Care to Change Counseling

What Care to Change Counseling does

Care to Change Counseling is an Indianapolis-metro, faith-integrated nonprofit counseling practice founded in 2014 by April Bordeau and a co-founder. The organization delivers evidence-based mental health services — individual, couples, marriage, family, and group therapy — alongside specialized modalities including EMDR (Eye Movement Desensitization and Reprocessing), Trust Based Relational Intervention (TBRI), Prepare-Enrich/SYMBIS pre-marriage facilitation, Trauma-Informed Yoga, and accelerated 1-3 day Marriage and Individual Intensives. Its core differentiator is the explicit integration of Biblical foundations with research-based clinical methods, targeting clients who want spiritually congruent care. Service delivery spans three physical offices (Avon, North Indy/Carmel, and Prestwick, the latter co-located inside Journey Church), teletherapy, and on-site workshops delivered at partner organizations.

The business model is a hybrid of consumer therapy fees and B2B/B2B2C workshop and partnership revenue. Standard clinical sessions are 45-minute billable encounters, with only some clinicians participating in limited insurance networks; most care is paid out-of-pocket with documentation provided for out-of-network claims. Intensives are priced as multi-day packages, and workshops/trainings are sold on a custom basis to churches, businesses, and schools. A sponsorship mechanism, funded by partner churches and nonprofits, subsidizes care for families who cannot pay full fees. Customer acquisition is community-led: a referral network rooted in local churches, Focus on the Family, Onsite, Sheltering Wings, schools, and employers drives bottom-of-funnel demand, while a content engine — a multi-topic blog (52+ pages), a podcast on Spotify/Apple, and an active social media presence across Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter — drives top-of-funnel awareness. Recurring institutional touchpoints such as Faith Leader Summits and quarterly church leader roundtables reinforce the referral flywheel.

Care to Change has 11-50 employees with at least eight named clinical staff plus administrative support, no disclosed external funding, and no parent company. The organization positions itself as serving the full Indianapolis metro and, via teletherapy, a wider regional footprint, with a stated mission of helping people who feel "stuck" move toward better and happier lives through professionally delivered, faith-aligned mental health care.

Name

Care to Change Counseling

Legal name

Care to Change Counseling

Website

https://caretochange.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Care to Change Counseling is a faith-integrated, evidence-based nonprofit counseling practice in the Indianapolis metro offering individual, couples, family, and trauma therapy, intensives, teletherapy, and workshops to individuals, churches, schools, and employers.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Marriage counseling services
• Trauma therapy
• Faith-based counseling
• Teletherapy services

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Counseling Services: Individual, couples, marriage, family, and group therapy sessions. Primary revenue stream from 45-minute counseling sessions. Some clinicians participate in limited insurance networks; documentation provided for out-of-network claims.
2. Intensive Therapy Programs: One, two, or three-day intensive therapy sessions for individuals and couples. Higher-priced extended format providing accelerated results compared to traditional weekly sessions.
3. Workshops and Training: Educational workshops for companies, churches, schools, and other groups. Formats include workshops, conference speakers, lunch and learn sessions. Topics cover mental health, parenting, marriage, workplace issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Care to Change Counseling is a faith-informed professional counseling center offering individual, couples, family, and group therapy, with specialized modalities such as EMDR trauma therapy, TBRI, Prepare-Enrich/SYMBIS marriage work, and trauma-informed yoga. It delivers services through 45-minute sessions, multi-day intensives (1-3 day marriage and individual programs), and teletherapy, supported by workshops, support groups, and corporate/church/school partnerships across three Indiana office locations.

Product overview

Care to Change Counseling operates as a professional counseling center offering a comprehensive suite of mental health services. The organization provides individual, couples, and family therapy as core services, supplemented by specialized offerings including EMDR therapy for trauma and intensive multi-day programs for marriage and individual work. Educational services include workshops and training programs for churches, businesses, and schools, alongside support groups and teletherapy for broader accessibility. The organization also extends its reach through a mental health podcast and blog content, creating a multi-channel approach to mental wellness support across the Indianapolis, Indiana area with locations in Avon, North Indy/Carmel, and Prestwick.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling
• Couples and Marriage Counseling
• Family Therapy
• EMDR Therapy

Quantifiable outcome

• Accelerated healing through intensives can achieve results comparable to 5-6 months of weekly sessions in 2-3 days

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sheltering Wings (Domestic Violence Shelter)minorStrategic or Co-development Partner · 1 January 2001April Bordeau served as executive director from 2001, developing trauma-informed programming for families with histories of complex trauma. Partnership for referral and professional background.
• Focus on the FamilycoreStrategic or Co-development PartnerApril Bordeau is an approved Focus on the Family Counselor, serving on their Hope Restored marriage intensive team and marriage retreat team. Focus on the Family provides directory listings and referrals for approved counselors.
• Onsite WorkshopscoreStrategic or Co-development PartnerApril Bordeau serves as a Guide for Onsite, which offers world-renowned emotional wellness retreats, therapeutic intensives, residential trauma care, and digital resources. Partnership for intensive therapy delivery.
• Church PartnershipscoreChannel Partner/ Reseller/ DistributorRelationships with local churches to provide reduced-cost counseling to members, funding mental health services through sponsorships, and church referrals. Quarterly church leader trainings and roundtables.
• Business and Employer PartnershipscoreChannel Partner/ Reseller/ DistributorMental health partnerships with businesses to educate employees, provide counseling support, and deliver workplace wellness workshops. Cost-effective alternative to employee turnover expenses.
• School PartnershipscoreChannel Partner/ Reseller/ DistributorPartnerships with schools to provide counseling services for students and training/education for teachers and parents. Topics include teen mental health, anxiety, and parenting.
• Nonprofit Partner OrganizationscoreChannel Partner/ Reseller/ DistributorPartnerships with nonprofit organizations that have funds set aside to help families in need access mental health services. Sponsorship programs for kids and families to receive counseling.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faithful Counseling: Online counseling platform that matches clients with licensed Christian therapists. Most directly comparable to Care to Change because it pairs evidence-based therapy with explicit biblical/faith integration, serving the same addressable market of faith-rooted individuals and couples seeking counseling.
• Christian Counseling Associates: Multi-office Christian counseling practice offering individual, marriage, and family therapy from a Biblical worldview. Comparable in service mix (individual, couples, family) and faith-based positioning, though it operates across multiple states rather than a single metro.
• Christian Family Solutions: Faith-based counseling provider affiliated with the National Association of Christian Counselors, offering outpatient mental health services, marriage counseling, and intensive programs. Directly comparable on faith-rooted approach, service breadth, and intensives-style offerings.
• Restored Hope Counseling: Faith-based practice specializing in marriage intensives, trauma, and EMDR. Closely comparable on intensives product, EMDR specialization, and faith-based integration, making it a head-to-head competitor in the marriage intensive sub-niche.
• Pure Desire Ministries: Faith-based organization providing counseling intensives, support groups, and resources for sexual integrity, marriage, and trauma recovery. Comparable on faith-integrated intensives model and church partnership channel.

Broad incumbents

• BetterHelp: Largest online therapy platform offering secular, subscription-based teletherapy with broad therapist matching. Represents the tech-enabled secular incumbent whose scale, pricing, and digital experience compete with traditional counseling practices for the same client dollar.
• Talkspace: Public online therapy and psychiatry platform serving individuals and enterprises via subscriptions and insurance. Comparable as a broad incumbent in teletherapy delivery, with enterprise partnerships overlapping Care to Change's corporate mental health channel.
• Lyra Health: Enterprise mental health benefit platform offering therapy, coaching, and psychiatry to employers. Comparable as a B2B incumbent competing for the corporate EAP/wellness contracts Care to Change is pursuing with Indiana employers.

Others

• Focus on the Family: National Christian ministry running the Hope Restored marriage intensive program in which Managing Director April Bordeau is an approved counselor. Directly comparable as a partner and as a referrer for the same faith-rooted marriage counseling niche.
• Onsite Workshops: Provider of emotional wellness retreats, therapeutic intensives, and residential trauma care. April Bordeau serves as a Guide. Closely comparable as an intensives delivery partner and an adjacent provider in the faith-rooted intensive therapy space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Care_to_Change
• YouTubeyoutube.com/channel/UCaRMi5RPx3YE_KPoYCvzGfg
• Facebookfacebook.com/CaretoChange.org
• LinkedInlinkedin.com/company/care-to-change-counseling
• Instagraminstagram.com/care_to_change
• Pinterestpinterest.com/caretoc/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care to Change Counseling