Reloc
RELOC is an Italian IoT design house selling wireless modules, gateways, single-board computers, and edge-ML devices, complemented by custom electronic design services, distributed globally via Arrow Electronics and targeted at industrial IoT and predictive-maintenance customers.
- Company typePrivate
- Founded2008
- HeadquartersParma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reloc does
RELOC s.r.l. is an Italian IoT design house headquartered in Parma that designs and sells embedded electronics, wireless modules, gateways, single-board computers, and edge-ML devices, and complements its product catalog with custom ICT and electronic design services. Its portfolio spans Bluetooth 5.0 (RM-BE1), SmartMesh IP (RM-MS1), sub-GHz (RM-SS2) and Wi-Fi modules, RG-FLX and RG-DIN industrial gateways, compact SBCs (RB-RZLC/RB-RZUL, RM-CMP4 ESP32-P4), development kits (ARIS, ARIS EDGE, HANI-IoT), and the BrickML family of edge-ML devices for machine health monitoring that combine current, vibration, temperature and audio sensing with on-device inference. Underlying technology relies on partner silicon from Renesas, u-blox, Silicon Labs, STMicroelectronics, NXP, and ARM Cortex-M microcontrollers, with cloud services exposing device-management APIs.
The company makes money through two channels: unit-priced hardware sales (development kits are listed at roughly €70–€90 each) and, more strategically, custom design services sold via direct enterprise engagement. Distribution is primarily through Arrow Electronics for development boards, with direct website sales for smaller orders and a direct sales team ([email protected], +39 0521 649116) for custom solutions. The company is privately held with 11–50 employees, no disclosed external funding, and is structured as an Italian s.r.l. founded in 2008. Key customer segments are industrial IoT and machine health monitoring, with secondary exposure to smart home/building and logistics/supply-chain RFID applications.
Reloc firmographics
Firmographics- Name
- Reloc
- Legal name
- RELOC s.r.l.
- Website
- https://reloc.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RELOC is an Italian IoT design house selling wireless modules, gateways, single-board computers, and edge-ML devices, complemented by custom electronic design services, distributed globally via Arrow Electronics and targeted at industrial IoT and predictive-maintenance customers.
- Ownership category
- akta.pro rank
Reloc industry classification
Industry- Product category
- IoT Hardware Solutions
- NAICS
- Other Communications Equipment Manufacturing (33429), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Computer Communications Equipment (3576), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Wi‑Fi IoT & Device Onboarding/Provisioning (802.1X, DPSK, MDM integrations) (HDAFACAL)
- akta.pro secondary industries
- Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where Reloc is headquartered
LocationHeadquarters
- HQ city
- Parma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Reloc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Hardware Products: Sale of wireless modules (Bluetooth, SmartMesh IP, Sub-GHz), gateways, single-board computers, edge ML devices, and development kits to industrial and IoT customers
- Custom ICT & Electronic Design Services: Tailored design services to accelerate development of innovative products, including custom hardware and software integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RM-SS2-MKR Development Kit - Standard pricing |
| Unit Pricing | Pay-as-you-go | RM-SS2-MKR Development Kit - Volume discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Reloc product offering
Product offeringCore offering
RELOC designs, develops, and sells industrial-grade IoT hardware products including wireless modules (Bluetooth 5.0, SmartMesh IP, sub-GHz, Wi-Fi), IoT gateways, compact single-board computers and compute-on-modules, and edge machine-learning devices (BrickML family) for predictive maintenance. The company complements its hardware catalog with a cloud platform featuring APIs, web and mobile application development, and custom ICT & electronic design services that accelerate the development of customer IoT products.
Product overview
RELOC offers a portfolio of IoT hardware products organized into five categories: Wireless Modules (Bluetooth 5.0, SmartMesh IP, sub-GHz, Wi-Fi), Gateways (RG-FLX, RG-DIN), Compact SBCs (RB-RZLC/RB-RZUL, RM-CMP4 ESP32-P4 Compute-on-Module), Edge ML products (MCPod, BrickML family including SOM and 5G variants for machine health monitoring), and Development Kits (RM-BE1-DVK, RM-SS2-MKR, ARIS IoT board, ARIS EDGE IoT board). The company also provides cloud services with APIs for device management and data processing, and web/mobile application development. The product range spans from individual wireless modules and compute modules to complete development kits and edge computing solutions with ML capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- RM-BE1 Bluetooth 5.0 Module Bluetooth 5.0 wireless module with energy harvesting capability for connected devices, designed for integration into IoT products requiring low-power wireless connectivity.
- RM-MS1 SmartMesh IP Module SmartMesh IP wireless module that provides reliable mesh networking for IoT and industrial sensor network deployments.
- RM-SS2 Sub-GHz Module Sub-GHz RF module designed for long-range wireless sensor network applications in industrial and IoT use cases.
- Wi-Fi ATWINC1500 PMOD & Drivers Wi-Fi PMOD module based on the Microchip ATWINC1500 with associated drivers, enabling Wi-Fi connectivity for IoT development platforms.
- RG-FLX Gateway Industrial-grade IoT gateway providing flexible mesh networking protocol bridging to the internet for fog/edge computing architectures.
- RG-DIN Gateway DIN rail-mountable IoT gateway designed for industrial installations, providing protocol bridging and edge connectivity.
- RB-RZLC / RB-RZUL Compact SBCs Compact single-board computers (SBCs) based on Renesas RZ family processors for embedded and IoT integration.
- RM-CMP4 ESP32-P4 Compute-on-Module Compute-on-Module based on the ESP32-P4 for integration into custom IoT and embedded products.
- MCPod Edge machine-learning computing pod for machine health monitoring, providing onboard ML inference for industrial equipment analytics.
- BrickML Standalone edge-ML device for machine health monitoring and predictive maintenance, integrating current (MCSA), vibration, temperature, and audio sensors with onboard machine learning to detect anomalies and predict equipment failures.
- BrickML SOM System-on-Module version of BrickML for embedding edge machine-learning capabilities into customer products.
- BrickML-5G 5G-enabled variant of the BrickML machine health monitoring device, combining edge ML inference with 5G connectivity.
- RM-BE1-DVK Development Kit Development kit for evaluating and integrating the RM-BE1 Bluetooth 5.0 energy-harvesting module into IoT prototypes.
- RM-SS2-MKR Development Kit Arduino MKR1000-form-factor development board that enables straightforward test and integration of the sub-GHz RM-SS2 RF module, including on-board environmental sensors and a 6DoF inertial measurement unit.
- ARIS IoT Board Ready-to-use IoT hardware and software platform based on the Renesas Synergy S7 MCU (240MHz ARM Cortex-M4), supporting BLE 4.2, Wi-Fi b/g/n, NFC, Ethernet, motion detection, environmental sensing, and TFT screen support for rapid IoT prototyping.
- ARIS EDGE IoT Board Ultra-low-power hardware and software platform for smart sensing and IoT applications, optimized for Renesas Synergy S1 and S3 series ARM Cortex MCUs, with integrated MEMS sensors and multi-protocol radio supporting BLE, Thread, and ZigBee stacks.
- HANI-IOT Board Ready-to-use IoT hardware and software platform based on the NXP LPC55S69 dual-core Cortex-M33 MCU with integrated environmental sensors, developed by RELOC for Arrow Electronics and made available on the ARM Mbed platform.
- Custom ICT & Electronic Design Services Tailored ICT and electronic design services that accelerate customers' development of innovative connected products, spanning custom hardware design, embedded software integration, and web/mobile application development.
Companies that use Reloc
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Reloc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
Reloc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Edge ImpulsecoreRELOC designed and built BrickML in conjunction with Edge Impulse. BrickML uses Edge Impulse Studio for ML model development and deployment. Edge Impulse provides the reference design platform and ML tools that power BrickML's machine health monitoring capabilities.
- RenesascoreRELOC is a member of the Renesas Synergy Partner Project and develops boards, modules, and software components for the Renesas Synergy platform including ARIS boards, Wi-Fi drivers for ATWINC1500 modules, and NFC libraries verified as Synergy Platform compliant.
- u-bloxcoreRELOC was nominated as preferred design partner by u-blox, entering a selected circle of trusted design houses. This partnership enables RELOC to leverage u-blox positioning, short range, and cellular technologies in IoT designs.
- Arrow ElectronicscoreArrow Electronics partnered with RELOC to develop and distribute the ARIS and ARIS EDGE IoT development boards. Arrow serves as the primary global distributor for these products and co-markets them through their platform.
- Energy@homeminorRELOC collaborated with Energy@home association on smart home interoperability standards, presenting results at European Utility Week alongside the EEBus initiative.
- EEBusminorRELOC participated in the collaboration between Italian Energy@home association and EEBus initiative to develop common language standards for connected home devices.
Recent moves6 records
Expansion highlights5 records
Reloc competitors and assessment
Company assessmentDirect peers
- Arduino: Arduino's MKR and Portenta boards target the same IoT prototyping and development kit use case as RELOC's RM-SS2-MKR, ARIS, and ARIS EDGE kits. Both sell to industrial developers and integrators building connected product prototypes.
- SparkFun Electronics: SparkFun sells wireless modules, dev kits, and sensors to IoT developers and OEMs — a comparable product breadth to RELOC's modules and dev kits, with similar target customers in the maker-to-industrial segment.
- Espressif Systems: Espressif's ESP32 family powers RELOC's RM-CMP4 compute-on-module. Espressif is the dominant low-cost Wi-Fi/Bluetooth module vendor and competes head-to-head with RELOC's Wi-Fi and BLE module offerings on price and developer mindshare.
- Augury: Augury sells AI-based machine health monitoring to industrial customers — the same predictive-maintenance use case targeted by RELOC's BrickML product. Both compete for industrial budget allocated to vibration, temperature, and current-based failure prediction.
- Nordic Semiconductor: Nordic makes Bluetooth LE, Wi-Fi, and cellular IoT modules and SoCs (nRF series). It is the most direct comparable to RELOC's RM-BE1 Bluetooth 5.0 module and overall wireless module portfolio, although Nordic owns its silicon while RELOC integrates partner silicon.
Broad incumbents
- Silicon Labs: Silicon Labs is a RELOC technology partner and a major vendor of wireless SoCs and modules (Bluetooth, Zigbee, Thread, Matter). It competes in the same wireless protocols that RELOC integrates across its modules and ARIS boards.
- STMicroelectronics: ST is a RELOC technology partner and a major supplier of MCUs and sensors that appear across RELOC products. As a broad incumbent, ST sells modules, dev boards, and reference designs overlapping with RELOC's portfolio.
- u-blox: u-blox is a RELOC preferred design partner and a major IoT module vendor for cellular (NB-IoT, LTE-M) and positioning. As a broad incumbent it overlaps with RELOC's NB-IoT and accurate location offerings but at much larger scale and with proprietary silicon.
- Renesas Electronics: Renesas is a RELOC Synergy Partner and provides the Synergy MCUs that power the ARIS and ARIS EDGE boards. As a broad incumbent MCU vendor, Renesas also sells its own dev boards and modules that overlap with RELOC's offering.
Emerging players
- Edge Impulse: Edge Impulse is a RELOC technology partner whose Studio powers BrickML's ML development. As an emerging player, Edge Impulse sells the edge-ML development platform that underpins much of BrickML's value proposition and could either remain a partner or expand into adjacent hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reloc social profiles
Digital presenceReloc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reloc leadership team
Management profileNumber of profiles
Profiles2 records
Reloc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reloc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reloc
What does Reloc do?
RELOC designs, develops, and sells industrial-grade IoT hardware products including wireless modules (Bluetooth 5.0, SmartMesh IP, sub-GHz, Wi-Fi), IoT gateways, compact single-board computers and compute-on-modules, and edge machine-learning devices (BrickML family) for predictive maintenance. The company complements its hardware catalog with a cloud platform featuring APIs, web and mobile application development, and custom ICT & electronic design services that accelerate the development of customer IoT products.
Is Reloc a public or private company?
Reloc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reloc founded?
Reloc was founded in 2008. It employs 11 to 50 people.
Where is Reloc based?
Reloc is headquartered in Parma, Italy, in the Europe region.
How does Reloc make money?
Two revenue lines are on record. IoT Hardware Products are the primary driver. The others are custom ICT & Electronic Design Services.
Who are Reloc's main competitors?
Direct peers on record are Arduino, SparkFun Electronics, Espressif Systems, Augury and Nordic Semiconductor. Broad incumbents are Silicon Labs, STMicroelectronics, u-blox and Renesas Electronics. Edge Impulse is listed as an emerging player.
Does Reloc have an API?
Yes. Cloud platform with clean APIs for managing objects, collecting data, and adding processing logic. Natively includes multiple-level data authorization enabling simple data sharing. Designed to scale from a few devices to production grade platform.
What industry is Reloc in?
Reloc's product category is IoT Hardware Solutions. Its primary akta.pro industry code is HDAFACAL, Wi‑Fi IoT & Device Onboarding/Provisioning (802.1X, DPSK, MDM integrations), with a secondary code of HSAPAPAI, Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled). Its NAICS code is 33429 and its SIC code is 3576.