LeaderPass

What LeaderPass does

LeaderPass, LLC is a Norcross, Georgia-based digital platform company founded in 2016 by Jamie Minton that helps speakers, authors, coaches, subject-matter experts, and growing organizations convert in-person expertise into persistent, branded online environments. The platform is delivered as three integrated components: LeaderPass Lab (strategic structuring and blueprinting of content), LeaderPass Studios (professional multi-camera video production at the Atlanta facility), and LeaderPass Place (the branded digital destination where the captured content is hosted, with controlled access, structured paths, and compounding reuse). Cloud infrastructure runs on AWS and Hetzner, with supporting capabilities including live streaming (Go Live), interactive audience participation (Front Row), white-label deployments, and API-enabled order and user access management for enterprise events. Verified scale includes 1M+ attendees and users across 50 U.S. states and 79 countries and territories, 75,000+ concurrent attendees at the Global Leadership Summit simulcast, and a multi-city Chick-fil-A franchise training tour.

The business operates a hybrid revenue model combining per-pass course subscriptions ($197 individual to $7,499 course plus 1:1 coaching tiers), white-label enterprise platform licensing for organizations (Global Leadership Network, Chick-fil-A, Atlanta Chamber of Commerce, Booster, Factor Forum), professional production services through Studios, and premium cohort/1:1 coaching programs. Courses span leadership development, financial literacy, performance coaching, speaker business development, and menopause education, with named expert creators including Jason Selk, Alicia Turner, Jeff Civillico, Lee Jenkins, Hanna Bauer, and Dr. Robin Bone. Go-to-market mixes product-led growth (a free Start Here Pass, a free hospital tier for Win Win Charity) with enterprise field sales and channel partners such as Pullspark.

The company is privately held, founder-owned, and bootstrapped with no disclosed institutional funding. Headcount is approximately 12-15 across leadership, platform operations, content strategy, production, creative editing, and event execution. Leadership includes Founder & CEO Jamie Minton, Chief Technology Architect Robert Augustin, Director of Platform Lauren Wood, and a slate of directors overseeing client strategy, content, events, and Studios operations. Current operations span the U.S. Southeast headquarters plus Atlanta Studios, with active customer engagement in North America, EMEA-aligned events, and franchise deployments.

Name

LeaderPass

Legal name

LeaderPass, LLC

Website

https://leaderpass.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LeaderPass is a Norcross, Georgia-based platform that helps speakers, authors, coaches, and organizations structure, professionally produce, and host expertise as branded digital environments and live events for both individual experts and enterprise clients.

Ownership category

akta.pro rank

Product category

Expert Content Delivery Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Convention and Trade Show Organizers (56192), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN), Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Expert content platform
• Online course delivery
• Video production services
• Live event streaming
• Branded training environment

Headquarters

HQ city

Peachtree Corners

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Digital Pass Subscriptions: Individual and group access passes to courses and content libraries. One-time payments for defined access periods (6 months to 1 year). Revenue from course sales by experts using the platform.
2. Professional Production Services: Studio production services for video capture, editing, and content creation. Professional production quality matching broadcast standards.
3. Enterprise Platform Licensing: White-label platform deployment for organizations requiring custom branding, registration systems, and event management at scale.
4. Cohort and Coaching Programs: Premium group coaching and 1:1 coaching add-ons alongside course content, featuring live virtual sessions and community access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LeaderPass provides a branded digital content delivery platform for experts, speakers, authors, coaches, and organizations. The company integrates three offerings: Lab (strategic content structuring before production), Studios (professional multi-camera video production), and Place (a branded digital environment where content is hosted, gated, and returned to). It supports on-demand courses, live streaming, white-label enterprise deployments, and large-scale virtual/hybrid event hosting.

Product overview

LeaderPass is a content delivery and expertise monetization platform built as a unified platform-plus-modules architecture. The core system consists of three integrated components: Lab (strategic structuring), Studios (professional video production), and Place (the branded digital environment where content lives). The platform offers named course products delivered through Virtual Pass access tiers (individual and group pricing), covering topics including leadership development, financial coaching, speaker business growth, and professional performance training. Content is produced with notable experts including Dr. Jason Selk, Alicia Turner, Jeff Civillico, Lee Jenkins, and Hanna Bauer. The platform also supports live event streaming and interactive virtual experiences.

Differentiator

Problem solved

Functional benefit

Brands

• LeaderPass Lab: Where the work gets organized - strategic structure and planning before content is captured.
• LeaderPass Studios
• LeaderPass Place

Products and services

• LeaderPass Place (Platform) Branded digital content delivery environment for experts, speakers, authors, coaches, and organizations. Provides controlled access, structured content paths, recognition-as-destination design, white-label customization, registration, ticketing, and tracking, with content compounding in value over time.
• LeaderPass Lab Strategic structuring and blueprinting service that helps experts and organizations determine what content to build, capture, and organize, and prepares an outline ready for the studio.
• LeaderPass Studios Professional content capture and production service where expert work is filmed and edited with production quality matching the credibility of the expert or organization. Includes multi-camera setups, professional editing, and visual assembly, based at the Atlanta production facility.
• LeaderPass Events Live event execution service covering logistics, production, and client work to run in-person engagements as intended from planning through final day on site.

Quantifiable outcome

• 1,000,000+ attendees and users reached across 50 states and 79 countries
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• PullsparkcoreChannel Partner/ Reseller/ DistributorEvent production company that integrates LeaderPass platform into their production services. Pullspark delivered Chick-fil-A's national training tour and Atlanta Chamber of Commerce's annual meeting using LeaderPass infrastructure. Handles white-label platform deployment, registration, and ticketing for clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopin: Hopin (now largely StreamYard/EventsAir) is a virtual and hybrid event platform. Competes with LeaderPass's event production and streaming capabilities for the same conference and annual meeting customer segment.
• Kajabi: Kajabi is a leading all-in-one platform for creators to host, market, and sell courses, coaching, and memberships. It competes most directly with LeaderPass Place for the same expert/speaker customer segment, though without LeaderPass's bundled production services.
• Wistia: Wistia is a video hosting and marketing platform built for businesses, with strong overlap to LeaderPass's video delivery and lead generation use cases. Particularly relevant for the marketing/business content segment.
• Thinkific: Thinkific is a course creation and delivery platform serving individual creators, educators, and businesses. Comparable in target market to LeaderPass's SMB expert segment with self-serve course building and commerce features.
• Teachable: Teachable is a creator course hosting and monetization platform used by individual experts and small businesses. It targets the same SMB/expert segment as LeaderPass, offering course creation, payment processing, and basic community features.
• Podia: Podia is an all-in-one platform for creators selling courses, downloads, webinars, and memberships. Competes with LeaderPass Place for individual experts and small creators with similar pricing and feature set.
• Bizzabo: Bizzabo is an event experience platform for in-person, hybrid, and virtual events with registration and engagement features. Comparable to LeaderPass's enterprise event deployments for conferences and annual meetings.
• Mighty Networks: Mighty Networks combines community, courses, and memberships in a single platform targeting creators and experts. Overlaps with LeaderPass's cohort/coaching programs and branded Place environment for similar persona-based customers.

Emerging players

• Circle: Circle is a modern community platform that has expanded into courses and paid memberships. Targets creators and experts seeking branded community + content experiences, partially overlapping with LeaderPass Place's offerings.

Broad incumbents

• Vimeo: Vimeo (OTT and Enterprise) provides professional video hosting, live streaming, and monetization tools for creators and businesses. A broader incumbent with overlap to LeaderPass Place's streaming and video delivery infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeaderPass
• Facebookfacebook.com/Leaderpass
• LinkedInlinkedin.com/company/leaderpass

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeaderPass