Planta
Planta Health Store is a UK-based e-commerce and single-store retailer reselling over 20 third-party natural, organic, vitamin, mineral, and body care brands to health-conscious consumers across the UK and Europe.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Planta does
Planta Health Store is a UK-based e-commerce and physical retailer specializing in natural, organic, body care, vitamin, and mineral supplements. Founded in 2013 and incorporated as Planta Limited (Company No. 05276131) in England, the company is owned by RBP Enterprises Ltd., a private holding entity with no disclosed institutional capital. It serves health-conscious consumers in the UK and Europe through a mail-order website at planta.co.uk and a single brick-and-mortar store in Crystal Palace, London. The customer base is composed of long-tail individual buyers purchasing items such as Bach flower remedies, essential oils, probiotics, herbal supplements, and natural skincare.
Planta firmographics
Firmographics- Name
- Planta
- Legal name
- Planta Limited
- Website
- https://planta.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planta Health Store is a UK-based e-commerce and single-store retailer reselling over 20 third-party natural, organic, vitamin, mineral, and body care brands to health-conscious consumers across the UK and Europe.
- Ownership category
- akta.pro rank
Planta industry classification
Industry- Product category
- Health & Wellness Retail
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)
Keywords
Where Planta is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Planta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Planta generates revenue through direct sales of natural, organic, body care products, vitamins, mineral supplements, essential oils, and Bach flower remedies to consumers through both online and physical retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for health supplements and body care products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Planta product offering
Product offeringCore offering
Planta is a UK-based multi-brand health retailer that sells natural, organic body care products, vitamin and mineral supplements, essential oils, Bach flower remedies, and other natural wellness products from 20+ brands. Customers can browse and purchase via a bespoke e-commerce website for mail-order delivery across the UK and Europe, and at a physical retail store in Crystal Palace, London.
Product overview
Planta Health Store is a UK-based online health retailer operating a bespoke ecommerce platform for mail order of natural, organic body care products and vitamin and mineral supplements. The offering is a multi-brand marketplace rather than a single unified product, aggregating over 20 health and wellness brands. The portfolio spans essential oils (Absolute Aromas, Amphora Aromatics), aloe vera products (Aloe Pura), oral care (Aloe Dent), flower remedies (Bach Original Flower Remedies, Australian Bush Flower Essences, Jan de Vries), probiotics (Bio-Kult), professional supplements (BioCare, Better You, Bio-Health), herbal preparations (BioForce/A.Vogel, Bio-Strath), and natural skincare (Caudalie, Dead Sea Spa Magik, Dr. Hauschka, Faith in Nature, Green People). The core ecommerce platform provides browsing by brand, department, and health concern, alongside features for special offers, newsletter signup, and delivery to UK and European customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Planta Health Store E-commerce Platform
- Planta Health Store Crystal Palace Retail Shop
- Natural Health Supplements Range
Companies that use Planta
Customer profileSegments2 records
Ideal customer profiles1 record
Planta technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planta partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Planta competitors and assessment
Company assessmentDirect peers
- Holland & Barrett: Holland & Barrett is the UK's largest natural health and supplement retailer with hundreds of stores and a strong online offering. It competes with Planta in essentially every category Planta sells — vitamins, herbal remedies, essential oils, and natural body care — and is the closest direct competitor.
- Healthspan: Healthspan is a UK-based online vitamin, mineral, and supplement retailer with an own-brand range. It is highly comparable to Planta as a specialist mail-order health brand retailing multiple product lines to UK and EU customers.
- Revital: Revital is a UK online health supplement retailer selling vitamins, herbal products, and natural remedies. It directly parallels Planta's catalog of complementary and alternative health products.
- Higher Nature: Higher Nature is a UK natural health brand and retailer selling supplements, herbal formulas, and essential oils. It overlaps with Planta's premium natural health positioning and 'Shop by Health Concern' merchandising approach.
- Natures Best: Natures Best is a UK-based natural health retailer offering vitamins, minerals, herbal remedies, and supplements via mail order. It is a comparable specialist retailer to Planta serving similar UK health-conscious consumers.
- Cytoplan: Cytoplan is a UK natural supplement wholesaler and mail-order retailer serving health professionals and consumers with nutritional and herbal formulas. Comparable to Planta as a UK specialist natural supplement retailer with a multi-brand proposition.
- Nature's Pharmacy: Nature's Pharmacy is a UK-based online retailer of herbal remedies, flower essences, and natural supplements that closely overlaps with Planta's Bach flower and herbal remedy catalog.
Broad incumbents
- Boots: Boots is the UK's largest pharmacy-led health and beauty retailer, with thousands of stores and a leading online platform. While much broader than Planta, it stocks many of the same vitamins, supplements, and natural health brands at scale.
- LloydsPharmacy: LloydsPharmacy is a UK pharmacy chain (now online-led under the new digital ownership) carrying vitamins, supplements, and natural health products. It competes in Planta's category but with a far broader pharmacy inventory and footprint.
- Amazon UK: Amazon UK is the dominant generalist online retailer carrying every category Planta sells — vitamins, essential oils, Bach flower remedies, and natural skincare. Although not specialist, it sets price benchmarks and delivery expectations that constrain Planta.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Planta social profiles
Digital presencePlanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planta leadership team
Management profileNumber of profiles
Planta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planta
What does Planta do?
Planta is a UK-based multi-brand health retailer that sells natural, organic body care products, vitamin and mineral supplements, essential oils, Bach flower remedies, and other natural wellness products from 20+ brands. Customers can browse and purchase via a bespoke e-commerce website for mail-order delivery across the UK and Europe, and at a physical retail store in Crystal Palace, London.
Is Planta a public or private company?
Planta is a private company. It is classified as corporate owned and is currently operating.
When was Planta founded?
Planta was founded in 2013. It employs 1 to 10 people.
Where is Planta based?
Planta is headquartered in London, United Kingdom, in the Europe region.
How does Planta make money?
One revenue line is on record: product Sales.
Who are Planta's main competitors?
Direct peers on record are Holland & Barrett, Healthspan, Revital, Higher Nature, Natures Best, Cytoplan and Nature's Pharmacy. Broad incumbents are Boots, LloydsPharmacy and Amazon UK.
Does Planta have an API?
No public API is recorded for Planta.
What industry is Planta in?
Planta's product category is Health & Wellness Retail. Its primary akta.pro industry code is AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its SIC code is 2833.