Cackle Hatchery
Cackle Hatchery is a 4th-generation family-owned poultry hatchery in Lebanon, Missouri, operating since 1936 and shipping more than 230 varieties of day-old chicks, waterfowl, turkeys, and game birds direct-to-consumer via USPS across the U.S.
- Company typePrivate
- Founded1936
- HeadquartersLebanon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cackle Hatchery does
Cackle Hatchery is a 4th-generation, family-owned poultry hatchery operating continuously since 1936 from a single headquarters and production facility at 411 W Commercial St, Lebanon, Missouri, in the Missouri Ozarks. The company runs its own chick hatchery and chicken breeder farms, applying 90 years of focused genetic selection to produce disease-resistant, productive purebred poultry across more than 230 varieties — chickens (brown, white, dark brown, and colored egg layers; meat/broilers; rare breeds; bantams; hot and cold weather breeds), waterfowl (ducks, geese), turkeys (Broad Breasted and Heritage), guinea fowl, peafowl, and game birds (quail, pheasants, partridge), plus hatching eggs, adult fowl, and an add-on Marek's disease vaccination service using an MD/RISPERNS vaccine at the hatchery. The company holds U.S. Pullorum-clean certification since 1936 and NPIP membership (number 43-105), satisfying the federal requirement for interstate live poultry shipment.
Cackle operates as a direct-to-consumer e-commerce business, with customers ordering day-old chicks, waterfowl, turkeys, game birds, and supplies online or by phone for delivery via USPS Priority Mail to their local post offices during the February through October shipping season; supplies ship year-round with free shipping on orders over $25. A wholesale dealer program supplies feed dealers, farm stores, and surplus dealers, while an in-store pickup option at the Lebanon facility on Tuesdays and Thursdays handles overstock liquidation, supplemented by an Amazon Store, Chick Days events at Feldman's Farm & Home, and reselling of Omlet premium chicken coops and accessories. Customer segments span backyard chicken keepers (primary), show/exhibition poultry enthusiasts, 4-H and FFA youth programs, small farms and homesteads, and wholesale dealers — served with a unit-based pricing model, 90% female sexing accuracy guarantee, full-count live arrival guarantee, and a $10 youth program discount.
Cackle Hatchery firmographics
Firmographics- Name
- Cackle Hatchery
- Legal name
- Cackle Hatchery LLC
- Website
- https://cacklehatchery.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cackle Hatchery is a 4th-generation family-owned poultry hatchery in Lebanon, Missouri, operating since 1936 and shipping more than 230 varieties of day-old chicks, waterfowl, turkeys, and game birds direct-to-consumer via USPS across the U.S.
- Ownership category
- akta.pro rank
Cackle Hatchery industry classification
Industry- Product category
- Poultry Hatchery and Live Poultry
- NAICS
- Poultry Hatcheries (112340), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123), Other Poultry Production (11239)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)
- akta.pro secondary industries
- Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC), Quail & Specialty Gamebird Production (e.g., pheasant, partridge) (AFAEADAH), Duck & Goose Production (Waterfowl) (AFAEADAG), Game Bird Farming (Quail, Pheasant, Partridge) (AFAEAIAF)
Keywords
Where Cackle Hatchery is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cackle Hatchery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Baby Chicks and Poultry Sales: Primary revenue stream from selling day-old baby chicks including chickens, ducks, geese, turkeys, guinea fowl, peafowl, and game birds. Orders are placed online or by phone with specific ship dates Feb-Oct.
- Poultry Supplies: Sales of brooder equipment, incubators, waterers, feeders, chicken coops, medications, feed treats, and nesting supplies. Supplies are shipped year-round with free shipping on orders over $25.
- Hatching Eggs and Adult Fowl: Sale of hatching eggs for customers who want to incubate their own poultry, as well as adult fowl for those seeking mature birds.
- Wholesale Dealer Accounts: Feed dealers, farm stores, and surplus dealers can set up wholesale accounts for bulk purchases. Pickup sales available for surplus dealers June-July.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Chick Orders - Per bird pricing with tiered shipping |
| Unit Pricing | Pay-as-you-go | Marek's Vaccination - Per chick vaccination service |
| Other | Pay-as-you-go | Youth Program Discount - $10 discount for qualified youth organizations |
| Unit Pricing | Pay-as-you-go | Poultry Supplies - Free shipping on orders over $25 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Cackle Hatchery product offering
Product offeringCore offering
Cackle Hatchery hatches and ships day-old purebred poultry, including baby chicks, waterfowl (ducks and geese), turkeys, guinea fowl, peafowl, and game birds, along with hatching eggs, adult fowl, and a full line of poultry supplies. The company operates its own Chick Hatchery and Chicken Breeder Farms in the Missouri Ozarks with 90 years of genetic selection focused on disease resistance and productivity. Customers order online or by phone and receive day-old chicks via USPS Priority Mail at their local post offices across the continental US, Alaska, Puerto Rico, and the Virgin Islands.
Product overview
Cackle Hatchery is a 4th-generation family-owned poultry hatchery business operating since 1936, offering over 230 varieties of purebred poultry shipped directly from their Missouri facility. The core product portfolio centers on live poultry sales (baby chicks, waterfowl, turkeys, guinea fowl, peafowl, game birds, hatching eggs, and adult fowl) with complementary poultry supply products (brooder equipment, incubators, feeders, waterers, medications, coops) and branded merchandise (books, gifts, décor). The company operates as a direct-to-consumer e-commerce business with nationwide shipping via USPS, supplemented by retail pickup options and wholesale dealer programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Chicks
Quantifiable outcome
- 90% female sexing accuracy guarantee - refund provided if less than 90% females received
- +1 more outcomes
Companies that use Cackle Hatchery
Customer profileSegments5 records
Ideal customer profiles5 records
Cackle Hatchery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cackle Hatchery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- OmletminorCackle Hatchery resells Omlet chicken coops and related products through their website as part of their poultry supplies category. Omlet is a manufacturer of premium chicken housing and accessories.
- National Poultry Improvement Plan (NPIP)coreCackle Hatchery participates in the National Poultry Improvement Plan (NPIP) with program number 43-105. This is a federal-industry cooperative program for evaluating and improving poultry breeding stock and hatchery production.
- AmazonminorCackle Hatchery maintains an Amazon Store presence (CackleHatchery store on Amazon) as an additional sales channel for their products.
- American Livestock Breeds ConservancyminorCackle Hatchery is listed as a resource by the American Livestock Breeds Conservancy (now Livestock Conservancy), a non-profit organization working to protect over 180 rare breeds of livestock and poultry.
- Feldman's Farm & HomeminorCackle Hatchery holds Chick Days events at Feldman's Farm & Home locations, providing in-person sales and customer interaction opportunities.
- U.S. Postal Service (USPS)coreCackle Hatchery ships all baby chicks exclusively through the US Postal Service. They drive chick orders directly to main USPS distribution centers to enter the mail stream quickly. This is their sole shipping carrier for live poultry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cackle Hatchery competitors and assessment
Company assessmentBroad incumbents
- Tractor Supply Co. National rural-lifestyle retailer that sells live chicks seasonally at most stores and acts as both a customer (running Chick Days events with suppliers like Cackle) and a broader competitor for poultry supplies.
Direct peers
- Ideal Poultry Breeding Farms: Texas-based mail-order hatchery offering chicks, bantams, waterfowl, and game birds — a similarly broad direct-to-consumer poultry operation that overlaps significantly with Cackle's product range and shipping model.
- Hoover's Hatchery: Iowa-based hatchery selling day-old chicks and poultry via direct mail order with a comparable assortment of standard and rare breeds, competing head-to-head with Cackle for backyard and small-farm customers.
- Mt. Healthy Hatcheries: Ohio-based mail-order hatchery with a long history in the US poultry market, selling chicks, waterfowl, and supplies direct-to-consumer — a comparable legacy competitor to Cackle.
- Welp Hatchery: Iowa hatchery offering chicks and poultry via mail order nationwide, with a similar assortment structure (layers, broilers, bantams, waterfowl) and direct-to-consumer e-commerce focus as Cackle.
- Privett Hatchery: New Mexico-based hatchery supplying day-old chicks, waterfowl, and rare breeds via mail order, operating with the same NPIP-certified, USPS-shipped model that defines Cackle's category.
- Stromberg's Chicks and Game Birds: Minnesota-based retailer and hatchery supplying chicks, game birds, and poultry equipment via mail order, overlapping with Cackle across both live poultry and supplies categories.
- Murray McMurray Hatchery: Long-established Iowa-based mail-order hatchery offering baby chicks, waterfowl, and supplies with nationwide USPS shipping — a heritage brand and direct Cackle competitor in the backyard poultry market.
- Meyer Hatchery: One of the largest US mail-order poultry hatcheries, selling day-old chicks, waterfowl, and game birds direct-to-consumer with nationwide shipping — directly competes with Cackle across virtually the entire product catalog.
Emerging players
- My Pet Chicken: Online-focused backyard poultry retailer offering small-order chicks and supplies with strong educational content, overlapping Cackle's primary backyard-keeper customer segment and direct-to-consumer e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cackle Hatchery social profiles
Digital presenceCackle Hatchery compliance and trust
Trust signalCompliance1 record
Cackle Hatchery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cackle Hatchery leadership team
Management profileNumber of profiles
Cackle Hatchery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cackle Hatchery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cackle Hatchery
What does Cackle Hatchery do?
Cackle Hatchery hatches and ships day-old purebred poultry, including baby chicks, waterfowl (ducks and geese), turkeys, guinea fowl, peafowl, and game birds, along with hatching eggs, adult fowl, and a full line of poultry supplies. The company operates its own Chick Hatchery and Chicken Breeder Farms in the Missouri Ozarks with 90 years of genetic selection focused on disease resistance and productivity. Customers order online or by phone and receive day-old chicks via USPS Priority Mail at their local post offices across the continental US, Alaska, Puerto Rico, and the Virgin Islands.
Is Cackle Hatchery a public or private company?
Cackle Hatchery is a private company. It is classified as family owned and is currently operating.
When was Cackle Hatchery founded?
Cackle Hatchery was founded in 1936. It employs 11 to 50 people.
Where is Cackle Hatchery based?
Cackle Hatchery is headquartered in Lebanon, United States, in the North America region.
How does Cackle Hatchery make money?
Four revenue lines are on record. Baby Chicks and Poultry Sales are the primary driver. The others are poultry Supplies, hatching Eggs and Adult Fowl and wholesale Dealer Accounts.
Who are Cackle Hatchery's main competitors?
Tractor Supply Co. is listed as a broad incumbent. Direct peers are Ideal Poultry Breeding Farms, Hoover's Hatchery, Mt. Healthy Hatcheries, Welp Hatchery, Privett Hatchery, Stromberg's Chicks and Game Birds, Murray McMurray Hatchery and Meyer Hatchery. My Pet Chicken is listed as an emerging player.
Does Cackle Hatchery have an API?
No public API is recorded for Cackle Hatchery.
What industry is Cackle Hatchery in?
Cackle Hatchery's product category is Poultry Hatchery and Live Poultry. Its primary akta.pro industry code is AFAEADAD, Hatcheries & Chick Production (Day-Old Chicks, Pullets), with a secondary code of AFAEADAC, Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders). Its NAICS code is 112340 and its SIC code is 200.