Devoted Guardians

What Devoted Guardians does

Devoted Guardians is a privately held, Arizona-based home care and home health provider founded in 2007 and headquartered in Tempe. The company operates both non-medical personal care services (assistance with activities of daily living, meal preparation, housekeeping, respite, companionship) and Medicare-certified skilled home health (skilled nursing, physical/occupational/speech therapy, medical social work, chronic disease and wound management, infusion therapy). It serves a mix of private-pay, Veterans Affairs (VA homemaker), ALTCS Medicaid, and Arizona Division of Developmental Disabilities (DDD) clients, with specialized dementia and Alzheimer's care as a key offering. Operations span four offices across the Phoenix Valley and Tucson, supported by 400+ trained caregivers and a 24/7 phone and portal-based intake model.

The company's technology stack includes AI-powered recruiting and retention systems developed in partnership with Banner Health, Remote Patient Monitoring delivered at no additional cost to patients and physicians, and integration with Philips Lifeline for medical alert and medication dispensing services (reporting 98.6% dispensing adherence). A redesigned website and dedicated client and caregiver portals support self-service acquisition and onboarding. Care delivery is field-based and in-home, with clinical oversight for the Medicare-certified service line and coordination with case managers through the Care Navigation Program targeting Medicaid members.

Devoted Guardians generates revenue through recurring, monthly-billed hours of care under private pay and long-term-care insurance, plus managed-services revenue streams from VA, ALTCS Medicaid, and DDD. The go-to-market motion combines sales-led direct intake (phone, web, walk-in), community engagement (Alzheimer's walks, chamber events), and event-driven thought leadership (HomeCare100). The company is founder-led by CEO Aaron Sinykin and COO Justin Tyler, is founder-owned with no disclosed external funding, and operates exclusively within Arizona under the legal name Devoted Guardians Home Care.

Name

Devoted Guardians

Legal name

Devoted Guardians Home Care

Website

https://devotedguardians.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Devoted Guardians is a privately held Arizona home care and Medicare-certified home health provider founded in 2007, serving seniors, disabled individuals, veterans, and Medicaid members across the Phoenix Valley and Tucson with 400+ trained caregivers via non-medical personal care and skilled clinical services.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSABAEAL

Post-Diagnosis Transition & Hospital-to-Home Dementia Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Home care services
• Senior care
• Non-medical care
• Personal care assistance
• In-home support

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services (Non-Medical): Non-medical in-home care services including personal care, meal preparation, housekeeping, respite care, and companionship. Services billed based on hours of care or care plans.
2. Home Health Services (Medical): Medicare-certified skilled nursing, therapy services (physical, occupational, speech), and medical social work. Covers chronic disease management, wound care, infusion therapy, and post-acute recovery care.
3. VA-Funded Veteran Care: Veterans Affairs-funded homemaker services providing fully funded home care to qualifying veterans at no cost to the veteran.
4. Government Program Services (ALTCS Medicaid, DDD): Specialized programs for ALTCS Medicaid and Division of Developmental Disabilities (DDD) participants, navigating complex government-funded care requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Devoted Guardians is a non-medical home care agency that provides in-home personal care, assistance with activities of daily living, and companionship services to seniors and disabled individuals through its workforce of 400+ trained caregivers. Founded in 2007 and headquartered in Tempe, Arizona, the agency serves clients across the Phoenix Valley and Tucson areas, accepting payment from Medicaid, the VA, long-term care insurance, and private pay.

Product overview

Devoted Guardians is a home care and home health services provider serving Arizona since 2007, offering both non-medical home care and Medicare-certified home health services. The core non-medical Personal Care Services (Non-Medical Home Care) provides assistance with daily living activities, while Home Health Care Services offers skilled medical care including nursing, therapy, and specialized disease management. The company operates government-funded programs including VA Homemaker Services, ALTCS Medicaid, and DDD services. Specialized care modules include Dementia Home Care, Alzheimer's Care, and Hospital Discharge Services. The company has implemented AI-Powered Recruiting and Retention Systems and partners with Phillips Lifeline for medical alert services. Additional offerings include Remote Patient Monitoring (RPM), Housekeeping Services, Respite Care Services, and a Paid Caregiver Program for family members. With over 400 trained caregivers, the company provides 24/7 care including nighttime watch across the Phoenix metro area and Tucson.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-medical home care

Quantifiable outcome

• Remote Patient Monitoring delivers 98.6% medication dispensing adherence among monitored subscribers (Philips Lifeline)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The Chamber of Southern ArizonaminorGTM or Marketing Partner · 6 August 2025Ribbon-cutting event partnership for new Tucson office opening. Chamber collaboration for community engagement and local business networking.
• MonumarkminorStrategic or Co-development Partner · 29 July 2025Partnership dedicated to preserving legacies through beautifully designed, durable memorial products. Aligned with Devoted Guardians' mission of serving with compassion and human connection.
• Banner HealthcoreStrategic or Co-development Partner · 6 July 2025Strategic partnership involving AI-powered recruiting and retention systems implementation. Banner Health collaboration positions Devoted Guardians among innovative home care providers addressing industry-wide challenges including caregiver workforce constraints and Medicaid budget pressures.
• HCP (Home Care Pulse)coreTechnology or Integration · 20 November 2022CEO Aaron Sinykin serves on HCP Customer Advisory Board. Partnership provides Experience Management, Training, and Reputation Management solutions to help Devoted Guardians become best employer and provider in the area.
• Kettle HeroesminorGTM or Marketing Partner · 29 March 2020Healthcare Heroes Program partnership donating gourmet popcorn to frontline healthcare workers. Community outreach initiative supporting healthcare heroes during COVID-19 pandemic.
• Philips LifelinecoreTechnology or IntegrationMedical alert service partnership providing 24/7 monitoring center access, wearable personal help buttons, base stations, and medication dispensing services. 98.6% dispensing adherence rate among monitored subscribers. Lifeline enabled millions to live independently for over 40 years.
• Veterans Affairs (VA)coreChannel Partner/ Reseller/ DistributorVA-funded homemaker services program providing fully funded home care to qualifying veterans at no cost. Devoted Guardians specializes in VA programs, ALTCS Medicaid, and DDD services for government-funded care.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Home Instead: Largest senior home care franchise network in the U.S., offering personal care, companionship, and dementia support services. Operates multiple locations in Arizona and competes head-to-head with Devoted Guardians for the same senior and family caregiver segment.
• Visiting Angels: National franchise providing non-medical in-home care including personal care, Alzheimer's and dementia care, and respite services. Has multiple Arizona locations targeting the same elderly client base as Devoted Guardians.
• Comfort Keepers: Franchise home care provider offering personal care, companionship, and specialized dementia/Alzheimer's care in client homes. Operates Arizona franchises that directly compete on senior personal care services.
• BrightStar Care: Franchise that uniquely combines both medical and non-medical home care, including skilled nursing and personal care services. Arizona locations overlap directly with Devoted Guardians' dual Medicare/personal-care model.
• Synergy HomeCare: National franchise specializing in personal and companion care for seniors and disabled adults, including dementia and Alzheimer's support. Multiple Arizona locations compete for the same Medicaid, VA, and private-pay clients.
• Right at Home: Franchise offering in-home care and assistance for seniors and adults with disabilities, including specialized memory care and VA-approved services. Competes with Devoted Guardians on payer mix and service scope.
• BAYADA Home Health Care: Large non-profit home health and personal care provider with both Medicare-certified skilled services and non-medical personal care across multiple states. Operates in Arizona and competes for the same dual-eligible and senior populations.
• Interim HealthCare: Franchise network providing home health, hospice, and personal care services with Medicare-certified skilled offerings alongside non-medical care. Arizona locations directly overlap with Devoted Guardians' service mix.

Broad incumbents

• Amedisys: One of the largest U.S. home health and hospice operators, focused on skilled Medicare home health. Operates across multiple states including Arizona, competing for hospital and physician referrals in post-acute skilled care.
• LHC Group: National home health and hospice provider with extensive Medicare-certified skilled nursing and therapy services. Recently acquired by UnitedHealth/Optum, giving it strong payer relationships and capital that smaller Arizona agencies like Devoted Guardians must compete against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DevotedGuardians
• LinkedInlinkedin.com/company/devoted-guardians
• Instagraminstagram.com/devoted_guardians
• Xx.com/caregivers_phx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devoted Guardians