Mt. Olympus, Inc.

What Mt. Olympus, Inc. does

Mt. Olympus, Inc. operates an integrated water park and theme park resort in Wisconsin Dells, Wisconsin, founded in 1970 and continuously owned by the Laskaris family across three generations. The 200+-acre property combines indoor and outdoor water parks, indoor and outdoor theme parks, 5 roller coasters, 7 go-kart tracks, and 1,700+ lodging units (hotel rooms, cabins, and campsites), and serves approximately 1.3 million visitors annually. Its competitive identity rests on proprietary ride engineering, anchored by three signature attractions: Hades 360 (the world's first upside-down wooden roller coaster with an underground tunnel), Medusa's Slidewheel (America's first rotating waterslide, introduced 2022), and the Rise of Icarus (America's tallest waterslide at 145 feet, introduced 2024). The company also integrates complementary amenities including Christmas Mountain golf, multiple F&B outlets (operated on-property by the Mattei family under a long-standing arrangement), cabana and equipment rentals, birthday bundles, and dedicated meeting/event space (The Agora and The Olympia rooms).

The business operates a direct-to-consumer model with no significant OTA dependence. Pricing is anchored on a $59 promotional room rate that bundles taxes and park admission, plus a $40 day-pass wristband for non-lodging visitors. Lodging guests receive free park access for the duration of their stay plus a bonus day at checkout, which functions as the primary value proposition and a driver of multi-night stays. Ancillary revenue is generated through group sales for parties of 15+, equipment and cabana rentals, food and beverage, golf tee times (bundled complimentary for resort guests), birthday and add-on packages (early check-in, late check-out, family fun packs), and event-space rental. Marketing is conducted through owned digital channels (website, email, SMS) and organic social media on Facebook, Instagram, and TikTok, supplemented by a partnership with the Wisconsin Dells Visitor & Convention Bureau. The company is privately held, reports no public financials, and is operated day-to-day by co-owners Nick and Eva Laskaris following the 2003 passing of founder Demetrios "Jim" Laskaris.

Name

Mt. Olympus, Inc.

Legal name

Mt. Olympus Water & Theme Park

Website

https://mtolympuspark.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt. Olympus, Inc. operates a family-owned 200+-acre water park and theme park resort in Wisconsin Dells, integrating 1,700+ lodging units with indoor and outdoor parks, signature world-record rides, golf, and dining for approximately 1.3 million annual visitors.

Ownership category

akta.pro rank

Product category

Water and Theme Park Resort

NAICS

Amusement Parks and Arcades (7131), Hotels (except Casino Hotels) and Motels (721110), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Water park resort
• Theme park attractions
• Family vacation lodging
• Amusement park resort
• Indoor outdoor waterpark

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lodging Accommodations: Overnight stays across 1,600+ rooms including Hotel Rome, resort rooms, cabins, and tent campsites. Room rates starting at $59 promotional rate. Includes free park access for registered guests plus bonus day on checkout.
2. Day Pass Park Tickets: One-day admission wristbands sold at $40 plus tax. Valid for outdoor parks Memorial Day through Labor Day. Day pass holders can apply ticket cost toward overnight stay.
3. Group Sales: Group discounts for parties of 15 or more for park access and lodging. Includes event space rental for corporate events, birthday parties, family reunions.
4. Food & Beverage: Multiple restaurants, cafes, bars, and snack areas throughout the resort. Mattei family owns food and beverage outlets on property.
5. Rental Services: Mobility scooter rentals starting at $55, stroller and wagon rentals from $20, cabana rentals starting at $35, birthday bundles and add-on packages.
6. Golf Operations: Christmas Mountain golf courses (The Oaks and The Pines) with complementary 9-hole golf included with resort stay. Tee times available for non-guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Mt. Olympus operates an integrated water park and theme park resort in Wisconsin Dells featuring indoor and outdoor water parks, indoor and outdoor theme parks, roller coasters, go-kart tracks, and on-site lodging. The resort sells day passes, overnight stays across 1,700+ rooms, group event bookings, food and beverage, equipment rentals, and golf at Christmas Mountain. Free park admission is bundled with overnight stays plus a bonus day at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Rome: Premier lodging option located on park grounds and connected to indoor water park
• Christmas Mountain Village
• Mt. Olympus Camp Resort
• The Agora Meeting Room
• The Olympia Meeting Room

Products and services

• Mt. Olympus Water & Theme Park (Outdoor + Indoor Parks) Integrated water park and theme park resort featuring indoor and outdoor water parks plus indoor and outdoor theme parks with roller coasters, go-kart tracks, wave pools, and waterslides. Park admission is free with overnight stays and valid Memorial Day through Labor Day for day pass holders.
• Day Pass Park Tickets One-day admission wristbands sold for $40 plus tax granting access to the outdoor parks. Tickets valid Memorial Day through Labor Day; cost can be applied toward an overnight stay.
• Resort Lodging (Hotel Rome, Resort Rooms, Cabins, Camp Resort) Overnight accommodations across more than 1,700 units including Hotel Rome (premier on-site hotel connected to indoor water park), resort rooms, cabins, and tent campsites. Rates start at a $59 promotional base rate that includes taxes and park tickets; complimentary park access plus a bonus day at checkout is included with every overnight stay.
• Christmas Mountain Golf

Quantifiable outcome

• Over 1.3 million annual visitors
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mattei Family (Treasure Island Resort)coreStrategic or Co-development Partner · 1 January 2004Partnership formed in 2004 merging Treasure Island's indoor and outdoor water parks with Mt. Olympus' theme parks, creating today's Mt. Olympus Water & Theme Park. In 2007, Mt. Olympus purchased Treasure Island Resort adding 356 rooms. The Mattei family continues to own and operate food and beverage outlets on Mt. Olympus property, maintaining an ongoing partnership.
• Christmas Mountain VillageminorStrategic or Co-development PartnerChristmas Mountain Village golf courses (The Oaks and The Pines) are part of the Mt. Olympus resort offering, with complementary 9-hole golf included with resort stays.
• Wisconsin Dells Visitor & Convention Bureau (WDVCB)minorGTM or Marketing PartnerOfficial tourism partner recognized as 'Proud Partner' of the Wisconsin Dells Visitor & Convention Bureau. Featured on WDVCB website for Wisconsin Dells attractions listings.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Kalahari Resorts & Conventions: Wisconsin Dells-headquartered resort with the largest indoor water park in the US and integrated lodging/convention center. Directly comparable to Mt. Olympus in geography, indoor water park + lodging model, and family/group target market.
• Wilderness Resort: Largest waterpark resort in Wisconsin Dells with multiple indoor and outdoor water parks plus 1,200+ condo-style rooms. Directly comparable in integrated lodging + water park destination model serving Midwestern family vacationers.
• Great Wolf Lodge: National chain of indoor water park resort hotels with multiple properties across the US. Comparable to Mt. Olympus in bundled lodging + indoor water park model, though primarily indoor-focused and brand-chain rather than independent.
• Noah's Ark Waterpark: America's largest water park, located in Wisconsin Dells. Directly comparable as a standalone outdoor water park serving the same Wisconsin Dells family-vacationer market, though without integrated lodging of Mt. Olympus' scale.
• Schlitterbahn Waterparks: Texas-based resort water park operator known for innovative slide engineering (e.g., Master Blaster). Comparable in resort-integrated water park model and willingness to invest in record-setting attractions, though geographically distinct.
• Camelback Resort: Pennsylvania resort combining indoor water park, outdoor water park, theme attractions, and lodging. Comparable as a four-season integrated destination resort targeting East Coast family vacationers with a similar lodging-plus-attractions bundling model.
• Holiday World & Splashin' Safari: Indiana family-owned theme park + water park combo. Comparable as a privately operated regional destination combining thrill rides and water park attractions, though without Mt. Olympus' on-site lodging.

Broad incumbents

• Cedar Fair Entertainment Company: Public operator of major regional amusement parks and water parks (Cedar Point, Knott's, etc.). Comparable in amusement/water park operations and ride innovation, but a multi-property public company without Mt. Olympus' lodging integration.
• Six Flags Entertainment Corporation: Large public regional theme park operator with multiple US properties and a portfolio of roller coasters. Comparable in theme park operations and thrill-ride positioning, but lacks Mt. Olympus' integrated lodging and water park scale.

Others

• Wisconsin Dells Visitor & Convention Bureau: Regional destination marketing organization promoting Wisconsin Dells attractions, including Mt. Olympus as a 'Proud Partner.' Not a direct competitor but a key ecosystem participant driving overall destination demand to the cluster of properties including Mt. Olympus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mtolympuspark
• Instagraminstagram.com/mtolympuspark
• TikToktiktok.com/@mtolympuspark?lang=en
• Xx.com/mtolympuspark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Olympus, Inc.