LifePoints

What LifePoints does

LifePoints is a global consumer market research panel operated by Lightspeed LLC, a subsidiary of the Kantar Group. The platform serves two distinct sides of a two-sided market: on the supply side, individual consumers in 40+ countries register through the website or mobile apps (iOS and Android) to complete online surveys about products and brands; on the demand side, corporate clients — including brands, retailers, and manufacturers — purchase aggregated consumer opinion data and insights. Members are compensated via a points-based rewards system, redeemable for gift cards from major retailers (Amazon, Target, Macy's, Starbucks, PayPal, John Lewis, ASDA, Marks & Spencer, Costa Coffee, Lowe's, CVS, T.J. Maxx, Google Play, Apple) or charitable donations to organizations such as Special Olympics.

The underlying technology is a survey distribution and panel management platform with native mobile applications and a content publishing layer (The Life Blog). The platform supports member onboarding, profile-based survey routing, points accrual, and rewards fulfillment, and is backed by ISO 27001, ISO 9001, and ISO 20252 certified data-handling and business continuity processes. It operates as part of a broader Kantar panel portfolio that includes adjacent panels Qmee and MobiWorkX.

The business model is data monetization: panel access and syndicated consumer insights are sold to enterprise research buyers, while the consumer side is free to join and operates as a product-led growth funnel driven by content marketing, organic social (Facebook, Twitter), and Trustpilot-driven word-of-mouth. The company employs 501–1,000 staff and operates from US headquarters in New York (3 World Trade Center) with a UK regional office in London (South Bank Central), and reports a global member community of more than 5,000,000, paying over $22 million USD to members in the trailing twelve months.

Name

LifePoints

Legal name

Lightspeed LLC

Website

https://lifepointspanel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LifePoints is a global consumer market research panel operated by Lightspeed LLC (Kantar Group) that connects 5M+ members across 40+ countries with corporate clients seeking consumer insights, paying members via a points-based rewards system redeemable for gift cards and PayPal credit.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Market Research Services to Corporate Clients: LifePoints operates a consumer panel that aggregates survey responses from members and provides market research data and insights to corporate clients (brands, retailers, manufacturers). The company earns revenue by charging clients for access to consumer opinions and aggregated survey data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LifePoints operates a global consumer survey panel where individual members sign up for free, complete market research surveys on products and brands, and earn redeemable points (gift cards, PayPal credit, charitable donations). Aggregated survey responses are packaged as market research data and consumer insights that are sold to corporate clients (brands, retailers, manufacturers) seeking consumer opinions to inform products and services.

Product overview

LifePoints is a consumer market research platform operated by Lightspeed (a Kantar Group company) that offers a single unified product combining an online survey panel with a points-based rewards system. The core LifePoints Panel allows members to earn points by completing surveys on brands and products, while the accompanying LifePoints Mobile App enables on-the-go participation. Earned LifePoints can be redeemed through the Rewards Program for gift cards from partner retailers (including Amazon, Target, Starbucks, and PayPal credit) or donated to charities. The Life Blog provides supplementary content on personal finance and money-saving topics to engage the community.

Differentiator

Problem solved

Functional benefit

Products and services

• LifePoints Panel

Quantifiable outcome

• $22 million paid to members in the last year

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Marks & SpencercoreGTM or Marketing PartnerUK high street retailer partner for LifePoints rewards program. Members can redeem LifePoints for Marks & Spencer gift cards as part of reward redemption options.
• ASDAcoreGTM or Marketing PartnerUK supermarket chain partner for LifePoints rewards program. Members can redeem LifePoints for ASDA gift cards.
• Costa CoffeecoreGTM or Marketing PartnerUK coffee chain partner for LifePoints rewards program. Members can redeem LifePoints for Costa Coffee gift cards.
• John LewiscoreGTM or Marketing PartnerUK department store partner for LifePoints rewards program. Members can redeem LifePoints for John Lewis gift cards.
• AmazoncoreGTM or Marketing PartnerGlobal e-commerce partner offering Amazon gift cards as reward redemption option for LifePoints members worldwide.
• PayPalcoreGTM or Marketing PartnerFinancial services partner enabling LifePoints members to redeem points for PayPal cash credit, providing flexible cash-out option.
• TargetcoreGTM or Marketing PartnerUS retail partner for LifePoints rewards program. Members can redeem LifePoints for Target gift cards.
• Macy'scoreGTM or Marketing PartnerUS department store partner for LifePoints rewards program. Members can redeem LifePoints for Macy's gift cards.
• Google PlaycoreGTM or Marketing PartnerApp distribution partner for LifePoints Android application. Also offers Google Play gift cards as reward redemption option.
• Apple (iTunes/App Store)coreGTM or Marketing PartnerApp distribution partner for LifePoints iOS application. Also offers iTunes/App Store gift cards as reward redemption option.
• Lowe'scoreGTM or Marketing PartnerUS home improvement retailer partner for LifePoints rewards program. Members can redeem LifePoints for Lowe's gift cards.
• StarbuckscoreGTM or Marketing PartnerUS coffee chain partner for LifePoints rewards program. Members can redeem LifePoints for Starbucks gift cards.
• CVScoreGTM or Marketing PartnerUS pharmacy retailer partner for LifePoints rewards program. Members can redeem LifePoints for CVS gift cards.
• Special OlympicsminorGTM or Marketing PartnerCharitable organization partner allowing LifePoints members to donate their earned points to support Special Olympics programs.
• T.J. MaxxcoreGTM or Marketing PartnerUS off-price retailer partner for LifePoints rewards program. Members can redeem LifePoints for T.J. Maxx gift cards.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Toluna: Global online consumer survey panel offering rewards-based surveys across multiple countries. Direct functional parallel to LifePoints — both monetize panelist opinions by selling insights to brand/agency clients.
• Prodege (Swagbucks): Rewards-based consumer engagement platform (Swagbucks, MyPoints, InboxDollars) where members earn for surveys and online activities. Competes head-to-head with LifePoints for the same 'earn-in-spare-time' consumer audience.
• Survey Junkie: US-focused online survey rewards panel selling consumer opinion data to research buyers. Closest US-centric peer to LifePoints on member value proposition and client monetization model.
• YouGov: Global research firm built around a registered consumer panel across 40+ markets. Operates the same consumer-panel-to-data-business model as LifePoints and competes for the same enterprise research budgets.
• Dynata: One of the world's largest first-party data and consumer panel providers, supplying survey-panel data to enterprise research buyers. Directly comparable scale, B2B model, and competitive set.
• InboxDollars: Prodege-owned rewards platform offering paid surveys and online-earning tasks. Operates the same consumer-panel monetization model and competes for US member acquisition.

Broad incumbents

• Ipsos (I-Say): Global market research conglomerate operating the I-Say consumer panel alongside its full-service research business. Broader incumbent with overlapping consumer-panel capability.
• NielsenIQ: Global consumer intelligence firm operating consumer panels and syndicated research. Overlaps with LifePoints in panel-based consumer data sold to enterprise CPG/retail clients, though NielsenIQ's portfolio is much broader.
• GfK (part of NielsenIQ): Global market research firm (now part of NielsenIQ) with consumer panels and research products. Compares as a broad incumbent in the same consumer-insights space where LifePoints sells panel data.

Emerging players

• PrizeRebel: Smaller rewards-based survey and task platform focused on consumer earnings via gift cards. Targets the same supply-side audience as LifePoints with overlapping reward mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LifePointsPanel
• Xx.com/lifepointspanel
• LinkedInlinkedin.com/company/lifepoints-panels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifePoints