The Wildwood Senior Living

What The Wildwood Senior Living does

The Wildwood Senior Living is a single-site, for-profit senior living community located in Joplin, Missouri, operated as part of the Arrow Senior Living management portfolio. It delivers a three-tier continuum of care consisting of Independent Living, Assisted Living, and Memory Care, allowing residents to transition between care levels without leaving the community. Its care lines are paired with an amenity stack that includes a private dining restaurant (Parker & Barrow), fitness and wellness programs, a swimming pool, a salon, organized outings, and pet-friendly accommodations, with on-site therapy delivered through a partnership with EmpowerMe Wellness.

The community embeds a third-party AI capability for resident safety: the Inspiren AUGi (Ambient Unity Guardian intelligence) system uses privacy-focused, camera-free sensors and non-identifiable geometry to monitor resident movement and detect potential falls in real time. Supporting technology includes the EverSpring Pharmacy strip-pack medication partnership and the Arrow App resident portal for service requests and community communications. Resident safety, engagement, and operational workflows are anchored by these vendor integrations rather than in-house technology development.

Revenue is generated primarily through recurring monthly fees tied to apartment size and care level, with starting rates ranging from $2,805 for an Independent Living studio up to $6,465 for a private Memory Care studio. Additional income comes from a one-time community fee and optional services such as salon visits and additional care. Go-to-market is direct-to-consumer via scheduled in-person tours, phone inquiries, website contact forms, and healthcare provider referrals from nearby Freeman Health System and Mercy Hospital. The customer base is individual seniors and their families in the Joplin and Southwest Missouri market, with marketing supported by a content blog, the Thoughtful Connections memory care podcast, Google reviews, and the A Place for Mom referral platform. The community is staffed by 51 to 100 employees, carries the Joint Commission Gold Seal of National Quality Approval, and is recognized by U.S. News & World Report as a 2026 Best Independent Living, Best Assisted Living, and Best Memory Care community.

Name

The Wildwood Senior Living

Legal name

The Wildwood Senior Living

Website

https://wildwoodseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Wildwood Senior Living is a Joplin, Missouri senior living community operated by Arrow Senior Living that provides independent living, assisted living, and memory care services to seniors and their families under recurring monthly contracts.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Independent living community
• Continuum of care

Headquarters

HQ city

Joplin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Rental - Independent Living: Residents pay a monthly fee for apartment living that includes maintenance, utilities, dining, housekeeping, transportation, and community events. Care services are added based on individual assessment.
2. Monthly Rental - Assisted Living: Higher monthly rate than independent living that includes personalized care and daily support services, along with all standard community amenities.
3. Monthly Rental - Memory Care: Comprehensive monthly rate covering the memory care program, daily support from dedicated care partners, dining, snacks, and salon services. Level of support determined by care assessment.
4. Entrance/Community Fee: One-time community fee covering move-in and service setup. Begins as a refundable reservation fee and becomes nonrefundable once the lease is signed.
5. Optional Services: Additional fees for optional services such as salon visits, special outings, pet care, and extra care beyond selected service level.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Wildwood Senior Living is a single-location senior living community in Joplin, Missouri that delivers a continuum of care across three integrated service lines: Independent Living (maintenance-free apartments with amenities), Assisted Living (personalized support with daily tasks and medication management), and Memory Care (secure neighborhood for residents with Alzheimer's and other dementias). Revenue is generated through monthly recurring rental fees per care level and floor plan, a one-time community fee, and ancillary charges for optional services such as salon, outings, and additional care.

Product overview

The Wildwood Senior Living is a senior living community in Joplin, MO offering three levels of care as distinct but integrated service lines: Independent Living (maintenance-free apartment homes with amenities), Assisted Living (personalized daily support), and Memory Care (secure dementia-specific neighborhood). The community operates Parker & Barrow Restaurant for dining, provides Wellness Services including therapy and fall detection technology (Inspiren AUGi), and offers an Arrow App digital portal for resident engagement. Additional services include Events & Entertainment programming, comprehensive Services & Amenities (pool, fitness center, salon), pet-friendly living, and educational resources including a Memory Care Resources library and the Thoughtful Connections podcast for dementia education.

Differentiator

Problem solved

Functional benefit

Brands

• Parker & Barrow Restaurant: On-site restaurant and bistro dining at The Wildwood Senior Living offering first-class bistro and restaurant dining experiences for residents and guests.

Products and services

• Independent Living Maintenance-free independent living with private apartment homes (studio, 1-bedroom, and 2-bedroom floor plans), chef-prepared meals at the Parker & Barrow Restaurant, daily events and entertainment, housekeeping, transportation, and access to community amenities including a swimming pool, fitness center, salon, and on-site wellness services. Designed for active older adults who want social connection and freedom from home maintenance.
• Assisted Living Personalized daily support service for older adults who need help with activities of daily living such as bathing, dressing, mobility, and medication management, while preserving independence, dignity, and choice. Includes all standard community amenities, restaurant dining, and individualized care plans.
• Memory Care Secure, supportive neighborhood specialized for individuals living with Alzheimer's disease or other forms of dementia. Provides structured routines, dedicated care partners, sensory engagement, meaningful daily activities, dining and snacks, and salon services in an environment designed to reduce stress and promote comfort.

Quantifiable outcome

• U.S. News & World Report 2026 Best Independent Living, Best Assisted Living, and Best Memory Care recognition
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• InspirencoreTechnology or IntegrationPartnership with Inspiren brings AUGi (Ambient Unity Guardian intelligence) technology to The Wildwood Senior Living. AUGi uses privacy-focused AI-powered sensors to monitor resident movement within apartments and detect potential falls in real time. Unlike traditional cameras or wearable trackers, AUGi observes activity through non-identifiable geometry, ensuring dignity while enhancing protection.
• EmpowerMe WellnesscoreStrategic or Co-development PartnerPartnership with EmpowerMe Wellness provides on-site physical, occupational, and speech therapy services through their EmpowerMe 360 holistic wellness program. The program includes restorative exercise coaching, nutrition support, medication education, telehealth access, and coordination with physicians and specialists.
• EverSpring PharmacycoreTechnology or IntegrationPartnership with EverSpring Pharmacy provides organized strip-pack medications designed to support safety, independence, and peace of mind for residents. The pharmacy partnership supports medication management for residents across all care levels.
• Cottey CollegeminorStrategic or Co-development PartnerCottey College in Nevada, Missouri hosts the Thoughtful Connections memory care podcast recordings live from the Haidee and Allen Wild Center for the Arts. The partnership supports educational outreach and community engagement for dementia care education.
• Freeman Health SystemminorOthersFreeman Health System is a nearby hospital providing healthcare services to the Joplin community. The Wildwood Senior Living is centrally located near Freeman Health System for convenient access to medical services.
• Mercy HospitalminorOthersMercy Hospital Joplin is a nearby hospital providing healthcare services to the Joplin community. The Wildwood Senior Living is centrally located near Mercy Hospital for convenient access to medical services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Belmont Village Senior Living: Privately-held senior living operator known for upscale communities offering independent living, assisted living, and memory care. Comparable service tier and continuum-of-care positioning, with stronger geographic density in coastal/sunbelt markets.
• Sunrise Senior Living: Established senior living operator with communities across the US and UK, particularly strong in assisted living and memory care. Comparable service mix and quality-tier positioning to Wildwood.
• Brookdale Senior Living: Largest US senior living operator with ~640 communities offering independent living, assisted living, and memory care. Directly comparable continuum-of-care model at national scale, though operates as a public REIT-affiliated platform rather than a single private community.
• Five Star Senior Living: Senior living operator with hundreds of communities across the US including independent living, assisted living, and memory care. Comparable continuum-of-care model; operates as a public company with diversified geographic footprint.
• The Arbor Company: Family-owned senior living operator with communities across the US offering independent living, assisted living, and memory care. Comparable private, family-operator model to Arrow Senior Living's portfolio approach.
• Atria Senior Living: Major private senior living operator with 200+ communities across the US. Offers the same independent living, assisted living, and memory care continuum as Wildwood and competes in similar middle-market price tiers.
• Sonida Senior Living: Public senior living company operating ~70 communities across the US with focus on independent living, assisted living, and memory care. Comparable community-level operating model, though smaller and more geographically concentrated than largest peers.

Direct peers

• Senior Lifestyle: Senior living operator with communities across multiple US states offering independent living, assisted living, and memory care. Closely comparable mid-market positioning and continuum-of-care service model to Wildwood.
• Discovery Senior Living: Senior living management company operating communities in 20+ states with a similar continuum-of-care model. Direct comparison as both are management-operator models serving mid-sized US markets.

Others

• Inspiren: Technology partner providing the AUGi AI-powered fall detection system deployed at Wildwood. Ecosystem participant rather than competitor; understanding Inspiren's broader customer base helps benchmark Wildwood's technology differentiation against other senior living deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WildwoodSeniorLiving
• LinkedInlinkedin.com/company/wildwoodseniorliving

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wildwood Senior Living