Pomfort

What Pomfort does

Pomfort is a Munich-based private software company founded in 2010 that develops professional-grade software for film, television, and live production workflows. The company's product portfolio is organized into three core lines: Silverstack (media asset management including Lab, XT, Offload Manager, and MediaVerify for backup, offloading, QC, and LTO archiving); Livegrade 7 (digital imaging and on-set color management supporting ACES pipelines, HDR/SDR dual workflows, multi-camera signal routing, and integration with LUT boxes, SDI routers, and grading panels); and Reeltime (video playback and on-set review with streaming to companion viewer apps). A cloud-based collaboration platform, ShotHub, extends the offering into distributed production management.

The software is used by Digital Imaging Technicians (DITs), VTR operators, and data managers on feature films, series, commercials, and live events. Pomfort's primary users are individual freelance professionals who adopt the software and bring it onto productions — evidenced by use on Gladiator II, Supergirl, F1, Star Wars: The Mandalorian and Grogu, The Last of Us S2, Hamnet, and large concert productions including Katy Perry's Lifetimes tour and Karol G's Coachella headline show. Customers are acquired primarily through product-led growth (free 10-day trials), content marketing (DIT Cart Stories blog, tutorials), and presence at major industry events (Cine Gear Expo, IBC, BIRTV). Revenue is generated through a mix of permanent software licenses, subscription/temporary project licenses (10 days to multi-month), tiered product editions (Pro/Lite/Studio/Viewer), and training/education services, distributed globally via self-serve download through the Pomfort Account portal with localized sites in English, Chinese, and Japanese.

Name

Pomfort

Legal name

Pomfort

Website

https://pomfort.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomfort is a Munich-based private software company that develops professional on-set software for film, TV, and live productions, serving Digital Imaging Technicians, VTR operators, and data managers with media asset management, color grading, and video playback products used on major Hollywood and live-event productions.

Ownership category

akta.pro rank

Product category

Professional Film Production Software

NAICS

Software Publishers (5132), Other Motion Picture and Video Industries (512199)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Media Management for Post (Proxy/Transcode, Project Organization) (MPAHAAAI)

akta.pro secondary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Media asset management
• On-set color management
• Video playback software
• Digital imaging software
• Film production software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Pomfort generates revenue through software licensing with multiple tiers: permanent licenses for Silverstack, Livegrade, and Reeltime products, as well as subscription-based temporary licenses ranging from 10 days to multi-month periods. License management is handled through the Pomfort Account portal.
2. Product Tiers (Pro/Lite/Studio): Products are offered in multiple editions (Pro, Lite, Studio, Viewer) with different feature sets and price points, allowing tiered revenue capture based on customer needs and production scale.
3. Training and Education: Revenue generated through training programs and video tutorials accessible via Pomfort Account, including exclusive educational content for licensed users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pomfort designs, develops, and sells professional software applications for film and live productions. Its product suite spans three core categories: Silverstack (media asset management for backup, organization, offloading, and LTO archiving), Livegrade (digital imaging and on-set color management for DITs and cinematographers), and Reeltime (video playback and on-set review for VTR/video assist operators). The company additionally offers ShotHub, a cloud-based production management and collaboration service.

Product overview

Pomfort provides a comprehensive software ecosystem for film and live productions, organized into four interconnected product lines: (1) Media Asset Management centered on Silverstack (Lab, XT) with Offload Manager and MediaVerify for backup, organization, QC, and post workflows; (2) Digital Imaging anchored by Livegrade 7 with Livegrade Viewer for real-time on-set color management and creative grading; (3) Video Playback through the Reeltime family (Pro, Lite, Viewer, Cinema) enabling live monitoring, instant playback, and multi-camera review; and (4) Cloud Services including ShotHub for collaborative media management. Products are designed for set-to-post workflows and serve DITs, VTR operators, cinematographers, and post-production teams across feature films, series, commercials, and live events.

Differentiator

Problem solved

Functional benefit

Brands

• Silverstack: Media asset management software for backing up, organizing, and managing media assets for post workflows.
• Livegrade
• Reeltime
• ShotHub

Products and services

• Silverstack Lab
• Silverstack XT
• Offload Manager
• MediaVerify
• Livegrade 7 Professional digital imaging and on-set color management software that enables DITs and cinematographers to control, adjust, and preview images in real time while maintaining technical accuracy and creative vision. Supports multi-view, multi-grade, HDR/SDR dual pipeline workflows, ACES transforms, and integration with LUT boxes, SDI routers, and Tangent panels.
• Livegrade Viewer
• Reeltime Pro
• Reeltime Lite
• Reeltime Viewer
• Reeltime Cinema
• Pomfort ShotHub

Quantifiable outcome

• DITs report significant workflow improvements and time savings using Pomfort software on professional productions
• +1 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature17 records

Partnerships

Four partnerships are on record, tiered core.

• ArchiwarecoreTechnology or IntegrationArchiware P5 Archive integrates with Silverstack via S3 API, enabling direct LTO tape archiving workflows from within Silverstack's media management interface. This partnership provides productions with secure, cost-effective long-term archiving capabilities, combining Silverstack's media management with Archiware's tape archive technology.
• RED Digital CinemacoreTechnology or IntegrationRED Digital Cinema hosted Pomfort at their booth during Cine Gear Expo LA, featuring live demonstrations of Livegrade 7.2 features including in-camera grading on DSMC3 RED cameras. RED provides sneak previews of upcoming features to the Pomfort community.
• CineArkcoreChannel Partner/ Reseller/ DistributorCineArk hosted live Reeltime demonstrations in London, providing their custom Reeltime rig for hands-on training sessions. CineArk is a UK-based specialist film equipment rental company that supplies equipment and expertise for productions using Pomfort software.
• PhotoCineLive / PhotoCineRentcoreChannel Partner/ Reseller/ DistributorPhotoCineLive (equipment lead) and PhotoCineRent (equipment supplier) are sister companies specializing in supplying cameras and gear for major concerts and large-scale multi-cam events. They equipped the Katy Perry Lifetimes tour production using Pomfort Livegrade.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Codex (a DVS brand): Codex makes on-set data management, capture, and archiving hardware/software used on major productions. Its media management and LTO-backed workflows overlap directly with Pomfort's Silverstack product family for the same DIT and data manager personas.
• Filmworkz (formerly Filmlight / Daylight): Filmworkz (formerly Filmlight's Daylight product) provides on-set color, dailies, and look management tools targeting the same DIT and on-set grade workflows as Pomfort's Livegrade, particularly in feature and episodic production.
• Colorfront: Colorfront develops on-set and DI color management tools (e.g., On-Set Dailies, Express Dailies) that directly compete with Pomfort's Livegrade for real-time on-set color and with Silverstack in dailies/media handling for feature and high-end TV productions.
• Atomos: Atomos builds on-set monitor-recorders and playback devices that compete with Pomfort's Reeltime line for the video assist and on-set review use case. Both serve VTR operators and directors needing low-latency multi-camera playback and review.
• Assimilate (Scratch): Assimilate's Scratch is a finishing/dailies platform used in film production workflows. It competes with Pomfort at the set-to-post intersection, particularly around dailies processing and color management that overlap with Livegrade and Silverstack Lab.

Broad incumbents

• Avid Technology: Avid's media production platform (Media Composer, NEXIS) is the wider incumbent in film/TV production and post workflows. While it does not replicate Pomfort's on-set DIT niche, it competes for the same production-side budget and increasingly pushes into set-to-post media workflows adjacent to Silverstack.
• Blackmagic Design: Blackmagic Design's DaVinci Resolve and monitoring hardware serve the same on-set colorists, DITs, and colorists as Pomfort's Livegrade, while its broader camera and switching portfolio gives it a wider footprint across film production.

Others

• Marquis Broadcast: Marquis provides production-to-post workflow integration tools (e.g., Mojito, Medway) that interop with Avid and other post systems. It is an adjacent enablement player in the set-to-post pipeline that Pomfort also targets with Silverstack and ShotHub integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pomfort
• Facebookfacebook.com/Pomfort
• LinkedInlinkedin.com/company/pomfort

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomfort