webtool for Moxy data viewing and sharing
- Moxy Academy
- Moxy Scholar
- Moxy Certified Training Center
Products and services
- Moxy Sensor
- Moxy 1-Sensor Bundle
- Moxy 3-Sensor Bundle
- Moxy Portal Mobile App
- PerfPro Software Package
- ADInstruments Connection Kit
- ANT to Serial Converter
- Moxy Sensor Rental Program
- Moxy Branded Apparel
Quantifiable outcome
- Over 40 peer-reviewed publications validating measurement accuracy and clinical utility
- +2 more outcomes
Companies that use Moxy Monitor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Moxy Monitor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature6 records
Moxy Monitor partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GarmincoreMoxy integrates seamlessly with all Garmin watches and bike computers supporting ConnectIQ. Moxy data fields can be inserted into Garmin activity displays, stored in .fit files, and accessed by analysis software. ConnectIQ apps support specialized applications like 5-1-5 assessments. Most watches support up to 2 simultaneous Moxy sensors; Edge bike computers support up to 4.
- PerfPro StudiocorePerfPro Studio is indoor cycling studio software that interfaces with Moxy via ANT+. Collects SmO2, THb, Heart Rate, Power, Speed and Cadence data. Supports multiple Moxy sensors per user and up to 3 simultaneous users (upgradable to 12+). Primary live data display option for indoor cycling studios and labs.
- TrainingPeakscoreTrainingPeaks offers analytical tools to break down Moxy data into graphs and charts. Enables sharing of Moxy data with coaches. Premium version required to view Moxy data. Data exportable via .fit file format.
- VO2 MastercoreVO2 Master Manager App (free) supports multiple Moxy sensors and allows data display numerically or graphically. Works without VO2 Master hardware. Most sophisticated Moxy data integration among third-party apps.
- ADInstrumentscoreMoxy ANT to Serial/Analog Converter connects to ADInstruments PowerLab hardware. Kit supports 2 Moxy sensors with SmO2 and THb outputs or 4 sensors with SmO2 only. Preconfiguration available when ordered with Moxy sensors.
- Q36.5minorQ36.5 is the manufacturer of Moxy's cycling bibs and running shorts. Moxy shorts are custom-made from Q36.5's nylon/spandex blend material. Partnership provides specialized athletic apparel with integrated sensor attachments.
- Training Think TankcoreTraining Think Tank Classroom offers the 'NIRS for the Sport of Fitness' course as part of Moxy Certified Training Center certification requirements. Strategic educational partnership for coach certification.
- Moxy Certified Training Centerscore60+ partner facilities worldwide including Clinical Athletes, Equomed Canada, Going Long, Foot Traffic Coaching, Iter Athletic, VO2Peak, and many others. Centers provide athlete assessments, coaching, and training services using Moxy technology. Certified through Moxy Academy and receive marketing support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Moxy Monitor competitors and assessment
Company assessmentDirect peers
- Artinis Medical Systems: Dutch NIRS specialist offering PortaMon and OxyMon devices for muscle and brain oxygenation research and sports performance. Artinis is the closest direct competitor to Moxy in the NIRS muscle oxygenation space, serving overlapping research and elite sports customers.
- Humon: Athletic-focused muscle oxygen sensor company that targeted the same core user as Moxy: endurance athletes and teams wanting real-time SmO2 data. Direct product overlap in the consumer/athlete muscle oxygen category.
Broad incumbents
- Garmin: Global sports watch and bike computer leader whose ConnectIQ platform is one of Moxy's most important integration partners. Garmin competes more broadly in fitness tracking, HR, SpO2, and recovery metrics that partially overlap with Moxy's physiological monitoring proposition.
- Polar Electro: Established heart rate monitor and sports watch manufacturer with a strong presence in elite training, coaching platforms, and physiological metrics. Polar overlaps with Moxy on the training intensity, recovery, and HRV use cases for endurance athletes.
- Whoop: Subscription-based fitness wearable focused on recovery, strain, and sleep. While Whoop does not measure SmO2 directly, it competes for the same 'physiological optimization for serious athletes' wallet and brand positioning.
- COSMED: Manufacturer of clinical and sports metabolic carts (K5, Quark) used in VO2 max and cardiopulmonary exercise testing. COSMED's K5 integrates directly with Moxy via ANT+ and serves overlapping sports physiology, research, and clinical customers.
- Firstbeat (Garmin): Provider of training load, recovery, and HRV analytics now owned by Garmin. Firstbeat's analytics compete for the same 'interpret physiological signals to guide training' value layer that Moxy addresses via SmO2.
- Nonin Medical: Medical-grade pulse oximetry and physiological monitoring company. While Nonin focuses on SpO2 rather than muscle SmO2, it is a comparable established NIRS-adjacent player in the clinical and research oximetry market.
Emerging players
- VO2 Master: Portable VO2 max analyzer targeted at coaches, athletes, and performance labs. VO2 Master's Manager app is one of Moxy's most sophisticated third-party integrations and the two products are commonly bundled for metabolic and muscle oxygen testing.
- PNOE: Portable metabolic analyzer for VO2 max and resting metabolic rate that integrates natively with multiple Moxy sensors via BLE. PNOE overlaps with Moxy on the integrated metabolic and muscle oxygen testing use case in performance and clinical settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moxy Monitor social profiles
Digital presenceMoxy Monitor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxy Monitor leadership team
Management profileNumber of profiles
Profiles2 records
Moxy Monitor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxy Monitor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxy Monitor
What does Moxy Monitor do?
Moxy Monitor designs, manufactures, and sells a wearable near-infrared spectroscopy (NIRS) sensor that measures real-time muscle oxygen saturation (SmO2) during exercise and physical activity. The company offers the sensor in 1-sensor and 3-sensor bundles, alongside companion software (Moxy Portal mobile app, PerfPro software), connectivity accessories, and a rental program, serving elite athletes, coaches, sports physiologists, research institutions, and educational programs.
Is Moxy Monitor a public or private company?
Moxy Monitor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moxy Monitor founded?
Moxy Monitor was founded in 2012. It employs 1 to 10 people.
Where is Moxy Monitor based?
Moxy Monitor is headquartered in Hutchinson, United States, in the North America region.
How does Moxy Monitor make money?
Four revenue lines are on record. Hardware Sensor Sales are the primary driver. The others are software and Data Display Products, clothing and Accessories and rental Program.
Who are Moxy Monitor's main competitors?
Direct peers on record are Artinis Medical Systems and Humon. Broad incumbents are Garmin, Polar Electro, Whoop, COSMED, Firstbeat (Garmin) and Nonin Medical. Emerging players are VO2 Master and PNOE.
Does Moxy Monitor have an API?
No public API is recorded for Moxy Monitor.
What industry is Moxy Monitor in?
Moxy Monitor's product category is Muscle Oxygen Monitors. Its primary akta.pro industry code is CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.), with a secondary code of HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring). Its NAICS code is 334510 and its SIC code is 3845.