Stromberg’s

What Stromberg’s does

Stromberg's Chickens is a U.S.-based direct-to-consumer e-commerce retailer operating from Hackensack, USA, that sells live poultry (chickens, ducks, geese, turkeys, peafowl, quail, pheasants, pigeons, doves, cranes, swans), fertilized eggs, and a comprehensive catalog of poultry husbandry supplies including incubators, brooders, feeders, waterers, netting, fencing, coops, medications, meat-bird processing equipment, and egg handling supplies. The company also sells chicken treats, supplements, and chicken-themed gifts and merchandise. Its technology stack is a standard e-commerce storefront augmented by phone ordering (1-800-720-1134), live chat, and AI-assisted chat for customer service. The legal entity is operated under Mann Lake Ltd., a diversified parent in poultry and beekeeping supply. The company's stated customer base spans hobbyist chicken keepers, experienced poultry farmers, small farm operators, and educators, and it serves U.S. customers exclusively through its own website and a network of authorized dealers reachable via an online store locator.

Name

Stromberg’s

Legal name

Mann Lake Ltd.

Website

https://strombergschickens.com

Company type

Private

Founded year

1921

Operating status

Operating

Short description

Stromberg's Chickens is a U.S. e-commerce retailer selling live poultry, fertilized eggs, and a comprehensive catalog of poultry husbandry equipment and supplies to hobbyist keepers, small farmers, and educators, operating as a subsidiary of Mann Lake Ltd.

Ownership category

akta.pro rank

Product category

Poultry Supplies & Live Birds Retail

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

akta.pro secondary industries

Game Bird Feed (Quail, Pheasant, Partridge) (AFADACAG), Duck & Goose (Waterfowl) Feed (AFADACAF)

Keywords

• Live poultry retail
• Poultry supplies
• Incubators and brooders
• Hobby farm equipment
• Chicken keeping supplies

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Live Birds & Eggs Sales: Sale of live birds including chickens, ducks, geese, turkeys, pheasants, quail, pigeons, doves, peafowl, cranes, and swans. Also includes day-old chicks, fertilized eggs, and adult birds.
2. Poultry Supplies & Equipment: Sale of poultry supplies including incubators, brooders, feeders, waterers, netting, fencing, coops, housing supplies, medications, health products, egg handling equipment, and meat bird processing equipment.
3. Chicken Treats & Supplements: Sale of chicken feed, supplements, and treats including Wonder brand products, dried mealworms, and nutritional solutions.
4. Gifts & Merchandise: Sale of gifts for chicken lovers including books, apparel, kitchen accessories, signs, and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stromberg's is an e-commerce retailer that sells live poultry (chickens, ducks, geese, turkeys, pheasants, quail, pigeons, doves, peafowl, cranes, swans), fertilized eggs, and day-old chicks, alongside a comprehensive catalog of poultry equipment and supplies. These include incubators, brooders, feeders, waterers, netting, fencing, coops, housing supplies, medications and health products, egg handling supplies, meat bird processing equipment, chicken feed/treats/supplements, game bird supplies, pigeon supplies, and chicken-themed gifts and merchandise. Customers order online for U.S. shipping, supported by phone, live chat, and AI chat customer service.

Product overview

Stromberg's Chickens is an e-commerce platform and catalog business operated by Mann Lake Ltd. that offers a comprehensive portfolio of poultry-related products organized into distinct categories. The core offerings include Live Birds & Eggs (adult birds, day-old chicks, fertilized eggs across multiple species), Poultry Supplies (incubators, brooders, feeders, waterers, netting, fencing, coops, medications, and health products), Meat Bird Processing equipment (pluckers, scalders, processing tools, packaging), Egg Handling supplies, Chicken Treats & Supplements, Game Bird Supplies, Pigeon Supplies, and Gifts & More merchandise. The business operates as a single e-commerce platform with a structured catalog navigation system rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Birds & Eggs Wide selection of live poultry supplied to hobbyist and experienced keepers across the U.S., including adult birds (peafowl, quail, swans, cranes, pheasants), day-old chicks (meat birds, layers, bantams, and species-specific chicks), fertilized eggs (chicken, duck, quail, pheasant, guinea, chukar, turkey), and pigeons & doves.
• Poultry Supplies Comprehensive range of poultry husbandry equipment including incubators, brooders, feeders, waterers, netting, fencing, coops, housing supplies, bird identification bands, and transportation boxes for chicken keepers and small farm operators.
• Incubators & Brooders Egg incubators (table-top and cabinet styles) and chick brooders including heat plates, bulbs, and box-style units for hatching and raising poultry, sold to hobbyists, small farmers, and educators.
• Feeders & Waterers Poultry feeding and watering equipment including chick feeders, hanging feeders, trough feeders, large standing feeders, automatic waterers, heated waterers, and pigeon-specific waterers.
• Netting & Fencing Poultry containment and predator control products including cage building supplies, fencing, netting, electric fencing, fence chargers, and predator control traps.
• Coops & Housing Supplies Chicken housing equipment including coops, chicken pens, automatic coop doors, coop heaters, nest boxes, nest pads, and the Starplate building kit for constructing coops.
• Medications & Health Products Poultry health treatments including disinfectants, wound care, anti-picking treatments, pest control for worms/mites/lice, vaccines, blood tests, pigeon medications, and livestock meds.
• Meat Bird Processing Complete meat bird processing equipment including poultry pluckers, scalders, processing tools (knives, killing cones), transportation crates, and packaging supplies (freezer bags, vacuum sealers, heat shrink bags, processing labels).
• Egg Handling Egg handling supplies including baskets, cartons, flats, selling supplies, cleaning supplies, and laying/nesting supplies for commercial and backyard egg producers.
• Chicken Treats & Supplements Chicken nutrition products including chicken feed, supplements (vitamins, electrolytes, probiotics, oregano-based products), and treats such as dried mealworms and black soldier fly larvae.
• Game Bird Supplies Specialized supplies for game birds including range feeders, waterers, pen construction materials, release and transport crates, anti-pecking supplies, and engraved leg bands.
• Pigeon Supplies Comprehensive pigeon care products including feeders, loft accessories, waterers, transport equipment, bands, and medications & antibiotics for treating respiratory infections and parasites.
• Gifts & More Chicken-themed gifts and merchandise including kitchen accessories, signs, educational books, apparel, gift cards, and the 30-quart turkey fryer and scalder kit.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Highest-Quality U.S. Chicken HatcheriescoreOthersStromberg's partners with the highest-quality chicken hatcheries in the United States. Each hatchery supplies healthy chickens, game birds, and specialty birds raised to the strictest quality standards.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Murray McMurray Hatchery: One of the largest U.S. mail-order hatcheries, selling baby chicks, ducklings, and a broad catalog of poultry supplies. Directly comparable as a 100+ year old direct-to-consumer poultry retailer with overlapping product breadth, customer base, and brand heritage.
• Welp Hatchery: Family-owned U.S. hatchery selling chicks and other poultry through mail order with an online catalog. Comparable in mail-order live-poultry focus and hobbyist customer base.
• Cackle Hatchery: Family-owned mail-order hatchery offering chicks, ducklings, game birds, and poultry supplies online. Comparable in product mix, customer segment (hobbyist and small farmer), and DTC e-commerce model.
• eFowl: Online marketplace and retailer of day-old chicks, ducklings, and other poultry. Comparable as a digital-native DTC poultry retailer operating in the same hobbyist and small-farmer channel.
• My Pet Chicken: Online retailer focused on backyard chicken keepers, offering chicks, supplies, and extensive educational content. Closely comparable in customer persona (new and hobbyist keepers), product mix, and content-led marketing approach.
• Meyer Hatchery: Online hatchery selling chicks, waterfowl, game birds, and poultry equipment with a strong educational content focus. Directly comparable in target customer, product breadth, and digital-first go-to-market.
• Purely Poultry: Online retailer specializing in poultry and game birds, including chicks, hatching eggs, and supplies. Directly comparable as a niche e-commerce specialist serving the same hobbyist and small-farm segments.
• Hoover's Hatchery: U.S. hatchery offering a wide variety of chicks, ducklings, turkeys, and game birds via mail order. Comparable in live-poultry focus and hobbyist/small-farmer customer base.

Broad incumbents

• Rural King: Multistate farm-and-home retailer selling chicks, feed, and poultry equipment. Comparable as a broad-line farm retailer overlapping with Stromberg's on commodity poultry supplies and seasonal live-bird offerings.
• Tractor Supply Company: Largest U.S. farm-and-rural-lifestyle retailer, carrying seasonal chicks, poultry supplies, feed, and equipment in thousands of physical stores plus online. Comparable as a broad-channel competitor whose expanding poultry assortment puts pricing pressure on niche specialists like Stromberg's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDijky-8vlvbPvxDap0pPMQ
• Facebookfacebook.com/StrombergsChickens
• Instagraminstagram.com/strombergschicksandgamebirds
• Xx.com/StrombergsBirds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stromberg’s