Sallero

What Sallero does

Sallero is a private Brazilian marketing and communications agency headquartered in Vila Madalena, São Paulo, founded in 2007 and operating with 11-50 employees. It serves enterprise clients through two integrated service lines — Brand Communications (strategy, rebranding, digital and social campaigns) and Brand Experiences (events, incentive programs, loyalty platforms, experiential activations) — positioning itself as a 'consulting-DNA' agency that integrates specialties with depth and acts as a long-term business partner rather than a commodity vendor. Its underlying technology is largely not publicly disclosed, but the agency has built custom digital platforms for specific clients, including the Carteira Recheada incentive campaign platform for Seguros Unimed (centralizing minicampaigns, prize catalogs, and broker accelerators) and the Club LATAM loyalty platform for LATAM Airlines (integrating EAD, Multiplus, and real-time data analytics for travel agents). The revenue model is B2B professional services with custom pricing, monetized through retained and project-based enterprise engagements with brands such as L'Oréal, Boehringer Ingelheim, LATAM, Sem Parar, Seguros Unimed, Wake, Bayer, Heineken, and Locaweb. Go-to-market is sales-led via direct enterprise outreach, supported by an active social presence (Facebook, Instagram, LinkedIn) and a website that showcases case studies to drive mid-funnel conversion. The agency's footprint is primarily Brazilian with stated LATAM ambitions, and it has earned industry recognition including five global awards for its Boehringer Ingelheim Ivomec campaign.

Name

Sallero

Legal name

Sallero

Website

https://sallero.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sallero is a private Brazilian marketing and communications agency in São Paulo serving enterprise clients through Brand Communications and Brand Experiences, including custom incentive and loyalty platforms for brands like LATAM and Seguros Unimed.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Brand communications agency
• Experiential marketing services
• Brand strategy consulting
• Incentive program design
• Corporate rebranding services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Communications Services: Strategic communication services including brand strategy, positioning, and messaging development for enterprise clients
2. Brand Experiences: Experience design and execution including events, incentive programs, digital campaigns, and experiential marketing activations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sallero is a Brazilian marketing and communications agency that creates and executes brand communications strategies and transformative brand experiences for enterprise clients. Its core service lines are Brand Communications (brand strategy, positioning, messaging, digital campaigns, rebranding) and Brand Experiences (event production, incentive/loyalty programs, experiential activations), supplemented by custom digital platforms such as the Carteira Recheada insurance incentive platform and the Club LATAM airline loyalty platform.

Product overview

Sallero is a Brazilian marketing and communications agency with a consulting DNA, offering two primary service lines: Brand Communications and Brand Experiences. The agency specializes in creating and executing strategies that deliver transformative communication experiences. Under Brand Experiences, Sallero develops custom digital platforms including the Carteira Recheada Platform for insurance incentive campaigns and the Club LATAM Platform for airline loyalty programs. These platforms integrate online management tools, real-time data analytics, and third-party systems to deliver measurable business results across clients in sectors including healthcare, aviation, finance, and consumer goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communications Strategic communication services including brand strategy, positioning, messaging, rebranding, digital presence development, and social media campaigns designed to transform communication into memorable experiences for large enterprise clients.
• Brand Experiences Transformative brand experience services including event production, incentive and loyalty program design, experiential marketing activations, and campaign execution for enterprise clients across multiple sectors.
• Carteira Recheada Platform Custom incentive campaign platform built for Seguros Unimed, centralizing annual incentive campaigns and featuring minicampaigns, prize catalogs, and accelerators for insurance brokers.
• Club LATAM Platform Loyalty program platform for LATAM Airlines featuring online management tools, EAD system integration, Multiplus integration, real-time data analytics, and UX redesign for travel agents and agencies.

Quantifiable outcome

• 525%+ follower growth for Boehringer Ingelheim Ivomec campaign
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• AlmapBBDO: One of Brazil's most awarded full-service creative agencies, headquartered in São Paulo. Directly comparable to Sallero as a Brazilian creative agency competing for the same enterprise brand-communications and campaign mandates.
• DPZ&T: Long-established São Paulo-based creative agency serving major Brazilian and multinational brands. Comparable to Sallero in client profile (large enterprise advertisers), creative-led positioning, and São Paulo base.
• WMcCann: Brazilian flagship of the McCann Worldgroup network and one of the country's largest agencies. Directly comparable to Sallero as a Brazilian creative/brand agency targeting enterprise clients, but operating at materially larger scale.
• Africa Creative: Brazilian creative-led independent agency known for high-profile brand campaigns and entertainment-driven work. Comparable to Sallero as a São Paulo-based independent creative agency competing for marquee brand mandates.
• Galeria: Brazilian creative boutique with a strong track record in brand experience and integrated campaigns. Comparable to Sallero in service mix spanning brand strategy, digital, and experiential work for enterprise clients.
• Talent Marcel: São Paulo-based independent agency with global creative recognition. Directly comparable to Sallero in creative-led, independent positioning serving large enterprise brands in Brazil.

Broad incumbents

• Ogilvy Brasil: Brazilian arm of the WPP-owned Ogilvy network. Comparable to Sallero as a provider of brand communications and advertising to the same enterprise client set, but with vastly greater scale and integrated capabilities.
• Leo Burnett Brasil: Brazilian operation of Publicis Groupe's Leo Burnett network. Comparable to Sallero in brand strategy and creative services for large advertisers, but operating as part of a global holding-company portfolio.
• Publicis Brasil: Brazilian flagship of Publicis Groupe. Comparable to Sallero as a full-service communications partner to enterprise clients, but with substantially broader service scope and global network leverage.
• VMLY&R Brasil: Brazilian presence of the WPP-owned VMLY&R network, with strong digital and brand-experience credentials. Comparable to Sallero in digital campaign and brand experience work for enterprise clients, but with global infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenciasallero
• LinkedInlinkedin.com/company/agenciasallero
• Instagraminstagram.com/agenciasallero

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sallero