ROKiT Made

What ROKiT Made does

ROKiT Made operates the ROKiT Ride electric mobility arm of the privately held ROKiT Group of Companies, selling e-bikes (eZrider, eUrban, eTouring, eTrike), a petrol-electric hybrid motorcycle, and two upcoming e-mopeds (ELE6, ELE8) direct-to-consumer through rokitride.com across UK & Europe, Latin America, Africa, and the Caribbean. Products are designed in California and assembled by European contract manufacturers, with differentiation centered on higher-capacity batteries and dual-battery e-mopeds targeting range anxiety. ROKiT Made also owns Spinlister, the peer-to-peer bike rental platform acquired in December 2020, providing an asset-light rental adjacency to its hardware business.

The company is a subsidiary within a diversified conglomerate co-founded by Jonathan Kendrick and John Paul DeJoria, which spans ten wholly-owned operating units including ABK Brewery (a 700-year-old Bavarian brewery with 10 European Beer Star Gold Medals and 3,250+ UK on-trade venues), Bandero Tequila, ROKiT Flix (a free ad-free streaming platform with 600,000+ downloads), ROKiT Cities (out-of-home Wi-Fi deployment), ROKiT Homes (prefabricated housing), ROKiT Gear (fashion), ROKiT Life (smartwatches), ROKiT Studios (animation and gaming), and DISKUSS (tele-therapy). Revenue is generated primarily through hardware sales of electric vehicles and beverage distribution, with secondary streams from motorsport sponsorship visibility, free streaming (no direct revenue, brand-building), and Wi-Fi infrastructure partnerships in emerging markets.

The go-to-market leans heavily on motorsport sponsorships (title partner of BMW Motorrad WorldSBK Team, ROKiT British F4 Championship, BTCC, Formula E, IndyCar, Rugby League, and snooker) as the primary brand-awareness platform, supplemented by a stable of high-profile brand ambassadors including Ronnie O'Sullivan, Jimmy White, and Reanne Evans. Geographic reach spans at least 14 countries across Europe, the Americas, Africa, the Middle East, and Asia, with the most recent expansion signals pointing toward India via a Rs 500 Cr joint venture with KPK. The company remains privately held with no disclosed funding rounds, no institutional investors, and no public revenue or headcount disclosure, which constrains financial benchmarking despite the breadth of its operational footprint.

Name

ROKiT Made

Legal name

ROKiT Industries / ROKiT Group of Companies

Website

https://rokitride.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

ROKiT Made is the electric mobility subsidiary of the privately held ROKiT Group, selling e-bikes, hybrid motorcycles, and e-mopeds direct-to-consumer across the UK, Europe, Latin America, Africa, and the Caribbean. It also owns Spinlister, a peer-to-peer bike rental platform acquired in 2020.

Ownership category

akta.pro rank

Product category

Electric Mobility

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric bicycles
• Electric mopeds
• Eco-friendly transportation
• Premium beverages
• Free streaming service

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Electric Vehicles Sales: Sale of electric bikes (eZrider, eUrban, eTouring, eTrike) and petrol/electric hybrid motorcycles. Products designed in California and assembled in Europe, sold direct to consumers through e-commerce platform
2. Beverage Sales (ABK Beer, Bandero Tequila): Sales of award-winning ABK Bavarian beers brewed since 1308 and Bandero Premium Tequila. Distribution through bars, restaurants, retail, and sports venue placements
3. Motorsport Sponsorship & Brand Partnerships: Revenue derived from title sponsorships of racing teams and championships, brand visibility through motorsport platforms promoting diverse product portfolio including drinks, ebikes, WiFi services, homes, consumer electronics
4. ROKiT Flix Content Platform: Free ad-free streaming service generating value through brand exposure, philanthropy, and potential future content licensing. Multi-million dollar philanthropic project producing animated Bible series

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ROKiT Made is the eco-friendly all-electric travel arm of ROKiT Industries, designing and selling electric bikes (eZrider, eUrban, eTouring, eTrike) and a petrol-electric hybrid motorcycle through its ROKiT Ride brand. Products are designed in California and assembled in Europe by industry-leading manufacturers, featuring higher-capacity batteries and dual battery e-mopeds to address range anxiety. Distribution spans UK & Europe, Latin America, Africa, and Caribbean regions via direct-to-consumer e-commerce.

Product overview

ROKiT RIDE is the eco-friendly all-electric travel arm of ROKiT Industries, offering a diverse portfolio of electric vehicles. The product lineup includes four distinct eBikes (eZrider, eUrban, eTouring, and eTrike), a Petrol & Electric Hybrid motorcycle, and two eMopeds (ELE6 and ELE8). The eBikes are designed in California and assembled by industry-leading manufacturers in Europe, featuring higher capacity batteries for extended range and reduced charging needs. ROKiT's broader portfolio extends beyond electric vehicles to include beverages (ABK Beer, Bandero Tequila), streaming services (ROKiT Flix), housing solutions (ROKiT Homes), WiFi services (ROKiT Cities), clothing (ROKiT Gear), smartwatches (ROKiT Life), mental health services (DISKUSS), energy drinks (ROKiT Fuel), and video games (ROKiT Games).

Differentiator

Problem solved

Functional benefit

Products and services

• ROKiT eZrider Electric bike with a 27.5" aluminium frame, integrated 36V 13Ah battery capable of 60 miles range, 5 levels of power assist, puncture-proof tyres, front LED light, and adjustable kick stand. Weighs 23kg. Targeted at consumers seeking sustainable urban and suburban transportation.
• ROKiT eUrban Electric bike with a 26" aluminium frame, integrated 36V 13Ah battery capable of 60 miles range, 5 levels of power assist, front fork suspension with lockout, and front and rear disc brakes. Targeted at urban commuters.
• ROKiT eTouring Electric touring bike with a 26" aluminium frame, integrated 36V 10.4Ah battery capable of 50 miles range, 5 levels of power assist, and cruiser handlebars for comfort. Designed for longer-distance travel.
• ROKiT eTrike Stand-up electric trike designed for easy, stable, and manoeuvrable urban travel, with front suspension, disc brakes, 250W motor, 36V 13Ah battery, and up to 25 km/h speed with a 50km range. Targeted at consumers needing extra stability.
• ROKiT Hybrid Petrol and electric hybrid motorcycle combining a 70 cc petrol engine with a 1500W electric motor, featuring switchable driving modes. Targeted at consumers in markets where dual propulsion offers flexibility.
• ABK Beer Premium German beers brewed by ABK Brewery (founded 1308), part of ROKiT Drinks. Includes ABK Edel Spezialbier, ABK Hell, ABK Kellerbier, and ABK Pils Anno 1907. Distributed through 3,250+ UK venues, with award-winning heritage including 10 European Beer Star Gold Medals and recognition as Brewery of the Year at the London Beer Competition 2024.
• ROKiT Flix Free ad-free streaming platform featuring family-friendly content including an animated Bible series with over 100 episodes across 6.5 hours. Available on iOS, Android, and web browsers. Marketed as a multi-million dollar philanthropic project.

Quantifiable outcome

• Record-breaking 13 consecutive WorldSBK wins achieved by Toprak Razgatlioglu in 2024
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• RL CommercialcoreGTM or Marketing Partner · 25 October 2025ROKiT Drinks manages the ABK Beer Rugby League Ashes Series sponsorship, with promotional stops at London Stock Exchange and 10 Downing Street. Event features England Lions vs Australia Kangaroos at Wembley Stadium.
• Un-Limited MotorsportminorGTM or Marketing Partner · 18 March 2025Partnership for 2025 BTCC season supporting Cupra Leon's of Dexter Patterson and Max Hall. ROKiT provides sponsorship backing for the team's championship campaign.
• RL CommercialcoreStrategic or Co-development Partner · 4 February 2024ABK Beer became Official Beer of Rugby League with rights across Betfred Super League, Betfred Challenge Cup, and England Rugby League. Partnership extended for two more years in February 2026. Includes Ashes Series title sponsorship.
• Hitech GPcoreGTM or Marketing Partner · 9 November 2023Deagen Fairclough races with Hitech Grand Prix in ROKiT British F4 Championship. Partnership supports Fairclough's championship campaign after winning ROKiT Racing Star esports competition.
• KPKminorStrategic or Co-development Partner · 12 April 2023ROKiT partnered with Tamil Nadu's KPK for Rs 500 Cr investment to launch innovative products and manufacturing in India, focusing on Consumer Electronics, Gaming, Mental Health services, and ROKiT Drinks portfolio.
• 4All/AIO S.A, Bluegrace Energy and CUFAminorChannel Partner/ Reseller/ Distributor · 6 February 2023ROKiT Cities partnership with Porto Alegre based 4All/AIO S.A, Bluegrace Energy and CUFA to deploy Wi-Fi technology in Brazil, beginning with pilot projects in Favela Heliópolis in São Paulo and Favela Rocinha in Rio de Janeiro.
• Venturi RacingminorGTM or Marketing Partner · 1 January 2023ROKiT served as title partner of Venturi Racing in Formula E. The Monaco-based team achieved victory in Puebla with Edoardo Mortara.
• BMW MotorradflagshipStrategic or Co-development Partner · 10 November 2022ROKiT serves as title partner of the BMW Motorrad WorldSBK Team competing in FIM Superbike World Championship. Rider Toprak Razgatlioglu won the 2024 World Championship with the team. The partnership includes factory racing support and extends to British Superbike Championship with ROKiT Haslam Racing team.
• Community First! VillageminorChannel Partner/ Reseller/ Distributor · 12 October 2022ROKiT Cities installed Wi-Fi in Community First! Village in Austin, Texas - first fully functioning WiFi City serving men and women coming out of chronic homelessness.
• AksentcoreChannel Partner/ Reseller/ Distributor · 26 July 2022Joint venture partnership forming ROKiT Cities Albania with Tirana-based Aksent for deployment of out-of-home Wi-Fi services throughout Albania, Kosovo, Montenegro and North Macedonia. Aksent launches ABK Beer in Albanian market.
• University of BoltonminorStrategic or Co-development Partner · 25 July 2022University of Bolton's National Centre for Motorsport Engineering (NCME) hosted the ROKiT Racing Star Grand Final. Partnership supports young driver talent discovery through sim-to-circuit competition.
• F4 British ChampionshipcoreGTM or Marketing Partner · 1 January 2022ROKiT serves as title sponsor of the ROKiT British F4 Championship certified by FIA, supporting young racing talent development. Partnership includes sponsorship of driver Deagen Fairclough who won the 2024 championship.
• Laser Tools Racing with MB MotorsportcoreGTM or Marketing Partner · 1 January 2022ABK Beer partnership with MB Motorsport for British Touring Car Championship. Jake Hill won the 2024 BTCC championship with the team. Partnership extends from 2022 through 2024.
• AJ Foyt RacingminorGTM or Marketing Partner · 1 January 2021ROKiT Group expanded marketing partnership with AJ Foyt Racing for NTT INDYCAR Series. ROKiT-branded Chevrolets entered with drivers Sebastien Bourdais (No. 14) and Tatiana Calderon (No. 11).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cowboy: Belgium-based DTC e-bike brand with connected, design-forward commuter bikes. Direct peer to ROKiT Ride on urban e-bike positioning and DTC go-to-market, with overlapping European footprint.
• VanMoof: Amsterdam-based premium e-bike DTC brand focused on connected, design-led urban e-bikes. Comparable to ROKiT Ride on DTC premium-positioned e-bikes, though VanMoof emphasizes connected tech while ROKiT emphasizes range and battery capacity.
• Aventon: US DTC e-bike brand with a broad line of commuter, fat-tire, and folding e-bikes. Comparable to ROKiT Ride across multiple e-bike formats sold direct to consumer, particularly in the affordable mid-tier segment.

Direct peers

• Lime: Major micro-mobility operator deploying shared e-bikes and e-scooters across cities globally. Closest comparable to Spinlister (ROKiT Made's acquired P2P bike rental platform) within the shared micro-mobility category.
• Bird: Shared micro-mobility operator deploying e-scooters and e-bikes through city partnerships. Direct comparable to Spinlister / ROKiT Made on peer-to-peer and shared micro-mobility marketplace economics.
• Tier Mobility: Berlin-based shared micro-mobility operator with strong European footprint across e-scooters and e-bikes. Closely comparable to the Spinlister / ROKiT Made P2P and shared micro-mobility positioning, particularly within European markets where ROKiT assembles its vehicles.
• Rad Power Bikes: US-based direct-to-consumer e-bike specialist selling commuter, cargo, and utility e-bikes online. Closely comparable to ROKiT Ride's DTC e-bike commerce model targeting urban and suburban riders with mid-priced, high-spec electric bikes.

Regional players

• Beam (formerly Neutron Holdings): Asia-Pacific focused shared e-scooter and e-bike operator across markets including Australia, New Zealand, South Korea, and Southeast Asia. Comparable to Spinlister / ROKiT Made on shared micro-mobility operating model, though primarily competing in geographies where ROKiT Made has limited presence.

Broad incumbents

• Specialized: US-based premium bike and e-bike incumbent (Turbo Vado, Turbo Creo, Turbo Levo). Comparable to ROKiT Ride on premium e-bike category overlap, competing for the same urban commuter and touring customer.
• Trek Bicycle: US-headquartered incumbent bike manufacturer with a wide e-bike portfolio (Domane+, Rail+, Allant+) sold through global dealer networks. Comparable to ROKiT Ride on e-bike product category, but operates a wholesale dealer model versus ROKiT's DTC e-commerce approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rokitdrinksuk
• Instagraminstagram.com/rokithaslamracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKiT Made