Viduate

What Viduate does

Viduate B.V. is a full-service online video marketing and advertising agency headquartered in Utrecht, Netherlands, operating as a privately held entity (Viduate B.V.) with a team of 1-10 employees. The company delivers end-to-end video services across four pillars: Video Strategy (consulting on audience targeting and distribution), Video Production (corporate films, 2D animation, 3D animation, 360-degree VR video, commercials, product videos, testimonial videos, aftermovies, and instructional videos), Video Marketing (personalized video, interactive video, live video, social video), and Video Advertising (campaign management and YouTube agency services). It also operates an educational arm, Viduate Academy, and a thought-leadership publishing line.

The underlying technology stack is conventional professional video production rather than a software platform: it combines live-action filming, 2D and 3D animation pipelines, 360-degree and VR capture, interactive video player integration, personalization layer integration, and paid-video campaign management across YouTube and other channels. There is no API, SDK, or proprietary platform disclosed. The company maintains an SEO-optimized website, 100+ blog articles, and active channels on YouTube, LinkedIn, and Instagram as its primary demand-generation surface.

Viduate operates as a project-based professional services business, priced via bespoke quotes based on scope, complexity, duration, and production requirements, with multi-year contracts available on its pricing page. Its GTM is sales-led: prospective clients request quotes through the website and the team closes directly. Customer concentration is horizontally diversified across healthcare (CSL Behring, Medline, Pfizer), automotive (DAF), education (Cloudwise), broadcasting (KRO NCRV), travel (Eurail), government (Rijkswaterstaat), gambling, and consumer brands (Samsung, Eneco), with a logged portfolio of 100+ projects and the #1 ranking in the EMERCE100 list of Dutch video and animation agencies.

Name

Viduate

Legal name

Viduate B.V.

Website

https://viduate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Viduate is a full-service video agency in Utrecht, Netherlands, offering strategy, 2D/3D animation, live-action, 360/VR, interactive, personalized, and social video production plus YouTube advertising for Dutch and European B2B clients across healthcare, automotive, education, government, and consumer sectors.

Ownership category

akta.pro rank

Product category

Video Production and Marketing Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• 2D 3D animation
• Corporate video production
• Video marketing agency
• 360 VR video

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based video production services including corporate films, commercials, product videos, aftermovies, testimonial videos, instructional videos, and TV advertisements. Pricing is based on project scope and estimated work hours.
2. Animation Production: 2D and 3D animation video production services. Custom work tailored to client branding with pricing based on complexity and duration. Average production time of approximately 4 weeks for 2D animations.
3. Video Strategy Consulting: Strategic consulting services to help clients develop video plans for optimal results.
4. Video Marketing and Advertising Services: Ongoing video marketing and advertising campaign management, distribution, and optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Viduate is a full-service video agency that produces and distributes video content for B2B clients. Its core work covers video strategy consulting, video production (corporate films, 2D and 3D animation, 360-degree VR video, commercials, product, testimonial, aftermovie, and instructional videos), video marketing (personalized, interactive, live, and social video), and video advertising including YouTube campaign management. Each project is custom-built, project-priced, and typically delivered in roughly four weeks for 2D animation.

Product overview

Viduate is a full-service video agency based in Utrecht, Netherlands, ranked #1 in the EMERCE100. The company operates as a unified service offering rather than a platform-plus-modules architecture. Its portfolio spans four core service pillars: Video Strategy (strategic planning for optimal video results), Video Production (encompassing live-action corporate films, 2D/3D animation, 360-degree VR, commercials, product videos, testimonials, aftermovies, and instructional videos), Video Marketing (including personalized video, interactive video, live video, and social video offerings), and Video Advertising (campaign management across platforms including YouTube). Additionally, Viduate offers educational services through the Viduate Academy. The company serves a wide range of industries and has produced content for clients including Samsung, Pfizer, DAF, Eneco, and KRO NCRV.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Strategie (Video Strategy)
• Bedrijfsfilm (Corporate Film)
• 2D Animatie Video
• 3D Animatie Video
• Commercial
• Productvideo (Product Video)
• Testimonial Video
• Aftermovie
• Instructievideo (Instructional Video)
• 360° VR Video
• Gepersonaliseerde Video (Personalized Video)
• Interactieve Video (Interactive Video)
• Live Video
• Social Video
• Video Advertising
• YouTube Agency Services
• Viduate Academy

Quantifiable outcome

• Companies using video experience 41% more online traffic than those without
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DEPT®: Large global digital agency headquartered in the Netherlands offering content, creative, and video production as part of a broader marketing technology portfolio. Competes with Viduate for enterprise video budgets but as part of a much wider service offering.
• Monks (formerly MediaMonks / S4 Capital): Global digital production powerhouse with deep video, content, and advertising capabilities, founded in the Netherlands. Operates in the same video production and advertising space as Viduate but at vastly greater scale and geographic reach.

Direct peers

• Lemonlight: US-based full-service video production agency offering corporate, animated, and branded content for B2B clients. Comparable to Viduate in service breadth (strategy, production, distribution) and project-based professional services model.
• Demo Duck: Animated explainer video and corporate video studio producing 2D/3D animation and live-action content for B2B brands. Comparable to Viduate's animation-led explainer and corporate film offerings and target customer profile.
• Wefilm: Amsterdam-based creative video production agency serving Dutch and international brands with corporate films, commercials, and branded content. Closely comparable to Viduate in service mix (strategy through production) and Dutch B2B target market.
• Moving Bits: Dutch animation and motion graphics studio producing 2D/3D animation, commercials, and branded content. Comparable to Viduate on the animation and commercial production side, serving overlapping Dutch and European B2B clients.
• Videobakery: Dutch video production agency specializing in animated explainer videos and corporate content for businesses. Directly comparable to Viduate's 2D animation and explainer service lines, serving a similar Dutch SMB and mid-market B2B base.
• The Video Show Company: Dutch video agency producing corporate, explainer, and recruitment videos for B2B clients. Overlaps directly with Viduate's corporate film, testimonial, and instructional video offerings and competes for similar Dutch enterprise budgets.

Emerging players

• Thinkmojo: San Francisco-based video agency producing explainer, brand, and product videos for tech companies. Overlaps with Viduate's product video, animation, and SaaS/tech B2B customer use cases.
• Yum Yum Videos: Boutique animation studio specializing in explainer videos for tech and SaaS brands. Comparable to Viduate's 2D animation and product explainer services, though smaller and more focused on a single content format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/VideoagencyViduate
• LinkedInlinkedin.com/company/viduate
• Instagraminstagram.com/viduate
• Xx.com/viduate
• Facebookfacebook.com/viduate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viduate