neoRide

What neoRide does

neoRide is a US-based mobility payment platform headquartered in Carlsbad, California, and operating as a subsidiary of Neology, Inc. since 2025. Founded in 2018, the company provides license-plate-based toll and parking payment services that eliminate the need for physical toll tags. Its platform covers approximately 95% of US toll facilities through integrations with E-ZPass (18 states), I-PASS, SunPass, FasTrak, and other regional toll authority back-office systems, accepting transactions at over 200 toll plazas nationwide. The core technology stack includes NeoCamera, an automatic license plate recognition (ALPR) system with stated 99.5%+ accuracy, paired with a Fare Calculation Engine that supports dynamic pricing, geofenced road user charging, and configurable fare zones for toll authorities.

The product surface includes a consumer-facing mobile app (iOS and Android), a Postpaid invoicing option, a parking reservation and payment module launched in 2024, and a Road User Charging (RUC) Control Center for transportation authorities. Customer segments span individual drivers, families, commercial fleets, rental car companies, and toll authorities. Revenue is generated through a $4.99 per-vehicle annual membership fee for individual plans plus per-transaction service fees of 15-30% layered on top of base toll charges, with custom multi-year contracts for commercial fleets and rental car operators.

Distribution combines a product-led growth motion via app stores and SMS registration for consumers, with an enterprise field sales motion targeting toll authorities and fleet operators through demo requests and custom integration support. Marketing is primarily digital — app stores, SEO-driven state coverage pages, blog content, and social media — supplemented by direct B2B outreach. The company is privately held with no disclosed funding rounds, 11-50 employees, and operates exclusively in the United States (with a noted rental car exclusion in Texas).

Name

neoRide

Legal name

NeoRide, Inc.

Website

https://neoride.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

neoRide is a US mobility payment platform offering license-plate-based toll, parking, and road user charging services across 95% of US toll facilities, serving individual drivers, commercial fleets, rental car companies, and toll authorities.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Toll payment services
• Electronic toll collection
• License plate recognition
• Cashless parking payments
• Mobility payment platform

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Annual Membership Fee: neoRide charges an annual non-refundable membership fee per vehicle. For individual fleets, the fee is $4.99 per vehicle per year. Commercial fleets receive custom pricing based on fleet size and usage. The membership fee provides access to the toll payment platform and all covered toll roads.
2. Service Fees: neoRide charges a service fee ranging from 15% to 30% depending on toll agency and road services utilized, per transaction. This fee is added to the base toll charges assessed by the toll facility owner.
3. Commercial Fleet Services: Custom pricing for rental car services and commercial fleets based on fleet size and usage. Includes centralized dashboard, bulk onboarding, automated plate updates, detailed reports, and priority support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

neoRide provides a SaaS/mobile application that enables drivers to pay tolls and parking fees cashlessly, using license plate recognition to identify the vehicle and bill the user's account across approximately 95% of US toll roads. The service is targeted at drivers who want to avoid transponders, cash, or stop-and-pay toll booths.

Product overview

neoRide is a unified mobility payment platform offering toll payment, parking, and road user charging services. The core product is the neoRide mobile app (iOS/Android) which uses license plate recognition to enable cashless toll and parking payments across 95% of US toll roads without requiring physical toll tags. The platform includes add-on modules for Commercial Fleets (custom pricing, centralized dashboard), Individual Fleets ($4.99/vehicle/year plan), Postpaid invoicing, Rental Car Services, and Family Accounts. Underpinning the platform are technology components including NeoCamera (ALPR with 99.5%+ accuracy), the Fare Calculation Engine (dynamic pricing), and a RUC Control Center for road authorities. The Road User Charging (RUC) system provides configurable geofencing, trip tracking via Bluetooth/in-vehicle connectivity, and group-based participant management.

Differentiator

Problem solved

Functional benefit

Products and services

• neoRide mobile app / toll and parking payment platform

Quantifiable outcome

• 99.5%+ accuracy in automatic license plate recognition
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• E-ZPass NetworkcoreTechnology or IntegrationneoRide integrates with the E-ZPass network covering 18 states including Minnesota, Illinois, Indiana, Ohio, Kentucky, Virginia, West Virginia, Pennsylvania, New York, Maryland, New Jersey, Delaware, North Carolina, Massachusetts, Rhode Island, New Hampshire, Maine, and Florida. Users can pay tolls on all E-ZPass roads without a physical transponder.
• I-PASScoreTechnology or IntegrationneoRide integrates with the I-PASS system primarily used in Illinois, allowing users to pay tolls on all I-PASS roads across multiple states.
• SunPass (Florida)coreTechnology or IntegrationneoRide integrates with Florida's SunPass system, covering Florida's Turnpike and all SunPass toll roads across Florida's extensive 734-mile toll network.
• FasTrak (California)coreTechnology or IntegrationneoRide integrates with California's FasTrak system covering toll roads throughout California including Los Angeles, San Francisco Bay Area, San Diego, and bridges such as the Golden Gate Bridge.
• Rental Car CompaniescoreTechnology or IntegrationneoRide partners with world's leading rental car companies to provide automatic toll billing for rental vehicles. The partnership eliminates need for physical tags, ensures accurate toll allocation per rental period, and reduces administrative workload for rental agencies.
• Toll AuthoritiescoreStrategic or Co-development PartnerneoRide partners with toll authorities to boost user registrations and reduce operational costs such as customer service calls. Case study with a $1B+ US-based tolling authority shows successful conversion of unregistered users to registered users through integrated invoicing and co-marketing.
• Carbon Source GroupminorOthersCarbon Source Group is a leading provider of sustainable energy solutions and carbon reduction strategies. They specialize in helping businesses and organizations transition to cleaner energy sources, reduce emissions, and achieve environmental compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PayByPhone: PayByPhone is a major mobile parking-payment app used across North American cities, with payments tied to license plate. It competes with neoRide's parking offering and is an emerging player in the broader mobility-payment wallet category neoRide is targeting.
• ParkMobile: ParkMobile is a leading US mobile parking app that lets users find and pay for parking via license plate. It is directly comparable to neoRide's recently launched parking module and represents the dominant competitor in the parking leg of neoRide's platform-expansion thesis.

Direct peers

• Uproad: Uproad is a sister consumer toll-payment app from Neology that allows drivers to pay tolls automatically by plate or transponder. It is a near-clone of neoRide within the same parent company's portfolio and competes head-to-head for the same individual-driver and fleet customers.
• PayTollo: PayTollo is a mobile-app toll payment service that lets drivers pay tolls by license plate without a transponder. It is the most direct competitor to neoRide in the consumer-facing, plate-based toll payment category across the US.

Broad incumbents

• Verra Mobility: Verra Mobility is a public, large-scale provider of tolling, smart mobility, and traffic safety solutions serving government and commercial customers. It is a broad incumbent that competes with neoRide in rental-car tolling services and government toll-authority technology contracts.
• TransCore: TransCore is a US tolling and traffic management technology provider, known for nationwide RFID transponder infrastructure and toll systems. It is comparable to neoRide at the toll-authority technology layer, even though neoRide sits downstream at the consumer/payer interface.
• Bestpass: Bestpass is a toll-management platform focused on commercial trucking fleets, offering consolidated billing across US toll facilities. It is comparable to neoRide's commercial fleet offering but at greater scale and with a trucking-specific go-to-market.
• Kapsch TrafficCom: Kapsch TrafficCom is a global provider of tolling technology, including RFID transponder systems, video tolling, and back-office platforms. It is a broad incumbent competing with neoRide/Neology for toll-authority infrastructure contracts at the B2G level.
• PrePass: PrePass is a fleet mobility platform that provides toll management, weigh-station bypass, and roadside services to commercial carriers. It overlaps with neoRide's commercial fleet toll product and represents a broader incumbent in the fleet toll-payment space.
• Conduent Transportation: Conduent provides tolling back-office, violation processing, and mobility services to state DOTs and toll authorities across the US. It overlaps with neoRide's B2G toll-authority integrations and is a broad incumbent in transportation payment services.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/Neorideinc
• Facebookfacebook.com/neoridetollpay
• LinkedInlinkedin.com/company/neoride-inc
• Instagraminstagram.com/neoride_tollpay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about neoRide