BestCompany.com
BestCompany.com is a privately held US consumer review platform covering 120+ industry verticals with 608,317+ verified reviews, serving consumers researching purchases and monetizing via affiliate referrals and B2B subscription services through its Snoball.com partnership.
- Company typePrivate
- Founded2011
- HeadquartersPleasant Grove, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What BestCompany.com does
BestCompany.com is a privately held US consumer review platform headquartered in Pleasant Grove, Utah. Originating in 2011 as SkyRocket Media and rebranded to its current identity in 2016, the company operates a website that aggregates and ranks customer reviews across 120+ industry categories spanning home products and services, business services, career and education, financial services, health and lifestyle, and insurance and legal services. The platform hosts 608,317+ reviews, each individually moderated by a Review Integrity Team within two business days to verify authenticity, and ranks listed companies using a proprietary "Best Rank" algorithm that explicitly weights review score (72.5%), review volume (22.5%), and company responsiveness (5%). The ranking methodology is published and the company commits to a structural separation between referral compensation and ranking outcomes, positioning the platform against competitors that monetize rankings directly.
BestCompany.com firmographics
Firmographics- Name
- BestCompany.com
- Legal name
- bestCompany.com, LLC
- Website
- https://bestcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BestCompany.com is a privately held US consumer review platform covering 120+ industry verticals with 608,317+ verified reviews, serving consumers researching purchases and monetizing via affiliate referrals and B2B subscription services through its Snoball.com partnership.
- Ownership category
- akta.pro rank
BestCompany.com industry classification
Industry- Product category
- Consumer Review Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where BestCompany.com is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BestCompany.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Referral Compensation: BestCompany.com receives referral compensation from companies listed on the site. When a company has a 'Visit Site' button or phone number next to its name, it indicates BestCompany.com receives compensation in exchange for referring prospective customers. This compensation does not impact the company's ranking.
- Snoball.com Subscription Services: Companies can subscribe to Snoball.com for access to review generation tools and services, business profile optimization, and word-of-mouth marketing automation. This is a paid subscription service for businesses.
- Snoball.com Data Services: Snoball.com offers BestReviews(TM) service where companies pay to generate verified customer reviews through phone and email campaigns managed by BestCompany.com's call center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | BestReviews(TM) - Phone and Email Review Generation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BestCompany.com product offering
Product offeringCore offering
BestCompany.com operates a consumer review aggregation platform where individuals can research, compare, and review companies across 120+ industry categories including home services, financial services, insurance, and business services. Company rankings are computed by the proprietary "Best Rank" algorithm, and businesses access paid services through the Snoball.com partner platform for review generation campaigns (BestReviews™) and reputation management. The company is monetised primarily via referral compensation from listed companies and B2B subscriptions.
Product overview
BestCompany.com is a consumer review platform powered by real customer reviews across six main industry categories: Home Products & Services, Business Services, Career & Education, Financial Services, Health & Lifestyle, and Insurance & Legal Services. The platform operates a core review aggregation and ranking system that calculates company scores based on verified customer reviews (weighted at 72.5% for average score, 22.5% for review volume, and 5% for responsiveness). The platform is complemented by Snoball.com's BestReviews™ service for review generation, a verified reviews system with individual moderation, a review dispute system for businesses, and a guest posting program for editorial content. The company also runs a Sustainability Awards program and provides business profile tools through its Snoball partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Snoball: A platform partnered with BestCompany.com that provides review generation tools and services, allowing companies to collect reviews, optimize business profiles, and automate word of mouth marketing.
Products and services
- BestCompany.com Platform A consumer review aggregation platform that lets individual consumers search and compare companies across 120+ industry categories including home products and services, business services, career and education, financial services, health and lifestyle, and insurance and legal services. The platform computes company rankings through the proprietary "Best Rank" algorithm, weighted 72.5% on average review score, 22.5% on review volume, and 5% on responsiveness, and includes features such as industry browsing, search, video testimonials, and click-out referrals to partner companies.
- BestReviews™ (via Snoball.com) BestReviews™ is a paid review-generation service for SMB service-industry businesses delivered through the Snoball.com partner platform. Subscribing businesses provide customer contact data (phone, email, ZIP code) and BestCompany.com's team conducts phone and email review solicitation campaigns that, on average, convert at a 14% response rate. Submissions are moderated, posted to the BestCompany.com listing, and rated across sentiment criteria for customer service, product/service quality, value, and trustworthiness, with multi-year contract pricing.
Quantifiable outcome
- 100% of ranking determined by consumer reviews
- +2 more outcomes
Companies that use BestCompany.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
BestCompany.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
BestCompany.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Snoball.comcoreBestCompany.com partners with Snoball to provide a platform for its customers to collect reviews, optimize business profiles, and automate word of mouth marketing. Snoball offers services including BestReviews(TM) for review generation, business profile management, and word-of-mouth marketing tools. Companies subscribing to Snoball.com gain access to review generation tools and services that may impact their score on BestCompany.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BestCompany.com competitors and assessment
Company assessmentDirect peers
- Trustpilot: Global consumer review platform offering verified reviews and company rankings across many of the same verticals (financial services, home services, retail). Closest direct competitor given the shared model of verified reviews, transparent ranking, and B2B subscription tiers.
- Yelp: Consumer review platform focused on local services and businesses with a large authenticated review base. Overlaps with BestCompany.com's home services and business services categories and competes for the same consumer research use case.
- ConsumerAffairs: Consumer review and comparison site that aggregates verified buyer reviews across categories including home, health, financial, and senior services. Direct competitor with a similar content-led, category-based structure.
- Sitejabber: Consumer review platform focused on online businesses and service providers, with categories spanning retail, financial services, and software. Comparable in size and positioning to BestCompany.com.
- Angie (formerly Angie's List): Home services-focused review and lead-generation marketplace where consumers research and hire local service professionals. Direct overlap with BestCompany.com's home services and home improvement categories.
Broad incumbents
- Better Business Bureau (BBB): Established nonprofit organization providing business accreditation, ratings, and consumer reviews across a broad range of service categories. A larger incumbent that consumers consult alongside BestCompany.com for trust and reliability signals.
- Google Reviews: The default review surface embedded in Google Search and Maps. Dominates branded and local-intent SERPs that BestCompany.com competes for, making it the most significant indirect competitor for consumer attention.
Emerging players
- Birdeye: SaaS platform that helps businesses generate, manage, and respond to customer reviews across many sites. Comparable to the Snoball.com/BestReviews™ B2B side of BestCompany.com, addressing the same customer pain points of review collection and reputation management.
- G2: B2B software and services review marketplace with verified user reviews and tiered subscription offerings for vendors. Comparable monetization model (free consumer + paid business subscriptions) and transparent ranking methodology.
- Influenster: Consumer product review platform with a community-driven model across beauty, health, and lifestyle categories. Comparable in offering authenticated consumer opinions across vertical categories, though with different audience focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BestCompany.com social profiles
Digital presenceBestCompany.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BestCompany.com leadership team
Management profileNumber of profiles
Profiles7 records
BestCompany.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BestCompany.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BestCompany.com
What does BestCompany.com do?
BestCompany.com operates a consumer review aggregation platform where individuals can research, compare, and review companies across 120+ industry categories including home services, financial services, insurance, and business services. Company rankings are computed by the proprietary "Best Rank" algorithm, and businesses access paid services through the Snoball.com partner platform for review generation campaigns (BestReviews™) and reputation management. The company is monetised primarily via referral compensation from listed companies and B2B subscriptions.
Is BestCompany.com a public or private company?
BestCompany.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BestCompany.com founded?
BestCompany.com was founded in 2011. It employs 1 to 10 people.
Where is BestCompany.com based?
BestCompany.com is headquartered in Pleasant Grove, United States, in the North America region.
How does BestCompany.com make money?
Three revenue lines are on record. Referral Compensation is the primary driver. The others are snoball.com Subscription Services and snoball.com Data Services.
Who are BestCompany.com's main competitors?
Direct peers on record are Trustpilot, Yelp, ConsumerAffairs, Sitejabber and Angie (formerly Angie's List). Broad incumbents are Better Business Bureau (BBB) and Google Reviews. Emerging players are Birdeye, G2 and Influenster.
Does BestCompany.com have an API?
No public API is recorded for BestCompany.com.
What industry is BestCompany.com in?
BestCompany.com's product category is Consumer Review Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 541910.